The effect of periwinkle shell particle size on the wear behavior of asbestos free brake pad has been investigated. The asbestos free brake pad produced by varying the periwinkle shell particles was from +125 to +710μm with phenolic resin as the binder. The wear test was performed using pin on disk machine by varying the sliding speed, applied load, temperatures and periwinkle shell particle size. Full factorial design of four factor-two levels and analysis of variance were used in the study of the wear test. The results shown that wear rate increases with increasing the sliding speed, load, temperatures and periwinkle particle size. The co-efficient of friction obtained is within the recommended standard for automobile brake pad. The +125μm particles of periwinkles gave the best wear resistance. Factorial design of the experiment can be successfully employed to describe the wear behavior of the samples and developed linear equation for predicting wear rate within selected experimental conditions. The results of this research indicate that periwinkle shell particles can be effectively used as a replacement for asbestos in brake pad manufacture.