Different compositions of (5, 10, 15 and 20 mol%) of bismuth and different concentrations (0.5, 1.0, 1.5 and 2.0 mol%) of Dy3+ ion doped bismuth phosphate (BiP) glasses were synthesized by melt-quenching technique. The structural characterization was accomplished by XRD, SEM with EDS, FTIR, FT-Raman and 31P MAS NMR spectroscopy. The optical properties were studied using absorption and photoluminescence spectroscopy. Different structural groups were identified using FTIR and FT-Raman spectra. The depolymerization of metaphosphate chains are described by the decrease of Q2 tetrahedral sites allowing the formation of pyrophosphate groups (Q1) revealed by 31P MAS NMR spectroscopic investigations.Judd-Ofelt intensity parameters Ωλ (λ = 2, 4 and 6) were evaluated from absorption spectra. Radiative parameters such as radiative lifetimes (τR), integrated absorption cross-sections (Σ) and branching ratios (βR) were calculated using Judd-Ofelt intensity parameters. From photoluminescence spectra, experimental branching ratios (βexp) and stimulated emission cross-sections (σP) were calculated for all the observed emission transitions of prepared glasses. The decay profiles for 4F9/2 level were recorded and fit exponential for 0.5 mol% and non-exponential for higher concentrations of Dy3+ due to non-radiative energy transfer among excited Dy3+ ions. The CIE chromaticity co-ordinates have been calculated from the luminescence spectra which confirmed greenish yellow light emission.