The article is dedicated to the study of sensory modalities in advertising discourse. Advertising discourse refers to the language and communication strategies employed in advertising messages as cohesive texts deeply embedded in real-life contexts amidst numerous accompanying background elements within an integrated communicative environment. It encompasses the linguistic choices, persuasive techniques, and stylistic features used to convey marketing messages to a target audience, aiming at attracting attention, creating desire, and encouraging action, typically towards purchasing a product or service. The aim of this article is to analyze the ways of realizing sensory modalities in advertising discourse. The object of the research is advertising discourse, the subject being manifestations of sensory modalities in advertisements. The factual material of the research was selected from the collections of popular or iconic advertisements. Advertising discourse often appeals to emotions and utilizes visual elements to communicate the intended message effectively and influence consumer behaviour. The heterogeneity of advertisements, represented by a phrase alone or in combination with a static or dynamic visual image or acoustic accompaniment, these combinations vary significantly, increasing the desirability of the advertised product to impress us daily. Different sensory modalities — visual, associated with images; auditory, associated with sounds and their perception; and kinesthetic, associated with physical sensations, as well as their manifestations, reflected in certain speech predicates –influence how we think, feel, mentally represent our experiences and make choices. The application of sensory modalities in advertising discourse is observed on three levels: on the first level, we deal with the material representation of the advertising message that results in different communicative types of advertisements; on the second level, the preferred representational system is revealed via predicates or the sensory-based words; on the third level, product names, pragmatonyms, become the bearers of sensory information, consequently appealing to human senses.