Abstract
The objective of the paper is to analyze the development of e-commerce in rural areas of North Western Russian District to develop agribusiness and preserve the environment. As far as the researches of development of the e-commerce of the Russian countryside are not ubiquitous, the paper, firstly, relies on the research of the development of e-commerce in Russia, at its whole, where the main market is situated in big cities, and the researches of rural e-commerce abroad. Secondly, the statistical and marketing data helps to enlighten the stage of the development of e-commerce in regions and define the main reasons of its immaturity. With the help of statistical and marketing data we also can suppose the real share of regional e-commerce. As far as its share is not too high for the moment, the list of the most possible goods and products to be produced and sold from rural areas is created along with some recommendations of work with ruralpopulation.
Highlights
The two third of the Russian territory makes rural territories
The research was devoted to analyze the development of e-commerce in the regions of the North Western District of the Russian Federation
The lack of Russian researches on the theme of rural e-commerce development was partly replaced by the review of the researches on the development of e-commerce in Russia, and the development of rural ecommerce abroad
Summary
The two third of the Russian territory makes rural territories. The goals of sustainable development and preserving of the environment and unique culture make researches think stronger about the possibilities rural areas’ revitalizing. One of the most important questions for rural people at the present time is the unemployment. The development of e-commerce and selling via Internet agricultural goods and products, hand made products, and non-importables could help locals in search of job of opportunities. M. [3] e-commerce plays the important role in structural transformation of Russian economy, and we see that with appropriate planning the transformation influence on rural development
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