Magnitude of E-Commerce in Rural Areas – A Review

Abstract

E-commerce stands for electronic commerce and refers to a digital platform and a business model where you can buy or sell products online. E-commerce has revolutionized business, changing the shape of competition with internet especially in the computer communication network creating an e-commerce market place for consumers and business in rural areas. India is showing tremendous growth in the Ecommerce in rural sector with developments in the Internet and web based technologies, distinctions between traditional markets and the worldwide digital marketplace-along with commercial enterprise capital length, amongst othersare progressively being narrowed down. There is a growing awareness among the rural business community in India about the opportunities offered by ecommerce. There is a necessity for the booming growth of rural e-commerce. The rural agricultural market ensures untapped potential to become the market leader for many e-commerce business enthusiasts and budding entrepreneurs. Since independence, nothing is going on in terms of boosting the rural agricultural distribution of business merchandise at intervals India's geographical boundaries. Therefore, the imperative would like of the minute is to accelerate the enlargement of business enterprises and e-commerce businesses in rural areas. E-commerce can enhance economic growth, increase business opportunities, competitiveness, better and profitable access to rural market sectors. The research paper describes the magnitude and roles of E-Commerce in rural areas. The research paper is to study and analyze the progress made by Ecommerce in rural sectors of Tamil Nadu. The present paper mainly aims to discuss the importance of E-commerce in rural sector.