E-commerce In Rural Areas Research Articles

E-commerce and air pollution: Evidence from China

E-commerce serves as an important link between the digital economy and the real economy, and contributes positively to income growth. In the face of resource constraints and serious environmental pollution, it is equally relevant to examine the environmental effects of e-commerce. Based on county panel data for China from 2011 to 2018, this study uses a difference in differences (DID) model to investigate the impact of Rural E-Commerce Demonstration County (REDC) policy on air pollution. This study reveals that the demonstration policy exacerbates air pollution in counties and the pollution effect is regionally heterogeneous. Additionally, the increase in temperature and precipitation weakens the pollution effects of the demonstration policy. Mechanism analysis indicates that the demonstration policy can promote the development of the secondary industry and digital financial inclusion at the county level, which subsequently leads to the deterioration of local air quality. Further analysis of costs and benefits reveals that the significant positive economic effects resulting from the demonstration policy far outweigh the indirect economic losses caused by air pollution. Therefore, when local governments actively promote the development of e-commerce in rural areas, they should also attach great importance to its potential negative environmental externalities.

Impact of Rural E-Commerce on Farmers’ Income and Income Gap

Rural e-commerce, as a new form of digital economy, is of great significance in promoting the income of rural households and realizing common prosperity. Based on the 2021 China Rural Revitalization Survey (CRRS), the impact of rural e-commerce on farmers’ income and the intra-rural income gap is explored using quantile regression. The results found that (1) rural e-commerce can effectively promote the level of farm household income and alleviate the intra-rural income disparity, with this finding still holding after addressing the potential endogeneity problem and conducting robust-type tests. (2) Rural e-commerce has the most pronounced income-generating effect on low-income households in the southern region; participation in rural e-commerce has a more “center-expanding” effect on households in the secondary education and high material capital groups. (3) Saving production and operation costs, shortening the product circulation chain, and improving access to information are channels through which rural e-commerce affects households’ income. It is recommended to actively promote the deep integration and development of rural e-commerce in rural areas, establish a sound mechanism for bridging the “digital divide”, encourage e-commerce “leaders” to build a perfect industrial chain, and guide smallholders to integrate into the rural e-commerce industrial chain to enjoy the digital dividend.

Impact of e-commerce development on rural income: Evidence from counties in revolutionary old areas of China

Abstract Digital technology has enormous potential in rural revitalisation, thus providing impetus for improving the well-being of rural residents in underdeveloped areas. This study takes the policies of e-commerce in rural areas as an intervention in the development of e-commerce. It uses the panel data from 321 counties in the old revolutionary areas of China from 2003 to 2020 to empirically explore the impact of e-commerce development on the income of rural residents. Results show that e-commerce significantly improves the income and well-being of rural residents in old revolutionary areas. Propensity score matching and entropy balance matching are used to overcome group differences in covariate features, and the estimation results are consistently robust. In terms of mechanisms, e-commerce development increases per capita income in old revolutionary areas by promoting three aspects significantly: agricultural revitalisation, non-agricultural employment, and government support efforts. On the other hand, the heterogeneity analysis shows that e-commerce plays a diminishing role in increasing income in the eastern, central, and western regions.

Exploring the Income-Increasing Benefits of Rural E-Commerce in China: Implications for the Sustainable Development of Farmers

The slowdown in income not only hinders the sustainable development of farmers but also exacerbates ecological and environmental problems. Likewise, the digital economy model represented by e-commerce has become a key path for growing farmers’ income. This article is based on 2020 China Rural Revitalization Survey data and uses the OLS and mediation effect models to examine the impact and mechanism of e-commerce operations on farmers’ income. The research results indicate that e-commerce operations can significantly improve the income level of farmers. After robustness and endogeneity tests, this conclusion still holds. The mechanism analysis results indicate that e-commerce operations promote farmers’ income growth by enhancing information acquisition, reducing operating costs, and enhancing financial support. The results of the heterogeneity analysis indicate that the impact of e-commerce on farmers’ income is heterogeneous in terms of income structure, education level, and regional distribution. Specifically, e-commerce significantly increases farmers’ agricultural operating income, non-agricultural operating income, and transfer income but significantly reduces their wage income. At the same time, e-commerce has a more significant income-increasing effect on highly educated and central and western farmers. Therefore, in promoting the development of a rural digital economy, it is necessary to improve the supporting facilities of e-commerce in rural areas; strengthen the supply of information, technology, capital, talent, and other elements; continue to improve the inclusiveness of rural e-commerce; and promote the sustainable growth of farmers’ income. The above findings not only provide new channels and ideas for farmers to increase income through e-commerce operations, but also help relevant decision-making departments to formulate new policies to promote farmers’ income growth and the development of e-commerce in China.

E-commerce and rural women entrepreneurship ——Based on the quasi-natural experiment of “comprehensive demonstration policy” for E-commerce in rural areas

The importance of information and communication technology in rural areas has gradually become prominent, and rural e-commerce has emerged as a crucial driver for promoting agricultural and rural development. This paper takes the comprehensive demonstration policy for e-commerce in rural areas as a quasi-natural experiment. It is based on five-period panel data from the China Family Panel Studies (CFPS) and employs the staggered difference-in-differences method to examine the impact of e-commerce on rural women entrepreneurship and its mechanisms. The research results indicate that the implementation of the comprehensive demonstration policy for e-commerce in rural areas significantly increases the probability of rural women engaging in entrepreneurship by 1.6 %. The entrepreneurial promotion effect of this demonstration policy is more pronounced for rural women in the central and western regions and those with lower educational levels, demonstrating the inclusiveness of e-commerce in rural development. Additionally, this promotion effect is also significantly influenced by marital heterogeneity. Mechanism analysis results suggest that the comprehensive demonstration policy for e-commerce in rural areas can stimulate the use of information and communication technology by rural women, leverage the crucial role of non-traditional education in skill development, alleviate financial and social capital constraints for rural women, and inspire a wave of rural women entrepreneurship. The paper argues that the construction of rural e-commerce has the potential to empower rural women entrepreneurship.

Does E-Commerce Construction Boost Farmers’ Incomes? Evidence from China

Elevating farmers’ incomes is crucial for ensuring socio-economic stability, yet the current stagnation in income growth and the expanding divide between urban and rural incomes present formidable challenges. E-commerce offers a transformative solution by bridging these disparities and fostering sustainable growth. Utilizing county-level data from 2000 to 2020 in China, particularly focusing on “The Pilot Counties of Introducing E-commerce to Rural Areas”, this paper explores the impact of e-commerce construction on farmers’ income growth using the multiple difference method. The findings reveal that e-commerce development exerts a significant positive impact on the enhancement of farmers’ incomes. Mechanistic analyses indicate that the driving effect of the comprehensive demonstration county policy of e-commerce in rural areas on farmers’ incomes is mainly realized through the channels of expanding market accessibility, promoting the advanced transformation of industrial structure, and optimizing the conditions of information infrastructure. Moreover, the efficacy of e-commerce policies in income augmentation is more pronounced in regions characterized by higher levels of human capital and substantial scale effects. This research offers valuable insights for continuously and effectively implementing the “Comprehensive Demonstration of E-commerce in Rural Areas” policy, which are crucial for exploring ways and mechanisms to boost farmers’ incomes in developing countries.

A Study on Strategies for the Collaborative Development of Multi-Subject Cross-border E-commerce in Rural Areas

A Study on Strategies for the Collaborative Development of Multi-Subject Cross-border E-commerce in Rural Areas

Research on E-commerce Development Strategies for Assisting Agriculture in the Context of Rural Revitalization

With the rapid development of Internet technology, e-commerce platforms are more and more widely used. Based on the background of rural revitalization, e-commerce to help agriculture development in the form of diversification, intelligent agriculture, e-commerce trading platforms, etc. for the trading and circulation of agricultural products to provide a new direction. Based on this, this paper launches a study on the development strategy of e-commerce to help agriculture, through the study of e-commerce in rural areas marketing status quo, marketing problems and specific development strategies, in order to promote the development of e-commerce in rural areas under the background of rural revitalization.

Income Effect of E-commerce Adoption Behavior of Navel Orange Farmers in Southern Jiangxi Province

With the continuous development of e-commerce in rural areas, the income effect of e-commerce has become a hot topic. Based on this background, this paper investigated the e-commerce adoption of navel orange farmers in southern Jiangxi Province, obtained 68 farmers' micro-data, and analyzed the income increasing effect of e-commerce adoption behavior by using multiple T-test and multiple regression analysis. It is found that the planting income and total household income of farmers who participate in e-commerce are higher than those who do not adopt e-commerce, and the adoption behavior of farmers has a significant and positive impact on their own income. In addition, factors such as education level, entrepreneurial experience, work experience, gift expenditure, network and logistics accessibility of navel orange growers in southern Jiangxi have a greater impact on the adoption behavior of e-commerce, which in turn affects the income increase effect of e-commerce and promotes the income increase of navel orange growers. In view of this, the paper puts forward some feasible suggestions such as improving the e-commerce infrastructure in the concentrated area of navel orange cultivation in southern Jiangxi Province, strengthening the publicity of the benefits of e-commerce, enabling farmers to have a deeper understanding of e-commerce, strengthening the introduction of e-commerce professionals, and improving the education mechanism of e-commerce in the area of navel orange cultivation.

ИССЛЕДОВАНИЕ УПРАВЛЕНИЯ РАЗВИТИЕМ ЭЛЕКТРОННОЙ КОММЕРЦИИ В СЕЛЬСКИХ РАЙОНАХ КИТАЯ: ПРОБЛЕМЫ И РЕШЕНИЯ

This paper is the second part of the survey . In recent years, e-commerce in rural areas of China has been developing rapidly, which has an impact on regional development. The article explores and analyzes the issues of e-commerce management in rural areas of China. It has previously been identified that this area has problems such as backward infrastructure, an imperfect system of agricultural supply chains, and unbalanced regional development of e-commerce and conditions for its conduct. The article proposes solutions aimed at improving the management of e-commerce development in rural China. The author recommends: a) setting a management priority for reducing the rural e-commerce gap in various regions of China; b) develop a model of rural e-commerce and implement a general optimization scheme for the development of rural e-commerce in the country; c) organize the process of transferring experience and professional knowledge from regions with high development of e-commerce to regions with its weak use. The key management solutions for the development of rural e-commerce in China are: strengthening infrastructure; optimization of the agricultural supply chain system; improving standardization and branding of rural e-commerce goods; balancing regional differences in rural e-commerce development.

Research on the Development Status and Strategies of Rural E-Commerce Under the Background of Rural Revitalization Strategy——Based on Field Research and Empirical Study of Three Cities in China

Rural e-commerce is a high-speed engine to implement the rural revitalization strategy and accelerate rural modernization. To develop rural e-commerce, we should adapt measures to local conditions and take the road of e-commerce suitable for ourselves. This paper studies the supply side and demand side of rural e-commerce, and at the supply side level of rural e-commerce, based on the field investigation, this paper uses the SWOT analytic method to study the current situation of e-commerce in rural areas of Weihai, Yantai, Rizhao. Then using the questionnaire analysis method, from the perspective of farmers, views of agricultural producers on rural development e-commerce poverty alleviation were studied. At the demand side level of rural e-commerce, this paper uses the OLS regression model to study the factors affecting consumers' willingness to purchase agricultural products through self-built function model. Then, it analyzes the development prospects of rural e-commerce from the perspective of consumers through the distribution of questionnaires. Finally, based on the previous analysis, this paper puts forward research conclusions and suggestions from the supply side of rural e-commerce, the demand side of rural e-commerce, and Chinese government's macro-control policy.

Analysis of Brand Image Building of Chinese and US Agricultural Enterprises on Alibaba Based on a Corpus from the Multimodal Perspective

Currently, China is vigorously boosting the development of e-commerce in rural areas and paying attention to the development of agricultural e-commerce. At the same time, many countries heavily relied on imports due to the crisis in the food supply chain during the COVID-19 pandemic. Based on the theoretical framework of multimodal discourse analysis (Zhang, 2009), this study analyzes the text of product promotion information used by Chinese and US agricultural enterprises on the Alibaba platform at the cultural level and meaning level, in order to compare and explore the similarities and differences of strategies for brand image building adopted by Chinese and US agricultural enterprises on different cross-border e-commerce platforms and provide a reference for the agricultural enterprises to enhance their brand power in the international context.

Study of Business Models of E-Commerce in Rural Areas of Vidarbha Region

Information Technology has been playing a vital role in the future development of financial sectors and the way of doing business in an emerging economy like Bangladesh. Increased use of smart mobile services and internet as a new distribution channel for business transactions and international trading requires more attention towards e-commerce security for reducing the fraudulent activities. The advancement of Information and Communication technology has brought a lot of changes in all spheres of daily life of human being. Ecommerce has a lot of benefits which add value to customer’s satisfaction in terms of customer convenience in any place and enables the company to gain more competitive advantage over the other competitors. This study predicts some challenges in an emerging economy.

A Study on the Correlation between English Translation and Rural E-commerce under the Background of Cross-border E-commerce

In the rural areas of China, the use of e-commerce to develop rural undertakings has become a brand-new exploration model. In its e-commerce development, cross-border transactions are increasing day by day, and the problem of English communication barriers is becoming more and more prominent. Therefore, in order to promote the development of cross-border e-commerce in rural areas, it is necessary to strengthen cross-border transactions, break down language barriers and implement English translation. Based on the SWOT analysis of the current situation of cross-border e-commerce in rural areas and the "dynamic equivalence translation theory", this paper considers the demand relationship of English translation in the development of e-commerce in rural areas, and finds that talents and capital are the main factors that affect the translation ability. Only by truly strengthening human resources and capital investment can we promote the development of English translation and expand the space for cross-border e-commerce in rural areas.

Study on Coordinated Development Path of Agricultural Industrial Clusters and Rural E-commerce

Industrial cluster effect is one of the main driving forces of agricultural development in China. Good agricultural industrial foundation provides necessary advantages and potential for the development of rural e-commerce, and the vigorous development of e-commerce in rural areas in China can better drive the enhancement of agglomeration and innovation ability of agricultural industrial clusters in China. The two interact with each other. In the context of "Internet plus", this paper takes the township construction with Chinese characteristics as the foothold and establishes a theoretical framework for the development and cooperation of agricultural industrial clusters from the aspects of product integration from the perspective of e-commerce. This is conducive to improving the mechanism of market and government, so as to create a benign environment for industrial development.

Magnitude of E-Commerce in Rural Areas – A Review

E-commerce stands for electronic commerce and refers to a digital platform and a business model where you can buy or sell products online. E-commerce has revolutionized business, changing the shape of competition with internet especially in the computer communication network creating an e-commerce market place for consumers and business in rural areas. India is showing tremendous growth in the Ecommerce in rural sector with developments in the Internet and web based technologies, distinctions between traditional markets and the worldwide digital marketplace-along with commercial enterprise capital length, amongst othersare progressively being narrowed down. There is a growing awareness among the rural business community in India about the opportunities offered by ecommerce. There is a necessity for the booming growth of rural e-commerce. The rural agricultural market ensures untapped potential to become the market leader for many e-commerce business enthusiasts and budding entrepreneurs. Since independence, nothing is going on in terms of boosting the rural agricultural distribution of business merchandise at intervals India's geographical boundaries. Therefore, the imperative would like of the minute is to accelerate the enlargement of business enterprises and e-commerce businesses in rural areas. E-commerce can enhance economic growth, increase business opportunities, competitiveness, better and profitable access to rural market sectors. The research paper describes the magnitude and roles of E-Commerce in rural areas. The research paper is to study and analyze the progress made by Ecommerce in rural sectors of Tamil Nadu. The present paper mainly aims to discuss the importance of E-commerce in rural sector.

Research on the Live Broadcast Operation Strategy of Agricultural Products E-commerce

With the national rural revitalization programme and the development of e-commerce in rural areas, live broadcast of agricultural products has bccome hotspots recently. Farmers hope to catch the express train of live broadcastm, sell agricultural products and broaden the road towards wealth. However, there are constraints on internalconditions and external environment on live streaming. That is, in terms of internal conditions, live broadcast of agricultural products is restricted by product attributes, live streaming talent and online netwok technology and operating experience. In terms of external environment, with the competition and reconstruction of the online live broadcast platforms in 2020, the threshold for live brodcast will be raised, and agricultural products are still unpopular in the live broadcast e-commerce industry. Live streaming of agricultural products is in those low-frequency items. The article proposes an operatoin strategy in the live broadcast for agricultural products of average farmer households based on SWOT analysis, and then proposes its implementation principle of minimizing constraint conditions + maximizing product value, which can help average farmers use e-commerce channels to operate a practicable livebroadcast.

Poverty alleviation through e-commerce: Village involvement and demonstration policies in rural China

The diffusion of e-commerce has played a significant role in recent rural economic development in China. E-commerce is also considered as an efficient channel to alleviate poverty in rural China. Voluminous studies have investigated the contribution of e-commerce to agricultural development, yet it is lacking empirical evidence as to the effects of e-commerce on rural poverty alleviation. Since the year of 2014, in order to develop rural e-commerce, Chinese government launched the National Rural E-commerce Comprehensive Demonstration Project. This gradual involvement policy offered a natural experiment for evaluation of e-commerce. Based on village-level survey data from rural China and Heckit method, our study finds that rural e-commerce has a significantly positive effect on rural income. Moreover, the effect is inverted U-shaped for the relative-poverty villages. The estimation of the propensity scores matching model confirms that the results are robust. The following policy recommendations are proposed: (1) policy support to rural e-commerce should prioritize the poverty-stricken villages. By doing so, the marginal income effects of e-commerce will be maximized. (2) Investment in internet infrastructure and establishment of human resources for e-commerce in rural areas will have spillover effects, increasing rural income through the “digital dividend”.

Legal Traceability of Information Leakage of Artificial Intelligence Rural E-commerce Shopping Guide Platform Based on Big Data

China’s economic aggregate has reached a new level in the 40 years of reform and opening up, and rural e-commerce has turned out to be a significant economic growth point in the new era. The state’s policy support for rural e-commerce continues to enlarge, and the growth of rural e-commerce ushered in a significant historical opportunity, with the market scale expanding and the social recognition steadily increasing. At present, big data network has become very popular all over the world, so e-commerce based on big data and artificial intelligence has also developed by leaps and bounds. E-commerce has been very developed in urban areas, but the use of e-commerce in rural areas is comparatively less. With the strategy of “revitalizing the countryside” put forward, the wide application of e-commerce in rural areas will be a significant measure to promote the growth of rural economy. On the one hand, the development of this path can vigorously promote the transformation of backward production methods in rural areas, on the other hand, it will make the circulation of agricultural products in China smoother and more convenient, and even promote the internationalization of agricultural products. Since rural e-commerce plays a very important role in the development of rural economy, we can certainly believe that with the support of preferential policies, rural e-commerce will be a good and rapid development. However, with the growth of e-commerce platform, consumers’ personal information in e-commerce environment has been leaked for no reason. Therefore, it is extremely necessary to establish a relevant protection system with information collection providers, information trading platforms as regulators, state-led, industrial self-discipline and individual citizen participation as supplementary.

E-commerce in Russian rural areas as a tool for regional development

The objective of the paper is to analyze the development of e-commerce in rural areas of North Western Russian District to develop agribusiness and preserve the environment. As far as the researches of development of the e-commerce of the Russian countryside are not ubiquitous, the paper, firstly, relies on the research of the development of e-commerce in Russia, at its whole, where the main market is situated in big cities, and the researches of rural e-commerce abroad. Secondly, the statistical and marketing data helps to enlighten the stage of the development of e-commerce in regions and define the main reasons of its immaturity. With the help of statistical and marketing data we also can suppose the real share of regional e-commerce. As far as its share is not too high for the moment, the list of the most possible goods and products to be produced and sold from rural areas is created along with some recommendations of work with ruralpopulation.