Donor Motivation Research Articles

The Impact of Minimum Gift Requirement and Number of Fundraising Staff on University Athletics Donors

Many prior studies examining fundraising within university athletics programs have explored the effect of donor motivations and athletic success on giving, but the current study is the first to examine the impact of price setting and staffing (two factors under the control of athletics administrators) on number of donors. The purpose of the current study was to examine the relationship between (a) minimum gift price point and (b) total number of fundraising personnel, on the total number of donors at the lowest reward tier within NCAA Division I athletics departments. The research team used hierarchical regression to develop four models to examine the relationships between key variables and total number of donors. Independent variables utilized included university conference affiliation, institutional factors, athletic success factors, and the variables of interest, which were minimum gift amount required to join the donor program and the total number of fundraising staff. The dependent variable examined was total number of donors at the lower reward tier. The final model explained 73.1% of the variance in number of donors. The variables of interest (minimum price point and total number of staff) explained 20.8% of the variance when controlling for key factors such as athletic success and conference affiliation.

Where Is the Money From? Attitudes toward Donor Countries and Foreign Aid in the Arab World

AbstractHow does funding from foreign aid shape public opinion toward development programs? Existing research suggests that citizens of recipient countries prefer aid-funded programs, particularly if they view the domestic government as corrupt and ineffective. However, these studies have been implemented in contexts where major donors are relatively popular. We extend this literature by analyzing attitudes toward foreign aid in the Arab world, where Western donors are often polarizing and disliked. A survey experiment conducted in Egypt provides some evidence that respondents approve less of public health programs when they are funded by the US or French development agencies instead of the Egyptian government. We find that this effect is driven by distrust of Western donors’ motives. Descriptive survey data from the Arab Barometer reinforce the experimental findings by illustrating the importance of anti-Americanism and perceptions of donor motives in heightening opposition to aid. This research note contributes to a growing literature on public opinion toward foreign aid in recipient countries.

The BLOODSAFE program: Building the future of access to safe blood in Sub-Saharan Africa.

The supply of blood in many low- and middle-income nations in Sub-Saharan Africa (SSA) does not meet the patient care needs. Lack and delay of blood transfusion cause harm to patients and slow the rate of progress in other parts of the health system. Recognizing the power of implementation science, the BLOODSAFE Program was initiated which supports three SSA research study teams and one data coordinating center (DCC) with the goal to improve access to safe blood transfusion in SSA. The study team in Ghana is focusing on studying and decreasing iron deficiency in blood donors and evaluating social engagement of blood donors through different approaches. The study team in Kenya is building a "vein to vein" workflow model to elucidate and devise strategies to overcome barriers to blood donation and improve infrastructural components of blood product production and use. The Malawi team is studying the infectious disease ramifications of blood donation as well as blood donor retention strategies aimed at blood donors who commence their donation career in secondary schools. Together the project teams and the DCC work as a consortium to support each other through a shared study protocol that will study donor motivations, outcomes, and adverse events across all three countries. The BLOODSAFE Program has the potential to lead to generalizable improvement approaches for increasing access to safe blood in SSA as well as mentoring and building the research capacity and careers of many investigators.

Analisis Motivasi Pendonor Darah di PMI Kabupaten Sleman Yogyakarta

Blood donation is an essential element in blood transfusion. The Indonesian Red Cross of Sleman Regency (PMI) is one of the Blood Donor Units in the Province of D.I. Yogyakarta, but only 1% of the population in Sleman became blood donors. Blood donation motivation is closely related with knowledge, attitude, and behavior. This study aims to determine the motivational factors for blood donation at PMI Sleman Regency. This research used a cross-sectional study design which was carried out at PMI Sleman in January-December 2021. The sample of this study was 100 respondents who were determined using the accidental sampling technique. Analysis of research data was carried out univariate and bivariate with Fisher's exact test. The results of this study indicate that age (p-value 0.901>0.05), gender (p-value 0.597>0.05), education (p-value 0.914>0.05), occupation (p-value 0.797>0.05), knowledge (p-value 0.097>0.05), and attitudes (p-value 0.393>0.05) didn’t have relationship with blood donor motivation, but there was relationship between behavior and motivation about blood donation with p-value 0.009<0 ,05. Based on the results of this study, it can be concluded that knowledge, attitudes, and behavior are motivational factors for blood donors, but behavior is a significant factor in blood donor motivation in PMI, Sleman Regency, Yogyakarta. Increasing routine blood donation activities and educating the public about the value of blood donation could create good behavior for voluntary blood donors

Explainable haemoglobin deferral predictions using machine learning models: Interpretation and consequences for the blood supply.

Accurate predictions of haemoglobin (Hb) deferral for whole-blood donors could aid blood banks in reducing deferral rates and increasing efficiency and donor motivation. Complex models are needed to make accurate predictions, but predictions must also be explainable. Before the implementation of a prediction model, its impact on the blood supply should be estimated to avoid shortages. Donation visits between October 2017 and December 2021 were selected from Sanquin's database system. The following variables were available for each visit: donor sex, age, donation start time, month, number of donations in the last 24 months, most recent ferritin level, days since last ferritin measurement, Hb at nth previous visit (n between 1 and 5), days since the nth previous visit. Outcome Hb deferral has two classes: deferred and not deferred. Support vector machines were used as prediction models, and SHapley Additive exPlanations values were used to quantify the contribution of each variable to the model predictions. Performance was assessed using precision and recall. The potential impact on blood supply was estimated by predicting deferral at earlier or later donation dates. We present a model that predicts Hb deferral in an explainable way. If used in practice, 64% of non-deferred donors would be invited on or before their original donation date, while 80% of deferred donors would be invited later. By using this model to invite donors, the number of blood bank visits would increase by 15%, while deferral rates would decrease by 60% (currently 3% for women and 1% for men).

Motivations and personality characteristics of candidate sperm and oocyte donors according to parenthood status: a national study from the French CECOS network.

In a non-commercial national gamete donation programme, do the motivations and personality characteristics of candidate sperm and oocyte donors differ according to their parenthood status? Moderate differences exist between non-parent and parent candidate donors in motivations for gamete donation and representations as well as in personality characteristics. Several studies have analysed the motivations and experiences of oocyte or sperm donors, but mainly in countries where gamete donation is a commercial transaction, and very few studies have reported results of personality traits using personality inventory tests. No study has specifically investigated the motivations and personality characteristics of candidate gamete donors according to parenthood status. A prospective study was carried out including 1021 candidate donors from 21 centres (in university hospitals) of the national sperm and egg banking network in France between November 2016 and December 2018. In total, 1021 candidate gamete donors were included in the study. During their first visit, male (n = 488) and female candidate donors (n = 533) completed a questionnaire on sociodemographic characteristics, their motivations for donation and their representations of donation, infertility and family. Secondly, a NEO Personality Inventory (NEO-PI-R) exploring the Big Five personality traits was completed online. Results were compared between parent and non-parent candidate donors. Altruistic values were the principal motive for donation irrespective of parenthood status. Reassurance about their fertility or preservation of sperm for future use was more often reported in non-parent than in parent candidate donors. With regard to representation of gamete donation or of the family, independently of their parenthood status, candidate donors more frequently selected social rather than biological representations. Mean personality characteristics were in the normal range. Non-parent candidate donors had higher scores on openness and depression than parents, while parent candidate donors appeared more social than non-parents. The personality characteristics inventory was not completed by all candidate donors included in the study. However, family status did not differ between the two groups (NEO-PI-R completed (n = 525) or not), while the group who completed the NEO-PI-R had a higher educational level. This national study was performed in a country where gamete donation is subject to strict legislation. In a global context where reproductive medicine is commercialized and gamete donor resources are limited, this study found that altruism and social representations of gamete donation and family are the main motivations for gamete donation in a country which prohibits financial incentive. These findings are relevant for health policy and for gamete donation information campaigns. Grant from the Agence de la Biomédecine, France. The authors have nothing to disclose related to this study. N/A.

The Theory of Planned Behavior for the Improvement of the Delayed Blood Donation Cycle, Optimization of the Planning Behavior, and Donor Intention.

The advances in the technology applied to the health field lead the medical system to be optimized and the medical equipment and drugs to be improved, and the benefits can be seen in the prolonged human lifetime. The increased age and the lifestyle, however, increase the demand of blood for medical procedures and to save lives. The average age of blood donors has gradually increased, the number of new blood donors has grown slowly, and the allocation of blood supply and inventory is complex and many times cannot be improved. The low increase in blood donor number is a concern that needs to be overcome. Here, the theory of planned behavior was used as a tool to analyze the motivation, intention, and behavior of blood donors. The theory of planned behavior was applied in the form of questionnaires to college students. The results indicated that participation on the research motivates and educates the participants to donate blood, encourages the behavior of relatives, and leads the participants to realize the altruistic and mutually beneficial outlook on blood donation. The results also indicated the awareness of the students with respect to the importance of blood donation and that it can be an important tool in order to educate and increase the young blood donor number.

Expectations and Experiences of Australian Online Sperm Donors Who Have Early Contact with Recipient Parents and Donor Conceived Children

Background: In recent years there has been an increase in the offering and uptake of informal online sperm donation in Australia. While there are a handful of survey-based studies exploring the motives of online sperm donors in Holland and the UK, (Graham et al 2019; Whyte 2018; Freeman et al 2016; Woetsneburg et al 2016) there is little qualitative research that enables a detailed analysis of the experiences of online donors. Aim: This paper aimed to explore the motivations experiences and outcomes of Australian and New Zealand online sperm donors who have had early contact (before the age of 18) with their donor conceived children and recipient parents. Method: Six semi-structured qualitative interviews were conducted with Australian online sperm donors who have had early contact with their donor conceived children. Additional data has been drawn from an analysis of a variety of media sources about online donors, including interviews with online sperm donors from the podcast Sperm Donation World and from newspaper stories about online sperm donors in Australia and New Zealand. Results: There was no universal experience or set of motivations among the donors. Some online sperm donors wanted to co-parent, while others wanted only limited contact with their donor conceived children. However, intentions did not always remain stable. Initial preferences changed during the process of donating and relating to the recipients and donor conceived children. Some study participants’ role preference aligned with what the RPs wanted, while others reported discord in their relationships with RPs, including around contact with their DCC. Conclusion: Our findings suggest that there is the potential for a mismatch of expectations between online sperm donors and recipient parent(s).

247.1: Conditional Altruistic Living-Donor Kidney Donation in Israel and Its Impact on Living-Donor Kidney Transplant Growth

Introduction: With a limited number of deceased organ donors in Israel, transplant tourism was often used as an alternative source for kidneys until the enactment of the Israel Transplant law in 2008 which severely limited that activity. In an effort to find a legitimate path for the supply of kidneys for transplant, the law approved altruistic donation and established a regulated central governmental mechanism to ensure an altruistic motivation for donation. A year later, in 2009, the Matnat Chaim organization started its initiative to promote altruistic donation within the Jewish sector according the highest imperative of saving another’s life according to religious beliefs and social behaviour. Here, we report the results of that activity over the last 8 years. Methods: We used Israel Transplant Centre database and the Matnat Chaim organization’s database reporting the transplant activity for the period of 2013-2021. We looked at the growth of deceased and living-donor kidney transplantation and the proportion of altruistic kidney donations out of the total number of living-donor transplants over that period. We also reviewed the donors’ pre-donation questionnaires to learn about their preferences regarding their paired recipients in terms of age, social sector and religious observance. Results: Over the period studied, the number of kidney transplant candidates on the waiting list increased from 755 to 917 patients while the number of kidney transplants from deceased donors increased from 127 to 149 (excluding combined kidney-liver or kidney-pancreas transplants). The total number of live-donor transplantation increased from 261 to 476. The primary growth in the number of kidney transplants came from altruistic donations, with an increase from 32 to 215 donors a year (X6.7), and their proportion within the overall live donor total increased from 24 to 66% (figure 1). It should be noted that in many cases, Matnat Chaim was responsible for facilitating donation within the family after an initial interview of patients who approached the organization. Although in the majority of cases altruistic donors donated their kidney to a recipient within their community or religious group, on other occasions donors agreed to change the original directed allocation and donate their kidney within a paired exchange program (48 donors) or directly to a highly sensitized patient on the waiting list. However, for many of the altruistic donors, conditional donation was a prerequisite and had they not been allowed to donate within their community, they would not have donated a kidney at all. Conclusions: Conditional altruistic donation within a community is a legitimate path with a major potential to increase organ donation. Unlike non-conditional donation where kidneys are allocated to the waiting list, our system of conditional altruistic donation may raise some ethical issues; however, we consider it a valid option on a scale between a family donation and altruistic non-directed donation. The abstract is in memory of my friend Rabbi Yeshayahu Heber, the founder and chairman of Matnat Chaim. Rabbi Heber was a transplant recipient who died far before his time during the first wave of the COVID-19 pandemic, in April 2020. Over 1200 kidney recipients are alive today due to his vision and determination.

Analysis of motivating factors for eye donation among families of eye donors in South India - A questionnaire-based study.

To report the factors influencing eye donation among families of successful eye donors in India. The consenting family members of 434 deceased individuals who donated eyes between April 2019 and March 2020 were retrospectively interviewed via a telephonic questionnaire survey. Details regarding the donors and their families, motivating factors for eye donation, and time taken for tissue recovery were collected and analyzed. The mean age of donors was 66.8 years, and only 13.9% of them had pledged to donate their eyes before death. For 62.3% of donations, children of donors were the primary consenters for eye donation. In 18.8% of donors, there was a previous history of eye donation in the family. Many donations were motivated by a non-governmental organization volunteer (40.5%) or by a grief counselor at the hospital (27.4%). Hospital-based corneal retrieval programs and donations where the first eye bank contact was made through hospital personnel had the greatest percentage of rapid enucleations (performed within 3 h after death) (48.7% and 49.1%, respectively; P = 0.001 and P = 0.02, respectively). Children of donors, typically in the working-age group, most often make the decision for donation, and hence, future awareness programs should focus on this specific population. All types of hospitals should advocate for eye donation as they are a common point of contact for a grieving family, and health-care professionals at all levels should be considered for training as motivators for eye donation.

FAKTOR-FAKTOR YANG MEMPENGARUHI MOTIVASI DONOR TERHADAP KEPUTUSAN MENURUT NILAI-NILAI AGAMA


 Abstract
 The level of need for kidney organs which is quite high for patients with kidney failure is not balanced with the availability of kidney organs, giving rise to the law of demand and supply (buying and selling) of kidney organs. This greatly affects the motivation of prospective donors in making decisions to become donors which has an impact on the ethical, moral and legal aspects of religion which have the potential to be ignored. One of the reasons why people sell their organs is due to poverty. Motivationto become a donor is voluntary based on knowledge, attitudes and behavior. Based on the data sources and relevant research above, this research is intended to determine the extent of the influence of donor motivation and provide motivation and attitudes for prospective kidney donors (living donors) in making decisions in accordance with religious sharia. This research uses descriptive qualitative method by digging information to people who have done donor activities. The purpose of this study is to find out what factors encourage people to donate blood and how Islam views the values contained in it

Knowledge, Attitude, and Behavior Toward Organ Donation and Transplantation Among Medical Students in the Eastern Province of Saudi Arabia

Organ donation is an integral part of medical ethics worldwide, including Saudi Arabia. Although the Saudi community has a positive attitude toward the concept of organ donation and transplantation, several factors prevent people from agreeing to donate organs and tissues. This study aimed to explore and evaluate the knowledge and attitudes medical students in the Eastern Province of Saudi Arabia have toward organ donation and transplantation. A cross-sectional study among 722 medical students in the Eastern Province. The questionnaire consisted of 3 parts: sociodemographic questions, organ donation and transplantation knowledge questions, and questions on attitudes toward organ donation and reasons for consenting or refusing to donate. Both men and women had positive attitudes toward organ donation. The level of knowledge of organ donation and related procedures did not differ significantly among men (13.07%) and women (13.60%) (P < .027). The motives for donation were the desire to help others (88.8%) (P=.02) and sympathy (59.8%). The main source of information on organ donation for respondents was television, followed by the internet and relatives and/or friends. While medical students are generally supportive of organ donation and transplantation, they may lack basic knowledge on organ donation. Due to lack of basic knowledge, they become hesitant to make the decision to donate. It is recommended that additional organ donation modules be included in the student curriculum to increase the knowledge of future health care providers. Most of the participants would not change their attitudes toward organ donation based on the Saudi government initiatives to register for the Saudi Center for Organ Transplantation organ donation program.

Social media usage and strategies in motivating various generations of blood donors. Are we doing it right?

BackgroundThe study aimed to analyze social media platforms usage by blood donors, their responses to blood donation requests, most engaging ways of blood donor motivation from a donor perspective, and compare across different generations of blood donors. MethodsThis research study is a Descriptive and quantitative cross-sectional analysis: a Google form Questionnaire-based survey conducted at Blood Centre, Tertiary-care Institute, South India (October 2020 to December 2020). All blood donors visiting the Blood Centre were eligible to participate in the survey. Facilities for blood donors to record their responses were made available using a QR code generated and displayed at the Blood Centre. The participants were categorized based on their age into different generations as: Generation Z currently aged 18–25 years, Millennials or Generation Y aged 26–40 years, and Generation X 41–58 years. ResultsTotal 600 Google-form responses collected were analyzed. Majority 580/600 (96.7%) participants actively used WhatsApp which remained the most frequently used Social media application across the three Generations X, Y, and Z of blood donors. 72% of Generation X and 60% of Millennials found live interactive sessions as more engaging than Generation Z (49%) (p < 0.05). Generation X donors found Newspaper (55%) and FM (47%) more engaging compared to Millennials (27%, 28%) and Generation Z (26%, 15%) (p < 0.05). DiscussionAlthough Social Media usage is in practice for blood donor motivation and recruitment, tailored motivational content is essential to target the blood donors across different age generations to achieve effective blood donor motivation leading to Blood donation.

Donor motivation and psychosocial research

Donor motivation and psychosocial research

대학생의 헌혈 의도에 미치는 영향요인

Objectives The purpose of this study was to identify the factors influencing college students' intention to donate blood. Methods To this end, a survey was conducted on 865 college students in Seoul, Gyeonggi, Incheon, Gangwon, Chungnam, Jeonbuk, and Gwangju, with general characteristics, physical symptoms related to COVID-19 anxiety, blood donation motivation, blood donation attitude, and altruism. Descriptive statistics and correlation analysis were conducted to explore the general characteristics and relevance of major variables, and step-by-step multiple regression analysis was conducted to find out the effect of major variables on blood donation intention. Results The main research results are as follows. First, variables that significantly correlated with blood donation intention were blood donation motivation (social achievement), blood donation motivation (intellectual motivation), blood donation motivation (seeking tangible interests), blood donation experience, drinking status, gender, major, subjective health, blood donation attitude, and altruism. Second, the factors influencing blood donation intention were intellectual motivation, social achievement motivation, blood donation experience, and drinking status, and blood donation motivation (knowledge motivation) was most significantly related to blood donation intention. Conclusions Based on these research results, in order to encourage college students to participate in blood donation in the COVID-19 situation, the development and implications of educational programs considering intellectual motivation were presented.

Gambaran Motivasi Donor Darah pada Pendonor Sukarela di Unit Donor Darah PMI Kabupaten Sleman Tahun 2021

Blood donation is an activity to donate blood for blood transfusion purposes. A person who is a donor needs to know the motivation of blood donors to become a sustainable voluntary donor. This study aims to determine the motivation of blood donors to voluntary donors in the Blood Donor Unit PMI Sleman in 2021. This study is a descriptive study with a sample of 100 voluntary donors. The sampling technique is quota sampling by analyzing the frequency distribution data and the percentage of each variable. The results showed that the characteristics of voluntary blood donors at the PMI Blood Donor Unit in Sleman Regency in 2021 were the majority of the late adolescent age group (17-25 years) as many as 45 people (45%), male sex 60 people (60%), education high level (academic/college) 73 people (73%), and not working (student) 36 people (36%). The most dominant motivation for blood donation for voluntary donors at the PMI Blood Donor Unit in Sleman Regency in 2021 is because they want to help 99 people (99%). The motivation of donors at UDD PMI in Sleman Regency is quite good. For this reason, it is recommended to increase socialization to the community regarding the importance of routinely donating blood.

'Gift with a price tag': Nigerian egg donors' knowledge, experiences and motivations.

Research around the world has indicated that the demand for egg donation has grown considerably among young females. This study qualitatively examines the knowledge, experiences, and motivations of young egg donors at a Nigerian health facility. In-depth interviews were conducted in Igbo and English with consenting thirty-one egg donors attending a fertil-ity clinic in Anambra State, south-eastern Nigeria. Data were collected and analysed to generate themes with the aid of NVivo 10 software. Three themes were identified from the participants' motivations and include (a) monetary (93.6%), (b) altruistic (3.2%), and (c) both monetary and altruistic reasons (3.2%). Findings highlighted that the differences were based on a variety of reasons in Nigeria. All the participants were literate and single, and the majority received payment. The majority (77.4%) of those who received payment mentioned that the payment was not worth the donation program. The participants preferred to be anonymous because they had not discussed their donation with their family members, and the non-acceptance of egg donation program by the Nigerian society. Given that the market for egg donation has become a common method of infertility management in Nigeria, our findings have important implications for practices, policy actions, and future research.

Economic crisis in Greece: The invisible enemy of blood donation or not?

IntroductionVolunteering presupposes having free time and refers to the provision of services without the motivation of material reward, for the benefit of society. In this study, we aimed to provide insight into the impact of economic crisis on blood donors and their motivation to donate blood during that period. Study Design and MethodsWe asked blood donors about their blood donation activity and motivation to donate using a standardized, anonymous questionnaire (n = 3000). Descriptive analysis was performed for the consideration of donor turnout during this economic period. The results were analyzed using the χ2 test and Spearman’s correlation coefficient. ResultsRegarding gender, 68.2% were males, while 31.8% were females. Most blood donors donated voluntarily (75.8%) and only 24.2% were replacement or family blood donors. The economic crisis has affected the inhabitants of Athens more than the inhabitants of the province (χ2 = 9.910,p = 0.007). The influence of economic crisis on the regular blood donors’ quality of life was greater than the non-regular donors (χ2 = 16.227,p < 0.001). According to our results, the economic crisis reduced the quality of life, but it did not affect the frequency of blood donations in a percentage of 87,3%. Not any significant difference was found between employment status, economic crisis and blood donation. ConclusionAlthough the economic crisis has affected the lives of blood donors, it does not seem to affect the frequency of blood donation. We suggest that blood collection services should consider specialist campaigns that focus on the altruistic motivation of donors during an economic crisis.

Blood donor motivators during the COVID‐19 pandemic

While donating blood during the COVID‐19 pandemic offers individuals a possibility to contribute to their community, donation also exposes donors to additional risks, as physical distancing is impossible during a donation. This study explored what motivated blood and plasma donors in the Netherlands to donate during the COVID‐19 pandemic, in order to identify potential focus points for donor recruitment in future crises. In total, 3175 of the invited 7286 donors who donated between 1 and 14 April 2020 participated in an online questionnaire including questions about motivations for blood donation. Motivations for blood donation were compared among donation types, sexes, age groups, and regions. Respondents consisted of 10.6% new, 18.9% whole blood, and 70.5% plasma donors. About 80% of all donors indicated wanting to help COVID‐19 patients. Particularly whole blood donors were motivated by a call for donations (90.8%). Plasma donors more often hoped to get tested for SARS‐CoV‐2 antibodies than new and whole blood donors. Older donors (aged ≥40) more often reported hoping to get tested for SARS‐CoV‐2 antibodies, wanting to help COVID‐19 patients, and thinking that getting infected during the donation process was impossible. Younger donors (aged ≤39) more often indicated that getting out of the house and not having to go to work motivated them to donate. Donors mainly had pro‐social motivations to donate during the COVID‐19 pandemic, as helping COVID‐19 patients was the most important motivator. This shows the promise of explicitly expressing need in times of crisis, for blood banks in particular and philanthropic organizations in general.

Exploring Physician Perspectives on Using Real-world Care Data for the Development of Artificial Intelligence-Based Technologies in Health Care: Qualitative Study.

BackgroundDevelopment of artificial intelligence (AI)–based technologies in health care is proceeding rapidly. The sharing and release of real-world data are key practical issues surrounding the implementation of AI solutions into existing clinical practice. However, data derived from daily patient care are necessary for initial training, and continued data supply is needed for the ongoing training, validation, and improvement of AI-based solutions. Data may need to be shared across multiple institutions and settings for the widespread implementation and high-quality use of these solutions. To date, solutions have not been widely implemented in Germany to meet the challenge of providing a sufficient data volume for the development of AI-based technologies for research and third-party entities. The Protected Artificial Intelligence Innovation Environment for Patient-Oriented Digital Health Solutions (pAItient) project aims to meet this challenge by creating a large data pool that feeds on the donation of data derived from daily patient care. Prior to building this data pool, physician perspectives regarding data donation for AI-based solutions should be studied.ObjectiveThis study explores physician perspectives on providing and using real-world care data for the development of AI-based solutions in health care in Germany.MethodsAs a part of the requirements analysis preceding the pAItient project, this qualitative study explored physician perspectives and expectations regarding the use of data derived from daily patient care in AI-based solutions. Semistructured, guide-based, and problem-centered interviews were audiorecorded, deidentified, transcribed verbatim, and analyzed inductively in a thematically structured approach.ResultsInterviews (N=8) with a mean duration of 24 (SD 7.8) minutes were conducted with 6 general practitioners and 2 hospital-based physicians. The mean participant age was 54 (SD 14.1; range 30-74) years, with an average experience as a physician of 25 (SD 13.9; range 1-45) years. Self-rated affinity toward modern information technology varied from very high to low (5-point Likert scale: mean 3.75, SD 1.1). All participants reported they would support the development of AI-based solutions in research contexts by donating deidentified data derived from daily patient care if subsequent data use was made transparent to them and their patients and the benefits for patient care were clear. Contributing to care optimization and efficiency were cited as motivation for potential data donation. Concerns regarding workflow integration (time and effort), appropriate deidentification, and the involvement of third-party entities with economic interests were discussed. The donation of data in reference to psychosomatic treatment needs was viewed critically.ConclusionsThe interviewed physicians reported they would agree to use real-world care data to support the development of AI-based solutions with a clear benefit for daily patient care. Joint ventures with third-party entities were viewed critically and should focus on care optimization and patient benefits rather than financial interests.