E-commerce Research Research Articles

Global Research Trends in Consumer Behavior and Sustainability in E-Commerce: A Bibliometric Analysis of the Knowledge Structure

Consumers are conscious of increasing online purchases and demand sustainable consumption friendly actions. Although there is increasing interest in this topic, the research status, development, and structure of consumer behavior and sustainability in e-commerce research is scarce. This study aims to analyze the intellectual, conceptual, and social knowledge of consumer behavior and sustainability in e-commerce research to generate new understandings. Data from 104 articles were collected from the Scopus database, and a bibliometric analysis was conducted. Results revealed a close relationship between the topic and city logistics, big data analysis, customer engagement, circular economy, online services, and omnichannel retail, showing the different research approaches and the transversal themes related to the topic. This study contributes to the sustainability academic research by identifying trends and suggesting future research topics.

Comparison Reviews on E-commerce Research Methods: Suggestions for Post-COVID-19

This research aimed to understand the differences in research methods adopted between Chinese and international e-commerce research and provided suggestions and recommendations for further research agenda in e-commerce post-COVID-19. This research studied 4,425 Chinese publications between 2015 and 2019 compared to international reviews in e-commerce research. Twelve findings were discussed: 1) Most of China's e-commerce publications (80.24%) did not state any research method. 2) Mixed methods have been well-adopted in China's e-commence research (35.05%), including quantitative-mixed, qualitative-mixed, and quantitative-qualitative mixed methods. They were highly adopted compared to other studies. 3) Survey methods (27.97%) were predominantly single research - purely quantitative method in Chinese research, but they were still behind international research. 4) Case studies (14.05%) were adopted as the second single method in Chinese research. This finding was significantly different from international views. 5) There were different views on whether laboratory experiments should be considered a research method. 6) Document and text analysis methods were reported by Chinese scholars (6.48%), but less and even not be reported internationally. 7) The focus group method was less adopted internationally. 8) The content analysis method (0.84%) was less adopted in Chinese research and was not reported by international scholars. 9) The observation method (0.6%) was less adopted in Chinese research but more adopted in Ain et al. (2019) (2%). Other international studies reported no studies. 10) Interviews (0.36%) were least adopted in Chinese research but highly reported by international scholars. 11) Field study, secondary, and Delphi methods were only adopted in international research, and 12) The correlational research method was not reported in e-commerce research. The main contributions of this study could be stated: Being valuable for researchers interested in Chinese e-commerce research; Adding research value for comparing reviews in e-commerce research methods.

E-COMMERCE FROM THE CUSTOMER PANEL: THE PHENOMENON OF THE PANDEMIC INCREASE AND FUTURE CHALLENGE

Purpose – the purpose of the article is to present the customers (the auction site’s users) perception of the opportunities provided by e-commerce, especially increasing its meaning during the pandemic conditions and to conclude the ways of e-commerce development in the future. Research methodology – the methodology was based at desk research and the survey conducted in April 2021 among online users of Allegro on-line platform by the one of the basic quantity methods, the CAWI method (by the questionnaire survey) supported by statistic method. Findings – the increasing role of e-commerce in people’s lives as well as the pandemic increasing e-commerce growth effect, it can therefore be crucial for the country’s market position and its developmental perspectives. Some customers habits, especially greater savings regimes, more careful approach to spending, but also on-line shopping, will stay with them even after the pandemic. Research limitations – the research is limited to the leading, but one, on-line platform one of the TOP-10 on-line platforms however, because of the market coverage, it is representative for the examined branch. Other limitation is the pandemic period which may present the data characteristic only for this time. Practical implications – nowadays, especially developed by the pandemic and lockdown all over the world, the e-trade has spread its development. The practical implication may be using the results of the research in practice by the on-line shops owners/managers. Originality/Value – the value of the study is the realistic approach while attempting to provide a clear view of the overarching picture of the e-trade and directions of its development, especially after pandemic experience. The originality also is that the research conducted not only It has also shown that online commerce transactions are conducted not only at young people probe, but at the probe representative for whole society, including elderly people. The study fulfils the gap at e-commerce research due to the often proclaimed lack of attitude of older people towards e-commerce or pointing them as the age group’s digital exclusion.

Recommendation System Issues, Approaches and Challenges Based on User Reviews

With the ever-increasing volume of online information, recommender systems have been effective as a strategy to overcome information overload. They have a wide range of applications in many fields, including e-learning, e-commerce, e-government and scientific research. Recommender systems are search engines that are based on the user’s browsing history to suggest a product that expresses their interests. Being usually in the form of textual comments and ratings, such reviews are a valuable source of information about users’ perceptions. Recommender systems (RSs) apply various approaches to predict users’ interest on information, products and services among a huge amount of available items. In this paper, we will describe the recommender system, discuss ongoing research in this field, and address the challenges, limitations and the techniques adopted. This paper also discusses how review texts are interpreted to solve some of the major problems with traditional recommendation techniques. To assess the value of a recommender system, qualitative evaluation measures are discussed as well in this research. Based on a series of selected articles published between 2008 and 2020, the study allowed us to conclude that the efficiency of RSs is strongly centered on the control of information context, the operated exploration algorithm, the method, and the type of processed data in addition to the information on users’ trust.

Value chain analysis of cross border e-commerce foreign trade driven by networked manufacturing mechanism

With the rapid rise of the Internet and the rapid development of e-commerce industry, the concept and research of cross-border e-commerce foreign trade oriented to networked manufacturing mechanism are deepening. Based on the continuous progress of modern information technology and the corresponding network sharing technology, it is inevitable to analyze the value chain of cross-border e-commerce foreign trade under networked manufacturing mechanism. This paper will model the corresponding foreign trade value chain of cross-border e-commerce based on the networked manufacturing mechanism, and based on the current economic environment of small and medium-sized cross-border e-commerce, analyze the internal advantages, external advantages, external opportunities and internal opportunities and challenges of current small and medium-sized enterprises' foreign trade e-commerce based on SWOT analysis method, and give the corresponding cross-border e-commerce value chain of small and medium-sized enterprises The corresponding value chain relationship and social status of e-commerce. In the end, this paper gives the development strategy of cross-border e-commerce of SMEs and the corresponding development model.

Economic Conditions as an Environmental Moderator of E-Purchase Intention

Purchasing through e-commerce continues to expand rapidly and is expected to reach $18.89 trillion by 2027. After two decades of e-commerce research, little is known about the effects of economic conditions (developed vs. developing). We synthesize prior e-purchase intention literature from multiple business disciplines (e.g., information systems, marketing) through a meta-analysis and use economic condition as an environmental moderator to explore this gap. We discuss the consolidated effects of the antecedents of e-purchase intention and explore research trends. We reveal that trust is the most studied antecedent, economic conditions of countries moderate some of the antecedents, and that this important research stream continues to evolve.

E-commerce Adoption and Technical Efficiency of Wheat Production in China

Improving technical efficiency (TE) is crucial for the sustainable growth of smallholder agriculture in developing countries. While there has been a large literature investigating the determinants of smallholders’ agricultural technical efficiency, little is known about the effect of e-commerce on agriculture and crop production efficiency despite the growing importance of rural e-commerce in developing countries. This study, therefore, bridges the research gap by examining the impact of e-commerce adoption on TE using household survey data of wheat farmers in China. We employ the combination of propensity score matching (PSM) and a selectivity-corrected stochastic production frontier model to address the possible selection biases stemming from both observable and unobservable factors. We found that e-commerce adoption would lead to a 2.75 per cent increase in the technical efficiency of wheat production. Our study also complements the existing research of rural e-commerce, which mainly focuses on the benefits of e-commerce from the perspective of market opportunity and farmers’ welfare.

How Does Social Support Affect the Retention Willingness of Cross-Border E-Commerce Sellers?

E-commerce research usually focuses more on how to protect consumers’ rights and increase their purchase intention from the perspective of consumers. However, we still lack understanding of e-commerce sellers, especially cross-border e-commerce sellers. Based on the stimulus-body-response theory, this paper built a moderated mediation model to test the relationships among social support, perceived benefits, perceived usefulness and sellers’ willingness to retain. The results show that social support has a positive impact on perceived benefits and sellers’ willingness to retain; perceived benefits play a partial intermediary role between social support and sellers’ willingness to retain; and perceived usefulness moderates these mediating effects. The research results further expand the perspective of e-commerce research and reveal the mechanism and boundary conditions of the influence of social support on the retention willingness of cross-border e-commerce sellers.

A bibliometric analysis of platform research in e-commerce: Past, present, and future research agenda

An important economic sector influenced by the development of platforms is e-commerce. The most successful companies in e commerce employ platform business models and strive to provide other companies with application services. Despite growing economic importance and rising research interest, thus far, no attempts were made to structure existing research into platforms in e-commerce. Hence, a quantitative bibliometric analysis of 7,463 platform-related papers in the context of e commerce was conducted. The papers were published in major conferences, journals, and books from 1993 to 2021. The authors identified a continuous development of platform research in e commerce, with the continuous development characterized by three major periods of research. Furthermore, four clusters in platform research are outlined, i.e., business models, social commerce, infrastructure, and socio-technical characteristics. These clusters can serve as a foundation for future research. The conducted bibliometric analysis contributes to scientific research by offering an objective and systematic overview of platform research in e-commerce

E-commerce research in developing countries: a systematic review of research themes, frameworks, methods and future lines of research

This paper presents a systematic review of e-commerce adoption research on developing countries with a focus on the classification of literature and their associated themes, frameworks, research methodology for ten years. A total of 151 articles from 35 peer-reviewed journals from 2010-2019 were retrieved and used in the analysis. The findings reveal that the issues of attitude towards e-commerce adoption and governance issues (legal and regulatory policies) have been comparatively neglected, whereas issues of trust and satisfaction have gained much attention. Though there has not been a constant increase in e-commerce research in developing countries over the past ten years, a significant number of published studies used the qualitative approach as a method of inquiry as compared to quantitative and mixed methodologies. Also, the majority of e-commerce studies on developing countries have not been supported by theoretical frameworks and models. As a contribution, this paper provides an in-depth analysis of e-commerce adoption in developing countries showing the trends of research themes, methodologies, and frameworks. Implications for future research were discussed.

E-commerce research in developing countries: a systematic review of research themes, frameworks, methods and future lines of research

E-commerce research in developing countries: a systematic review of research themes, frameworks, methods and future lines of research

МАРКЕТИНГОВІ ТРЕНДИ РИНКУ ЕЛЕКТРОННОЇ ТОРГІВЛІ КОМП’ЮТЕРНИМИ ІГРАМИ В ПОСТПАНДЕМІЧНИЙ ПЕРІОД

The article considers the phenomenon of the video game industry growth as the latest trend in the development of the e-commerce market for digital products in the post-pandemic period. The latest technologies and the active promotion of the Internet usage have contributed to the emergence of a new type of games – video games. Video games are gradually replacing regular games and have a direct impact on how Internet users fill their free time, as they offer an expanded range of products and services, both gaming and non-gaming. Features of incomes volumes change in various directions of the entertainment industry for understanding of a share of video games in the general volume of its growth are outlined. The increase in interest in video games has been found to be due to a structural shift in the entertainment industry caused by the COVID-19 pandemic and the forced self-isolation of most people around the world. The global costs of video games by types of devices were analyzed, which allowed to form an understanding of the increased interest of users in games presented in a format available for use on smartphones. In 2019, consumers spent $149 billion (excluding equipment) on video games, compared to $35 billion in 2004. The distinctive features of the demographics of gamers in the United States are listed, which can be taken as a basis for marketing research of e-commerce of computer games in other countries. The peculiarities of the marketing campaign of the company "CD Project RED" – a well-known giant on the market of development and implementation of computer games are researched. The key problem of "CD Project RED" management has been extremely high ambitions and the scale of statements that cannot be fulfilled on practice. As a result of marketing activities, gamers' expectations were so high that it was impossible to create a game that would satisfy the excitement that the company's marketers have been creating for eight years. Understanding the mistakes in marketing activities has already allowed the management of "CD Project RED" to smooth out the financial consequences of the previous failure. Unlike most sectors of the economy that suffered from the effects of forced downtime during the COVID-19 pandemic, the gaming sector "went against the flow" and found opportunities where other sectors suffered losses.

A Review of Chinese E-Commerce Research: 2001–2020

A Review of Chinese E-Commerce Research: 2001–2020

Based on COVID-19, Analysis of the development strategy of China's self-operated e-commerce --JD.com as an example

With the development of China's economy, more and more Chinese companies are developing and growing out of China to connect with the world. In the field of e-commerce industry, a lot of research has been conducted by scholars. However, the research on self-operated e-commerce in the context of the COVID-19 is still a blank. As the largest self-operated e-commerce platform in China, JD's development is significantly representative for the whole field. This paper focuses on SWOT analysis combined with specific data and the current situation of the e-commerce industry to analyze the current development of JD.com and draw conclusions. While JD.com continues to invest in maintaining its existing warehousing and logistics advantages, it is not enough for the development of emerging live markets and sinking markets. At this stage, Chinese companies are increasingly going global, and whether they can seize the development of policy and communication technology is a decisive factor in whether self-operated e-commerce can become bigger and stronger. At the same time, it is found that JD.com's marketing model at this stage is lacking in sustained innovation. This paper enriches the post-epidemic era for the development of China's self-operated e-commerce research has positive implications for the development of this industry

A Study on Activation Measures of Export Customs Clearance Service for Cross-border B2C E-commerce

Purpose - This study aims to present improvement measures to promote the use of export customs clearance services by e-commerce companies. We would like to propose a reorganization plan from a new perspective to suit the characteristics of cross-border B2C e-commerce. Design/Methodology/Approach - Based on the literature review, this study focused on deriving implications by comparing and analyzing literature review such as e-commerce export customs clearance system, e-commerce research papers, statistical analysis of export statistics, and e-commerce customs procedures in major countries. Findings - As a result of the study, it is necessary to prepare export customs clearance regulations specialized for e-commerce, develop systems, and provide portal services to revitalize cross-border e-commerce export customs clearance services. Research Implication - The study found that cross-border B2C e-commerce customs clearance systems, IT Infrastructure, and organizations need to be completely reorganized to suit the characteristics of e-commerce. Therefore, it is original to present a new perspective in order to activate the e-commerce export customs clearance service.

Resource Orchestration in Supply Chain Service-Based Business Model: The Case of a Cross-Border E-Commerce Company

E-commerce is gaining traction in academia, industry, and with policymakers. Along with this development, the intersection of supply chain management and e-commerce research has become increasingly important. This study explored Osell, a cross-border e-commerce company in China, through a resource orchestration perspective to understand how supply chain resources are deployed to create value in a supply chain service-based business model. We investigated and analysed Osell’s business model based on primary data collected from senior executives and managers, as well as secondary data such as online public resources, and found that the structuring and bundling of resources can be leveraged to enhance service capabilities, which in turn creates value, contributing to supply chain service-based business models with regard to trust improvement, risk mitigation, and consumer satisfaction. This study contributes to the supply chain service-based business model through propositions that have been developed regarding cross-border e-commerce.

Examining consumers' continuous usage of multichannel retailers' mobile applications

This paper examines the variables influencing a consumer's satisfaction and continuous use of a multichannel retailer's mobile application. Drawing upon the Expectation Confirmation Model for Information Technologies, post-adoption literature, and consumer behavior literature, we assess pertinent factors on the continuous usage of multichannel retailers' mobile apps. Through a sample of 1009 consumers who retained a retailer's mobile app for more than 6 months and conducting Structural Equation Modelling, the findings illustrate that utilitarian variables (perceived usefulness, ease of use, and personalization), hedonic variables (perceived enjoyment), and a brand-related variable (consumer loyalty intention toward the retailer's brand), play a significant role in influencing continuous usage of multichannel retailers' mobile apps. In contrast to e-commerce research, the study outlines that escapism plays a negative role in both consumer satisfaction and intention to continue to use a multichannel retailer's mobile app. Previous research points to the fact that consumers' retention of retailers' apps is low. This paper contributes to the emerging literature on consumers' continuous use of retailers' mobile apps through enhancing our understanding of technology and non-technology-related variables.

Analysis on the New Ways of International Trade Cross Border E-Commerce Research from Big Data Theory

With the popularity of the Internet, the server terminal will receive massive data every day. Therefore, China has entered the era of big data. Mobile terminal applications have subverted people’s traditional user experience, which has brought significant changes in business model. Therefore, big data has become an important strategic resource, which has become an important means of technological innovation used by enterprises. Through big data mining and other technologies, enterprises can analyze the global price changes in international trade (hereinafter referred to as ITT). By analyzing user behavior, enterprises can push appropriate products to users. Therefore, big data technology has been applied to ITT, especially Cross Border E-Commerce (hereinafter referred to as CBEC). Therefore, this paper first analyzes the application process of big data technology to CBEC. Then, this paper puts forward the future business model. Finally, some suggestions are put forward.

Exploration of E-Commerce Research: A Bibliometric Analysis

Electronic commerce is one of the technological tools that emerge as a response to the globalization phenomenon and society's high demand for more competitive companies. Many studies have addressed e-commerce from multiple perspectives and approaches. This study examines the field of electronic commerce knowledge through a bibliometric analysis, mainly embracing technology diffusion, adoption, and acceptance of a Scopus database comprising 226 articles from 2000 to 2020. To analyze the data, we used quality indicators, scientific impact, and structural elements. The results show that, although there is progress in research on electronic commerce, many of the issues addressed and methodologies used are still the objects of study in different countries.

Review of Consumer-to-Consumer E-Commerce Research Collaboration

This study uses a content analysis method to systematically review 83 research papers from 2002-2018 to explore consumer-to-consumer (C2C) e-commerce research trends. The findings of this study indicate that (1) C2C e-commerce is discussed and investigated in many disciplines, but mainly published in e-commerce journals; (2) studies on C2C e-commerce increasingly focus on diverse topics, but concentrate on regions such as China and the United States; (3) the focus of academic collaboration has shifted from domestic to international collaboration, and collaboration within the same institution. However, collaboration is scarce across different study teams; (4) the data-driven approach is the main approach used in studies on C2C e-commerce; (5) while the number of recent C2C e-commerce studies adopted theories is increasing, few have developed theoretical frameworks or models. Finally, study implications and future study suggestions are also discussed.