Exploring the Path to Dance Industrialization: A Case Study of Promoting Chinese Dance Teaching Materials

Abstract

Purpose – The study presents an in-depth investigation into the industrialization pathways of dance, with a focus on the promotion of Chinese dance textbooks, as a symbol of cultural exchange in the era of globalization. The aim is to explore the potential and methods of industrializing dance while emphasizing its significance for the dissemination of Chinese culture. Design/Methodology/Approach – The paper examines the intersection of artistic creation and commercial operation, proposing a strategy that harmonizes the two through the inductive summary of practical bases and rational thinking, accompanied by forward-looking speculation. It discusses the critical role of Chinese dance textbook promotion in the industrialization of dance and sets specific developmental goals over different periods: short-term (2 years), medium-term (10 years), and long-term (20 years). Findings – By setting stage-specific targets for the dissemination of Chinese dance textbooks, this research not only offers a practical guide to the industrialization of dance but also proposes beneficial strategies and insights for promoting Chinese dance culture. The study articulates detailed promotional strategies across various spectrums like market expansion, unique selling propositions, enrollment diversification, and performance marketing, aiming to widen the influence of Chinese dance textbooks effectively. Research Implications – This paper enriches the theoretical and practical understanding of dance industrialization. By emphasizing Chinese dance as an integral component of Chinese culture, the study advocates for dance education and industrial models, contributing to the diversification of global cultural development. It also anticipates the prospective landscape of promoting Chinese dance textbooks and cultural propagation through industrialization.