The most significant and actively studied model of investment in recent years is the model of responsible investment. The study was based on data from the Global Alliance for Sustainable Investment for 2012–2018. These data were structured by regions of the largest distribution of responsible investment in the world and taking into account the most well-known investment strategies: screening (exclusion), ESG integration, corporate involvement and stakeholder engagement, norm-based screening, positive screening (best-in-class), sustainable thematic investment, impact investment (impact / community investment). It is proposed to conduct a study of the spread of responsible investing, taking into account its dynamic and structural characteristics. This approach makes it possible to assess the impact of a particular region of responsible investment on the global development of this phenomenon. It is established that the world responsible investment market shows significant growth rates, which are differentiated by regional species. The most dynamically growing region is Japan, as opposed to the traditional leaders – Europe and the United States. Negative screening and normative screening strategies are mostly specific to the European region, the latter being generally specific to the European region. ESG strategies – integration, sustainable thematic investments, and impact investments predominate in the USA. Defining the directions of regional development and key strategies by regions creates a basis for understanding the directions of development of responsible investing in the world and the implementation of world experience in Ukraine.