Research on the Operation Mode Innovation of E-commerce Enterprises Based on Consumer Demand Take JD as an Example

Abstract

With the wide application of electronic products around the world, the form of e-commerce has changed the traditional consumption mode very quickly. The traditional marketing model is no longer suitable for the rapid development of domestic e-commerce platforms, and the marketing methods of e-commerce platforms have undergone tremendous changes, evolving from extensive marketing to precise centralized marketing. This has changed consumers shopping habits. The e-commerce model not only meets the shopping needs of consumers, but also greatly promotes social and economic development. At the same time, the operating e-commerce industry will also face great competitive pressure, so it is very necessary to have a mature and effective enterprise marketing strategy. The research topic of this article is develop excellent e-commerce marketing strategies, and take JDs successful e-commerce marketing strategy as an example to introduce. The conclusion is that the unique advantages of ultra-fast logistics, a high-quality warranty, and cash-on-delivery service make JD a global e-commerce giant. Precision marketing not only helps China's e-commerce platforms improve their marketing capabilities and enhance their market competitiveness, but also helps precision marketing expand to other e-commerce models. This article will combine precision marketing theory, and optimize the marketing strategy of JD mall, hoping to providereference value for other enterprises in the same type of e-commerce field to implement precision marketing processes.