Dominant Media Research Articles

University digital media co-occurrence networks reveal structure and dynamics of brand visibility in the attention economy

As universities compete for visibility to attract student enrollment and build scientific reputation, the management of institution of higher education (IHE) brand has emerged as an important strategic endeavor. Yet our understanding of the factors that condition the structure and dynamics of brand stratification within regional IHE ecosystems is limited. Instead, our best approximation for brand equity derives from widespread IHE rankings, which lack contextual and relational features for understanding the patterns of engagement in the fast-moving attention economy, and in particular how institutional partnerships can generate brand equity by leveraging ecosystem network effects. To this end, here we develop a framework for measuring two dimensions of brand equity, namely visibility, and association, according to the frequency of digital media articles featuring a university’s official name. We demonstrate this approach for 29 universities in California and Texas based upon 2 million media articles published between 2000 and 2020 and validate our approach by correlating university digital media visibility with ARWU Shanghai rankings and freshman enrollment growth. As roughly 10% of the article sample features >1 university, longitudinal analysis of institutional co-occurrence reveals the extent to which brand association stratifies according to regional proximity, institutional specialization, and prestige. Interestingly, despite the shared value generated from media co-visibility, the frequency of multi-university media articles has declined over time, which we attribute to paradigm shifts in media content production following the 2007–08 financial crisis and the COVID-19 infodemic, in addition to increased competitiveness of the attention economy. Topic classification of media article titles shows how specialized institutions may strategically manage their brand equity by aligning content production with dominant media topics to reinforce brand visibility with broader social, technological, and environmental narratives.

Perceptions of China in the Age of COVID-19: Findings from Pakistan's Media Spheres

The COVID-19 pandemic served as a test for China's soft power, drawing diverse reactions from its friends and foes. This article investigates the impact of the COVID-19 outbreak on China's image, delving specifically into sentiments within one of the most China-friendly nations in the world, Pakistan. This study conducts a qualitative content analysis of Pakistan's news media and X sphere and investigates sentiments towards China and Chinese vaccines from 2020 to 2021. Media narratives were found to be distinctly more negative towards Chinese vaccines than China in the aftermath of the pandemic. An assessment of dominant media narratives offers possible explanations for the divergence in sentiments, mainly attributing them to “China's support of Pakistan,” “China's domestic containment,” “China's international role,” and “conspiracy theories and misinformation.” This article provides insights into China's vaccine diplomacy, its soft power dynamics, and public sentiment sway within its most amicable partnership in the international arena.

Analysing the Cultural Influence of Western Cable Television Channels on Nigerian Audiences: A Case Study of Viewer Perceptions and Behavioural Changes

Cultural imperialism refers to the dominance of media content from developed countries, often characterized by technological and economic superiority, which influences the culture of developing countries and leads to a preference for foreign cultures. This study analyses the cultural influence of Western cable television channels on Nigerian audiences, focusing on viewer perceptions and behavioural changes. Specifically, the research examines how channels such as DSTV, GOTV, and Star Times shape viewers' cultural preferences and behaviours. Employing a mixed-method approach, the study combines quantitative data from surveys and qualitative insights from interviews. Respondents were selected through purposive and random sampling, targeting individuals with access to cable television. The relevance of cultural imperialism theory is evaluated in the context of Western television's influence on Nigerian audiences. Findings reveal that while Western television channels are accessible, their influence on Nigerian viewers is limited. Instead, viewers strongly prefer local cultural elements such as music, language, dress, and locally relevant information. Observed behavioural changes, such as shifts in entertainment choices and social practices, also indicate a selective adoption of foreign content, often filtered through a local lens. Additionally, the study identifies erratic power supply as a significant factor limiting the impact of cultural imperialism in Nigeria. These findings challenge the assumption of Western media dominance and suggest that local culture remains resilient despite global media influences. The study's implications highlight the need for policies that support local content production and cultural preservation in the face of globalization.

EDUKASI MENGENAI PEMANFAATAN MEDIA SOSIAL DALAM PUBLIC SPEAKING BAGI SISWA/I SMK KARYA NASIONAL, KAB. KUNINGAN JAWA BARAT

This research activity is to determin the impat of using social media in public speaking activities forr students at SMK Karya National. The times have entered the digital era where technology continues to develop rapidly and everyone is involved in the dynamics of social media. This research aims to provide education about social media in depth, both in terms of positive and negative azpects of public speaking sklills. Where currently social media is very common for everyone. Social media is also able to influence speaking style, grammar and word use. The influence of informal language and casual communication styles common on social media can be a challenge in formal communication. The significance of public speaking in the educational and professional world is crucial, students are faced with the challenge of developing public speaking skills along with the dominance of social media

Perkembangan Sastra Indonesia dari Budaya Lisan Ke Karya Tulis Modern

This article discusses the role and transformation of oral culture in Indonesia, which has existed since prehistoric times, as a means of conveying values, knowledge, and community identity. Along with the development of the times and technological advances, oral traditions face various challenges, especially due to the influence of foreign cultures and the dominance of digital media. However, oral culture still has high relevance and has the potential to be preserved through digital media, which opens up opportunities for traditional literary works to be adapted into more modern forms of writing. Through a qualitative approach and literature studies, this article explores the importance of oral tradition in people's lives and its contribution to the development of Indonesian literature, as well as how the internet era and digital technology changed the way it was preserved and spread.

Threats, Victims, and Survivors: The Racialized Gendering of Syrian Refugees and Literary Contestations of Dominant Media Narratives

Western media narratives about Syrian refugees frequently depict men as threats and women as helpless victims through racialized and gendered constructions. Contemporary Syrian diasporic literature can counter these problematic and dominant media portrayals. Specifically, Christy Lefteri’s The Beekeeper of Aleppo and Atia Abawi’s A Land of Permanent Goodbyes offer readers opportunities to empathize by contesting racialized representations of Syrian refugee men as threats by positively characterizing complex male protagonists, revealing their vulnerabilities, and emphasizing their care for their families—especially for the women in their families. They acknowledge the patriarchal cultural expectations for Syrians and reaffirm the agency and power of refugee women’s voices by showing their effects on others’ empathy.

Zines And Computational Publishing Practices

This paper explores the parallels between historical zine culture and contemporary DIY computational publishing practices, highlighting their roles as countercultural movements within their own right. Both mediums, from zines of the 1990s to personal homepages and feminist servers, provide spaces for identity formation, community building, and resistance against mainstream societal norms. Drawing on Stephen Duncombe's insights into zine culture, this research examines how these practices embody democratic, communal ideals and act as a rebuttal to mass consumerism and dominant media structures. The paper argues that personal homepages and web rings serve as digital analogues to zines, fostering participatory and grassroots networks and underscores the importance of these DIY practices in redefining production, labour, and the role of the individual within cultural and societal contexts, advocating for a more inclusive and participatory digital landscape. Through an examination of both zines and their digital counterparts, this research reveals their shared ethos of authenticity, creativity, and resistance.

Literary discourse at the crossroads of digital references: A socio-discursive approach

The proliferation of digital literary discourse has led to a competitive, and often times antagonistic, relationship between this new form and its traditional paper-based counterpart. The success of this new critical literary media has come as a result of major global changes to social consciousness and societal pressures to utilize communication systems that can keep pace with the speed of social action. Discussions on the legitimacy of digital literary discourse are often limited by the use of conciliatory debates that merely present moderate viewpoints. This research addresses the issue using a socio-discursive lens, focusing on a critical exploration of the underlying reasoning for the technological wariness of paper-based literary practitioners. Contrary to the views of many traditionalists, digital literature does not derive its discursive identity, nor its legitimacy, from a combative relationship with paper-based criticism. Instead, this analysis indicates that the use of digital media marks a significant turning point in the institution of literary discourse, formed as a response to shifting individual and collective needs of an accelerating pace of life. Therefore, digital literary discourse is not simply a form or idea that can be accepted or rejected. Rather, it is a forced formation of a new and constantly evolving expressive and inferential space, created by the combination of existing and innovative media, producing new meanings that were impossible to generate under the dominance of old media.

Research on Chinese Universities' Communication Work for Global Southern Z-Generation Youth under the Theory of "The Bias of Communication" —A Case Study Based on Z University's Communication with Africa

At present, the significant role of strengthening international communication efforts towards the Global South is increasingly highlighted, with communication work targeting Z-Generation youth being a top priority in promoting the construction of international communication capabilities. The rise and development of the Theory of The Bias of Communication holds certain contemporary value. In the new era, China's communication work towards the Global Southern Z-Generation youth should apply this theory critically, which is specifically manifested in facing China's modernization development strategy and the concept of a community with a shared future, emphasizing the status of communication media and the renewal of new media, and promoting the shift from media dominance to content as king. Faced with challenges such as China's international communication capacity does not match the level of its comprehensive national strength and the disadvantages of “time-biased” and “space-biased” media in a late-developing context, based on the practical experience of Z University's communication work with African Z-Generation youth, Chinese universities' international communication work for Global Southern Z-Generation youth should create a fluid channel for the transformation of time and space on the basis of balancing time and space, thereby actively responding to national strategic needs. It should undertake the mission of the times to tell Chinese stories and spread Chinese voices, and build an international communication discourse system with Chinese characteristics, becoming an important position for comprehensively improving international communication efficiency.

Typology of Muslim Audience in Responding to Media Contents Consist of Religious Symbols

Audience is one of central terms that related with media according to the historical of the terms and the mass communication discourse. On the other sides, audiences referring to several authors who have given their concerns to it, audience related to economic, business, technology, politic, and etc. interest. Audience came after the media invented. However, the audience dynamic from the previous (ancestor) periods to our current time still relevant to be explored, described, and explained particularly that related to the Muslim community as the increasing community in world and as major community in Indonesia, in this research look through the religious symbols on media contents to be based of category of Muslim audience as the actor related with the media. Therefore, this research tries to find the typology of Muslim audience in responding to media contents consisting of religious symbols. This research using quantitative and qualitative data which was collected through cross-sectional survey. The UG approach and Active audience approach promoted by authors as Biocca being the theoretical based in collecting and analysis data of this research. The descriptive statistic is the quantitative result to be based the typology and the qualitative data to find the enrich and deeper description and explanation about how Muslim use media until researcher be able to make the categorization of Muslim audience regarding how they have responded to media contents consisting religious symbols. Finally, this research got seven big or rough categories of Muslim audiences in responding to media content containing religious symbols. There are clear enough that online platform media, primarily media social as the dominant media looking over the Muslim audience in this research as instagram. Almost 80% the audiences looking for the media content consisting of religious symbols when they are using media. Also the major of the audiences in this research are young people, which have educational background senior high school, and when they are asked through questionnaire they are students the particular sub-topics show us they are hesitated to give their judgment on them. However, even there are a number of interesting findings, two typical result that religious symbols could be used to educational purposes even they think the content usually bring to the controversy in society, at least what we find frequently on media social.

Uncle, Look at This!

Abstract This article considers the epistemic value of Iraqi first-person documentaries of family life, or domestic ethnographies, during the Iraq War (2003–2011). The article analyses Life After the Fall (Abid 2008) and Homeland: Iraq Year Zero (Fahdel 2015), two documentaries about the everyday life of the videomakers’ family members in the advent of the US-led 2003 invasion and shortly after the occupation. The article examines how Iraqi domestic ethnographies dispute and complement dominant (Western) media, filmic and historical discourses of the conflict. I argue that these videos provide a nuanced understanding of the complex social, cultural and historical dynamics of this period, exceeding essentialisms and hegemonic discourses of violence, terror and victimhood. In addition, I demonstrate how this approach facilitates the participation of historically marginalized voices of young female family members, particularly in the representation of the conflict, and situates otherwise unusual discussions around Iraqi women’s rights and gender issues at the core of everyday life in post-invasion Iraq.

‘Where else can they go?’: Violence, resistance and the socio‐cultural trajectories of Kashmiri women in Freny Manecksha's Behold I Shine: Narratives of Kashmir's Women and Children

AbstractIn the armed conflict between Kashmiri militancy and the Indian state forces, Kashmiri women have been relentless victims of abduction, rape, molestation, and cruel objectification by the militaristic patriarchs of both sides. In the context of the state's unaccountability, the rebuttal of justice is horrific in Kashmir. Consequently, due to predominant masculine, state‐centric, absolutist, and neo‐realist perceptions, the majority of atrocities against Kashmiri women have gone unregistered and unreported, failing to reach the pan‐Indian masses through the dominant media and literary narratives. This article explicates Freny Manecksha's book Behold I Shine: Narratives of Kashmir's Women and Children (2017) as a unique retelling of Kashmiri women's physical violence, fears, trauma, and, most importantly, their fortitude and recuperation. Drawing on feminist views on rape and repression, it exposes how rape in Kashmir incessantly functions as a weapon of suppression, relegating women to the most precarious position. Simultaneously, the discussion demonstrates how rape and oppression render Kashmiri women docile and vulnerable to cultural and collective trauma by employing the Foucauldian notion of docility. The article further addresses how Kashmiri women repudiate the traditional divides of private and public, overturn the social expectations of womanhood, contest the patriarchal excesses of militaristic Kashmir vis‐à‐vis their resilience, and protest against state‐sponsored violence. Thus, the article posits Manecksha's writing as a counter‐historiographic narrative for the marginalized voices of Kashmiri women, whose ways of redressing their grievances constitute subversive modes of resistance.

Television in the Republic of Moldova: years of ambiguous editorial policies (1998 - 2008)

The activity of television in the Republic of Moldova, the editorial policies promoted during the reviewed period, show us a regression on the path of a modern audiovisual, based on the fundamental principles of democracy – freedom of expression, pluralism of opinions, transparency, the right to fair and impartial information. And since 2001, after the communist political forces of the past came to power, there has been a return to the practices of the totalitarian system – the dominant media coverage of the activities of the authorities to the detriment of the opposition, the reduction of television funding and the reduction of broadcasting volume, which has directly affected the constitutional right of citizens to be informed, the suppression of diversity of opinion, the suspension of certain programmes of public interest, etc. Since August 2004, the title of the company „TeleradioMoldova” has been qualified as a public institution, but the high expectations from the new status were in vain.

Efficient participating media rendering with differentiable regularization

Highly scattering media, such as milk, skin, and clouds, are common in the real world. Rendering participating media is challenging, especially for high-order scattering dominant media, because the light may undergo a large number of scattering events before leaving the surface. Monte Carlo-based methods typically require a long time to produce noise-free results. Based on the observation that low-albedo media contain less noise than high-albedo media, we propose reducing the variance of the rendered results using differentiable regularization. We first render an image with low-albedo participating media together with the gradient with respect to the albedo, and then predict the final rendered image with a low-albedo image and gradient image via a novel prediction function. To achieve high quality, we also consider the gradients of neighboring frames to provide a noise-free gradient image. Ultimately, our method can produce results with much less overall error than equal-time path tracing methods.

Indonesian Migrant Women Workers in Türkiye and Media Representation at Home: Precarity Works and Mediating the State Protection

This qualitative study examines the portrayal of Indonesian migrant women workers in Türkiye by major Indonesian online media outlets from 2019 to 2023. Using content analysis, the research explores dominant media representations surrounding workers in Türkiye's care service and tourism sectors. Findings reveal patterns of precarious work, exploitation, and vulnerability to undocumented employment, particularly involving Syrian employers. The study highlights a significant shift in media coverage from sensationalist reporting to echoing government narratives on combating undocumented migration. This shift aligns with Indonesia's labour-export policy reforms under President Jokowi, which aim to promote labour migration to formal sectors and distance the country's image from domestic worker exports. The research demonstrates how media reflects and reinforces state migrant protection policies through "domesticated protection." However, this approach inadvertently perpetuates victimization and potentially exacerbates vulnerabilities by stigmatizing unofficial migration channels. While intended to safeguard workers, stringent regulations may if not already contribute to increased undocumented migration. By analyzing the nexus between media representation, state policies, and migrant precarities, this study contributes to understanding the complex dynamics of labour migration in an emerging corridor, calling for a more nuanced approach to media coverage, policy-making, and future studies that acknowledges both migrant agency and structural challenges.

Exploratory Study of Metaverse in Business in Indonesia Using Scenario Planning Approach (Metaverse Case Study in Digital Business & Technology Division PT Telkom Indonesia)

The Metaverse, as the next step after the internet (Web1) and Social Media (Web2), gained attention after Facebook rebranded to Meta in 2021, signaling a focus on its development. While still in its early stages, with limited business applications beyond marketing, this research explores potential metaverse scenarios in Indonesia through PT Telkom’s Digital Business & Technology Division. Using the TAIDA method and a qualitative approach with primary interviews and secondary data, the study highlights Indonesia’s strong potential for metaverse growth, driven by internet adoption, VR/AR technology, cryptocurrency, and government support. Key uncertainties include low adoption, early-stage development, and unclear regulations. Four business scenarios are analyzed, focusing on promotion inefficiency, digital gaming interest, cybersecurity concerns, and potential platform discontinuation. Business scenarios encompass a booming metaverse, metaverse as a game, metaverse as a virtual world threat, and social media dominance. Scenario 1 analysis reveals PT Telkom’s focus on developing metaverse with risks related to promotional inefficiency. Scenario 2 involves developing metaverse’s digital game with the risk of low public interest. Scenario 3 emphasizes cybersecurity with risks related to societal disinterest. Scenario 4 envisions discontinuing metaverse with risks tied to customer misunderstanding. The primary objectives target awareness, cybersecurity, and customer understanding while ensuring platform reliability and regulatory guidance.

Echoes of Violence: Analyzing Hate Speech in the Ethiopian Broadcast Media

This paper examined hate speech in Ethiopian broadcast media (2020–2022), focusing on the people of Tigray. The rationale for selecting this period was the heightened media polarization and intensification of hate speech in Ethiopia. We analyzed hate speeches delivered by influential individuals, including government officials, religious leaders, and other elites. We chose to examine these individuals because of their dominant media presence and their considerable influence within the country. Prime Minister Abiy Ahmed, high-ranking government officials, religious leaders, and other elites labeled the people of Tigray as “enemies of Ethiopia” a state-led violent campaign. Broadcast media extensively covered hate speeches, as a strategy for declaring war on Tigray. Religious leaders (from all denominations) spread hate speeches, including in religious revels, and publicly declared their support for the Ethiopian National Defense Forces. This study highlights the increasing role of political leaders, religious leaders, or other elites, and broadcast media in fueling hate speech and violence in ethno-polarized Ethiopia.

Investigating the influence of social media influencer credibility on beauty product purchase behaviors: a case study from Vietnam

The growing dominance of social media as a marketing platform underscores the importance of understanding how influencer credibility affects consumer behavior. Social media influencers, through effective personal branding and content creation, form strong connections with their followers, significantly impacting their audience’s perceptions, attitudes, and purchasing decisions. This study explores the effects of social media influencers’ source credibility, comprising trustworthiness, expertise, and attractiveness, on consumers’ purchase intentions and behaviors regarding beauty products in Vietnam. A quantitative approach was utilized, with data collected from 269 Vietnamese consumers through a structured questionnaire and analyzed using partial least squares structural equation modeling. The results showed that all three components of source credibility, including trustworthiness, expertise, and attractiveness, significantly and positively influenced consumers’ purchase intentions for beauty products. Among these factors, expertise had the strongest effect on purchase intention (β = 0.289, p < 0.001), followed by trustworthiness (β = 0.216, p = 0.001), and attractiveness had the weakest influence on purchase intention (β = 0.195, p < 0.001). Moreover, purchase intention was found to have a significant positive impact on purchase behavior (β = 0.545, p = 0.004). These findings provide valuable insights for marketing managers and companies seeking to optimize their influencer partnerships by selecting influencers whose credibility aligns with their brand values and leveraging their expertise to build consumer trust, drive engagement, and influence purchase decisions. AcknowledgementThe researchers express sincere gratitude to all the participants who participate in this research study.

Perception of carbon capture and utilization - a framing analysis of German-speaking media

Carbon dioxide capture and utilization (CCU) technologies are one building block in Germany’s industrial decarbonization strategy. With CCU technologies, carbon dioxide emissions are captured from an industrial point source or the ambient air (direct air capture, DAC) and either used directly as an industrial feedstock or transformed and used as a carbon resource in industry. Despite the potential benefits of CCU in decreasing industrial dependency on fossil fuels and decreasing global CO2 emissions, robust empirical evidence of the general public opinion and societal acceptance of carbon capture and utilization technologies is lacking. Here, we studied the German-speaking media discourse as a proxy for the public discussion of carbon capture and utilization (CCU) technologies. We show that CCU technologies are overall framed more positively than negatively. Responsible for the optimistic framing are the two dominant media frames: “climate protection-frame” and “benefit-frame,” which are mainly used by scientists and policy actors or representatives from the industry sector respectively.

The Impact of Globalization on Cultural Identity: Preservation or Erosion?

This article explores the complex relationship between globalization and cultural identity, focusing on whether globalization leads to the preservation or erosion of cultural heritage. Drawing from various case studies and theories, the article examines both positive and negative impacts of globalization on local cultures, including the promotion of cultural awareness and the threat of homogenization. While some cultures have leveraged globalization to preserve and revitalize their traditions, others have experienced a loss of cultural distinctiveness due to the dominance of global media and Western influence. The article concludes by offering insights into how globalization can be managed to balance global integration with the protection of cultural diversity.