The Automated Dynamic Traffic Assignment (ADTA) system introduces a novel approach to urban traffic management, merging the power of IoT with machine learning. This research assessed the system's performance in comparison to traditional traffic management strategies across various real-world scenarios. Findings consistently showcased the ADTA's superior efficiency: during peak traffic, it reduced vehicle wait times by half, and in scenarios with unexpected road closures, congestion detection was almost five times quicker, rerouting traffic with a remarkable 95% efficiency. The system's adaptability was further highlighted during weather challenges, ensuring safer vehicle speeds and substantially reducing weather-induced incidents. Large-scale public events, known disruptors of traffic flow, witnessed significantly reduced backlogs under the ADTA. Moreover, emergency situations benefitted from the system's rapid response, ensuring minimal delays for critical vehicles. This research underscores the potential of the ADTA system as a transformative solution for urban traffic woes, emphasizing its scalability and real-world applicability. With its integration of innovative technology and adaptive mechanisms, the ADTA offers a blueprint for the future of intelligent urban transport management.