대학생의 헌혈 의도에 미치는 영향요인

Abstract

Objectives The purpose of this study was to identify the factors influencing college students' intention to donate blood. Methods To this end, a survey was conducted on 865 college students in Seoul, Gyeonggi, Incheon, Gangwon, Chungnam, Jeonbuk, and Gwangju, with general characteristics, physical symptoms related to COVID-19 anxiety, blood donation motivation, blood donation attitude, and altruism. Descriptive statistics and correlation analysis were conducted to explore the general characteristics and relevance of major variables, and step-by-step multiple regression analysis was conducted to find out the effect of major variables on blood donation intention. Results The main research results are as follows. First, variables that significantly correlated with blood donation intention were blood donation motivation (social achievement), blood donation motivation (intellectual motivation), blood donation motivation (seeking tangible interests), blood donation experience, drinking status, gender, major, subjective health, blood donation attitude, and altruism. Second, the factors influencing blood donation intention were intellectual motivation, social achievement motivation, blood donation experience, and drinking status, and blood donation motivation (knowledge motivation) was most significantly related to blood donation intention. Conclusions Based on these research results, in order to encourage college students to participate in blood donation in the COVID-19 situation, the development and implications of educational programs considering intellectual motivation were presented.