Dimensions Of Intention Research Articles

The Influence of User Experience on Consumption Intention: A Study of Smart Home Appliances in China

Smart appliances will become the direction of home development in future. However, smart appliances still have some problems in user experience. This study determines the dimensions of the smart appliances scale from two fields of industrial design and marketing management, divides them into five dimensions: sensory experience, performance experience, interactive experience, emotional experience, and associative experience, and discusses the relationship between these five dimensions and user consumption intention. At the same time, it studies gender differences in the relationship between the five dimensions of user experience and consumption intention. The data was collected through a questionnaire from 378 Chinese smart home appliance consumers. Using SPSS and the AMOS-SEM method to analyze the data, the results show that user sensory experience, performance experience, interactive experience, emotional experience, and associative experience have a significant positive influence on the consumption intention of smart appliances. It is further found that there are no gender differences between user experience and consumption intention. This study also proposes four strategies for marketing smart home appliances in China.

Predictors and outcomes of brand love: An evaluation of customers’ love for neo-luxury brands

Brand love is the ultimate commitment level of customers for a brand. The love for a brand developed through concerted efforts by the marketers. Attaining customer brand love increases market share and ensures business sustainability. This study assesses the antecedents and consequences of brand love in developing markets. Neo-luxury brands are highly purchased brands in Pakistan. Therefore, the study evaluated customers' behavioral loyalties of Neo-luxury brands. A total of 315 valid questionnaires on neo-luxury brands were collected from a representative sample of Millennials. . The data were analyzed through structural equation modeling (SEM) using SmartPLS software. The study results revealed that brand love could regulate the relationship of neo-luxury brands between the dimensions of brand image, purchase intention, word-of-mouth, brand loyalty, and brand commitment. The study also found that Mystery, Sensuality, and Intimacy impact brand love. The study contributes to neo luxury brands in relationship with brand love. This research results give valuable information for brand managers to consider when building brand love strategies and applying them in marketing activities. It provides marketers insights into building brand love and increasing market share.

Consumption Value Dimension of Green Purchase Intention with Green Trust as Mediating Variable

Consumption Value Dimension of Green Purchase Intention with Green Trust as Mediating Variable

The Impacts of a Blended Entrepreneurship Course on Secondary Students' Entrepreneurial Self-Efficacy and Entrepreneurial Intentions

This mixed-methods study examined the impacts of a blended entrepreneurial course on secondary students’ entrepreneurial self-efficacy (ESE) and intentions, which were measured with pre- and post-surveys. The artifacts students created (elevator pitches and business canvas models) were collected. Survey results revealed no improvement in ESE, but significant improvements in two dimensions of intentions: professional attraction and entrepreneurial capacity. Artifact results showed that students could identify problems and generate solutions, but they could not project revenues. These findings suggest that blended courses can increase students’ professional attraction of entrepreneurship and entrepreneurial capacity and enable them to identify problems and generate solutions.

Media Richness and Continuance Intention to Online Learning Platforms: The Mediating Role of Social Presence and the Moderating Role of Need for Cognition.

Continuance intention to online learning platforms has received increased attention in recent years, and media richness has been found to be an important antecedent influencing user retention. However, there is insufficient research on the mediating and moderating mechanism underlying this relation. The purpose of this article is to investigate (a) the positive association between three dimensions of media richness and user continuance intention, (b) the mediating role of social presence in the relationship between three dimensions of media richness and continuance intention, and (c) the moderating role of need for cognition in the relationship between three dimensions of media richness and social presence. We conduct a survey questionnaire with a sample of 368 users from online learning platforms and use structural equation modeling. The results indicate that the model proposed has a high explanatory power of continuance intention to online learning platforms and give support to the moderating role of the need for cognition. The study highlights the crucial role these technological-environment-related variables (media richness) have in relation to virtual user experience (social presence) and their continuance intention. Furthermore, this study shows the significance of differentiated online course design to foster users’ social presence according to user types.

Impact of Sensory Marketing on Green Purchase Intention: Viewing the Mediating Role of Green Attitude in the Cosmetic Industry

Abstract. Purpose – The demand of green beauty products is increasing in Asian countries due to intense environmental problems associated with the purchase of makeup. However, the factors to determine green purchase intention of natural beauty brands is still under discussion. This study aims to bridge the gap by examining the impact of sensory marketing on green purchase intention of green beauty brands via a mediating role of green attitude. The Theory of planned behaviour was used to explore the dimensions of green purchase intention for green beauty product brands. Methodology - This study was cross-sectional and was conducted by self-administered closed ended questionnaires. In total 370 questionnaires were distributed, out of which 282 usable responses were used in the analysis with a response rate of 76%. The data was collected from female university students of Rawalpindi and Islamabad by using purposive sampling technique. The correlation among variables and regression analysis were applied to analyse data. Findings - The findings of the study indicate that sensory marketing has a significant positive impact on green purchase intention of natural beauty products. The study supports the mediating role of green attitude for the relationship between sensory marketing and green purchase intention. The results did not support the moderating impact of openness to experience on the relationship between sensory marketing and green purchase intention. Environmental consciousness is found to have no moderating impact on the green attitude-green purchase intention relationship. Value/Originality – The study gives valuable insight to address the problems associated with the marketing of green products in developing countries. The study is significant as it explores the novel factors that are rarely discussed in the previous studies to investigate green purchase intention of consumers for green beauty brands. Another contribution of the study is to familiarise marketers of developing countries with an inexpensive tool to market eco-friendly cosmetic brands, keeping in view consumers’ needs and demands. Implications - The study has implications to theory and extends the body of knowledge in luxurious and natural beauty products. The research overcomes the ambiguities associated with green cosmetic industry and supports the development of organic cosmetic industry in the emerging and less developing countries. Moreover, the study directs green products manufacturers and marketers to market organic products through innovative marketing strategies. The study suggests marketers to target their audience by keeping in mind their attitudes, cultural differences, geographical conditions, and sensory attributes that influence their purchasing intentions.

EMPIRICAL STUDY TO DETERMINE IMPACT OF MARKET RELATIONSHIP ON CUSTOMER PURCHASE INTENTION

This study investigates the relationship between service quality dimensions of Pakistan's manufacturing firms and customer buying intentions. Primary data collection technique was used, based upon a questionnaire distributed among three hundred and ten employees of manufacturing organizations. Correlation analysis and regression analysis remained obscure to the data collected to test the study hypothesis, and sample produced accurate results according to our expectations. Research results indicate substantial positive effect upon the consumers’ buying intentions for reputations, performance, accessibility, connectivity, protection as well as privacy. When consumers are pleased with the quality of production service, consumer buying intentions are greatly enhanced. The results provide significant information about the desired relationships which thus helped in reaching the conclusion which thus assisted in offering the implications and future directions regarding the issues under considerations.

A Multidimensional Model of Planned Behavior Theory and Its Prediction on Entrepreneurial Intention

It is widely believed that entrepreneurial intention is a central concept within entrepreneurial education. Students who have entrepreneurial intentions tend to be self-employed and were not likely to be job seekers. Therefore, in the domain of entrepreneurial research, entrepreneurial intention is a critical issue in studying entrepreneurship.Objectives: The study examines the multidimensional model of theory of planned behavior and its prediction on entrepreneurial intention among university students. The premise of this theory is that individual attitude and behavior are complex processes in which multiple factors determine effectiveness. This study investigates whether this theory will be best described with a multidimensional construct or a single construct and how the relationship path of each dimension.Methodology: The study used a cross-sectional design. Data was distributed to 583 university students in the vocational program at Brawijaya University Indonesia. Data was analyzed using multi-group structural equation modeling in two steps: measurement model test and structural model test. The measurement model was used to test and validated the instrument at the latent variable level while Confirmatory Factor Analysis (CFA) was used to test the model.Finding: The study found entrepreneurial intention was established by a continuum construct: choice intention, commitment to entrepreneurship, and nascent entrepreneurship. Attitude toward entrepreneurship consists of two dimensions, affective and instrumental attitude. Perceived behavioral control comprises of self-efficacy and perceived controllability. Every dimension of entrepreneurial intention has a different relationship with the dimensions of attitude and perceived behavioral control with self-efficacy and affective attitude as the stronger predictor of entrepreneurial intention than instrumental attitude and perceived controllability. The association of choice intention on commitment and the effect of commitment on nascent entrepreneurship is larger among males rather than females.Conclusion: The study answered the necessity to conduct and test an empirical model of the multidimensional construct of planned behavior theory and entrepreneurship intention. By treating the model as multiple models, we proposed a new perspective of the best model that describes entrepreneurial behavior. Using structural equation modeling, this study reveals the different relationship paths of each dimension.

Study on Double Reduction Policy on Service Adoption Intention of Private Education and Training Institutions of Sichuan Consumer

This study takes the Sichuan consumer group as the research object and combines the consumer’s perceived risk theory with the perceived value theory to explore the “double reduction policy on the service adoption intention of private education and training institutions in the Sichuan consumer group” mechanism of influence.” Through research and analysis, the advantages and disadvantages of the education and training industry and future development trends are found, and feasible suggestions for improving the services of the education and training industry are put forward. The three research objectives are: to analyze the current economic impact of consumer adoption intentions on educational and training institutions in Sichuan; to explore the relationship between adoption intention and various dimensions (perceived risk, attitude to use, perceived usefulness, and perceived ease of use) of adoption intention: and the significance of adoption intention; to formulate targeted marketing strategies, and provide valuable advice for education and training institutions.

DIMENSIONS OF ENTREPRENEURIAL INTENTION OF SENIOR HIGH SCHOOL STUDENTS: AN EXPLORATORY FACTOR ANALYSIS

<p>This research aimed to figure out the factors of entrepreneurial intention among senior high school students in various public secondary schools in Tugbok District, Davao City. The non-experimental quantitative research design adopting exploratory factor analysis was used. Three hundred ninety-one respondents were chosen from various public secondary schools through the stratified, random technique. An online instrument using google forms was used to gather the data. Data reduction analysis reduced the multi-dimensionality set of data. Varimax rotation explored the data set with 25 iterations. Factor loadings below .500 were eliminated to realize a more vital separation of components, and eigenvalues greater than one were exposed. The data adequacy was determined by Keiser-Meyer-Olken and Bartlett's Test of Sphericity tested the facts if it is appropriate for factor analysis. Catteel-Scree Plot determined the factors retained, and Thematic analysis was used to generate the constructs. Results showed six dimensions of the entrepreneurial intention of senior high school students, including self-efficacy, perceived desirability, entrepreneurship education, need for achievement, the propensity to risk, and the propensity to act.</p><p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0930/a.php" alt="Hit counter" /></p>

Association Between Dimensions of Professional Burnout and Turnover Intention Among Nurses Working in Hospitals During Coronavirus Disease (COVID-19) Pandemic in Iran Based on Structural Model.

PurposeThis study was done to assess the dimensions of professional burnout and turnover intention among nurses working in hospitals during the coronavirus disease 2019 (COVID-19) pandemic in Iran based on a structural model.MethodsThis cross-sectional study was performed among 170 nurses working in two referral hospitals of COVID-19 in Tehran Province, Iran, from September to December 2020. Data were collected using the sociodemographic form, Maslach Burnout Inventory (MBI), and Turnover Intention Questionnaire. Data were analyzed with SPSS and Amos software version 22 using independent t-test, ANOVA, and structural equation model.ResultsThe mean scores for burnout in emotional fatigue, depersonalization, and personal accomplishment dimensions were 25.38 ± 7.55, 9.47 ± 4.40, and 34.94 ± 7.80, respectively, moreover for the turnover intention, the score was 6.51 ± 3.17. The reduced personal accomplishment was identified as a positive predictor of turnover intention (p = 0.01). Work position and interest in attending the organization were significantly correlated with the turnover intention (p < 0.05).ConclusionsThere is an immediate need to prepare nurses to cope better with the COVID-19 outbreak. Work-related stressors during the COVID-19 pandemic have led to an increase in nurses' burnout and turnover intention. Identifying and managing the factors related to professional burnout will make it possible to prevent the nurses' turnover intention in such critical situations.

Unveiling the antecedents of senior citizens′ behavioural intentions to travel: A mixed-method approach

The purpose of this study is to develop and validate a multi-dimensional scale on factors affecting senior citizens’ behavioural intentions to travel in terms of approach and avoidance. The study is longitudinal in nature and has used a mixed-method approach (qualitative and quantitative) to collect and confirm a series of indicators concerning the different constructs. Under study 1, a pool of items was generated by conducting industry expert survey and reviewing the existing literature. Afterwards, Exploratory Factor Analysis (EFA) was performed for extracting the distinct factors. Under study 2, Confirmatory Factor Analysis (CFA) was performed to validate the proposed scale. The results of EFA and CFA revealed six dimensions of push factors, three dimensions of pull factors, two dimensions of perceived travel risks, three dimensions of perceived travel constraints and two dimensions of behavioural intentions of senior citizen tourists. Under pull factors, two additional dimensions were found, namely, familiarity and friendliness quotient of a destination as well as health safety and security quotient of a destination and under perceived travel constraints, outbreak of COVID-19 has been identified as a novel structural constraint. Since there is very limited research on senior citizens’ behavioural intentions to travel, the current study adds to the body of knowledge by identifying the additional factors that affect the same. Further, the study develops and validates the items through qualitative and quantitative analysis.

Systematically reviewing the potential of scientific argumentation to promote multidimensional conceptual change in science education

ABSTRACT Scientific argumentation as a scientific practice has become an important issue in scientific concept learning. We systematically searched five databases to assess the potential of scientific argumentation to promote multidimensional conceptual change in science education. The systematic literature search and coding of studies were carried out by two independent reviewers. Our search uncovered 12 experimental studies that investigated 12 different types of scientific argumentation-based instructions (scientific argumentation-based instructions in this study referred to lesson activities). With the multidimensional framework of conceptual change developed by McLure, F., Won, M., & Treagust, D. F. ((2020), we performed a narrative synthesis assessing how each type of scientific argumentation-based instruction affected conceptual change through cognitive, ontological and intentional dimensions of learning. Our narrative synthesis suggests scientific argumentation might affect conceptual change through enhancing those dimensions of learning to varying degrees. Moreover, certain added scaffoldings might be particularly useful for enhancing a certain dimension of learning. Finally, the meta-analysis (random effect model) showed that overall, scientific argumentation-based instructions had a large positive influence on conceptual change (Hedge’s g = 10.49 [7.27, 13.71], I2 = 47%). Overall results indicated that scientific argumentation had the potential to improve conceptual change through offering opportunities for cognitive, ontological and intentional dimensions of learning.

Research on temporal and spatial evolution of public's response to the mandatory waste separation policy based on big data mining

The mandatory waste separation policy is an important driving force for the public to actively participate in waste separation activities. It is of great significance to explore the effectiveness of policy from the perspective of public response. This study uses a big data mining technology to obtain 131, 422 attitude entries related to the mandatory waste separation policy in China and explores the public's response characteristics from the dimensions of cognition, emotion, and behavioral intention. The results show that the public's cognition and emotion have an impact on their behavioral intention; interestingly, gender is observed to play a moderating role in the impact of cognition on behavioral intention, and the impact of females is more significant than that of males. The results of temporal difference analysis show that Chinese public's attention towards the mandatory waste separation policy has gone through four periods (i.e., outbreak period, stationary period, second outbreak period, and recession period). During these periods, the percentage of positive cognition and emotion both show a trend of decreasing first and then increasing, while behavioral intention shows a gradual and slow upward trend. Notably, the total scores of cognition and emotion are higher than that of behavioral intention. The results of spatial difference analysis show that Zhejiang and Beijing have a high degree of public attention, Hong Kong and Hainan have a high proportion of positive cognition dimension, Ningxia and Jiangxi have a high proportion of positive emotion dimension, and Jiangxi and Hong Kong have a high proportion of positive behavioral intention dimension; this indicates that the public's cognition, emotion, and behavioral intention response to the mandatory waste separation policy present spatial inconsistency. The study provides important enlightenment for improving the effectiveness of waste separation guidance policies. The release of policies should be adjusted to the time and local conditions and government could formulate differentiated policies to guide heterogeneous groups to identify with mandatory waste separation policy.

Прагматика интердискурсивности в коммуникативном пространстве СМИ

The article examines the interdiscoursivity as a phenomenon of the postmodern paradigm in media texts. Unlike the fiction discourse, where it has an aesthetic function and participates in the construction of multiple fictional reality, in the media discourse interdiscursivity is used as a tool for solving purely pragmatic problems. The specifics of the functioning of interdiscursivity in the media are considered in the article from the standpoint of a discursive-pragmatic approach. The methodological basis of the research is the textocentric model of discourse, in which the text is presented at the confluence of the intentional, cognitive, linguistic and referential dimensions of discourse. The dynamics of relations between the components of the discursive structure is described through the set of appropriate strategies that are realized in all these dimensions. Interdiscursivity in such a model is defined as the intersection and overlapping of similar strategies of different discourses and subdiscourses. The article attempts to describe the interdiscursive shifts of the identified strategies between the news, analytical and recreational subdiscourses of mass media. A conclusion is made about the predominance of the influencing-manipulative function of interdiscursivity in media discourse and about its special role in the intensification of suggestiveness of media texts.

Propensity or diversity? Investigating how mind wandering influences the incubation effect of creativity.

Mind wandering has been argued to be beneficial for breaking through mental impasses, which leads to better creative performance upon a second attempt (i.e., the incubation effect). However, the evidence is inconsistent. Different from the propensity for mind wandering that has been the focus of past studies, in this study we further examined the role of diversity (i.e., non-repetitiveness of mind wandering respective to its content) and types of mind wandering along the dimensions of intentionality and awareness during incubation when engaging in a 0-back task (a mind wandering-prone condition) and a focused-breathing practice (a mindfulness-induced condition). We proposed that diversity rather than the propensity for mind wandering was crucial for post-incubation divergent creativity and that mindfulness induction would be a more effective way to elicit the incubation effect because it should result in fewer but more diverse mind-wandering incidents than engaging in a mind wandering-prone task. We conducted an experiment with a between-participant variable (incubation tasks: mind wandering-prone, mindfulness-induced, and no incubation). As predicted, the mindfulness-induced group (N = 30) outperformed the control group (N = 31) on flexibility for the unusual uses task measuring divergent thinking after incubation, but the mind wandering-prone group (N = 29) did not outperform the control group. In addition, the diversity of mind wandering and the tendency toward intentional mind wandering predicted the magnitude of incubation effects on flexibility and originality, respectively. Theoretical and practical implications are discussed.

FinTech ecosystem as influencer of young entrepreneurial intentions: empirical findings from Tunisia

PurposeThe study aims to investigate the influence of FinTech (Financial Technology) determinants such as crowdfunding, mobile payment and blockchain as potential facilitators in an entrepreneurial ecosystem for undertaking decisions in Tunisia, as an example of emerging economy.Design/methodology/approachQuantitative research was carried out with data collection based on a questionnaire that has been sent via email to young Tunisian entrepreneurs (potential or actual). A following regression was calculated on 93 respondents.FindingsAnalysis of the data showed that most of the relationships under investigation were confirmed. Statistical tests highlighted that knowledge, availability and access about crowdfunding and blockchain had a positive and significant impact on entrepreneurial intention. Regarding mobile payment, there was a negative and insignificant effect on entrepreneurial intention.Originality/valueFrom the evidence of the research, Fintech ecosystems may positively influence the decision to undertake, with relevant implications at institutional, industrial and individual level. More specifically, demonstrating a positive and significant relationship between some main dimensions of FinTech and entrepreneurial intention and emphasizing the contribution of related knowledge to intellectual capital accumulation through entrepreneurial education, this study seems to be unique in examining and verifying this potential effect.

Customer loyalty in the kids café business: the role of relationship benefits

ABSTRACT This study explores the positive relationships between the three dimensions of relationship benefits (confidence benefits, social benefits, and special treatment benefits), attitudinal loyalty (consumer emotion and customer commitment), and behavioral intention in the Kids’ café segment. To test the proposed hypotheses, structural equation modeling was utilized based on data from a total of 263 customers visiting Kids cafés in South Korea. The current study demonstrated the role of relationship benefits as a key determinant of attitudinal loyalty (customer emotion, customer commitment) and behavioral loyalty in an emerging business paradigm of Kids’ café services. The results offer insight not only into how the salient constructs might impact behavioral loyalty but also provide practical guidelines for enhancing the effectiveness of relationship benefits thus helping facilitate behavioral loyalty in the strategic relationship marketing practices of Kids cafés.

Association of Prepregnancy Substance Use and Substance Use Disorders with Pregnancy Timing and Intention.

Background: Limited research exists on the association between substance use disorders (SUDs) and dimensions of pregnancy intention. This study sought to examine the independent relationships between prepregnancy substance use and SUDs with pregnancy timing and intentions. Materials and Methods: Secondary analysis of data from three prenatal care sites in Connecticut, Massachusetts, and Michigan, 2016-2017. Associations were estimated using modified Poisson regression with robust error variance to calculate adjusted prevalence ratios (aPRs) and 95% confidence intervals (CIs), controlling for relevant covariates. Results: The total sample size was 1115 women. Respectively, 61.1% and 15.5% of women used any substance in the 30 days prepregnancy or had any SUD in the past 12 months. After adjustment, any prepregnancy substance use was associated with a reduced likelihood of a well-timed (aPR 0.85; 95% CI: 0.77-0.93) and intended (aPR 0.80; 95% CI: 0.72-0.89) pregnancy; similarly, any SUD was associated with a reduced likelihood of a well-timed (aPR 0.66; 95% CI: 0.55-0.80) and intended (aPR 0.79; 95% CI: 0.67-0.93) pregnancy. Conclusions: Women with prepregnancy substance use or SUD have decreased prevalence of well-timed and intended pregnancies. Greater efforts are needed to address substance use and family planning in routine, well-woman, prenatal, and postpartum care.

Pregnancy planning and acceptance and maternal psychological distress during pregnancy: results from the National Perinatal Survey, France, 2016

BackgroundStudies report heightened risks of mental health problems among women who experience an unintended pregnancy, but few consider the complexity of pregnancy intentions. In this study, we evaluate how different dimensions of pregnancy intentions (pregnancy planning and pregnancy acceptance) relate to two maternal depressive symptoms and perceived psychological distress.MethodsThis study draws from a cross-sectional national survey conducted in all maternities in France over a one-week period in 2016. All mothers 18 years and older who had a live birth during the study period were invited to participate. After excluding women who underwent infertility treatment, our analytical sample included 10,339 women. We first described levels and correlates of pregnancy planning and acceptance, defined in four categories; planned/welcomed, unplanned/welcomed, planned/unwelcomed, unplanned/unwelcomed. We then assessed the bivariate and multivariate associations between pregnancy planning and acceptance and two outcomes: women’s self-perceived psychological health and the presence of two depressive symptoms during pregnancy. We used multivariate logistic regressions to evaluate these associations, after adjusting for socio-demographic and medical factors.ResultsAltogether 7.5 to 24.1% of mothers perceived their psychological health during pregnancy was poor, according to pregnancy planning and acceptance categories and 10.3 to 22.4% indicated feelings of sadness and loss of interest during pregnancy, according to pregnancy planning and acceptance categories. As compared to women with planned/welcomed pregnancies, the odds of perceived poor psychological health and depressive symptoms were 2.55 times (CI 2.20–2.95) and 1.75 times higher (CI 1.51–2.02), respectively, among unplanned/unwelcomed pregnancies and 2.02 (CI 1.61–2.53) and 2.07 (CI 1.7–2.5) higher, among planned/unwelcomed pregnancies. Among women with unplanned pregnancies, we also found higher odds of perceived poor psychological health among women whose pregnancy was unwelcomed while the odds of depressive symptoms were not different by pregnancy planning status among women with unwelcomed pregnancies.ConclusionsThese findings consolidate previous reports of the association between pregnancy intentions and maternal psychological distress, while further specifying the relationship, which mostly depends on the acceptance of pregnancy timing rather than on pregnancy planning. Identifying women with low pregnancy acceptance can potentially enhance current medical practice by improving early detection of maternal depression.