E-commerce Ecosystem Research Articles

E-commerce ecosystem

Recent developments in communication and internet technologies have broader effects on supply chain activities. These developments made it mandatory to adopt technological changes and innovations in our existing understanding of electronic commerce activities. This study aims to develop a critical approach to the e-commerce ecosystem with fundamental concepts, business models, and security issues. This paper suggests companies ways of coping with adopting e-commerce activities, business models, and security issues.

E-commerce Trade and Data Localization: A Developing Country Perspective

This article explores the issue of data localization by capturing all relevant debates and discussion around it. It investigates issues related to data management, storage, and ownership, followed by the data safety and security concerns of developing countries in a rapidly changing digital world. Storing data locally can be an effective way to tackle these concerns. Data localization can bring the data storing market price down. It can inject sufficient incentive to spur technological innovation in the system. If workable templates of data safety and privacy frameworks can be built locally, consumers’ rights will also be protected. Data localization also has the potential to positively contribute to effective redressal of damages in developing countries related to data leakage. The COVID-19 pandemic has considerably sharpened existing conflicts in the e-commerce ecosystem. Treating this crisis as an opportunity and pushing for digital data safety and security by means of data localization is the ideal strategy for developing and emerging economies to adopt.

Descriptions from the Customers

Product descriptions play an important role in the e-commerce ecosystem. Yet, on leading e-commerce websites product descriptions are often lacking or missing. In this work, we suggest to overcome these issues by generating product descriptions from user reviews. We identify the set of candidates using a supervised approach that extracts review sentences in their original form, diversifies them, and selects the top candidates. We present extensive analyses of the generated descriptions, including a comparison to the original descriptions and examination of review coverage. We also perform an A/B test that demonstrates the impact of presenting our descriptions on user traffic.

Model and Simulation of Symbiotic Evolutionary Dynamics of a Marine Cross-Border E-Commerce Trade Ecosystem

He, J.; Li, J., and Ge, L., 2020. Model and simulation of symbiotic evolutionary dynamics of a marine cross-border e-commerce trade ecosystem. In: Yang, D.F. and Wang, H. (eds.), Recent Advances in Marine Geology and Environmental Oceanography. Journal of Coastal Research, Special Issue No. 108, pp. 95–98. Coconut Creek (Florida), ISSN 0749-0208.Based on the marine cross-border e-commerce trade ecosystem, the trade ecosystem theory in this paper is combined with relevant economic theories and is introduced into a symbiotic evolutionary dynamic model to explore the symbiotic evolution of the cross-border e-commerce ecosystem and reveal the evolution law of the marine cross-border e-commerce ecosystem. Meanwhile, supported by the energy flow model and the information flow model of the cross-border e-commerce ecosystem, the products or services of cross-border e-commerce providers are optimized to build a symbiotic evolutionary dynamic model of the cross-border trade ecosystem in marine e-commerce. Moreover, with the advancement of the development stage, in the cross-border e-commerce ecosystem, the relationships among species have become increasingly close. As a result, the evolution rule of the symbiotic relationship is verified through simulation experiments in the study, providing new ideas for the cross-border trade of marine e-commerce to maintain the balance of the marine cross-border e-commerce ecosystem and promote the development of the marine e-commerce industry.

Based on the Emerging E-commerce Ecosystem Synergy and Innovation Mechanism Investigation

E-commerce is a new business model based on Internet information technology, and its internal operation mechanism can be studied in depth from the perspective of the knowledge ecosystem according to the law of knowledge ecology. The various knowledge elements in the e-business knowledge ecosystem interact and influence each other, continue to exchange materials and energy according to specific rules, and develop and circulate autonomously so that users can acquire, transfer, share and sublimate knowledge in the business system. Finally, knowledge innovation and new value creation are realized to complete the final value sublimation. Based on this, this paper elaborates on three aspects of e-business ecosystem system synergy theory, e-business ecosystem, and e-business ecosystem synergy and innovation model for the reference of relevant personnel.

Current Cross Border e-Commerce Companies Developmental Problems AND Countermeasures

The development of cross border e-commerce industry is one of important global trends. From eMarketer (2019), the global sales of e-commerce in 2018 was 2.5 trillion US dollars and will reach 7.5 trillion US dollars in 2020. In this number - 7.5 trillion US dollars, the cross border e-commerce consumers will occupy 44.6% of e-commerce’s. Due to the quick development, companies will encounter problems by the way. The research purposes of this study was to discuss problems found through Osterwalder and Pigneur’s business model canvas analysis and provide suggestions. In this sense, During the time of one-year industry-academic cooperation program with Company A, the exploratory case study is relying on several sources of data collections through interviews, case analysis, site-visiting observations and secondary data collection (internal and external data) to analyze Company’s A cross order e-commerce business model and Taiwan’s cross border e-commerce ecosystem. The research subject (Company A) who locate in the vehicles components industry was a Taiwanese SEM and would like to transform into a cross border e-commerce company. The study aimed to explore the cross border e-commerce business model to answer the research question of What is Company A’s recent business model canvas ? If Company A would like to transform into cross border e-commerce, what are the problems? What is Taiwan cross border e-commerce ecosystem which Company A is located ? The research results and suggestions of this cross border e-commerce company are the following. Firstly, the problem is business opportunities are difficult to catch recently and the amount of each order earned is becoming smaller. The suggestion for this problem is to suggest adapting multiple cross border e-commerce portals operations on budgets and “Software Key activities” for decision making. The second problem is the cost of cross border e-commerce logistic is high. The suggest for this problem is to use Big Data Analysis and artificial intelligence (AI) technology to calculate exact oversea inventories. The third problem is lack of trust. The suggest for this problem is localization strategy, to systematically recruit and train the talents who are familiar with the culture, products and markets. And also The study also has some practical implications for cross-border e-commerce companies.

Five considerations for marketers navigating the changing US beverage alcohol e-commerce landscape

E-commerce accounts for a growing percentage of total retail sales. Until recently, the highly complex and heavily regulated beverage alcohol category has been struggling to keep pace relative to other food and beverage categories. Recent developments in technology, combined with a renewed interest among fast-digitising retailers, have led many executives in the beverage alcohol industry to reconsider their e-commerce strategy and invest more in the channel. For beverage alcohol marketers developing their e-commerce strategies, however, there is little information to help navigate the fast-changing e-commerce landscape and the profoundly complex regulatory landscape. This article reviews the aspects of the regulatory landscape that are relevant to alcohol e-commerce and digital marketing, identifying emerging technologies that are enabling the growth of online alcohol sales, and offering key considerations for marketers building go-to-market strategies for their products in alcohol’s unique e-commerce ecosystem.

The Motivation to Adopt E-commerce Among Malaysian Entrepreneurs

E-commerce is important in creating a knowledge society and cashless business environment in the era of the fourth industrial revolution (IR 4.0). However, not all Malaysian entrepreneurs are ready for this digital way of performing business. The e-commerce ecosystem is still less matured, and the e-commerce adoption rate is still low among entrepreneurs of small and medium enterprises (SMEs). Therefore, this study was conducted to determine the factors that influence the entrepreneurs’ motivation to adopt e-commerce. Self-determination theory (SDT) was employed in determining the factors that influence the motivation to adopt e-commerce. This study employed a quantitative research method and surveyed 273 entrepreneurs through self-administered questionnaires. It used multiple regressions analysis to analyse the data and test the hypotheses. Based on the results obtained, it concluded that competence, relatedness and autonomy positively and significantly influenced entrepreneurs’ motivation to adopt e-commerce. Relatedness was found to be the most important factor, followed by autonomy and competence. This study contributed to entrepreneurship literature by applying SDT in understanding entrepreneurs’ motivation in e-commerce adoption. It also shed light on the importance of individual psychological factors in decision making among entrepreneurs. The study suggested that building a strong connection among the entrepreneurs, providing freedom to business operations and developing knowledgeable entrepreneurs are some crucial steps in motivating entrepreneurs to adopt e-commerce, especially in a developing country like Malaysia.

Thailand’s E-Commerce Ecosystem: Understanding Business Formalization Within the Framework of Tax and Consumer Protection Regulations

Thailand’s e-commerce industry is growing fast and evolving rapidly. Currently, the majority of e-commerce SME sales occur on a handful of foreign-headquartered platforms: Lazada, Shopee, Facebook, Instagram and LINE. Meanwhile, business formalization amongst e-commerce SMEs is low. A minority of e-commerce SMEs are tax compliant, and e-commerce cases make up a disproportionate number of all consumer protection cases. Using interviews with industry participants and a literature review, this study outlines Thailand’s e-commerce ecosystem and its emerging regulatory framework. It analyses how e-commerce SMEs operate with regard to tax and consumer protection regulations. Using these insights, the study offers policy recommendations for the regulatory framework. The analysis points to emerging structural weaknesses in the regulatory framework, exacerbated by simultaneous trends of globalisation and localisation. Four main issues are identified. First, e-commerce is changing rapidly and forcing regulators across the world to catch-up. Second, regulators in emerging markets cannot simply import regulation from technologically-advanced countries, as the industry is developing simultaneously in countries across the world. Third, localized use of global platforms is creating regulatory fracture, where gaps are opening up in regulation, creating opportunities for businesses to undertake regulatory arbitrage. Fourth, as e-commerce networks have ‘winner takes all’ characteristics, regulatory decisions made now are critical, as they will affect the industry in the future. At a national level, Thailand’s regulators need to find strategic, regulatory coherence to streamline the plethora of regulations that apply to e-commerce and regulate effectively. Regulators need to understand the feedback loops in the industry, across regulators, businesses and consumers. Regulatory policies need to support the e-commerce ecosystem, ensuring that opportunities for regulatory arbitrage are rare and unprofitable. Three policy recommendations are offered, in particular: increasing regulatory coherence to make it easier for businesses to comply; reducing regulatory arbitrage at international and national levels; and promoting competition in ‘winner takes all’ markets.

A 2020 perspective on “A novel methodology for optimizing display advertising campaigns using genetic algorithms”

Abstract Online advertising has become the most important area of publicity. From a post-2020 perspective, we identify three trends in online advertising comprising: the rapid evolution of online advertising mainly over mobile networks, how to cope with big companies leading digital marketing, and the exploration of new methods to handle the dynamics of the e-commerce ecosystem. We proposed a new methodology for online advertising in small ad networks using supervised machine learning and metaheuristic methods. Our research will be beneficial for addressing the above-mentioned trends in online advertising focusing on small ad networks. It contributes to the establishment of an information system technology and practice within the scope of the development of marketing business strategies in e-commerce. Currently, we are exploring how to improve the flexibility of our approach to make it easier to adapt to new ad campaigns, analyzing and comparing different computational methods, and how to increase the performance of presenting custom ads to users when dealing with small data sets. Online advertising in small ad networks will be very useful in the following years. Hence, there are still many challenges to be dealt with in order to implement it in the business strategies of the new digital marketing.

Management of E-Commerce: Impact on Start-Up Ecosystem

The e-commerce sector is one of the emerging and promising sectors. At the same time in the Kingdom of Saudi Arabia, this sector is experiencing a significant growth spurt that makes it one of the sectors supporting the national economy by attracting more investments. In turn, it contributes to supporting GDP, as well as its role in creating more job opportunities for young people through expanding entrepreneurship and innovation. E-commerce contributes to creating new employment opportunities; Either by making it possible to establish small and medium-sized commercial projects for individuals and linking them to global markets at the lowest investment costs by creating a means of direct communication between the consumer and the product, or by providing them with job opportunities in many different fields related to e-commerce applications; Such as e-commerce website specialists, store workers, administrators, and technicians. Despite this, the success of the sector in fulfilling its targeted role according to the Kingdom's Vision 2030 remains subject to consumer awareness, their confidence in e-commerce, the logistics services, and payments system. Besides, the communication infrastructure through the expansion of the number of POS devices at various payment outlets, they have indeed witnessed significant growth. It recorded nearly 62% during 2018 compared to the situation in 2017. However, the number of these devices is still needed to expand. The expanded role of this sector also requires taking into account work on organizing many activities to educate citizens about the importance of this sector to the various global e-commerce sites and how to use them, taking into account the language so that there are no obstacles between the users of these sites. It should also work to consider the cost of shipping expenses so that everyone can spend their requirements through e-commerce sites. The Internet and the latest technological advancements resulted in the emergence of e-commerce. E-commerce is changing the business environment across the globe. However, the motivating factor for this research has been the lack of research linking the development of e-commerce and its impact on the start-up ecosystem that is specific to Saudi Arabia. There is a general agreement amongst the scholars and experts that the start-up ecosystem plays a critical role in the country's economic system and e-commerce has become an integral part of that economic growth story of nations including Saudi Arabia. Therefore, the primary aim of this research was to examine the impact of e-commerce on the start-up ecosystem in Saudi Arabia. The authors analyzed the scientific journals and articles on the selected theme. The theoretical findings were put to the test using qualitative interviews that lasted between 30-45 minutes with eight highly skilled and experienced professionals in the field of e-commerce, start-up ecosystem, and management areas. Based on literature research and qualitative interviews, the key findings of this research are: (1) e-commerce and start-up ecosystem are amongst the key drivers of Saudi Arabia’s economy, (2) e-commerce have a significant positive impact on start-up ecosystem of Saudi Arabia, and (3) e-commerce has facilitated the start-up ecosystem to become inclusive through the rise of women entrepreneurship in Saudi Arabia. Keywords: e-commerce, start-up ecosystem, women entrepreneurship, internet technologies.

An evolution simulation framework for ecological structure of crowd networks

Purpose This paper aims to obtain optimal specialization mode and level for complex network or system structures. In the e-commerce system, this paper studies the changes of each transaction subject in the process of ecological structure based on the income level of each transaction subject. Design/methodology/approach This paper aims to research the change of transaction efficiency evolution process of intermediaries. With the improvement of transaction efficiency, intermediaries interact with other transaction subjects at given modes in e-commerce systems. This paper analyzes the relationship between the factors of production and trade and explains the quantitative relationship between them in the form of mathematical modeling. An evolution simulation framework is established to elaborate the simulation process and method of crowd network in e-commerce ecosystem and then sets up the simulation experiment. Findings During simulation processes, the changes of data are observed and analyzed to obtain the optimal evolution paths and specialization modes. Furthermore, this paper provides solid supports for the research of the quantitative analysis of ecological structure evolutions. Originality/value Evolution simulation of ecological structure is first proposed in the topic of crowd network. It is with the aid of the concept of ecology, the theory and method, simulation of complex network structure and system structure. This paper analyses and researches the evolution process of optimal specialization modes and intelligent level of crowd networks with transaction efficiency changing. The ecological structure optimal evolution paths can be obtained by trend of simulations.

Research on China’s export cross-border e-commerce ecosystem: a case study of Dunhuang Network

With the development of cross-border electronic commerce, the main body involved is also increasing. This paper studies the ecological system of China’s export cross-border e-commerce from the perspective of ecological chain, and analyzes the relationship between China’s export cross-border e-commerce enterprises, enterprises and the environment. Through the analysis of DHgate, the sixth online foreign trade transaction e-commerce website in the world, this paper points out that the service community is the basis for the expansion of the cross-border e-commerce ecosystem, and the close connection between the trading community and the supporting community determines the velocity of the material and energy cycle of the ecosystem, and there is a symbiotic relationship between the trading, service and supporting community. Finally, this paper puts forward the preliminary idea of the formation of export cross-border e-commerce ecological Circle, which provides the direction for the follow-up research.

Dynamic Credit Risk Evaluation Method for E-Commerce Sellers Based on a Hybrid Artificial Intelligence Model

Credit risk evaluation is important for e-commerce platforms, due to the uncertainty and transaction risk associated with buyers and sellers. Moreover, it is the key ingredient for the development of the e-commerce ecosystem and sustainability of the financial market. The main objective of this paper is to develop an effective and user-friendly system for seller credit risk evaluation. Three hybrid artificial intelligent models, including (1) decision tree—artificial neural network (ANN), (2) decision tree—logistic regression, and (3) decision tree—dynamic Bayesian network have been investigated. The models were trained using sellers credit cases from Taobao, which has 609 cases, and each case had 23 categorical and numerical attributes. The results suggest that the combination of decision tree—ANN provides the highest accuracy, which can promote healthy and fast transactions between buyers and sellers on the platforms. This model is regarded as a powerful tool that allows us to build an advanced credit risk evaluation system, and meet the requirements of the platform transaction mode to be dynamic and self-learning—which will ultimately contribute to the sustainable development of the e-commerce ecosystem. The empirical results can serve as a reference for e-commerce platforms promoting an optimum credit risk evaluation model to improve e-commerce transaction environment and for buyers and investors making decisions.

A Review of the Research on E-commerce Ecosystem in China

Based on the theory of information ecology, this paper conducts a quantitative analysis on the research literature of e-commerce ecosystem in China, and clarifies the research hotspots and development trends, so as to provide reference for subsequent studies. With the key words related literatures collected by CNKI as the data source, and the software CiteSpaceIV is used to draw a visual knowledge map, the distribution of e-commerce ecosystem research papers in China is statistically analyzed by econometric analysis method, and literature research is summarized and evaluated. The research results show that previous studies mainly focus on the concept of e-commerce ecosystem, and there are relatively few research results on the construction and evolution mechanism of e-commerce ecosystem, so the depth and breadth of research should be expanded. Applying the concept of e-commerce ecosystem to solve the problems in cross-border e-commerce will be the future research trend.

Research on the Construction of China-Europe Cross-border E-commerce Ecosphere Based on Blockchain Technology

Based on the blockchain technology to construct the relevant research on the China-Europe cross-border e-commerce ecosystem, we must first define the main significance and combine the core technology application of blockchain to explore the blockchain China-Europe cross-border e-commerce ecosystem, thereby drawing effective measures such as establishing a cross-border e-commerce integrated service system, improving e-commerce credit risk management and establishing a blockchain supply chain intelligence system, which comprehensively elaborates on the importance of blockchain technology to build a China-Europe cross-border e-commerce ecosystem.

An Exploratory Study of Cross Border E-commerce (CBEC) in China: Opportunities and Challenges for Small to Medium Size Enterprises (SMEs)

Development of cross border e-commerce (CBEC) is one of the major enablers of SMEs access to overseas market opportunities. The boom in China's cross border e-commerce has been exponential. It has made China the world's largest cross-border market with over 200 million cross-border online consumers. This article explores the opportunities and the challenges for SMEs to leverage the China's CBEC to find and develop new customers in markets outside their domestic ones. It aims to help small to medium enterprises understand the unique Chinese e-commerce ecosystem and develop an appropriate e-commerce strategy that enables them to enter the Chinese e-commerce ecosystem. This research reveals that the significant growth opportunities and challenges for those SMEs poised for business expansion into Chinese market via CBEC and offers a detailed understanding of the China's cross border ecommerce system. SMEs are a major and important part of the world economy in terms of making contribution to Gross Domestic Product (GDP) and employment. It is important to help SMEs to understand the significance of cross border e-commerce ecosystem and develop an appropriate e-commerce strategy that enables them to engage with CBEC and empower them to maximize the opportunities offered by CBEC in China. This article recommends that SMEs take a proactive approach to developing effective digital marketing strategies to engage with Chinese online consumers and keep up with new policies, programs and regulatory changes introduced by Chinese governments in a fast changing digital environment. It also suggests that SMEs consider cooperation with an online retailer who is present on China's cross border B2C platforms to yield better results for brand building and direct sale.

Institutional and Strategic Works of Alibaba in Building the Taobao E-commerce Ecosystem

This study investigates how a focal company can realise virtuous coevolution that secures the conformity of its ecosystem and its competitive advantage. Drawing on organisational institutionalism t...

Struggling towards virtuous coevolution: institutional and strategic works of Alibaba in building the Taobao e-commerce ecosystem

The business ecosystem literature has accumulated a rich array of theoretical and empirical insights, which presume a keystone role of the focal company in facilitating virtuous coevolution that synchronises fundamental logics across multi-level fields to secure its competitive advantage. However, scant attention has been paid to the mechanisms underlying keystone strategies. This paper examines the case of Alibaba in building its Taobao ecosystem, drawing on organisational institutionalism theories, to develop a theoretical model that directs attention towards fundamental patterns and configurations of institutionalisation-influencing strategies and utilisation of the constructed institutional foundation to achieve a competitive advantage.

The Emergence of Self-Organizing E-Commerce Ecosystems in Remote Villages of China: A Tale of Digital Empowerment for Rural Development

The emergence of Alibaba's Taobao (e-commerce) Villages in remote China has challenged the assumption that rural, underserved communities must always be the recipients of aid to stimulate ICT-enabled development. Based on an in-depth case study of two remote villages in China, this research note shows how ICT (e-commerce) can empower a marginalized community, giving rise to a rural e-commerce ecosystem that can aid self-development. We propose the concept of digital empowerment to explicate our findings in the exploration of community-driven development: first, we identify the critical actors of a rural e-commerce ecosystem and how they use ICTs; second, we illustrate how the same ICT can be used for different affordances by the actors in the evolution of a rural e-commerce ecosystem. The paper also presents unintended consequences of rural e-commerce development. We conclude with suggestions on how to make ICT useful for rural development and, in doing this, challenge some of the prevailing theoretical arguments about this process.