In rotating machinery, the condition of rolling bearings is paramount, directly influencing operational integrity. However, the literature on the fault evolution of rolling bearings in their nascent stages is notably limited. Addressing this gap, our study establishes an innovative nonlinear dynamic model for early fault evolution of rolling bearings based on collision impact. Firstly, considering the fault evolution characteristics, the influence of the rolling element and fault structure, the dynamic model of early fault evolution between the rolling element and the local fault is established. Secondly, according to the Hertzian contact deformation theory, a nonlinear dynamic model of rolling bearings expressed as mass-spring is established. Thirdly, the energy contribution method is used to integrate the fault evolution model and the nonlinear dynamic model of the rolling bearing. A nonlinear dynamic model of early fault evolution of the rolling bearing is proposed by using the Lagrangian equation. Comparing the simulation results of the nonlinear dynamic with the experimental results, it can be seen that the numerical model can effectively predict the evolution process and vibration characteristics of the fault evolution of rolling bearings in the early stage.