E-commerce Entrepreneurs Research Articles

Pengaruh Pengalaman Pengguna Digital dan Personal Branding terhadap Minat Berwirausaha di E-Commerce pada Generasi Z

This research aims to analyze the influence of digital user experience, personal branding, and trust on Generation Z's interest in e-commerce entrepreneurship. This quantitative study distributed questionnaires to Generation Z respondents who are active in e-commerce in the metropolitan area of Solo. Multiple linear regression analysis was used with a sample size of 100 respondents. The research findings are expected to contribute theoretically and practically to understanding the factors influencing entrepreneurial interest in the digital era, especially among Generation Z. The research concludes that: (1) digital user experience has a positive influence on Generation Z's interest in e-commerce entrepreneurship; (2) personal branding has a positive influence on entrepreneurial interest in e-commerce among Generation Z; (3) digital user experience, personal branding, and trust have a simultaneous influence on entrepreneurial interest in e-commerce among Generation Z.

Role of Social Networking Sites in promoting E-commerce Business: An analysis of Entrepreneur Perception in Punjab

This research explores the interdependent relationship between e-commerce businesses and social networking sites, focusing on entrepreneurial perception in Punjab, Pakistan. Entrepreneurship involves making and managing new businesses to generate revenue, often spurred by market needs. E-commerce, including online trade, has become an integral component of modern business. This study investigates the role of social networking sites on e-commerce entrepreneurship, identifying the occurrence of social media and its potential to drive economic growth. The combination of these platforms forms a dynamic socialmarket, offering ease to both buyers and sellers.A quantitative research design is adopted, involving a questionnaire-based survey of approximately 400 e- commerce entrepreneurs and customers from South and Central Punjab. Utilizing SPSS for analysis, the study examines correlations and developments within the data. This research uncovers the intricate dynamics of e- commerce entrepreneurship, revealing diverse perceptions and behaviours.

The Influence of Urban-Rural Integration on Rural Entrepreneurship and Employment is Analyzed Based on the Perspective of Flow Space

Against the backdrop of actively promoting the rural revitalization strategy and urban-rural integration, Guangdong Province has launched a forward-looking "Internet Plus" rural e-commerce entrepreneurship project, aiming to unleash the tremendous potential of the rural economy and further narrow the urban-rural development gap. This study, based on the theory of space of flows, has conducted a detailed analysis of the implementation strategy of the project and its role in promoting urban-rural integration. Through in-depth analysis, this paper found that the project has effectively broken through geographical restrictions by precisely utilizing internet technologies, greatly promoting information exchange and resource sharing between urban and rural areas. However, the project has also encountered challenges such as inadequate infrastructure, a relatively weak rural entrepreneurial atmosphere, and a lack of entrepreneurial awareness. Therefore, the government should further increase policy support, improve the infrastructure network, and strengthen rural entrepreneurship training to ensure the sustainable and healthy progress of the project, injecting new vitality into urban-rural integration.

Venture Capital and Financial Performance of E-Commerce-Driven Firms in Kenya

Purpose: Businesses that rely on e-commerce for growth frequently find that their ability to obtain sufficient capital is critical to their success. Funding from venture capital firms is essential in this context. Due to insufficient capital, e-commerce-driven businesses in Kenya have continuously underperformed financially. Numerous of these businesses, such as Rupu, OLX Kenya, and ePay, encountered financial difficulties and eventually lost the ability to continue operating. This study's main objectives were to evaluate the impact of capital management support, financing options, and cost of capital on the financial performance of Kenyan e-commerce businesses. Additionally, the study sought to fully evaluate the moderating impact of regulatory structure on venture capital funding and the financial performance of Kenyan e-commerce-driven firms. The trade-off, stakeholder, financial liberalization, and agency theories all lend credence to this research. The research philosophy of positivism, which emphasizes the use of empirical data to evaluate theories and hypotheses, was applied to perform this study.
 Methodology: The study examined a population of 45 e-commerce-driven businesses that obtained venture capital financing between 2017 and 2022 using a descriptive cross-sectional survey research approach. A stratified simple random sampling design technique was employed to choose 45 e-commerce-driven businesses as a sample. Surveys were distributed to collect primary data. Important stakeholders, including investors, executives, and founders, were among the participants in the study. Descriptive statistics were employed to summarize the data, such as measures of central tendency (particularly the mean), variability (expressed by the standard deviation), and frequency distributions. Regression analysis, an inferential statistic, was also employed in the study to investigate the relationship between venture capital funding and financial success. The gathered data were coded before entering into the Statistical Package for Social Science (SPSS) program to make the analysis process easier. The analysis's final results were provided as tables.
 Findings: The findings showed that the cost of capital, financing strategies, and capital management support significantly impact Kenyan e-commerce enterprises' financial performance. The aggregate score of 3.73 in cost of capital indicated consensus among participants on the impact of venture capital on e-commerce companies' financial performance. Participants perceived a significant correlation, with a standard deviation of 1.15 reflecting varying opinions. Most agree that lower venture capital costs lead to better financial success, influencing organizations' financial decisions significantly. The study concluded that venture capital funding has a considerable impact on the financial performance of e-commerce-driven enterprises in Kenya. The report advised management to thoroughly understand the total cost of capital related to venture capital funding.
 Unique Contribution to Theory, Practice and Policy: The study on venture capital and financial performance of e-commerce-driven firms in Kenya has made significant contributions to theory, practice, and policy. It has enhanced theoretical understanding by examining the relationship between venture capital investments and the financial performance of e-commerce firms, providing insights into the dynamics of these markets. In practice, the study has offered valuable guidance to e-commerce entrepreneurs and investors by identifying factors that influence financial performance and informing strategic decision-making. Additionally, the findings have implications for policy formulation, as they highlight the importance of fostering an enabling environment for venture capital investments in the e-commerce sector to spur economic growth and innovation in Kenya.

Social media behaviors and barriers impacting women e-commerce entrepreneurs in rural Australia: A pilot study

ABSTRACT E-commerce businesses have proven to offer lifelines for residents in regional, rural, and remote (RRR) locations traditionally reliant on agricultural income. Prolonged droughts and frequent floods have had devastating impacts on the ability to farm, propelling the need to generate off-farm income to survive. This ever-growing necessity to overcome climate hardship has catalyzed a new generation of women e-commerce entrepreneurs in RRR Australia, in turn, supporting community development. Our study focuses on interviews with successful women e-commerce entrepreneurs from rural Queensland, Australia, to explore the common barriers they face and their use of social media to connect with consumers throughout Australia and globally. Results identified their three greatest challenges to be product supply, product distribution, and unreliable internet connectivity. Data exploring social media behaviors suggested a strong reliance on Facebook and Instagram to drive website traffic and generate sales. This study provides a unique contribution to knowledge regarding an under-researched segment of entrepreneurs, and how they contribute to community development.

The Configurational Paths in BoP Rural E-Commerce Entrepreneurial Opportunity: A Fuzzy-Set Qualitative Comparative Analysis

Bottom of the pyramid (BoP) e-commerce entrepreneurship has emerged as a new phenomenon in China’s rural regions, but its origins have not been thoroughly explored. This study analyzed the shaping of entrepreneurial opportunity (EO) based on the entrepreneurial ecosystem theory as the study framework. A questionnaire survey was conducted among 213 rural e-commerce practitioners in Guangdong and Wuling Mountains, China, using the fuzzy-set qualitative comparative analysis approach to study the various factors and causal mechanisms affecting EOs. Our findings highlight the following: 1) there is no single necessary condition for high BoP rural e-commerce EO formation. However, low human capital leads to nonhigh BoP rural e-commerce EO formation; 2) the driving mechanisms for high BoP rural e-commerce EO are of three types (five paths): government-led, dual-interaction between government and potential subjects, and market-led; and 3) there is an asymmetry between the driving mechanisms of high and nonhigh entrepreneurship opportunity formation in rural e-commerce. The findings of this article contribute to the expansion of the entrepreneurial ecosystem theory’s application in rural e-commerce entrepreneurship and provide practical implications for the BoP population in effectively obtaining EOs in rural e-commerce.

An Empirical Study on the Effectiveness of E-commerce Entrepreneurial Learning: The Mediating Effect of Social Media Flow Experience

This study investigated students’ flow states and attitudinal beliefs in a social media-mediated e-commerce entrepreneurship education (EE) context that mediates the entrepreneurial intention-behavior relationship by a structural equation model using the theory of planned behavior (TPB) and the flow theory. This study collected questionnaire data from students to examine the conceptual model. Such learning environments enhanced students’ perceived behavioral control, increased their flow experience, improved attitudes toward social media-assisted entrepreneurial learning, and facilitated the intentions, which led to learning behavior performance achievement in a digital economy. Notably, the flow and attitudes constructs mediated the linkage between students’ perceived entrepreneurial feasibility and the intention-behavior relationship in the social media-assisting EE context. This study contributed to theory by emphasizing the importance of digital entrepreneurial learning in facilitating prospective entrepreneurs’ TPB cognitions, by identifying the mediation effects of learners’ flow and attitudes on the intention-behavior relationship, and by adding the flow concept into the TPB to understand the mechanism through which EE influences students’ exploratory behavior. The findings highlighted EE practices in computer-mediated environments that facilitate students’ active and meaningful learning for flow experience and attitude enhancement, which likely increases their entrepreneurial intentions and behavior in a digital business environment.

Harnessing the stream: algorithmic imaginary and coping strategies for live-streaming e-commerce entrepreneurs on Douyin

When an algorithm is embedded into the platform economy as a digital infrastructure, it affects the visibility of information, the distribution of interests, and the labor process. In the context of live-streaming e-commerce, entrepreneurs interact with algorithms and consumers in real time to obtain more traffic. Compared with platform users, entrepreneurs are more sensitive to changes in the algorithm when facing great uncertainty in live-streaming and have become “algorithm experts”. This paper focuses on the short video platform Douyin and adopts the methods of field research and in-depth interviews. We interviewed 45 live commerce entrepreneurs and explored how entrepreneurs understand and interact with algorithms, particularly how their understanding of algorithms differs from that of users. By examining algorithmic imaginaries and coping practices, the authors hope to further the understanding of the relationships among labor, technology, and economic activity in new social contexts. In our study, we found that unlike platform users, who are often resilient, entrepreneurs have more active attitudes to learn about and interact with algorithms. They use words such as “admission tickets” and “like the wind” to describe algorithms. Unlike content creators, entrepreneurs’ understanding of arithmetic is influenced by the logic of traditional trade business when faced with traffic uncertainty. To seek certainty from a blurry stream, they adapt the methods of farther learning, frequent algorithm tests, more sophisticated work division, and resignation to fate. This study enriches the research perspective in the field of STS from a social-economic perspective and discusses the impact of technology on individual movement in the context of e-commerce. At the same time, this study also explores the technological ideology behind precarious work, which reflects individuals’ expectations of social order.

Does social capital influence farmers’ e-commerce entrepreneurship? China’s regional evidence

Does social capital influence farmers’ e-commerce entrepreneurship? China’s regional evidence

A study on the impact mechanism of internet embedding on rural E-commerce entrepreneurship

In the context of the rapid development of global Internet and e-commerce, rural e-commerce entrepreneurship has become an important driving force for rural e-commerce development. Using micro-survey data from five national e-commerce demonstration counties in China, this paper empirically examines the impact of Internet embedding on rural e-commerce entrepreneurship and the mediation effect of social capital. The results show that farmers are more likely to choose an independent entrepreneurship channel than a cooperative entrepreneurship channel when the Internet is embedded in rural areas. Then, social capital plays a suppressing effect between Internet embedding and farmers’ e-commerce entrepreneurial choices. In addition, under the condition of Internet embedding, farmers with more social capital are more likely to choose cooperative e-commerce entrepreneurship channels.

Embeddedness at varying depths: interactions between rural e-commerce entrepreneurs and China’s local politico-economic contexts

Using data collected from face-to-face interviews, on-site observations, and other archival records, this article builds upon the mixed embeddedness framework to develop four concepts—hyper-, hypo-, governed, and dis-embeddedness—to capture the varied depths of rural e-commerce entrepreneurs’ embeddedness within multiple levels of contexts in response to four different local politico-economic conditions in China. This study finds that entrepreneurs in coastal province interiors are hyper-embedded in multiple levels of contexts that are interlinked through personal ties, while in the Pearl River Delta area, entrepreneurs’ hypo-embeddedness within multiple levels of contexts both enables and constrains their abilities to develop rural e-commerce businesses. Moreover, in the Yangtze River Delta area, in addition to entrepreneurs making their own efforts, local governments mobilize a variety of resources to affect the size, depth, and dynamics of entrepreneurs’ embeddedness, while in central and western provinces, entrepreneurs have not completely embraced the e-commerce economy because they face weak politico-economic conditions. This article further explores policy changes that would help entrepreneurs take full advantage of rural e-commerce in China.

E-Commerce Entrepreneurship: Navigating the Evolving Landscape of Online Business Opportunities

This study investigates how the e-commerce entrepreneurial climate is changing and offers a full examination of the opportunities and challenges facing online enterprises. It's crucial to have a solid understanding of e-commerce entrepreneurship in this era of fast digital development. This study aims to provide a comprehensive analysis of e-commerce entrepreneurship by tracing its historical development, outlining the theoretical underpinnings, analyzing different online business models, and looking at the complex factors that influence success in this quickly changing digital environment. Ecommerce is very promising, but it also poses several difficulties for business owners. Even though the topic has seen a lot of study, there is still a research gap. There is a shortage of qualitative study on the inventive strategies, multidisciplinary connections, and dynamic character of e-commerce companies. This study undertakes a thorough examination of related literature, including case studies, questionnaires, and comparative analyses, using a qualitative research technique. A sound conceptual framework is developed via thorough research and the synthesis of data from many sources. This study identifies and addresses a gap in the literature on e-commerce entrepreneurship studies by offering a thorough analysis of this difficult topic. It encourages interdisciplinary thinking and gives lawmakers and business leaders strategic guidance. Given the historical context, theoretical foundations, business models, and success criteria, the research's findings provide important understandings into the intricacies of e-commerce entrepreneurship. For e-commerce business owners and legislators, strategic advice are provided, with an emphasis on the value of innovation, flexibility, trust-building, and cross-disciplinary cooperation. In conclusion, this study fills a research need, provides direction for future initiatives in this transformational digital space, and acts as a compass for navigating the shifting environment of e-commerce entrepreneurship.

Leveraging Management Information Systems for E-Commerce Success: An Entrepreneurial Perspective Technology

This study paper investigates, from an entrepreneurial perspective, how Management Information Systems (MIS) contribute to the success of e-commerce. This study's primary goal was to learn more about and comprehend the role that MIS played in e-commerce businesses' success. Utilizing a conceptual approach, the study reviewed the body of research on MIS and e-commerce entrepreneurship to create a framework for comprehending MIS's involvement in e-commerce success. The framework lists the main advantages of MIS for e-commerce business owners along with the difficulties they encounter while implementing MIS solutions. The main conclusions of the study demonstrate how important MIS is to e-commerce enterprise success.A competitive advantage in the market can be gained by e-commerce entrepreneurs through good MIS integration and deployment, which enhances operational performance and strategic decision-making. The results of the study have significant ramifications for owners of e-commerce businesses. Entrepreneurs in e-commerce should give serious thought to their own requirements while developing and deploying MIS systems. By making training and support investments, forming partnerships with MIS providers, and utilizing cloud-based solutions, they can get past the obstacles associated with MIS adoption.

Digital resilience: A multiple case study of Taobao village in rural China

Digital resilience, the ability of a system to respond to external shocks, grow and survive in a changing environment, has become a topic of increasing interest in ICT4D literature. Through the Resilience Assessment Benchmarking and Impact Toolkit (RABIT), the purpose of this article is to conceptualize digital resilience and apply this framework to analyze the Taobao village cases, where some grassroots communities in remote counties leapfrog out of poverty and digital divide, becoming e-commerce entrepreneurs in the context of global Internet mobility. This study first evaluates the performance of foundational and enabling attributes in Southern Jiangxi, Caoxian and Suichang in the face of the COVID-19 pandemic. It is found that the three cases performed well in terms of the foundational attributes, among which Suichang was better than Southern Jiangxi and Caoxian. At the same time, there was a notable difference in terms of enabling attributes. This is reflected in the three distinct grassroots action strategies employed: the “Migratory Bird” strategy, which is flexible but policy-dependent; the “Prism” strategy, which is built on local social networks and flow utilization; and the “Diamond” strategy, leverages high levels of industrial clustering to amplify advantages. Finally, this article offers insights and recommendations for policymakers and practitioners in developing countries and regions, to build a pathway towards digital resilience.

Cross-country comparison of sustainable e-commerce entrepreneurship impact on sustainable development goals implementation: The case study of Germany and India

E-commerce plays a significant role in driving global economic growth, and the integration of sustainable practices into business has given rise to the concept of Sustainable E-commerce Entrepreneurship (SEE). As the number of SEE initiatives continues to grow, examining their impact on implementing Sustainable Development Goals (SDGs) becomes crucial. This study aims to explore the disparities between German and Indian SEEs regarding their perspectives on SDG implementation. This study presents a unique approach by comparing the viewpoints of e-commerce entrepreneurs in the Indian National Capital Region of New Delhi and the Berlin-Brandenburg Region in Germany regarding SDG implementation through SEE activities. The interviewees from both countries were asked about three key aspects: (1) the current impact of SEE on SDGs implementation, (2) the future impact of SEE on a specific category of SDGs, and (3) whether e-commerce should be seen as a source of global patterns for SDGs implementation or should be tailored to local needs. Semi-structured interviews were conducted to gather data, and the scripted interviews were analyzed with the assistance of ATLAS.ti software. The study collected semi-structured interviews with ten Indian and nine German SEEs. The study’s findings indicate that German SEEs place a greater emphasis on SDGs related to the biosphere compared to their Indian counterparts. This divergence in prioritization aligns with the socio-economic challenges currently faced by Indian society, which influences their focus on social and economic SDGs. Indian SEEs do not foresee significant contributions to improving the biosphere through SEE activities in the future. In contrast, German SEEs demonstrate an idealistic perspective on SDG implementation, with a stronger emphasis on the biosphere category of SDGs.

The ‘Good’ Neoliberalism: E-Commerce Entrepreneurship and the Search for a Good Life in China

Neoliberalism has been widely criticised in the anthropological literature. While acknowledging its negative impacts, this study argues that the adoption of neoliberal mechanisms and ethos may contribute to the betterment of individual wellbeing in certain circumstances. Drawing from a group of Chinese rural migrant e-commerce traders’ entrepreneurial experiences, this study finds that they have acquired material benefits, techno-cultural capital, and a certain degree of political independence by taking advantage of the growing neoliberal e-commerce market and by practising a neoliberal ethos. The acquired resources enable these traders, formerly considered lower-class, to assert their status and dignity in Chinese society, and ultimately help them achieve a good life. In exploring how neoliberal elements may work to improve ordinary people's life conditions, this study offers a more balanced assessment of neoliberalism in its everyday manifestations.

Clustering and Analysis of Rural E-commerce Live Broadcast Mode Based on Data Orientation

The rapid development of network technology has revolutionized information dissemination and made it possible for various new communication channels to gradually seep into people’s daily lives. The primary task within the context of new media is the creation of agricultural products live e-commerce. This study first analyses and categorizes the preferences of product purchasers using a collaborative filtering process in order to achieve this. It then suggests a clustering algorithm based on ROCK that improves the link rather than the previously used distance as a criterion for cluster split and can successfully address the problem of data scarcity based on collaborative suggestion. The difficulties of live e-commerce entrepreneurship and the need of fostering new farmers’ live e-commerce entrepreneurship skills are also discussed in this essay. The case study illustrates that the research’s strategy can successfully examine the path towards developing new farmers’ live e-commerce skills.

MEDIATING EFFECT OF THE E-COMMERCE ENTREPRENEUR VOLUNTARY TAX COMPLIANCE BEHAVIOUR: SPSS PROCESS MACRO

The digital economy, including e-commerce, is expanding in modern life, making it possible for anybody to commence an online business and engage in tax evasion and non-compliance. However, IRBM consistently encourages taxpayers to voluntarily comply with tax laws, improves their access to tax services and provides improvements for tax declaration, tax computation, and tax payment. The purpose of this study is to look into the effects of the tax service and tax complexity on e-commerce entrepreneur voluntary tax compliance behaviour. Apart from that, this study also examines the mediating effect between these two determinants due to the legitimate power (of) and trust (in) the tax authority on e-commerce entrepreneur voluntary tax compliance behaviour. Approximately 146 Malaysian e-commerce entrepreneurs responded to the survey. The findings indicate that tax service affects e-commerce entrepreneur voluntary tax compliance behaviour but not tax complexity. However, analysis using a simple mediation model in SPSS Process Macro reveals that legitimate power and trust mediate tax complexity negatively but not tax service. The findings indicate that low tax complexity combined with legitimate power and trust increase voluntary tax compliance behaviour. E-commerce entrepreneurs are satisfied with the services provided, but as future improvements, IRBM must enrich their roles as tax service providers through improved trust such as efficient staff, good servicing, and supportive behaviour.

Exploring the entrepreneurial competencies of E-commerce entrepreneurs

Entrepreneurial competencies (ECs) are increasingly being linked to the creation, performance, and growth of entrepreneurial ventures. Nonetheless, the approaches to examining entrepreneurship competencies in the e-commerce context are largely unexplored. The current study was designed with the primary goal of exploring the ECs of e-commerce entrepreneurs. A systematic literature review following PRISMA guidelines was undertaken to synthesize the initial draft of competencies. Subsequently a modified two round Delphi survey employing a panel of 20 experts was used to quantitatively rate the competencies. The analysis followed the prescribed Delphi guidelines to establish the reliability and validity of the results. The outcome established a comprehensive set of 28 competencies across 18 competency areas categorized within three functional roles (founder, managerial and digital roles). While filling an important literature gap, the study provides the basis for an agenda for focus in training, education, and the development of e-commerce entrepreneurs.

Research on the Development Strategy of Campus E-commerce Entrepreneurship

The rapid development of the Internet has promoted the reform and innovation of China's industrial model, and also provided new ways and new methods for college students to start businesses and obtain employment. As a new entrepreneurial platform under the background of the Internet, e-commerce entrepreneurship has built a bridge between college students and the entrepreneurial market and brought convenience to college students entrepreneurs. Based on this, taking campus e-commerce entrepreneurship as the research object, through the quantitative analysis of its development status S (advantages), W (disadvantages), O (opportunities) and T (threats), the SWOT quantitative model is constructed, and four development strategies of campus e-commerce entrepreneurship are analyzed, namely SO (aggressive), WO (reverse), ST (resistance) and WT (defensive) strategies. In addition, the analytic hierarchy process is used to quantify the results of SWOT analysis of campus e-commerce entrepreneurship, analyze the proportion of various factors affecting college students' e-commerce entrepreneurship, and finally locate the development strategy of campus e-commerce. The research results show that the choice of campus e-commerce entrepreneurship development strategy should be based on the SO strategy, that is, relying on college students' entrepreneurial advantages, taking advantage of external development opportunities, building college students' e-commerce entrepreneurship service platform, improving financing channels, and better promoting the sustainable development of campus e-commerce entrepreneurship.