This present study employs the structural equation modelling (SEM) approach to investigate the influence of philanthropic attitude (PA), subjective norms (SN), perceived behavioural control (PBC) and Islamic Humanitarianism (IH) on the generosity behaviour of cash Waqf donors (CWGB) in Malaysia. Additionally, this study also examined the role of generosity behavioural intention (GBI) as a mediator in the relationship between PA, SN, PBC and IH towards cash Waqf generosity behaviour. This resulted in a total of nine hypotheses for the study. The model was constructed by integrating the theory of planned behaviour (TPB), the theory of Islamic consumer behaviour (TICB) and the theory of welfare policy and support (TWPS). The survey was conducted randomly among 375 respondents in Technical and Vocational Education and Training (TVET) institutions in Malaysia, with 372 valid cases. The selection of academia was influenced by their diverse educational backgrounds, as prior behavioural studies have demonstrated the significance of education in various contexts. This research used a close-ended structured questionnaire to assess all the constructs involved in this study. The questionnaire was adapted from previous research using a 10-point interval rating scale to collect responses from the respondents. Pooled Confirmatory Factor Analysis (CFA) is employed to validate measurement model in this study. All constructs have achieved uni- dimensionality, validity and reliability requirement. The study’s findings indicate that 59% of the performance in cash Waqf generosity behaviour can be explained by the constructs PA, SN, PBC, IH, and GBI within the model. Remarkably, PA, IH and GBI demonstrate a positive and significant influence on the generosity behaviour of cash Waqf donors. While SN demonstrate a negative and significant influence on the generosity behaviour of cash Waqf donors. Nonetheless, the construct of PBC does not significantly influence the generosity of cash Waqf donors. Interestingly finding of mediation analysis revealed that GBI mediate the relationship between PA and SN (partial mediation), PBC and IH (full mediation) toward generosity behaviour among cash Waqf donors. This study presents a novel concept by defining the construct of generous behaviour to investigate the factors that affect this behaviour through SEM. This study focuses exclusively on generosity-related behaviours, particularly monetary donations in the form of cash Waqf. Future research may evaluate generosity behaviour by investigating two additional cross-cultural human behaviours: assisting strangers and dedicating time to volunteer for an organization.
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