Domestic E-commerce Research Articles

Risk Assessment and Countermeasures of Logistics Terminal Distribution under Public Health Emergencies

In recent years, the frequent occurrence of public health emergencies has affected people’s daily lives. In response, this paper evaluates the risk of logistics terminal distribution and puts forward the corresponding countermeasures. Firstly, this paper summarizes relevant literature and analyzes the characteristics of public health emergencies and logistics terminal distribution. This paper constructs the risk index system of logistics terminal distribution under public health emergencies for the first time. Secondly, this paper conducts a questionnaire survey on a domestic e-commerce enterprise. In this paper, the intuitionistic fuzzy entropy weight method is applied to the obtained data to determine the weight of risk index. Finally, this paper adopts the grey fuzzy comprehensive evaluation method to evaluate the risk index of logistics terminal distribution under public health emergencies. This paper takes the impact of public health emergencies into account for the risk of logistics terminal distribution for the first time. Some suggestions are provided for preventing the logistics terminal distribution from stagnation and paralysis when public health emergencies occur. This paper supplements the existing research in this field.

Marketing Problems and Solutions of Thai Local Cosmetic Brand MINSTINE in China Market

Marketing Problems and Solutions of Thai Local Cosmetic Brand MINSTINE in China Market

The impact of the dynamics of the domestic e-commerce market on the development of entrepreneurship

The sphere of domestic online commerce is actively growing despite the sanctions. The paper analyzes the current state of the local and transnational e-commerce markets and provides prospects for its development. Due to the active development of the e-commerce sector, the problems of doing Internet business are identified that require legislative regulation, especially in terms of marketplaces as aggregators of a large number of market participants on one site. The article examines the shortcomings of the bills proposed by the Government to business and the consequences of the adoption of bills in the form in which they are currently being considered. The current legislation in the field of trade is insufficiently debugged and is constantly being discussed and adjusted to take into account the needs of all parties: platforms, sellers, intermediaries in the form of an order pick-up point and their employees, consumers and regulatory authorities. The reasons for the rapid growth of the popularity of marketplaces among sellers have been identified. It is noted that marketplaces help to remove barriers when starting your own business, offering small investments and clear business conditions, training programs and webinars for beginners, provide sellers with a well-established system of analytics and promotion tools and ready-made logistics infrastructure. Due to such low barriers to entry into the e-commerce market, marketplaces are forming a new class of online entrepreneurs, stimulating the Russian economy and providing consumers with more uniform access to a wide range of goods. The process of development and the current state of affairs in the online trading market is described, the main limiting and stimulating factors of the development of this market sector from a practical point of view and legislation are identified.

Research on Mining Talent Demand for E-commerce Majors based on LDA Topic Model

[Purpose] Based on the text mining method, this study analyzes the job demand for domestic e-commerce industry positions in the Internet-oriented recruitment data, promotes the matching of e-commerce positions and talents, and promotes the good construction of the employment environment in the domestic e-commerce industry.[Method] Use the LDA(Latent dirichlet allocation) topic model for job competency requirements to calculate the similarity of the word segmentation results for professional talent requirements, determine the optimal number of topics, and output the visualization results of the LDA topic model.[Conclusion] In eastern China, there is a high demand for e-commerce jobs, and the majority of these positions only call for 1-3 years of experience. The basic requirement for the majority of jobs is a college degree. The Director of Operations and Director of Network Operations focus on e-commerce operations and management, the Network Promotion Specialist focuses on e-commerce advertising and product promotion, the Data Analyst and Market Analyst focus on data analysis and market research, and the Sales Representative focuses on sales. There is a correlation between the salary of the positions and education, experience and region; the higher the education, the more experience and the higher the level of regional development, the higher the salary level.

Research on the Operation Mode Innovation of E-commerce Enterprises Based on Consumer Demand Take JD as an Example

With the wide application of electronic products around the world, the form of e-commerce has changed the traditional consumption mode very quickly. The traditional marketing model is no longer suitable for the rapid development of domestic e-commerce platforms, and the marketing methods of e-commerce platforms have undergone tremendous changes, evolving from extensive marketing to precise centralized marketing. This has changed consumers shopping habits. The e-commerce model not only meets the shopping needs of consumers, but also greatly promotes social and economic development. At the same time, the operating e-commerce industry will also face great competitive pressure, so it is very necessary to have a mature and effective enterprise marketing strategy. The research topic of this article is develop excellent e-commerce marketing strategies, and take JDs successful e-commerce marketing strategy as an example to introduce. The conclusion is that the unique advantages of ultra-fast logistics, a high-quality warranty, and cash-on-delivery service make JD a global e-commerce giant. Precision marketing not only helps China's e-commerce platforms improve their marketing capabilities and enhance their market competitiveness, but also helps precision marketing expand to other e-commerce models. This article will combine precision marketing theory, and optimize the marketing strategy of JD mall, hoping to providereference value for other enterprises in the same type of e-commerce field to implement precision marketing processes.

Trends in the Future of China's Retail Pharmacy Industry

Retail pharmacies are the largest market for the sale of medicines in China. In recent years, outbound mergers and acquisitions have become an essential means of promoting the growth of the pharmaceutical industry, considering the industry's increasing concentration and degree of the chain. Furthermore, the background of the rise of domestic e-commerce combined with the stimulus of the covid-19 pandemic has ushered in a golden period for online pharmacy development. In addition, from the perspective of the policy environment, the prescription outflow trend will also drive the development of the pharmacy industry. In the future, the competition between online and physical pharmacies will become more intense. Chinese leading pharmaceutical companies have all made strategic moves to respond to changes in the industry. By introducing an example of a leading domestic company acquiring a small pharmacy, this paper aims to provide insight to investors into the strategic thinking of pharmacies in the context of the current industry development in China.

The Effects of Experienced Utility and PEEIM on the Purchase Intention of Cross-Border E-Commerce

Due to the rapid development of the internet, cross-border e-commerce (CBEC) is gaining popularity. With CBEC, consumers from different countries can overcome the limits of languages and currencies to buy desired products directly. However, compared to domestic e-commerce, CBEC confronts significant challenges, such as risky distribution channels, dependency on third-party logistics, customs clearance, etc. Therefore, multi-faceted efforts are needed to promote CBEC. Traditional studies probe CBEC through a logistics and operational perspective; this study bridges a research gap by stressing a human–computer interaction perspective. Under the premise that technical infrastructure keeps improving, consumers’ expectations of switching to CBEC has been an essential issue. Specifically, this study develops a theoretical model that emphasizes website cues as experienced utility and the perceived effectiveness of e-commerce institutional mechanisms (PEEIM) as decision utility to investigate their effects on the purchase intention of CBEC. This study applied Smart PLS 3.0 to verify the research model with 300 valid responses from online questionnaires. Research findings confirmed the proposed model. Practical strategies for promoting CEBC were suggested accordingly.

이커머스를 위한 사용성 평가와 인페이지 분석 도구의 상호보완적 활용 방안 제안

At a time when research is becoming increasingly important to many organizations, this study aims to provide suggestions on how to use in-page analysis quantitative data as a complement to usability evaluation qualitative data. The research methodology was to analyze the differences between quantitative and qualitative reports through a case study that utilized both usability evaluation and in-page analysis and to come up with complementary ways to use them. To utilize both qualitative usability evaluation and quantitative in-page analysis data, we selected '100yearshop,' a rice cake brand in the domestic e-commerce sector, and 'Beusable,' a service that supports domestic data visualization tools, and collected qualitative data from a usability evaluation conducted with new users, and collected and analyzed real-time data and accumulated quantitative data from users through the Beusable service at a certain time. By utilizing the data collected through the above two methods, we derived the differences between usability evaluation and in-page analysis results and proposed a method for complementary use of usability evaluation and in-page analysis results in the field of e-commerce by breaking it down into the design, implementation, and analysis stages. We expect that the resulting method, “Proposal for Complementary Use of Usability Evaluation and In-Page Analysis Tools for E-commerce,” will be suitable and effective in practice by applying it to actual work.

Buy Now Pay Later—A Fad or a Reality? A Perspective on Electronic Commerce

The Millennials and Generation Z use online shopping for a holistic experience and buy more expensive or better-quality products with buy now pay later payment methods for their highly demanding needs. The authors aimed to deepen understanding of this phenomenon by finding related knowledge fields and discovering the type of economy that will represent an increasing market share for the method of domestic e-commerce payments. The methodology used combined computer-assisted review, descriptive statistics, and linear regression to explain the market share of 23 economies worldwide. Student credit card use, myopic consumer law, buying tendencies. and dark financial triangles were identified as related topics. Logistics performance, ease of doing business, and postal development were found to be significant factors. Finally, economies with medium ranks are inclined to adopt this kind of payment easily. Hence, major implications, both managerial and academic, must be addressed. High responsibility should be borne by industry associations, which should run information campaigns by collaborating with public institutions. From the point of view of theoretical implications, studying the buy now and pay later concept and its outcomes might deepen understanding of consumer behaviour, decision-making processes, risk perception mitigation, debt behaviours, and credit adoption.

Research on Integrated Marketing Strategy of Domestic E-Commerce PlatformsTaking Pinduoduo as an Example

The arrival of the current Internet wave has made many Internet companies rise from the ground. With the help of the current great form, the Internet industry has developed rapidly, and China's e-commerce industry has also begun to move to a new height. But if an enterprise wants to develop long-term in the fierce competition, good integrated marketing is the key to its survival. Integrated marketing has also become the focus of attention of various e-commerce platforms in recent years. This paper takes the Pinduoduo e-commerce platform, which has good development momentum, as the research object. First, it expounds its current research status, purpose, significance and method. Relevant information and the current status of Pinduoduos integrated marketing, analyze its current problems from multiple dimensions, and finally put forward corresponding integrated marketing promotion strategies for the challenges in the current market, providing a little insight for the development of Chinas e-commerce platform.

Building Customer Trust in e-commerce

E-commerce is gaining popularity due to its importance for both merchants and consumers, particularly in light of the COVID-19 pandemic, which restricts mass movement and gathering, as well as the high costs associated with traveling to different markets. Despite mounting evidence demonstrating the importance of internet in retails business, little is known about the potential mechanisms that increase consumer purchasing intentions when using online shopping platforms. In today's high customer sensitivity to service quality, successful entrepreneurs have recently thrived under competitive pressures. Online transactions are more difficult because buyers and sellers do not know each other, yet they must provide financial information to intermediaries. Thus, it is now clear that increasing customer trust is a viable strategy for driving e-business success today. Considering this, a new model demonstrating a potential mechanism that increases customers' trust in intermediaries and thus leads to their online purchasing intentions was developed. This innovative model connects website quality to the online purchasing intentions of the customers, using trust in intermediaries as a mediator and moderating the effect of perceived usefulness. To prove or disprove the assumptions highlighted in this study, a cross-sectional research design was used with data from 568 clients of nine domestic e-commerce platforms operating in Rwanda. To investigate the relationship between the variables hypothesized in this study, a variety of methods and tools were used. To assess the potential effect of each variable in this model, we used CFA in SEM-Amos, mean and standard deviation in SPSS, and Hayes macro process. The overall results obtained using the various techniques specified supported the current hypothesized model. We believe that the current study provided an innovative and useful mechanism as one of the potential solutions for today's merging online businesses.

新冠病毒背景下基于评价理论的国内电商消费者话语分析

新冠病毒背景下基于评价理论的国内电商消费者话语分析

Strategy analysis of e-commerce enterprises under the COVID-19 pandemic

Due to the emergence of COVID-19 and the rise of the digital economy, the economic environment and trade patterns have completely changed, which has a significant impact on the development of domestic e-commerce enterprises. In this case, the formulation of a scientific enterprise strategy has become the key to the transformation and upgrading of e-commerce enterprises and their maintenance and development. This paper will take PDD, a large domestic e-commerce platform, as a case study and SWOT model as a qualitative indicator to gradually analyze its internal competitive advantages and disadvantages, external development opportunities, and competitors. The financial data of PDD are used as quantitative indicators to analyze its solvency, operating ability, profitability, and future growth trend; To explore the rationality and shortcomings of Duoduo's current corporate strategy from both qualitative and quantitative perspectives. Through the research, it is found that although the existing strategy of PDD enables the enterprise to obtain greater competitive advantages and good solvency and operation ability, it fails to help the enterprise improve the currently low profitability and break through the growth bottleneck, which leads to a slight decline in the investment value of PDD and the profitability method is not favored. Based on the development opportunities of PDD, this paper will put forward suggestions for the improvement of enterprise strategy to help enterprises successfully transform and upgrade.

Case Analysis of JD's Supply Chain Financial Profit Model

In recent years, the rapid development of Internet, big data, cloud computing and other technologies has provided strong support for banks and other financial institutions in improving the original credit model and improving the credit supply. At the same time, SMEs in China have also gained more opportunities and choices in financing. Supply chain finance has gradually penetrated into other industries. Large domestic e-commerce enterprises such as Alibaba, JD and Suning have begun to rely on a large number of data resources accumulated on e-commerce platforms to layout their own supply chain financial services, hoping to promote a win-win situation in their supply chains. For small and medium-sized enterprises, this helps them alleviate their financing difficulties and provide financial support; For e-commerce itself, it can broaden its profit scope, increase customer stickiness and enhance its competitiveness in the market.

Effects of logistics service quality and price fairness on customer repurchase intention: The moderating role of cross-border e-commerce experiences

The dimension of logistics service quality (LSQ) has been receiving much attention as a key factor for the success of many leading domestic e-commerce platforms (DEC). However, the recent increase in demand for cross-border e-commerce (CBEC) calls for a reexamination of the relationship between LSQ and consumer repurchase intention. This study assesses the significance of the moderating effects of CBEC on the LSQ–satisfaction–loyalty–repurchase intention consequence chain. The findings revealed that CBEC has an enhancing moderating effect on the relationship between customer satisfaction and functional service quality (personnel quality) and, conversely, an attenuating moderating effect on the relationship between customer satisfaction and technical service quality (timeliness) and price quality (price fairness). Many DEC business platforms that are considering expanding into foreign markets can use these findings to create effective CBEC logistics service strategies.

Consideration of standardization as a system management tool for electronic commerce enterprises

The object of the research is standardization as a system management tool. One of the most problematic areas of this topic is that the use of standardization in the system management of e-commerce enterprises is characterized by an insufficient degree of efficiency. The study used the general scientific principles of a systematic approach and logical modeling of standardization processes on the example of Ukrainian e-commerce enterprises, the methodology of scientific theories, knowledge, problem setting and hypothesis formation. And also a system-target approach was used, a dialectical-logical method, which made it possible to analyze the system management of Ukrainian e-commerce enterprises for compliance with the requirements of the standards. The work uses the necessary set of scientific research methods, including such methods as comparison, generalization, hierarchy building, classification, modeling based on deduction, as well as multivariate analysis. It has been established that standardization will allow achieving the optimal degree of orderliness in the field of e-commerce by fixing the norms, rules and terminology in the form of a regulatory document that has legal force. This is due to the fact that the proposed analysis of the standardization process can become a tool for building an effective business process management system, in particular, at domestic e-commerce enterprises. Creation of prerequisites for the unification of approaches to the organization of processes at e-commerce enterprises and the formation of a sequence of managerial decision-making will improve the culture of doing business and competition in this market segment. Considering the legal nature of the standard as a document intended for general and repeated use, it can be assumed that this will facilitate the transition of traditional trade enterprises to the digital format, will contribute to the formation of more transparent business processes in e-commerce enterprises. Compared to similar well-known approaches, this will increase consumer loyalty to e-commerce and improve the level of protection of their rights and interests.

‘Shaken Not Stirred’: WTO as a Ground for Plurilateral Initiatives

The negotiation work of the WTO is in the grip of the requirement that decision-making take place by consensus among all 164 members. At the same time, the shift in the political economy of trade negotiations towards plurilateralism is becoming increasingly evident. This begs the question of the perspectives of joint statement initiatives (JSI) on services domestic regulation, investment facilitation and e-commerce. This article discusses how to give legal effect to the negotiation outcomes in the WTO, with a particular focus on plurilateral initiatives. The need for additional ‘flexibilities’ that expand the ways to include plurilateral outcomes in WTO law is now more urgent than ever. At the same time, if plurilateralism is to be effective and sustainable, it must be linked to multilateral principles and norms. WTO, plurilateral outcomes, joint statement initiatives, trade rules, consensus

Development of E-commerce Strategic Transformation under the Background of the Internet

At the end of the 20th century, the rapid development of e-commerce has become a new growth point for China's economy. The entire e-commerce industry is in a thriving state. The Internet and electronics are gradually changing people's lives. The Internet continues to develop in China, and the concept of "Internet +" has been integrated and penetrated into all walks of life in China. Various technical means and the "Internet +" policy have further promoted the development of e-commerce at a faster speed. In the past two years, the competition among e-commerce companies has become increasingly fierce, and e-commerce companies have undergone transformation, but the effect is not significant, and there is still a certain gap between expectations. Internet technology can drive the transformation of e-commerce to a certain extent. Therefore, this article is mainly based on the development research of e-commerce ST (strategic transformation) under the background of the Internet. First, a comparative analysis of the status quo of several mainstream domestic e-commerce companies shows that the domestic e-commerce industry has great potential for development. Alibaba’s annual turnover is US$114.5 million, ranking first in the 2020 e-commerce transaction list. Secondly, it analyzes the effect of e-commerce ST under the background of the Internet. The results show that the rapid development of the Internet provides an excellent logistics system for the e-commerce industry, which helps e-commerce companies achieve differentiated and diversified development strategies.

Retraction Note: Artificial intelligence-based plant environment detection in coastal areas and B2C e-commerce network marketing

This article analyzes the development and main functions of artificial intelligence technology and then studies its specific application in e-commerce marketing. The application of artificial intelligence technology in the e-commerce industry can effectively improve the service quality and work efficiency of the e-commerce sales link, and this article believes that the construction of urban green space is an indispensable part of every urban ecosystem in our country playing an active role in promoting urban economy and development. This article takes this issue as the main starting point and studies the structure of plant communities, the pattern of plant landscapes, and the correlation between various plant ecological factors inside and outside the plant community. In today’s society, data and information are hot resources that major companies compete with each other. The use of Internet big data technology to further improve the marketing effect of enterprises can create a new network marketing management model, which is very important for giving full play to the current role and value of my country’s e-commerce products, and industry Internet big data domestic e-commerce has also continued to develop rapidly. The e-commerce market has continued to expand and refine. The overall economic growth and scale driven by Internet e-commerce have steadily increased. However, the development speed of logistics is still lagging behind my country’s e-commerce. And logistics is an important basic link to improve the core competitiveness of the e-commerce industry. Whether an existing logistics model that an enterprise needs to choose can be applied to a long-term development strategy has gradually become an issue that researchers and enterprises pay close attention to.

Kepatuhan Wajib Pajak Penyedia Platform Marketplace E-Commerce Sebagai Pemungut Pajak Pertambahan Nilai Perdagangan Melalui Sistem Elektronik

The development of digital technology in the industrial era 4.0 distorts tax cuts and collections in the e-commerce marketplace. This study provides an overview of conditions in the field of compliance and voluntary intentions of e-commerce marketplace platform providers and individuals and / or entities to register as PPN PMSE taxpayers and tax collectors. In addition, it can also find out a review of the juridical aspects of the applicable regulations if the taxpayer provides the domestic e-commerce marketplace platform application if it is determined as a PMSE VAT Collector. The method used is qualitative research using an ethnographic approach which is considered appropriate for social science research based on questionnaire data, interviews and other documentary data. The level of compliance of companies providing the e-commerce marketplace platform is divided 1) the level of compliance based on deductions, deposits and reporting related to corporate tax itself where there is an attempt to comply as a form of obligation of the taxpayer. 2) the level of compliance based on the voluntary intention to register to be appointed as a PPN PMSE collector, which is still very low. In the juridical aspect, it is only found that the additional obligation lies in the collection of PPN PMSE on intangible Taxable Goods or Taxable Services from outside the Customs area whose transactions are carried out within the Customs area.Keywords: Compliance; e-commerce marketplace; PPN; PMSE; Taxpayer