Abstract
With the development of China's economy, more and more Chinese companies are developing and growing out of China to connect with the world. In the field of e-commerce industry, a lot of research has been conducted by scholars. However, the research on self-operated e-commerce in the context of the COVID-19 is still a blank. As the largest self-operated e-commerce platform in China, JD's development is significantly representative for the whole field. This paper focuses on SWOT analysis combined with specific data and the current situation of the e-commerce industry to analyze the current development of JD.com and draw conclusions. While JD.com continues to invest in maintaining its existing warehousing and logistics advantages, it is not enough for the development of emerging live markets and sinking markets. At this stage, Chinese companies are increasingly going global, and whether they can seize the development of policy and communication technology is a decisive factor in whether self-operated e-commerce can become bigger and stronger. At the same time, it is found that JD.com's marketing model at this stage is lacking in sustained innovation. This paper enriches the post-epidemic era for the development of China's self-operated e-commerce research has positive implications for the development of this industry
Highlights
IntroductionChinese e-commerce started late compared to developed Western countries. China's e-commerce industry started in the 1990s, but due to China's economy and the degree of market openness and internet penetration, it was not until the 21st century that China's e-commerce industry entered the right track of development
1.1 Background of China's e-commerce marketChinese e-commerce started late compared to developed Western countries
China's e-commerce industry started in the 1990s, but due to China's economy and the degree of market openness and internet penetration, it was not until the 21st century that China's e-commerce industry entered the right track of development
Summary
Chinese e-commerce started late compared to developed Western countries. China's e-commerce industry started in the 1990s, but due to China's economy and the degree of market openness and internet penetration, it was not until the 21st century that China's e-commerce industry entered the right track of development. The size of China's online shopping user base will continue to grow at a high rate from 2015 to 2020. The number of online shopping users in China was 410 million in 2015. In 2019, it was 710 million people, an increase of 16.4% compared with 2018. The huge size of China's e-commerce market is reflected in the number of users, and in the scale of online shopping market transactions. In 2015, the transaction scale of China's online shopping market was 3,877.3 billion yuan CNY. The size of China's online shopping users predictably has huge room for growth. With the development of China's economy and the recovery of the global economy in the post-epidemic era, the potential of China's online shopping market is still huge
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