Dimensions Of Attractiveness Research Articles

Preferirani atributi atraktivnosti brenda poslodavca među potencijalno zaposlenima u hotelskoj industriji

Successful management of preferred attributes of employer brand attractiveness provides appropriate benefits for hotels. The research aim is to examine the preferred attributes of employer brand attractiveness among potential employees in the hotel industry. The research was conducted at the Faculty of Hospitality and Tourism and includes 148 fourth-year undergraduate students and master students studying in Hospitality Management. Descriptive statistics were used in the paper. By analyzing the results, author concluded that the preferred attributes of employer brand attractiveness are career advancement and employee training and development. Employees' desire to work for an employer that provides employee training and development opportunities brings numerous benefits to hotels, since employee development contributes to the creation of high-quality hotel services, more efficient employees, and, thus, better organizational performance. The least preferred attributes of employer brand attractiveness among potential hotel employees are "corporate reputation" and "corporate culture".

The role of perceived religiosity in strengthening celebrity endorser’s credibility dimensions

This present study investigates the moderating effect of celebrity endorsers’ perceived religiosity in the relationship between dimensions in source credibility theory and consumers’ purchase intention. A self-administered survey was conducted using mock-up stimuli to 505 respondents in major universities located in Jakarta, Indonesia. Subsequently, exploratory and confirmatory factor analysis was employed, followed by regression analysis using AMOS 24.0 to test the hypotheses. The results revealed that endorsers’ perceived religiosity significantly strengthened the influences of trustworthiness and attractiveness dimensions toward consumers’ purchase intention. Conversely, perceived religiosity did not significantly strengthen the effect of expertise on consumers’ purchase intention. Theoretically, this present study fulfills the knowledge gap of the influence of perceived religiosity construct on the relationship between source credibility dimensions and consumers’ purchase intention. While practically, this present study provides suggestions for marketers to involve the celebrity’s perceived religiosity dimensions to increase their endorsement campaigns’ credibility and effectiveness.

Employer brand attractiveness: the effect of demographic variables on career goals

Purpose: This research aimed to observe the differences between respondents’ characteristics based on their career goals as part of employer brand, and to identify effective employer branding. It was important since many businesses failed to attract the best talent due to limited knowledge on organizational attractiveness and employer branding strategy. Design/methodology/approach: The data were collected through self-administered questionnaire. There were 16 items used to represent career goals attributes in employer branding. The data was ordered based on the characteristics’ relative importance and assigned points accordingly (the first rank is scored the highest = 6) and analyzed using a K-related samples test and weighted-mean average computation with ANOVA tables. K-independent samples and a One-Way ANOVA test to identify the differences of career goals preferences. Findings: Results showed that there were various significant different across respondents’ characteristics such as gender, marital status, academic achievement, work experience, and economic background. The differences between each group for the most and the least important career goals can still be observed. The findings for career goals items are generally consistent with the known theories of organizational attraction. Research limitation/implications: The data were collected from business school students. It is limited in that it may not have captured the reflections of potential employees groups in Indonesia whose characteristics combinations of experience and attitudes toward employer brand differed from the sample used. Applying these research findings should be done meticulously. Practical implications: This research offered an interesting insight on the relations of employer brand's attractiveness dimensions, career goals, and individual differences. Based on this research findings, organizations may consider emphasizing on the attributes that are attractive to high-achievers or to one specific gender. Originality/value: This research contributed to identifying how respondents perceive the dimensions ranking of employer brand attractiveness and analyzing the detail characteristics attractiveness (career goals) based on demographic variables. Keywords Employer branding, career goals, gen

An exploratory analysis of mall attractive dimensions from the perspective of tier-II cities customers

An exploratory analysis of mall attractive dimensions from the perspective of tier-II cities customers

Further Discussions of the Complex Dynamics of a 2D Logistic Map: Basins of Attraction and Fractal Dimensions

In this paper, we study the complex dynamic characteristics of a simple nonlinear logistic map. The map contains two parameters that have complex influences on the map’s dynamics. Assuming different values for those parameters gives rise to strange attractors with fractal dimensions. Furthermore, some of these chaotic attractors have heteroclinic cycles due to saddle-fixed points. The basins of attraction for some periodic cycles in the phase plane are divided into three regions of rank-1 preimages. We analyze those regions and show that the map is noninvertible and includes Z0,Z2 and Z4 regions.

THE 3 A’S OF STOPOVER DESTINATION ATTRACTIVENESS: ACCESS, AMBIENCE, AND ATTRACTIONS

There has been relatively little research investigating the phenomenon of stopovers during long haul air travel. The aim of this exploratory study was to identify determinants of stopover destination attractiveness. Quantitative data was collected from consumers in two countries in the northern hemisphere and two in the southern hemisphere. The survey instrument was informed by previously published qualitative research involving personal interviews in the four countries, to identify salient attributes of stopover destinations. Data from the 2000 participants in the current study identified three dimensions of destination attractiveness in the context of a stopover during long haul international air travel, which positively influence attitudinal loyalty. The findings contribute to an emerging field of research into stopover destinations. Also, the results provide tourism marketers with practical insights into the influence of previous visitation on travellers’ perceptions of stopover destinations, and the potential determinants of destination attractiveness in the context of stopovers during long haul air travel.

Attitudes Toward Submental Fat Among Adults in the United States.

Excess submental fat (SMF) can cause submental fullness resulting in negative perceptions of individuals. However, the impact of SMF on perceptions of social traits has not been well studied. To characterize the impact of SMF on external value judgments in adults in the United States. Respondents completed an online survey in which they reacted to statements about individuals with varying grades of SMF. Attributes were rated on a scale from 0 to 100 with higher scores for more positive attributes. Similar proportions of respondents (N = 1996) indicated that women and men with double chins were less attractive than those without (91% and 90%, respectively). A double chin was more likely to be noticed on a woman than on a man (78% of respondents). With increasing SMF, individuals were perceived as significantly less likeable, intelligent, happy, active, and easygoing. Those with greater amounts of SMF were rated as significantly less attractive than those with less SMF. For all attributes, male respondents rated all individuals lower than female respondents did. Results from this study provide further evidence of negative perceptions of individuals with SMF. Aesthetics of the submental area, especially SMF, likely impact the overall assessment of attractiveness and social attributes.

Analysis of Motivations of Foreign Tourists Behind Their Choice of Turkish Cuisine Based on Their Neophobic and Neophilic Tendencies: A Research in Istanbul

Araştırma, yabancı turistlerin sergiledikleri neofobi ve neofili eğilimlerinin Türk mutfağı seçim motivasyonları üzerindeki etkisini tespit etmeyi amaçlamaktadır. Araştırmanın evrenini, 2018 yılında İstanbul'u ziyaret eden yabancı turistler oluşturmaktadır. Açımlayıcı düzeyde tasarlanan araştırmada, yiyecek seçim motivasyonlarına ilişkin veriler, Kim ve Eves (2012); neofobi ve neofili eğilimine ilişkin veriler ise Pliner ve Hobden (1992) tarafından geliştirilen ölçek aracılığıyla toplanmıştır. Söz konusu anket, 18 Nisan ile 10 Mayıs 2018 tarihleri arasında İstanbul'u ziyaret eden, ziyareti esnasında Türk mutfağı deneyimi yaşayan ve yaşları 18 ve üzeri olan yabancı turistlere kota örneklemesi temel alınarak yüz yüze uygulanmıştır. Araştırma kapsamında 667 anketin verileri analiz edilmiştir. Verilere; kayıp veri analizi, çoklu sapan analizi, çoklu normal dağılım testleri gibi tanımlayıcı istatistiklerin yanı sıra; faktör ve regresyon analizleri de uygulanmıştır. Araştırma sonucunda, neofobi eğiliminin Türk mutfağı seçim motivasyon boyutlarından olan kültürel deneyim ve duyusal çekicilik faktörleri üzerinde; turistlerin neofili eğilimlerinin ise, yiyecek seçim motivasyonlarının tüm boyutlarında anlamlı bir etkisi olduğu tespit edilmiştir.

On Location Relevance and Diversity in Human Mobility Data

The theme of human mobility is transversal to multiple fields of study and applications, from ad hoc networks to smart cities, from transportation planning to recommendation systems on social networks. Despite the considerable efforts made by a few scientific communities and the relevant results obtained so far, there are still many issues only partially solved that ask for general and quantitative methodologies to be addressed. A prominent aspect of scientific and practical relevance is how to characterize the mobility behavior of individuals. In this article, we look at the problem from a location-centric perspective: We investigate methods to extract, classify, and quantify the symbolic locations specified in telco trajectories and use such measures to feature user mobility. A major contribution is a novel trajectory summarization technique for the extraction of the locations of interest, i.e., attractive , from symbolic trajectories. The method is built on a density-based trajectory segmentation technique tailored to telco data, which is proven to be robust against noise. To inspect the nature of those locations, we combine the two dimensions of location attractiveness and frequency into a novel location taxonomy, which allows for a more accurate classification of the visited places. Another major contribution is the selection of suitable entropy-based metrics for the characterization of single trajectories, based on the diversity of the locations of interest. All these components are integrated in a framework utilized for the analysis of 100,000+ telco trajectories. The experiments show how the framework manages to dramatically reduce data complexity, provide high-quality information on the mobility behavior of people, and finally succeed in grasping the nature of the locations visited by individuals.

INFLUENCE OF CELEBRITY ENDORSER TOWARDS PURCHASE INTENTION ON SMARTPHONE SAMSUNG IN INDONESIA

Celebrity endorsers is one of the effective marketing communications to attract consumers' attention, because celebrity endorsers have special dimensions such as attractiveness, expertise, and trustworthiness. The purpose of this research is to find out how much the influence of celebrity endorser on purchase intention on Samsung smartphones and how much the dimensions of attractiveness, expertise, and trustworthiness contribute to formation of celebrity endorser variables. Method of this research use a quantitative method by distributing online questionnaires via Google Form to 400 respondents. The data analysis technique is Structural Equation Modeling (SEM) assisted by SmartPLS software 3.3.2. The results of hypothesis testing found that there is a positive and significant relationship between celebrity endorser to purchase intention. In addition, the dimensions of attractiveness, expertise, trustworthiness have been proven to contribute positively to the formation of celebrity endorser variables. The expertise dimension has the biggest contribution to the formation of celebrity endorser variables. It can be concluded that all hypotheses in this study can be accepted.
 Key Words : Celebrity Endorser, Purchase Intention, Attractiveness, Expertise, Trustworthiness.

A new data-driven mathematical model dissociates attractiveness from sexual dimorphism of human faces

Human facial attractiveness is evaluated by using multiple cues. Among others, sexual dimorphism (i.e. masculinity for male faces/femininity for female faces) is an influential factor of perceived attractiveness. Since facial attractiveness is judged by incorporating sexually dimorphic traits as well as other cues, it is theoretically possible to dissociate sexual dimorphism from facial attractiveness. This study tested this by using a data-driven mathematical modelling approach. We first analysed the correlation between perceived masculinity/femininity and attractiveness ratings for 400 computer-generated male and female faces (Experiment 1) and found positive correlations between perceived femininity and attractiveness for both male and female faces. Using these results, we manipulated a set of faces along the attractiveness dimension while controlling for sexual dimorphism by orthogonalisation with data-driven mathematical models (Experiment 2). Our results revealed that perceived attractiveness and sexual dimorphism are dissociable, suggesting that there are as yet unidentified facial cues other than sexual dimorphism that contribute to facial attractiveness. Future studies can investigate the true preference of sexual dimorphism or the genuine effects of attractiveness by using well-controlled facial stimuli like those that this study generated. The findings will be of benefit to the further understanding of what makes a face attractive.

Analisis Faktor-Faktor yang Memengaruhi Minat Kunjungan Wisatawan Berdasarkan Komponen Destinasi Wisata di Kawasan Kuliner, Pasar Lama Tangerang

Tourism in the city of Tangerang continues to experience an increase in the number of tourist visits. Based on data obtained from the Tangerang City Statistics Center, the number of tourist visits continues to increase, including an increase of 46.79% from 2017 to 2018. One of the most visited tourist destinations, culinary attractions in the Old Market, Tangerang. Culinary is a tourist attraction that is no longer a support in tourism, but instead becomes the main destination of tourists to carry out a tourism activity (Kristiana, Suryadi and Sunarya, 2018). Every tourist who will visit a tourist destination definitely needs a variety of services and facilities to reach that destination. This study aims to determine whether each dimension of attraction, accessibility, amenities, and ancillary services in the tourist destination component significantly influences the interest of tourists visiting the Tangerang Old Market Culinary Area. The theory used in this study is according to Cooper et al. in Anggela, Karini, & Wijaya (2017), which states that the components of a tourist destination have four dimensions, namely attraction, accessibilities, amenities, and ancillary services. Based on the results of the t test it is known that the dimension of attraction has a significant influence on the interest of tourist visits in the Tangerang Old Market Culinary Area, while the other three dimensions have no significant effect. Based on the results of the F Test simultaneously it is known that the component of the tourist destination has a significant influence on the interest of tourist visits in the Tangerang Old Market Culinary Area. Based on the Determination Coefficient Test results obtained by 38.6%. Suggestions from this research are so that the Culinary Area can be made more attractive and has special characteristics, adding detailed information about access to the location, completing facilities according to the needs of consumers and keeping it clean and completing additional services such as security posts and also Money Changer services.

Organizational Attractiveness Dimensions and Workplace Authenticity Relationship

Organizational Attractiveness Dimensions and Workplace Authenticity Relationship

Differentiation of regional attractiveness for gaining talents in the context of place branding theory

Strategies of place branding are an important tool for managing the flow of human capital. At the same time, the diversification of the labor force predetermines the specificity of a region and influences its brand. Keeping in mind that strong and effective place brands must be based on a clear vision, local governments become key players in the elaboration, implementation and maintenance of a brand. A regional brand is multidimensional and a region’s policy aimed at gaining talented people is one of its components. Considering the necessity for measuring the effectiveness of regional policies as well as comparing the attractiveness of regions with respect to a special group of human capital of talented individuals, it is possible to use indexes. The present study aims to answer the question: what is the difference in the attractiveness of Polish voivodships from the perspective of attracting talented people? The research design is based on the theory of place branding and is of exploratory nature. The aim of the study was achieved through a ranking of Polish voivodships based on the Global Talent Competitiveness Index. The ranking was completed applying the TOPSIS method. The index had been constructed using five dimensions of territorial attractiveness connected to gaining talent: enable, attract, grow, retain, be global. In general, the results show that all voivodships have good socio-economic and development conditions; however, opportunities for talented people and their global integration were less advanced. Conclusions reached through the study enable the identification of voivodships that are most and least attractive to talented people. The paper shows that the attractiveness of territories for talented people can be estimated at the meso-level providing researchers and practitioners with yet another perspective—in addition to the micro (corporate) and macro (national) levels that are better explored. The outcomes of such research facilitate the recognition of regions’ potential for attracting talent.

Conservation Management of Geotourism Attractions in Tourism Destinations

Over the past 14 years, several geosites have been identified as geotourism all over Iran, and it seems the time has come to define and implement systematic mechanisms in order to conserve this valuable geoheritage. Therefore, using a combined approach, this study aims to answer the question about the conceptual model of conservation management of geotourism attractions. The required data were collected using the archival method; in the following, it is attempted to discover and identify the conceptual model of conservation management of geotourism attractions through reviewing and analyzing the related theories and texts using logical reasoning method. Content validity ratio and one-sample t test have been used to validate the conceptual model. The research findings resulted in the conceptual model of conservation management of geotourism attraction in the form of mutual relationship between three layers of geotourism attraction, people, and government. In the layer of geotourism attraction, the significance of geotourism attraction is indicated by instrumental and intrinsic values. Meanwhile, the integrity of geotourism attractions is in itself an effective factor in attributing instrumental and intrinsic values to geotourism attractions. If the integrity of geotourism attractions is weakened by natural and human threats, naturally it leads to reduced values of geotourism attractions. In the people layer, the values attributed to geotourism attractions are affected by contextual and personal factor of people. However, the analysis of the factors, which cause the demonstration and decrease inconsistency between people’s behavior and belief toward values, is so effective on conservation of geotourism attractions. In the government layer, the government makes an agenda for conserving attractions and their values based on the interaction of people with geotourism attractions through planning, organizing, guiding, and supervising. The results of the conceptual model validation demonstrated that content validity ratio was higher than the acceptable level for all components. Moreover, content validity ratio was 0.92 for the entire model, and 0.94, 0.83, and 1.00 for the three dimensions of geotourism attraction, people, and government, respectively. This indicates the entire model and its dimensions are confirmed by 15 experts. Accordingly, utility hypothesis for the research conceptual model has been confirmed by the experts based on the results of one-sample T test.

축제 브랜드자산 형성에 미치는 홍보대사 속성에 관한 연구: 진해군항제를 중심으로

This study aims to verify the hypothesis that various attributes of public relations ambassadors will contribute to the formation of brand assets of festivals by appointing celebrities as public relations ambassadors as part of place marketing through theoretical concept formulation and empirical measurement. Therefore, through this study, various theoretical and practical implications for efficient marketing strategy and management of local festivals are presented as follows. BR First, the reliability and attractiveness attributes of the festival ambassadors had a significant effect on the image and awareness of the festival brand. Second, brand image, brand awareness and brand loyalty of festival were found to be very closely related. Therefore, in order for the festival to be recognized as a festival brand worthy of the public, it should include the credibility and attractiveness that the festival brand itself can contain. The recognition of brand equity of festival should be considered by consumers

The influence of aesthetic labor burden on work engagement in the hospitality industry: The moderating roles of employee attributes

Front-line employees in the hospitality industry are required to perform aesthetic labor which might lead to stress and make employees feel burdened. This study investigates the moderating role of employee attributes on the effect of aesthetic labor burden on work engagement. Using a sample of front-line employees from international tourist hotels in Taiwan, the results show that aesthetic labor burden has a negative influence on work engagement, and the employee attributes of physical attractiveness, displayed positive emotion, and helpfulness have positive influences on work engagement. In addition, physical attractiveness only plays a moderating role. Implications and suggestions are then discussed.

MILENIAL INTERESTS ON ISLAMIC INSURANCE: THE ROLE OF MOBILE SERVICE AND SATISFACTION

This research aims to predict millennial interest in using sharia insurance product mobile services in terms of usability dimensions (Safe, Convenient, Practical) and attractiveness (Visual, Price, Product) dimensions to interest in sharia insurance products through satisfaction mediation. This research observes 212 millennial respondents aged 20-37 years. By utilizing the SEM-PLS method, this research examines the feasibility of models and hypotheses. Estimation results reveal that millennials are interested in Islamic insurance mobile services based on the quality of practical and convenient mobile services, which has a positive value on satisfaction and interest in using Islamic insurance product mobile services. Thus, this research succeeded in renewing the view of the interests of insurance millennials. This research suggests the importance of the Islamic insurance industry in developing strategies designed to engage millennial customers with better service and increase their confidence in Islamic insurance mobile services.

Perceptions of Stopover Destinations During Long Haul Air Travel: A Mixed Methods Research Approach in Four Countries

Research into the phenomenon of stopovers during long haul air travel emerged only recently in the tourism literature. In this article a contribution to this new field is made by reporting perceptions of Dubai, in the context of an international stopover destination, during long haul air travel between UK/Europe and Australasia/South Pacific, relative to three competing places (Singapore, Hong Kong, Abu Dhabi). A mixed methods research approach was used. The first stage involved personal interviews with 66 consumers in the UK, France, Australia, and New Zealand to identify salient attributes of stopover destinations, and a pilot survey involving 777 consumers in Australia and France. A refined online survey was then used with a combined sample of 2,000 consumers in the same four markets, to identify determinant attributes of stopover destination attractiveness, as well as Dubai's perceived strengths and weaknesses. The study identified determinant attributes of stop-over destination attractiveness that have not featured in destination image research. The results support the propositions that 1) destination image might vary across travel contexts, and 2) there is a positive effect of previous visitation on destination image and attitudinal loyalty. Methodologically the study demonstrates the efficacy of combining the repertory test with importance–performance analysis, in destination image research.

Congress Destination Attractiveness: The Case of Supply-Side of Business Tourism in Slovenia

The purpose of the article is to research which attractiveness attributes of a congress destination are those that are important for visiting the congress destination and association meeting, namely from the point of view of the supply-side of business tourism, meaning meeting planners (buyers), suppliers, intermediaries and special agencies. The article redefines the dimensions of visiting a congress destination and the research concept of the supply-side of business tourism. On this basis, we developed a new multidimensional construct (model) of congress destination visit, which takes into consideration three aspects: the destination, venue and business event aspects as the foundation of the supply-side of congress tourism. Based on previous research, we developed a model of attractiveness attributes for each individual aspect which contributes to the visiting of the congress destination. The aim of the research is to contribute to a more comprehensive understanding of the supply-side of congress tourism in a multidimensional analysis of attractiveness attributes of a congress destination which constitute important factors for visiting. Keywords: congress destination attractiveness, business tourism, conference attributes, congress destination attributes, venue attributes, congress destination visit