Abstract

This study dives into the domain of marketing multimedia and applications, with an accentuation on creative digital methods and their influence on audience engagement in the digital era. The exploration intends to examine the historical evolution, theoretical underpinnings, and pragmatic consequences of marketing multimedia and applications inside and out. The serious issues examined are audience engagement challenges and the need for novel digital procedures in current marketing. The study gives an exhaustive outline of marketing multimedia and applications by utilizing subjective exploration methodologies, for example, a literature review, case studies, interviews with marketing professionals, and content investigation of multimedia campaigns. It integrates subjective insights into marketing, which is fundamentally quantitative. This study addresses a vacuum in the literature by offering a comprehensive understanding of marketing multimedia and applications, bringing subjective insights to a mostly quantitative position. The findings feature the significance of multimedia in emotional and mental audience engagement. Gamification, vivid technologies, and great content are basic achievement components for new methods. Marketing practitioners ought to utilize story, focus on content quality, apply gamification includes, and investigate vivid innovation. Technique formulation ought to be directed by ethical concerns and cross-cultural awareness. Finally, this study adds subjective insights to the marketing profession by emphasizing the significance of multimedia and new digital strategies in engaging current consumers. Marketers might fabricate long-term relationships with their ideal interest groups by implementing these methods while adhering to ethical standards.

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