ABSTRACTAn analytical solution for unsteady, incompressible, laminar MHD fluid flow involving mass and heat transfer along a semi‐infinite vertical moving flat plate in a porous medium have been studied in this paper. Effects of heat radiation and absorption, Joule heating, Dufour, thermal and solutal buoyancy, and first order chemical reaction of are discussed under suitable physical conditions. It is postulated that the plate will migrate in the fluid's motion's direction due to the presence of a uniform magnetic field normal to the porous surface. The regular perturbation technique is used to solve the dimensionless governing equations. The mathematical derivations for fluid velocity, temperature, and concentration are evaluated; apart from that, skin friction, rate of mass and heat transfer at the plate are also expressed. The present outcomes are compared with previously obtained results and are found to be in excellent agreement. It is observed that the fluid velocity and temperature enhanced with thermal and solutal buoyancy forces as well as the Dufour effect. Also, with an increase in chemical reaction parameter, there is a decrease in fluid velocity, temperature, and concentration. Skin friction and Nusselt number increase with higher heat absorption parameter values. Schmidt number and chemical reaction parameter both lead to a rise in Sherwood number. Applications for these models have been observed in a number of industrial and technical methods.