Cultural Diffusion Research Articles

Aesthetics and Values in Animated Opera Characters: The Fusion and Innovation of Tradition and Modernity

In today's cultural exchange and heritage, animation, as a modern communication medium, is gradually becoming an important means of expressing traditional opera characters. This paper explores the fusion and innovation of tradition and modernity in the aesthetics and value expression of animated opera characters. By analyzing the aesthetic characteristics and value expressions of traditional opera characters, combined with the application of modern animation techniques, this study elucidates the unique advantages of animation in conveying the cultural connotations of opera and social values. Finally, the paper proposes strategies for combining traditional aesthetics with modern technology, and new pathways for innovative value expression in animated media, aiming to provide theoretical support and practical guidance for the modernization of traditional cultural dissemination.

Research On the Dissemination and Preservation of Traditional Culture in The Era of New Media

Research On the Dissemination and Preservation of Traditional Culture in The Era of New Media

Tourist, Digital and Interactive Brochure for the Dissemination of the Jama-Coaque Culture

Purpose: The aim of this work is to create a digital and interactive touristic-educational brochure as a resource for disseminating information about Jama-Coaque culture. The brochure will serve as a tool to highlight the tourist attractions, services, and products offered in the region, as well as to promote the culture and traditions of the area. Method: The methodology used was quantitative, based on a survey conducted through Google Forms with 375 observations within the population of Jama. Results and Conclusions: The results showed that the population is open to the implementation and use of new technological tools to access information, especially among the younger population, and that there is a strong identification with cultural values and the importance of tourism for the social and economic development of the locality. Research Implications: The practical and theoretical implications of this research are discussed, providing information on how the results can be applied or influence practices in the field of Jama-Coaque culture. These implications could encompass the Pedernales Canton. Originality/Value: This study contributes to the literature on the development of community-based and sustainable tourism of Jama-Coaque culture. The relevance and value of this research are evidenced in explaining how the results can impact the area of study or professional practice.

Research on the Construction of Ethnic Piano Music Culture in the Teaching of Local Colleges and Universities

Ethnic piano music, as a distinctive cultural form, embodies a rich tapestry of national sentiment and cultural significance. Local higher education institutions, serving as crucial bastions of cultural preservation, integrate ethnic music culture into their piano instruction. This integration not only enhances students' musical proficiency but also fosters the continuation and evolution of ethnic culture. However, local higher education institutions currently face challenges such as uniform curriculum design and outdated teaching methods, which hinder the effective dissemination of ethnic piano music culture. This study, through literature review, empirical investigation, and case analysis, explores strategies for constructing ethnic piano music culture within local higher education settings. The research identifies that optimizing teaching content and curriculum design, innovating teaching methods and approaches, enhancing teacher training and professional development, and improving student engagement and evaluation mechanisms can significantly advance the spread and application of ethnic piano music culture in local higher education institutions. It is hoped that this study will provide valuable insights and guidance for piano teaching in local higher education institutions, thereby promoting the further development and preservation of ethnic music culture.

Study on the Communication Strategy of Macao Music CultureTaking the Interaction Design of City Walk as an Example

As a city where East meets West, Macau has a rich historical and cultural heritage, and its music culture, based on its historical background, has a long history of development, with colourful and diverse genres. However, as a tourist city, the publics understanding of Macau is basically confined to the gaming industry. The dissemination of its music is faced with the problems of small scope of dissemination and lack of popularity, etc. Therefore, how to better inherit and protect the music culture of Macau? Therefore, how to better pass on and protect Macaus local culture has become an issue of wide concern to the Macau society nowadays. With the development of the Internet and the changing needs of the public, interactive design came into being, the interactivity of this design can provide a better user experience and increase the attractiveness of the project. As a popular way of travelling nowadays, city walking can make the public feel the city culture better. This design study will conduct fieldwork research on Macaos music culture through fieldwork method, literature research method and data collection method, analyse the form of its integration with urban micro-tourism, and finally design it interactively. In this way, the dissemination of Macaus music culture will be increased and the cultural participation of the public will be strengthened. In addition, the form of city walk can attract tourists of all ages, which is a good guide for the dissemination of Macaus music culture. Moreover, this design can provide the public with a vivid understanding of Macaus music culture, enhance Macaus cultural attractiveness, promote socialisation and interaction in the city, and improve the publics physical and mental health and quality of life. Therefore, this study aims to provide methodological ideas for the communication strategy of Macaus music culture and to provide innovative perspectives for the inheritance of Macaus excellent traditional culture.

The Impact of Life-Sharing Social Media on Users' Consumption Behavior in the New Media Environment

In today's digital age, life-sharing social media has become an important part of an individual's daily life. These platforms, such as Instagram and Twitter, are not only places where people share their lives but also important influencers and disseminators of consumer culture. With the popularity of social media and the development of technology, consumers' purchasing behaviour and consumption awareness have also been affected in an unprecedented way. However, although it is known that these platforms play an important role in consumer behavior, the specific mechanisms of their influence and the actual impact on consumer behavior are still worthy of in-depth study. The purpose of this study is to explore the impact mechanism of life-sharing social platforms on consumer behaviour and their significance in digital marketing. Through the research method of comprehensive literature analysis, this paper analyzes the role of life-sharing social media platforms in consumer decision-making, brand cognition, and purchasing behaviour. The research finds that the development of social media platforms expands consumers' social networks and information access channels, which in turn affects their purchasing decisions and brand preferences. This finding has important academic and practical implications for optimizing social media marketing strategies and driving progress in the field of consumer behavior research.

A Brief Analysis of the Development of the K-pop Industry from a Cross-Cultural Perspective to Drive User Consumption Behavior: Taking the "Small Card" of Idols as an Example

The K-pop industry, as a representative of South Korea's entertainment industry, has shown significant influence globally in recent years. With the continuous export of K-pop culture, its peripheral products, as a characteristic product, have gradually been actively sought after by a large number of fans. Among them, small cards, as a representative product of the peripheral industry, have gradually become popular and popular, but there is still consumption chaos in their consumption process. Based on globalization theory and cross-cultural communication theory, this article uses in-depth interview research methods to explore the psychology and specific mechanisms of small card consumption, while analyzing the problems and challenges it brings. This article analyzes that the forms of small card consumption are diverse, and their hot sales reflect the development of the fan economy and the dissemination of K-pop culture, providing theoretical and practical significance for the future development of the small card market. Based on this, the following suggestions are proposed: improving consumer awareness, regulating merchants and trading platforms, and strengthening government supervision.

Research on Strategies to Enhance Teachers’ Cultural Literacy in Traditional Chinese Medicine

Traditional Chinese medicine culture is a treasure of Chinese culture, and its inheritance is crucial for the comprehensive training of teachers in the new era. This article delves into strategies to enhance the cultural literacy of traditional Chinese medicine among teachers from the perspectives of educational science and cultural dissemination. This study analyzes the current situation and teaching impact of traditional Chinese medicine cultural literacy among teachers and proposes strategies such as strengthening basic education, integrating it into training systems, conducting practical activities, and building resource-sharing platforms. These measures aim to enrich teacher knowledge, improve teaching levels, and effectively inherit and promote traditional Chinese medicine culture. At the same time, this article provides specific suggestions for the effective implementation of strategies and references for improving the cultural literacy of teachers in traditional Chinese medicine.

Research on the impact of colleges’ English education on regional economic development: A case study of Shanghai and Jiangsu province

In the era of globalization of the knowledge economy and significant global population mobility, language serves not only as a tool for acquiring and exchanging information but also as a bridge and conduit for the dissemination and promotion of technology, culture, and knowledge on a global scale. Language can serve as both a tool to acquire other knowledge and skills, forming human capital, and can also be directly used to serve society, bringing about relative economic benefits to both the nation and individuals. The world language, English, with its unique advantages of spanning regions and borders, widely disseminates various technological, cultural, and economic information. With the increasing integration of the global economy and the development of regional economies in China, there is a growing and strong interactive relationship and interdependence between college English education and regional economic development. This paper selects relevant data from Shanghai and Jiangsu Province over the past decade and, through correlation analysis and regression analysis, establishes a significant correlation between colleges English teaching and regional economic development. It proves that college English teaching has become an important factor in promoting sustainable regional economic development. Based on this conclusion, it proposes the concept that colleges of English teaching and regional economic development should support and promote each other, achieving harmonious development and mutual progress.

Landscape design of urban culture transmission based on the regional information security of Internet of Things

In the context of the rapid development of Internet of Things technology, urban cultural communication and information security have become a new focus in the field of landscape design. This paper innovatively discusses the landscape design of urban cultural communication based on Internet of Things regional information security, aiming at building a safe and culturally rich urban landscape environment. Taking the unique regional culture of Zhangjiajie as an example, this study evaluated the cultural communication effect of landscape design under information security guarantee through in-depth case analysis and field investigation, combined with Internet of Things information security technology. The results show that the cluster head node strategy has significant advantages in resisting physical capture attacks, especially when the number of sensor nodes captured is less than 2000, the information loss rate is less than 0.1. This discovery not only improves the level of information security in the Internet of Things environment, but also provides technical support for the effective dissemination of urban culture. In addition, through the detailed analysis and evaluation of landscape, this study further reveals the important role of landscape design in regional cultural inheritance. To sum up, this study not only provides a new perspective for urban landscape design, but also provides practical guidance for the protection and dissemination of urban culture in the era of Internet of Things.

The Value Logic of Digital Technology Empowering the Deep Integration of Culture-tourism in Huaian Section of Grand Canal

In response to the problems of weak identification of cultural and tourism products, insufficient driving force of the cultural and tourism industry to economic development, and low level of dissemination and innovation of culture in Huaian section of Grand Canal, it is proposed that value innovation is the internal logical path to promote cultural and tourism integration and achieve sustainable development of products, industries, and culture of cultural and tourism; The empower- ment of digital technology is an external logical path to promote the deep integration of cultural and tourism and achieve iteration and spiral development of products, industries, and cultural of cultural and tourism. It is revealed that the value logic of the deep integration of cultural and tourism and is used to guide the development of products and industries , the culture utilization of cultural and tourism in the Huaian section of Grand Canal. The aim is to make the cultural-tourism products fresh, the cultural-tourism industry revitalized, and the cultural-tourism spirit survival long-term.

Cross-cultural Communication Strategies of Forbidden City Cultural Documentaries on Overseas Social Media--Taking "I Repair Cultural Relics in the Forbidden City" on YouTube platform as an example

Telling a good Chinese story and enhancing the dissemination, cohesion, and influence of Chinese culture is an important direction to show China's cultural soft power, and an important issue to build a strong cultural country. Utilizing documentaries to creatively transform traditional Chinese culture and incorporate it into the dissemination of Chinese stories and Chinese discourse is conducive to the realization of "high-quality going out" of Chinese culture. This paper selects the documentary "I Repair Cultural Relics in the Forbidden City" released by CCTV on the overseas video platform YouTube as the research object and analyzes the cross-cultural communication strategy of this documentary on YouTube based on the SPEAKING theory under the method of communicative ethnography. It is found that the following points are usually more important to realize the success of Chinese culture "borrowing ship to go to the sea" using documentary communication: firstly, documentaries need to make use of overseas media platforms to carry out multimodal cross-interaction, turn abstract concepts of Chinese culture into visualization, and promote audiences' understanding and recognition of Chinese culture utilizing colorful expressions; secondly, to build a cultural network to promote the understanding and recognition of Chinese culture; and secondly, to build a cultural network to promote the understanding and recognition of Chinese culture using multimodal interaction. First, documentaries need to make use of overseas media platforms to engage in multimodal cross-interaction, turn abstract concepts of Chinese culture into figurative ones, and promote audiences' understanding of Chinese culture colorfully; second, they need to build a space of common cultural meanings, and use commonplace contents such as human fires to trigger the resonance of the overseas audience; and third, they need to merge the dialectical thinking of globalization and localization, and tell the story of China in international language. The in-depth study of documentaries on overseas video platforms in this paper is conducive to providing experience and reference for the production of future documentaries and has certain reference value for documentaries to better present a comprehensive and authentic Chinese culture to the world.

SikuGPT: A Generative Pre-trained Model for Intelligent Information Processing of Ancient Texts from the Perspective of Digital Humanities

The rapid development of generative artificial intelligence has brought significant opportunities for the advancement of digital humanities research. Intelligent processing of ancient texts, as an essential part of digital humanities, is also undergoing a transformation in research methodologies in the wave of AIGC. The integration of generative pre-trained models with Chinese ancient texts, a vital carrier of Chinese culture, allows for deep mining of the content of these texts and provides services that make ancient texts more understandable and accessible to the general public. In this research, we propose a method that combines the most renowned Chinese anthology, the “Siku Quanshu,” with generative pre-trained models. We developed the SikuGPT model, a generative model for ancient text processing tasks, based on GPT-type language models by continued pretraining. This model was tested on two typical tasks of ancient text processing: translation between classical and modern Chinese, and classification of ancient texts. The findings reveal that our model achieves advantages in understanding and generating scenarios of ancient texts. The capability of SikuGPT in processing traditional Chinese texts helps to promote the organization of ancient information and knowledge services, and advances the international dissemination of traditional Chinese culture.

Research on the Pathways for Innovative Cultural Development of University Music Courses Based on Music Education Concepts

In order to improve the music education in colleges and universities for cultivating students' comprehensive quality and enriching students' cultural literacy. In this paper, firstly, we optimize the music teaching mode, based on the theory of multiple intelligences and centered on the characteristics of students' intelligence structure, we innovate the teaching mode of music courses in colleges and universities, and emphasize the authenticity and context of the teaching environment. Secondly, the ant colony algorithm is used to find the optimal solution of music course classroom-time. In the solution process, hard constraints and soft constraints are considered to set up a class schedule that teachers and students are satisfied at the same time. Next, the optimal results of music course scheduling without and with conflicts are calculated. The traditional teaching model was set as a control class, and the final validation found that the experimental class scored the highest 90.2 ± 9.4 for music knowledge mastery and was statistically significant. In terms of music composition and music understanding, the experimental class fully agreed with 43% and 48%, higher than 41.0% and 40% of the control class, and the innovative music teaching content was above the students' psychological acceptability, with an average cultural satisfaction score of 4.2487 and an average cultural recommendation score of 4.5347. Therefore, colleges and universities should base their curriculum on the concept of music education, constantly explore and innovate, improve the rationality of curriculum arrangement, and promote the dissemination and development of music culture.

Revitalization or Alienation: Reflections on Continuation of Traditional Culture

With urbanization and industrialization, the future of traditional villages and their culture has been discussed extensively. Tourism is an important way to promote economic growth and cultural dissemination as it brings hope to revive traditional villages and local cultures. We explored the role of cultural heritage tourism in the process of cultural dissemination that affects cultural kernel. We conducted a case study of Xunpu Village and obtained textual data through field study and interviews. The results showed that in the process of developing cultural heritage tourism, the traditional culture transmitted outward from Xunpu Village has experienced alienation and absence. The importance of cultural heritage tourism is based on cultural authenticity, but the loss of cultural authenticity in the development of Xunpu Village is not conducive to the development of sustainable tourism and the long-term well-being of the residents.

Research on the Performance Evaluation System of Teachers in X University based on Analytic Hierarchy Process

In 2019, the gross enrollment rate of higher education in China was 51.6 %, and higher education has entered a period of universalization. the gross enrollment rate of higher education in China has reached 60.2 % by 2023. The change in education methods has caused problems such as declining teaching quality and shortage of school resources in colleges and universities. College teachers are the disseminators of culture, the backbone of teaching and educating people, and a group of high-quality talents in society and colleges and universities. They are the key to improving the quantity and quality of talent training in colleges and universities [1]. In this context, the performance evaluation of college teachers is particularly important, and the performance evaluation system of college teachers is a weather vane of teacher behavior. A scientific and reasonable performance evaluation system for college teachers can effectively motivate teachers to improve their teaching ability, education ability, scientific research ability, social service ability, etc. This paper uses the Delphi method to screen and determine the evaluation indicators initially extracted, and establishes a local university performance evaluation index system that includes the first-level indicators of teacher ethics, teaching level, scientific research ability and social service, 11 second-level indicators and 29 third-level indicators. In order to verify the effectiveness of the index system, a combination of qualitative and quantitative methods is used to take X University as an example. On the premise of understanding the current status of teacher performance management in X University, the performance of teachers in X University is evaluated. Finally, the performance evaluation results of X University are analyzed, and according to the actual situation of X University, suggestions are put forward for the performance evaluation of teachers in X University from three aspects: strengthening teacher workload management, improving performance evaluation feedback mechanism, establishing teacher performance incentive mechanism, strengthening teacher social service, and improving teacher scientific research ability.

Cultural Development on Peranakan Chinese a Thematic Review

The Peranakan Chinese culture is a unique sample of multicultural amalgamation, and its intricate nature has spurred scholarly discussions for decades. As modern society evolves, opportunities and challenges arise for its cultural conservation. Nevertheless, However, there is a distinct lack of comprehensive review on this subject globally. To address this gap, utilizing the ATLAS. ti 23 software, this paper undertakes a thematic review of 30 articles related to Peranakan Chinese culture published between 2018 and August 2023. Through thematic analysis, five core themes emerge: Cultural Identity, Cultural Conservation, History and Society, Tangible and Intangible Cultural Heritage, and Cultural Dissemination. While diversity is widely recognised as a hallmark of Peranakan Chinese culture, this study sheds further light on the nuances and complexities of cultural integration due to geographic, historical and social factors. The review observes that current research predominantly validates past perspectives on cultural identity by examining various cultural mediums across different branches. However, there is a gradual shift towards sustainable cultural development. Moreover, the study underscores the significance of exploring new technologies and concepts for cultural conservation. This research offers direction for researchers interested in Peranakan Chinese and provides insights for deeper investigations into the subject.

공공디자인 진흥을 위한 사업 유형 분류에 관한 연구

Today, it is difficult to think of the public sphere, daily life, and community life without thinking of public design. As public design is actively linked and grafted with various fields, it is spreading to all phenomena of public policy and society, expanding the scope of new business opportunities. Therefore, this study aims to present a typology of public design projects by examining the terrain of public design projects from a multidimensional perspective, which is a collection of processes and outcomes carried out for the purpose of individual and social needs, and ultimately accepted by the public as a socio-cultural experience. In line with the purpose of the study, the need for research on public design project types was confirmed through a review of previous studies and literature, and project types were categorized through case analysis of projects by the Ministry of Culture, Sports and Tourism and Seoul Metropolitan Government. As a result, four types of public design projects are proposed based on the orientation of thematic and practical methods: value creation, culture diffusion, capacity building, and foundation creation. At a time when a way of understanding public design projects that can be shared by various actors in implementation, participation, and cooperation needs to be established, the more comprehensive conceptualization of project types presented in this study is expected to provide direction in planning and implementing policies and projects, as it can be combined and linked to various areas such as culture, tourism, welfare, pedestrianism, safety, and health, as well as the design field.

Exploring the Path to Dance Industrialization: A Case Study of Promoting Chinese Dance Teaching Materials

Purpose – The study presents an in-depth investigation into the industrialization pathways of dance, with a focus on the promotion of Chinese dance textbooks, as a symbol of cultural exchange in the era of globalization. The aim is to explore the potential and methods of industrializing dance while emphasizing its significance for the dissemination of Chinese culture. Design/Methodology/Approach – The paper examines the intersection of artistic creation and commercial operation, proposing a strategy that harmonizes the two through the inductive summary of practical bases and rational thinking, accompanied by forward-looking speculation. It discusses the critical role of Chinese dance textbook promotion in the industrialization of dance and sets specific developmental goals over different periods: short-term (2 years), medium-term (10 years), and long-term (20 years). Findings – By setting stage-specific targets for the dissemination of Chinese dance textbooks, this research not only offers a practical guide to the industrialization of dance but also proposes beneficial strategies and insights for promoting Chinese dance culture. The study articulates detailed promotional strategies across various spectrums like market expansion, unique selling propositions, enrollment diversification, and performance marketing, aiming to widen the influence of Chinese dance textbooks effectively. Research Implications – This paper enriches the theoretical and practical understanding of dance industrialization. By emphasizing Chinese dance as an integral component of Chinese culture, the study advocates for dance education and industrial models, contributing to the diversification of global cultural development. It also anticipates the prospective landscape of promoting Chinese dance textbooks and cultural propagation through industrialization.

Analysis of the application and effectiveness of grand canal museum resources in international Chinese education

This article discusses how to use the resources of the Grand Canal Museum to enrich the content of international Chinese education and improve teaching effectiveness. With the acceleration of globalization, international Chinese education has become an important bridge for promoting cultural exchanges between China and foreign countries. As an important cultural heritage in ancient China, the Grand Canal has rich resources along its route that are of unique value for international Chinese education. The Confucius Institute at the University of the West Indies Mona Campus, referred to as "UWI Confucius Institute", is the only Confucius Institute in Jamaica and is committed to promoting Chinese language education and Chinese culture. This article proposes teaching suggestions by analyzing the current application status, expectations, and practical effects of the Grand Canal Museum resources in the UWI Confucius Institute.The study found that although the teachers of the Confucius Institute at the University of Western Australia recognized the value of the resources of the Grand Canal Museum, there were limitations in their application. Through classroom observation and student surveys, it was found that teachers rarely explained the culture of the Grand Canal in depth, while students showed great interest in it. Therefore, this article proposes the application of canal culture, intangible cultural heritage resources, and archaeological discovery resources, and designs teaching plans based on actual conditions. Through online visits to the Grand Canal Museum and other forms, students can intuitively experience the charm of the Grand Canal culture.Practice has shown that the introduction of resources from the Grand Canal Museum has effectively stimulated students' interest in learning and improved teaching effectiveness. However, issues such as network fluctuations, difficulty in understanding professional vocabulary, and insufficient student interaction still need to be addressed. In response, this article proposes deepening the exploration of teaching materials resources, optimizing online services, strengthening cooperation between museums and schools, and increasing practical links, in order to contribute to the international dissemination of the Grand Canal culture and the development of international Chinese education.This article emphasizes the important role of the Grand Canal Museum resources in international Chinese education, and calls on teachers to strengthen cooperation and communication, innovate teaching methods, and let the Grand Canal culture shine on the international stage.