E-Commerce Entrepreneurship: Navigating the Evolving Landscape of Online Business Opportunities

Abstract

This study investigates how the e-commerce entrepreneurial climate is changing and offers a full examination of the opportunities and challenges facing online enterprises. It's crucial to have a solid understanding of e-commerce entrepreneurship in this era of fast digital development. This study aims to provide a comprehensive analysis of e-commerce entrepreneurship by tracing its historical development, outlining the theoretical underpinnings, analyzing different online business models, and looking at the complex factors that influence success in this quickly changing digital environment. Ecommerce is very promising, but it also poses several difficulties for business owners. Even though the topic has seen a lot of study, there is still a research gap. There is a shortage of qualitative study on the inventive strategies, multidisciplinary connections, and dynamic character of e-commerce companies. This study undertakes a thorough examination of related literature, including case studies, questionnaires, and comparative analyses, using a qualitative research technique. A sound conceptual framework is developed via thorough research and the synthesis of data from many sources. This study identifies and addresses a gap in the literature on e-commerce entrepreneurship studies by offering a thorough analysis of this difficult topic. It encourages interdisciplinary thinking and gives lawmakers and business leaders strategic guidance. Given the historical context, theoretical foundations, business models, and success criteria, the research's findings provide important understandings into the intricacies of e-commerce entrepreneurship. For e-commerce business owners and legislators, strategic advice are provided, with an emphasis on the value of innovation, flexibility, trust-building, and cross-disciplinary cooperation. In conclusion, this study fills a research need, provides direction for future initiatives in this transformational digital space, and acts as a compass for navigating the shifting environment of e-commerce entrepreneurship.