Development Of E-commerce Research Articles

Impact of Rural E-Commerce on Farmers’ Income and Income Gap

Rural e-commerce, as a new form of digital economy, is of great significance in promoting the income of rural households and realizing common prosperity. Based on the 2021 China Rural Revitalization Survey (CRRS), the impact of rural e-commerce on farmers’ income and the intra-rural income gap is explored using quantile regression. The results found that (1) rural e-commerce can effectively promote the level of farm household income and alleviate the intra-rural income disparity, with this finding still holding after addressing the potential endogeneity problem and conducting robust-type tests. (2) Rural e-commerce has the most pronounced income-generating effect on low-income households in the southern region; participation in rural e-commerce has a more “center-expanding” effect on households in the secondary education and high material capital groups. (3) Saving production and operation costs, shortening the product circulation chain, and improving access to information are channels through which rural e-commerce affects households’ income. It is recommended to actively promote the deep integration and development of rural e-commerce in rural areas, establish a sound mechanism for bridging the “digital divide”, encourage e-commerce “leaders” to build a perfect industrial chain, and guide smallholders to integrate into the rural e-commerce industrial chain to enjoy the digital dividend.

Empirical assessment of external enablers on new venture creation: the effect of technologies and non-technological change in Iran digital entrepreneurship

Purpose The purpose of this study is to investigate the influence of external enablers (EEs) – factors that are exogenous and independent of the actors – on the rate of new venture creation (NVC) in digital entrepreneurship. Design/methodology/approach The authors established a unique data panel comprising all formal digital entrepreneurial firms and startups licensed to operate in the digital space from Iran E-Commerce Development Center, from 2012 to 2022, totaling 124,751 businesses classified in 16 sectors. The authors used Poisson regression with robust standard errors to analyze the relationship between external factors and NVC. Additionally, the authors segmented the data set along demographic, spatial and sectoral subsets to compare them using the average treatment effect model. Findings This analysis confirms that technology readiness and technology intensity, as EEs, significantly boost digital entrepreneurship in a developing country. The authors also explored the impact of the COVID-19 pandemic as a natural environmental enabler and explored its facilitating effects and the enduring impacts post-pandemic. Moreover, the authors assessed the heterogeneous impact of the EEs across different groups and derived implications for each. Research limitations/implications While this study is comprehensive, it focuses exclusively on formal digital entrepreneurship within a single developing country, namely, Iran. Although the authors explored various EEs, they did not address all possible types, highlighting the potential for further research in other entrepreneurial sectors for a comparative analysis of EEs. Practical implications The initial findings affirm that most NVC in Iran stems from external factors. These findings have been widely used by policymakers to define the goals and objectives of EEs concerning their nature and impact. This research reveals that EEs have heterogeneous effects on NVC, varying across different characteristics such as gender, geography and industry sectors. The results of this study suggest that governments should reassess the role of “macro” policies to support vulnerable groups. EEs disproportionately benefit male founders, which exacerbates existing gender gaps and necessitates ongoing attention and intervention. Additionally, EEs have diverse impacts across industries, potentially favoring some while disadvantaging others because of varying social, cultural and economic factors. Originality/value NVC, central to entrepreneurship in developing nations, encounters numerous challenges, yet the role of EEs remains underexplored in this context. EEs are opportunities that are not limited to a subset of entrepreneurial actors; they act as levers influencing a wide range of entrepreneurial activities. This research distinctively investigates the empirical impact of EEs in a Middle Eastern developing country context, contributing to the growing literature on the external enablers framework.

Impact of e-commerce development on rural income: Evidence from counties in revolutionary old areas of China

Abstract Digital technology has enormous potential in rural revitalisation, thus providing impetus for improving the well-being of rural residents in underdeveloped areas. This study takes the policies of e-commerce in rural areas as an intervention in the development of e-commerce. It uses the panel data from 321 counties in the old revolutionary areas of China from 2003 to 2020 to empirically explore the impact of e-commerce development on the income of rural residents. Results show that e-commerce significantly improves the income and well-being of rural residents in old revolutionary areas. Propensity score matching and entropy balance matching are used to overcome group differences in covariate features, and the estimation results are consistently robust. In terms of mechanisms, e-commerce development increases per capita income in old revolutionary areas by promoting three aspects significantly: agricultural revitalisation, non-agricultural employment, and government support efforts. On the other hand, the heterogeneity analysis shows that e-commerce plays a diminishing role in increasing income in the eastern, central, and western regions.

INFORMATION AND DIGITAL TECHNOLOGIES OF LEADING INDUSTRIAL ENTERPRISES OF VOLOGDA REGION

The article is devoted to a theoretical analysis of the development of information and digital technologies in the industrial industry using the example of leading enterprises in the Vologda region - Public Joint Stock Company Severstal and Joint Stock Company Apatit. An analysis was carried out on the composition and effectiveness of the information and digital technologies used. Examples of information and digital technologies used at these enterprises of the Vologda region (PJSC Severstal, JSC Apatit) are given, the technologies used and the economic effect of their use are indicated. The influence of the use of digital technologies on the efficiency of the production process of these enterprises is investigated. According to forecasts, global spending on digital technologies in the chemical industry will reach more than $7 billion by 2031. An analysis was made of the effectiveness of the use of digital technologies in the activities of PJSC Severstal and JSC Apatit, their positive impact on operating and business processes, channels of interaction with consumers. It is emphasized that the digital economy in the Russian Federation is developing at an increasing pace; among the main prerequisites for the formation of the digital economy in the Russian Federation, the following are highlighted: the growth in the number of Internet users, the development of e-commerce, and the expansion of the IT industry. In the metallurgy and chemical industries, the key opportunities for transformation based on digital technologies are: the Internet of things, big data analysis, electronic document flow of companies, augmented reality, robotization, more efficient utilization of production capacity. It is noted that mainly large enterprises in the industry that have the financial capacity for innovative changes are subject to active digital transformation. An important step towards solving the problem will be training relevant specialists in a digital environment and increasing the innovative activity of personnel.

ONLINE STORE AS A COMPONENT OF E-COMMERCE AND DIGITAL BUSINESS TRANSFORMATION

This article examines the issue of managing an organization in the context of digital business transformation. The process of searching and optimizing methods and tools of digital transformation is relevant, this is especially evident in the field of e-commerce. In the article, the authors provide an overview of the e-commerce market, its leaders are highlighted. Based on the analysis of the structure and features of the development of global and national e-commerce markets, three categories are identified: 'large and mature', 'catching up' and 'waiting markets'. The dynamics of the global e-retail trade volume and the dynamics of sales volume of the Russian e-commerce market are considered. The concept of 'e-commerce' is clarified, the positive and negative sides of the development of e-commerce are highlighted. Depending on the types of subjects initiating interaction, the types of information and economic interaction or types of e-commerce are fixed. The article notes that information and communication technologies (ICTs) contribute to the organization and optimization of a number of business processes that are the basis of e-commerce: electronic data exchange, e-commerce and marketing, the formation of information and analytical systems of the organization. The authors emphasize that from the point of view of marketing, one of the most interesting components of e-commerce, its trading platform is online stores. The definition of the concept of 'online store' is given. By analyzing the entire variety of online stores represented in the modern business space, the authors classify them according to the methodology of doing business and the type of platform, by the type of organization of sales and trading activities, by product range and type of relationships with suppliers. The proposed classification allows you to: identify the entire range of online stores; streamline these tools; facilitate the search and justification of the choice of optimal methods of digital business transformation.

Direct Mail or Bonded Warehouse? Logistics Mode Selection in Cross-Border E-Commerce under Exchange Rate Risk

The rapid development of cross-border e-commerce (CBEC) has enabled more suppliers to expand into overseas markets, meeting increasingly diverse consumer demands. Selecting an effective logistics mode is a crucial issue for suppliers, yet uncertainty in demand and exchange rate fluctuations make this problem challenging. This paper considers a supply chain consisting of a supplier and a CBEC platform. Using a distributionally robust optimization approach, we provide optimal overseas warehousing strategies and logistics mode selection for suppliers, given partial distribution information of market demand and exchange rate, such as means, variances, and covariances. It is found that when demand and exchange rate fluctuations are small, the supplier chooses the bonded warehouse logistics mode to reduce costs. Conversely, when demand and exchange rate fluctuations increase, the supplier opts for the direct mail mode to respond flexibly to market risk. The correlation between exchange rate and demand also affects the choice of logistics mode. Specifically, with low correlation, the preference is for the bonded warehouse mode, whereas high correlation leads suppliers to choose the direct mail mode. In addition, the impact of demand and exchange rate fluctuations on suppliers’ overseas warehousing volumes depends on the product’s profit margin. These findings provide guidance for the selection of CBEC logistics under exchange rate risk.

GOALS AND DIRECTIONS OF ELECTRONIC COMMERCE IN THE DIGITAL ECONOMY

This article contains thoughts and opinions on the development of electronic commerce, which is an important direction of the digital economy. Following the chosen and current path of e-commerce development will make the economy of Uzbekistan one of the leading representatives of the world market in the future. Choosing the right way to solve the problems of e-commerce in Uzbekistan is reflected in the well-being of the people, the progress of our society, and our economic development.

Exploring the Income-Increasing Benefits of Rural E-Commerce in China: Implications for the Sustainable Development of Farmers

The slowdown in income not only hinders the sustainable development of farmers but also exacerbates ecological and environmental problems. Likewise, the digital economy model represented by e-commerce has become a key path for growing farmers’ income. This article is based on 2020 China Rural Revitalization Survey data and uses the OLS and mediation effect models to examine the impact and mechanism of e-commerce operations on farmers’ income. The research results indicate that e-commerce operations can significantly improve the income level of farmers. After robustness and endogeneity tests, this conclusion still holds. The mechanism analysis results indicate that e-commerce operations promote farmers’ income growth by enhancing information acquisition, reducing operating costs, and enhancing financial support. The results of the heterogeneity analysis indicate that the impact of e-commerce on farmers’ income is heterogeneous in terms of income structure, education level, and regional distribution. Specifically, e-commerce significantly increases farmers’ agricultural operating income, non-agricultural operating income, and transfer income but significantly reduces their wage income. At the same time, e-commerce has a more significant income-increasing effect on highly educated and central and western farmers. Therefore, in promoting the development of a rural digital economy, it is necessary to improve the supporting facilities of e-commerce in rural areas; strengthen the supply of information, technology, capital, talent, and other elements; continue to improve the inclusiveness of rural e-commerce; and promote the sustainable growth of farmers’ income. The above findings not only provide new channels and ideas for farmers to increase income through e-commerce operations, but also help relevant decision-making departments to formulate new policies to promote farmers’ income growth and the development of e-commerce in China.

On the Promotion of E-commerce on International Trade- Analysis Based on the Background of Digitalization

With the continuous development of Internet technology, the global economy is getting closer and closer, and e-commerce emerges. As a new way of economic and trade, e-commerce provides an unlimited market platform for international economic and trade, bringing unprecedented opportunities for international trade participants. However, the development of e-commerce is also accompanied by various problems. This article takes the impact of e-commerce on international economic and trade as the starting point, analyzes the positive impact of e-commerce in international trade, explores the challenges brought by it, and give play to the role of Silk Road e-commerce in the background of China's "Belt and Road". Promote the healthy development of international economic and trade.

Comparison of Service and Ease of e-Commerce User Applications Using BERT

The development of e-commerce has transformed shopping patterns by harnessing the internet, enabling consumers to shop online. In Indonesia, e-commerce has experienced rapid growth, with numerous options such as Tokopedia, Shopee, and Lazada, leading to intense competition. Sentiment analysis using machine learning techniques has become crucial for understanding consumer views on these e-commerce services. This study analyzes user comments on Tokopedia, Shopee, and Lazada e-commerce platforms from Instagram social media, totaling 3900 data points, using the Bidirectional Encoder Representations from Transformers (BERT) model with 5 epochs and a batch size of 32. Sentiment analysis utilizes 3 types of labels: positive, neutral, and negative. The final results of the study include the performance analysis of the BERT model, as well as comparisons for each predefined category, namely Promotions & Offers, and Services. The final results of the model indicate good performance, with accuracy rates of 95%, 97%, and 99%, respectively.

Exploring the Influence of Live Streamer s Personality and Features on Customer Purchasing Decisions

With the rapid development of e-commerce, live streaming has become an important channel for marketing as an emerging sales model. As the core of this model, the personality and features of the live streamer have a significant impact on the audience s purchasing decisions. This paper analyzes the impact of the live streamers language, behavior, and interaction methods on customer purchase intention by qualitative analysis and observing live streamer videos and social media comments of Dong Yuhui, a best-known live streamer of the Oriental Selection Live Stream. The study found that the live streamer s professionalism, sense of humor, and trustworthiness are key factors that influence customer purchase decisions.

DEVELOPMENT OF ELECTRONIC COMMERCE IN UKRAINE AND ITS IMPACT ON THE ECONOMY

The development of electronic commerce positively impacts the national economy by transforming business processes and consumer experience. eCommerce provides convenient access to goods and services from anywhere in the world, reducing costs and time spent on purchases, and facilitates the expansion of market opportunities. The aim of this study is to analyze the various characteristics and dimensions of eCommerce development in Ukraine, both before and after the full-scale war, and to examine its profound impact on the economy and broader society. This investigation will consider the shifting trends, challenges, and opportunities within the digital marketplace, offering insights into how these changes influence economic performance and social dynamics. The paper presents an analysis of eCommerce in Ukraine, including the legislative definition of «electronic commerce» and the positive aspects of digitalization on the economy. It examines the effects of global and local factors on the development of eCommerce in Ukraine and provides an overview of the dynamics of Ukrainian eCommerce from 2017 to 2023 in terms of major retailers. A forecast of significant growth in eCommerce revenues by 2029 in Ukraine is provided, based on the adoption of new technologies, including artificial intelligence and blockchain solutions, as well as improvements in digital literacy, expansion of eCommerce infrastructure, changes in consumer habits, and support for small and medium-sized businesses. Based on the analysis, recommendations for post-war recovery of the eCommerce sector are proposed. Conclusions are drawn regarding the positive impact of eCommerce on businesses, the state, and consumers. Further development of eCommerce in Ukraine requires adaptation to new conditions and technological innovations, increased digital literacy, and support for small and medium enterprises in their transition to online platforms

A Study on the Path of Rural Sustainable Development in Henan Area-Xincai County

This study explores the sustainable development path of rural areas in Xincai County, Henan Province, within the context of China's rural revitalization strategy. By analyzing key areas such as industrial upgrading, e-commerce development, and rural governance reform, the research reveals that Xincai County has gradually transitioned from traditional agriculture to a diversified modern industrial structure. The development of e-commerce has significantly increased farmers' incomes and promoted the modernization of the rural economy. However, challenges such as inadequate logistics infrastructure and a shortage of e-commerce talent remain significant obstacles to further development. Additionally, the integration of rural governance reform with poverty alleviation and industrial revitalization demonstrates that optimizing grassroots governance structures and enhancing social participation can effectively support industrial development and ecological protection, ultimately achieving comprehensive rural revitalization. This study not only provides theoretical support and empirical analysis for the sustainable development of Xincai County but also offers valuable insights for broader rural revitalization strategies in Henan Province and across China.

Commit on Effort or Sales? Value of Commitment in Live-streaming E-commerce

With rapid development of live-streaming e-commerce, an increasing number of firms are collaborating with live-streamers (e.g., online influencers and celebrities) to host online live-shows for selling their products. To reduce the firm’s risk and motivate it to stock more, live-streamers can commit a minimum sales volume and/or the effort devoted to attracting fans and promoting the upcoming live-show. In this article, we study the roles of such sales and effort commitments on the performance of a “supply chain” in which a seller sells its product via a live-streamer. Product demand at the live-show is random while depending on the live-streamer’s pre-show effort and the seller needs to decide the amount of inventory for sale at the live-show. We consider three scenarios, in which the live-streamer makes sales-only, effort-only, and hybrid commitments, and compare the decisions and profits of both parties. We show that the commitment on sales volume or effort is mutually beneficial to the seller and the live-streamer. Moreover, the hybrid commitment can motivate the seller to stock more inventory and induce more effort from the live-streamer compared to sales-only or effort-only commitment. The live-streamer always prefers the hybrid commitment whereas the seller may prefer the sales-only commitment, for example, when the penalty is at a medium level.

Does rural e-commerce improve the economic resilience of family farms?

E-commerce and other digital economies are emerging drivers for high-quality development in the Chinese economy. Based on the e-commerce plan in rural China, this paper investigates the effect of e-commerce development on the economic resilience of family farms, using data from 110,574 family farms in China from 2013 to 2021 and applying the staggered DID method. The results show that e-commerce development significantly enhances the resilience of family farms. Mechanism tests reveal that e-commerce policy substantially reduces the financing constraints of family farms and curbs underinvestment, thereby boosting their resilience. However, the effect on family farms with overinvestment is not significant. Additionally, the analysis of heterogeneity indicates that e-commerce has a greater impact on the resilience of family farms in areas with better institutional quality. Regarding the development status of the farm, the impact of e-commerce on resilience is greater in large-scale and capital-intensive family farms. Overall, this study sheds light on the actual impact of rural e-commerce in China on the economic resilience of family farms and offers valuable empirical insights for the revitalization of rural areas in developing countries.

Research and Analysis of the Development of Live E-commerce on Xiaohongshu

This article analyzes the competitiveness and development prospects of the buyer e-commerce model on Xiaohongshu in the social e-commerce field. Firstly, by examining Xiaohongshu's community ecosystem, buyer resources, social shopping experience, and innovative brand partnerships, the unique advantages and business value of Xiaohongshu's buyer e-commerce model are revealed. Secondly, combining market demands and trends analysis with buyer resource and operational cost analysis, the feasibility and development prospects of Xiaohongshu's buyer e-commerce model are discussed. Lastly, from the perspective of competitor analysis and summarizing prospects, recommendations are provided to further optimize buyer resources, strengthen brand partnerships, control operational costs, enhance user experience, and improve community management. These suggestions aim to consolidate Xiaohongshu's leading position in the social e-commerce field, create better shopping experiences and marketing platforms for users and brand merchants, and achieve sustainable business growth.

Development of e-commerce and reconstruction of regional value chain

This paper examines the impact of e-commerce on regional value chain reconstruction by combining the dynamic panel data of 31 provinces in China from 2009 to 2021. The study finds a significant positive relation between China's e-commerce development and regional value chain reconstruction speed. From a dynamic perspective, there is an inverted ‘U-shaped’ structure between China's e-commerce development and regional value chain reconstruction.

Influencing Mechanism of Guizhou Consumer Satisfaction on Rural E-Commerce Logistic Model in Agricultural Products

The rapid advancement of technology has fundamentally transformed our daily lives, particularly in the internet and databases. In the agricultural sector, integrating e-commerce platforms in rural areas has ushered in a new era of opportunity for farmers and producers. By leveraging efficient logistics systems, these platforms have enabled them to tap into broader markets. Furthermore, they have proven instrumental in enhancing rural farmers' growth, efficiency, and market access. As rural areas undergo revitalization, e-commerce platforms play a pivotal role in the development of agriculture. Their impact is far-reaching, fostering diversification, adopting intelligent agricultural practices, and establishing e-commerce trading and delivery platforms. The number of respondents for this study was 390, with its focus on the intricacies of the e-commerce development strategy for consumer satisfaction in rural areas is of utmost importance. It aims to spotlight the logistics model and specific development strategies that will further the advancement of e-commerce in rural regions, all within the broader context of rural revitalization.

Evaluating Regional Potentials of Agricultural E-Commerce Development Using a Novel MEREC Heronian-CoCoSo Approach

In terms of both economy and sustainability, rural areas can greatly benefit from adopting E-commerce. The Chinese government is currently devoting significant efforts to developing agricultural E-commerce. However, one of the most significant problems is the lack of effective tools for evaluating regional potentials in this regard, possibly leading to inappropriate policymaking, investment allocation, and regional planning. To address this issue, this study proposes a novel and effective method for evaluating regional potentials for agricultural E-commerce development, integrating the method based on the removal effects of criteria (MEREC), Heronian mean operator, and combined compromise solution (CoCoSo) method. The method’s effectiveness is then tested and confirmed in the Chinese city of Yibin through an evaluation of its ten regions. The results suggest that such a method is robust, objective, and able to consider indicator interactions effectively. By applying this method, regional agricultural E-commerce development potentials can be thoroughly evaluated and ranked. This study contributes to the literature by providing new analytical techniques for agricultural studies, as well as by supporting political and investment decision-making for governments and E-commerce practitioners in the agriculture sector.

Pricing Decisions in Dual-Channel Supply Chains Considering the Offline Channel Preference and Service Level

With the rapid development of e-commerce, the online channels encroaching on the offline sales market are becoming more serious, which will definitely harm the offline market. Moreover, there exists a certain percentage of consumers (mostly elderly people) who are not able to purchase online because they lack digital skills. Therefore, understanding the impact of the purchase channel preference and service level on pricing decisions is vital for the dual-channel supply chain management. Focusing on the channel preference and service level, we first develop an optimal pricing model containing centralized and decentralized decision-making for an online and offline retailer by deploying the Stackelberg game. We first develop a Stackleberg game to capture such a dual-channel supply chain with the offline channel preference and service level. Secondly, under centralized decision-making, we derive the optimal retail prices and obtain the optimal total profit. Thirdly, under decentralized decision-making, we obtain the optimal retail prices and optimal total profit as well. Moreover, extensive monotonicity properties when system parameters change are obtained. Relying on the theoretical results, firstly, we show that the improvement of the offline service level would lead to higher pricing of the commodities for both online and offline channels. From our numerical results, when the service level is improved, the offline and online optimal pricing increases by 47.5% and 31.1%, respectively, which may contradict the conventional belief that the improvement of one channel would harm another one. Secondly, we demonstrate that the benefit of improving the offline service level has a diminishing marginal effect. The numerical results show that when the current service level is low, the effectives of improving the service level is roughly five times that when the service level is high. This indicates that the investment in improving the offline service level should not be unlimited. Thirdly, we show that the pricing decision under centralized decision-making should be adopted with the existence of both the offline channel preference and offline service.