Dimensions Of Trust Research Articles

Building Consumer Trust in E-commerce : A Case Study of Flipkart

In the rapidly evolving landscape of e-commerce, consumer trust stands as a pivotal factor influencing purchasing decisions, brand loyalty, and overall business success. This case study delves into the strategies and practices adopted by Flipkart, a leading player in the Indian ecommerce sphere, to cultivate and sustain consumer trust. Through a meticulous examination backed by a sample size of 30+ respondents, this research employs statistical tools, specifically the Chi-Square test method, to scrutinize hypotheses pertaining to various dimensions of consumer trust. The study encompasses an extensive exploration of factors crucial to consumer trust in ecommerce, encompassing elements such as website security, product quality, customer service, and brand reputation. Utilizing a structured questionnaire, data is meticulously gathered from Flipkart customers, aiming to capture their perceptions and experiences with the platform. The application of the Chi-Square test method enables a thorough analysis of the interplay between different trust factors and levels of customer satisfaction. Initial findings suggest that Flipkart's strategic emphasis on robust security measures, dependable product delivery mechanisms, responsive and empathetic customer support, and coherent brand messaging significantly contributes to fostering consumer trust. Moreover, the research identifies specific strengths within Flipkart's approach to building trust, alongside areas where further enhancements could be made. By illuminating the intricate mechanisms through which Flipkart nurtures consumer trust, this study offers valuable insights for e-commerce practitioners striving to fortify customer relationships and attain a competitive edge in the digital marketplace. These insights hold significance not only for Flipkart but also for businesses operating within the broader ecommerce ecosystem, providing actionable strategies to bolster trust and drive sustainable growth.

Trust in healthcare: methodological and conceptual insights from mixed-method research in Lao People’s Democratic Republic

BackgroundGlobal health foregrounds trust as a key requirement for the achievement of international health initiatives, but it remains an elusive concept that is often mobilised without consideration of its dimensions,...

The effect of financial literacy on financial inclusion, social capital, and cognition on beginner and experienced investor

This study examines how financial literacy affects financial inclusion, social capital, and cognition in stock investors. Prospective investors or investors can manage per-sonal finances in the future. This research involves many samples with cross-sectional data. This research consists of the independent variables, financial literacy, and the dependent variables consist of financial inclusion, social capital, and cognition. The dependent variable of financial inclusion consists of access, quality, usage, and welfare; social capital consists of the dimensions of collective action, bonding, bridging and trust, and cognition. The independent variable of financial literacy consists of the dimensions of skill, behavior, knowledge, and attitude. The collected respondents were taken from 165 respondents, and they were analyzed using the structural equation modeling. After processing the data, it shows that the effect of financial literacy and cognition on financial inclusion is supported, and financial literacy on social capital cognition is supported. Meanwhile, social capital towards inclusion literacy needs to be supported. Based on the results, stock investors must be more careful in choosing investment products/institutions to avoid fraud.

Structural Relationship Between Attributes of Corporate Social Responsibility, Trust, and Positive Emotion in the Case of a Food Delivery Application System

Purpose: The purpose of this research is to expand the explanatory power of stakeholder theory and explore the validity of its application in the area of food delivery application systems. Design/methodology/approach: The attributes of stakeholder theory are price fairness, healthiness, environmental packaging, restaurant welfare, and delivery person welfare. The explained attributes of this work are trust and positive emotion. A total of 343 samples were used for data analysis using Amazon Mechanical Turk for data collection. This work implemented structural equation model analysis to test the research hypotheses. Findings: The results revealed that price fairness and restaurant welfare positively affected trust and that delivery person welfare positively impacted positive emotion. Research limitations/implications: This study is worthwhile to ensure the explanatory power of stakeholder theory in the area of food delivery application systems. Originality/value: The study investigated stakeholder management effects on trust and positive emotions in the food delivery application systems. This research aims to analyze the influence of stakeholder management on trust and positive emotions in food delivery application systems. Additionally, it explores the sustainability of future AI platform businesses.

Country image and medical tourist’s trust impact on intention to revisit India

Purpose This study aims to investigate the influence of cognitive and affective trust on the revisit intention of medical tourists to a developing country like India, focusing on the role of country image as a moderator. Design/methodology/approach This study used partial least square-based structural equation modelling to test the hypotheses using data from 297 medical tourists visiting India from abroad for treatment. Findings The findings of this study confirmed that all the dimensions of cognitive trust, namely, perceived expertise, performance and reputation of the health-care service providers, have a positive and significant impact on the revisit intention of medical tourists to India. In contrast, none of the two dimensions of affective trust have a significant effect on the revisit intention of medical tourists to India. This study also confirmed that country image significantly moderates the relationship between performance dimensions of cognitive trust and medical tourists’ revisit intention to India. Originality/value The study’s findings have significant theoretical and managerial implications as they explore the effect of cognitive and affective trust on medical tourists’ the revisit intention to visit an emerging economy, considering the country’s image as a moderator.

Motivation through a gamified experience

Teachers must utilize the pedagogical potential of the various gamification technologies that can support learning achievement when derived from the ARCS motivational paradigm. The goal of the current pre-experimental study is to determine how students' ARCS motivation is affected when gamified online resources are used. There was a population of 457 Peruvian secondary school students, and a statistical sample of a probabilistic nature, made up of 209 students. The Motivation Survey on Didactic Materials (IMMS) was used as an instrument, based on the ARCS motivational model approach; with the dimensions of attention, relevance, trust, and satisfaction, this instrument was adapted and validated. After the intervention, it was found that the majority of students managed to reach a high motivational level in the post-test. In addition, positive results were found in all dimensions of the ARCS motivational design because they all reached an increase in their levels. However, the satisfaction and relevance dimensions achieved further development, reaching a high level. Keywords: ARCS motivation; gamification tools; IMMS; Keller model.

Understanding rural social networks addressing adverse childhood experiences: A case study of the San Luis Valley.

The purpose of this study is to assess a cross-sector, interorganizational network addressing adverse childhood experiences (ACEs) in a rural Colorado community. We characterize the organizations in the network, assess their awareness of ACEs, and evaluate how they participate in the network. We also assess the network health. Employing a social network analysis approach, we collected survey data from 45 organizations that support young children and their families, including nonprofits, health care clinics, and early childhood education centers, among others. On average, nonprofit organizations had relationships with a greater percentage of network members than other types of organizations. Network members engaged in relationships focused on a wide range of activities (e.g., client assessments, sharing information, providing services), with some organizational types leading the network in certain activities. Scores across all dimensions of trust and value were above 3 (range: 2.1-3.8), which is advantageous for a network and network relationships existed across a range of relational intensities (from awareness to organizational integration). Nonprofit organizations that reported high levels of connectedness in the network were able to effectively mobilize the ACEs network. Health clinics participated in a greater share of relationships involving assessment, service provision, and tool sharing than other types of organizations. As such, health care clinics may serve as leaders in directly serving children and families experiencing ACEs in rural communities. The rural context may also explain high levels of trust and value, which can serve as assets for future network development and mobilization. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

Core tax administration system: the power and trust dimensions of slippery slope framework tax compliance model

Core tax administration system: the power and trust dimensions of slippery slope framework tax compliance model

Trusting the minister or trusting the mayor? Perceived competence and integrity of central and local Dutch institutions governing energy matters

Phasing out fossil fuels is inherent to sustainable energy transitions, but implementing energy policies related to phasing out processes involves risks that may affect their public support. Trust in institutions responsible for handling these risks is crucial for public acceptability, as it serves as a heuristic for risk assessment. In the current study, using the Dutch energy scenario, we examine how trust in institutions relates to public support for phasing out natural gas in the Netherlands. We build from previous research by examining this for the two types of trust most commonly distinguished in the literature, namely competence- and integrity-based trust, and for institutions operating at both national and local levels. Results showed that trust depends on the type of trust people evaluate and on the institution’s level of operation. Locally, institutions are seen as more honest and transparent, while nationally, they’re perceived as more skilled and having more knowledge. Further, integrity-based trust in both local and national institutions better explained public support for phasing out natural gas than competence-based trust. We discuss these results in terms of their implications for energy policy, suggesting policymakers consider trust dynamics and tailor strategies based on trust dimensions and institutional levels to facilitate phasing out processes.

Exploring Patient Trust Dimensions to Enhance Patient Satisfaction in Amarilis 2 Inpatient Ward at Dr. Adhyatma MPH Hospital Semarang

Patient trust, medical expertise, and care experience play a crucial role in shaping effective and satisfying healthcare services within a hospital setting. This research explores the dimensions of patient trust, involving the security of personal information, trust in medical expertise, and confidence in the care experience, along with their impact on overall patient satisfaction. This study aims to address this research gap by meticulously examining patient trust dimensions and their effects on patient satisfaction in the Amarilis 2 inpatient ward. The study population consists of 72 patients in the Amarilis 2 ward at Dr. Adhyatma MPH Hospital in Semarang. The sampling technique employed a census approach, resulting in a sample size of 72 respondents. Data collection was conducted through a Google Form shared via a link for questionnaire completion. The research findings indicate that trust in the security of personal information, trust in medical expertise, and trust in the care experience have a positive and significant impact on patient satisfaction.

Fostering trust: When the rhetoric of sharing can backfire

The peer-to-peer lending and transfer of underutilized resources – the so-called Sharing Economy – make up for a sizeable and rapidly increasing portion of the economy. The digital platforms that enable it have the primary goal of promoting trust among users and providers. In an online experiment, we study how the platform’s revenue model (No-profit vs. For-profit) interacts with its communication strategy in shaping trust. In particular, we consider two communication strategies, one highlighting the trust dimension and the other highlighting the interaction’s profitability. We show how these strategies can affect trust differently for pure-sharing and market-oriented for-profit platforms. We observe that a communication strategy that evokes trust feelings, if sent by a for-profit platform, decreases trust in the interaction. This evidence suggests that leveraging a rhetoric of trust can backfire for profit-oriented platforms in terms of trust generation.

Do Humans Trust Robots that Violate moral trust?

The increasing use of robots in social applications requires further research on human-robot trust. The research on human-robot trust needs to go beyond the conventional definition that mainly focuses on how human-robot relations are influenced by robot performance. The emerging field of social robotics considers optimizing a robot’s personality a critical factor in user perceptions of experienced human-robot interaction (HRI). Researchers have developed trust scales that account for different dimensions of trust in HRI. These trust scales consider one performance aspect (i.e., the trust in an agent’s competence to perform a given task and their proficiency in executing the task accurately) and one moral aspect (i.e., trust in an agent’s honesty in fulfilling their stated commitments or promises) for human-robot trust. The question that arises here is to what extent do these trust aspects affect human trust in a robot? The main goal of this study is to investigate whether a robot’s undesirable behavior due to the performance trust violation would affect human trust differently than another similar undesirable behavior due to a moral trust violation. We designed and implemented an online human-robot collaborative search task that allows distinguishing between performance and moral trust violations by a robot. We ran these experiments on Prolific and recruited 100 participants for this study. Our results showed that a moral trust violation by a robot affects human trust more severely than a performance trust violation with the same magnitude and consequences.

Analisis Faktor yang Berpengaruh Terhadap Kepercayaan dan Kepuasan Nasabah Pengguna Mobile Banking

Technology has made banking more user-friendly. Mobile banking a type of internet banking uses mobile devices to conduct financial transactions. Mobile banking makes banking easier and faster. To meet consumer expectations and build trust, loyalty, and happiness, mobile banking must be of high quality. Digital banking customers prioritize privacy and security, therefore banks must address these concerns. To reduce these concerns and retain customers, banks must provide excellent service. The purpose of this study is to analyze the effect of the overall trust dimension in explaining the mediator role of the trust variable in shaping customer satisfaction. Before the research, validity and reliability tests were carried out on each statement using Structural Equation Modeling (SEM) PLS. In this study, 165 government bank customers in Indonesia were involved as respondents. Based on the results of research that has been conducted, there is a significant positive influence between service quality, information quality, system quality, Structural assurance, Task Characteristic, Perceived of usefulness, Perceived ease of use on customer trust. This influence shows that the better customer trust, the higher customer satisfaction. Improving system quality, information quality, in mobile banking services will help companies strengthen customer trust and increase perceptions of service usefulness, leading to more positive and effective interactions.

Modelling and Measuring Trust in Human–Robot Collaboration

Recognizing trust as a pivotal element for success within Human–Robot Collaboration (HRC) environments, this article examines its nature, exploring the different dimensions of trust, analysing the factors affecting each of them, and proposing alternatives for trust measurement. To do so, we designed an experimental procedure involving 50 participants interacting with a modified ‘Inspector game’ while we monitored their brain, electrodermal, respiratory, and ocular activities. This procedure allowed us to map dispositional (static individual baseline) and learned (dynamic, based on prior interactions) dimensions of trust, considering both demographic and psychophysiological aspects. Our findings challenge traditional assumptions regarding the dispositional dimension of trust and establish clear evidence that the first interactions are critical for the trust-building process and the temporal evolution of trust. By identifying more significant psychophysiological features for trust detection and underscoring the importance of individualized trust assessment, this research contributes to understanding the nature of trust in HRC. Such insights are crucial for enabling more seamless human–robot interaction in collaborative environments.

The Effect of Distrust Regulation and Trustworthiness Demonstration on Trust Repair in Responding to Online Negative Reviews

This paper explores how trust can be repaired after receiving online negative reviews. In this study, trust repair strategies are classified into six categories, and their effects on benevolence, ability, and integrity are examined. A predominant reliance is discerned on trustworthiness demonstration for affective repair strategies within online negative review responses, showcasing a noteworthy efficacy in reinstating trust across the dimensions of benevolence, integrity, and ability. Through a systematic analysis of these strategies, this paper not only uncovers the intricate interplay between responses and their consequential impacts on three dimensions of trust but also provides valuable comprehension of the multifaceted dynamics inherent in trust repair. By offering a refined understanding of the strategies involved in repairing trust, this research contributes actionable insights with theoretical insights into trust repair in digital business communication and practical implications for individuals and organizations grappling with the intricacies of navigating challenging online negative reviews.

A meta-analysis of antecedents and consequences of trust in the sharing economy

PurposeTrust plays a crucial role in overcoming uncertainty and reducing risks. Uncovering the trust mechanism in the sharing economy may enable sharing platforms to design more effective marketing strategies. However, existing studies have inconsistent conclusions on the trust mechanism in the sharing economy. Therefore, this study aims to investigate the antecedents and consequences of different dimensions of trust (trust in platform and trust in peers) in the sharing economy.Design/methodology/approachFirst, we conducted a meta-analysis of 57 related articles. We tested 13 antecedents of trust in platform (e.g. economic benefits, enjoyment, and information quality) and eight antecedents of trust in peers (e.g. offline service quality and providers’ reputation), as well as their consequences. Then, we conducted subgroup analyses to test the moderating effects of economic development level (Developed vs Developing), gender (Female-dominant vs Male-dominant), platform type (Accommodation vs Transportation), role type (Obtainers vs Providers), and uncertainty avoidance (Strong vs Weak).FindingsThe results confirm that all antecedents and consequences significantly affect trust in platform or peers to varying degrees. Moreover, trust in platform greatly enhances trust in peers. Besides, the results of the moderating effect analyses demonstrate the variability of antecedents and consequences of trust under different subgroups.Originality/valueThis paper provides a clear and holistic view of the trust mechanism in the sharing economy from an object-based trust perspective. The findings may offer insights into trust-building in the sharing economy.

Evaluating Trust in Recommender Systems: A User Study on the Impacts of Explanations, Agency Attribution, and Product Types

Recommender systems have emerged as powerful tools for providing personalized recommendations, often employed by online platforms to suggest products or media content based on user behavior. The design of these systems significantly influences and shapes user experience, as they guide users through vast amounts of information and help them make decisions more efficiently. In this study, we conducted an online experiment (N = 268) to test how different framings of source (human-oriented vs. machine-oriented vs. proxy-oriented vs. none) in recommendation explanations induced users’ attribution of human vs. machine agency in the recommendation process, thus impacting trusting beliefs and trusting behavioral intentions. Results revealed that subtle wording variations could lead participants to orient to different recommendation sources and then attribute human or machine agencies differently, regardless of their understanding of the true technical mechanism. Participants who attributed greater human agency to the recommendations exhibited higher confidence in making choices based on the system’s suggestions and a greater willingness to disclose personal information for continued use, mediated by the competence and integrity dimensions of trust, respectively. By evaluating both wine and vacuum recommendations, we also explored the contextual differences between hedonic and utilitarian product types in the recommendation process. The findings of this study provide implications for the trust-building and ethical communication design of recommender systems.

Who is responsible? US Public perceptions of AI governance through the lenses of trust and ethics.

The governance of artificial intelligence (AI) is an urgent challenge that requires actions from three interdependent stakeholders: individual citizens, technology corporations, and governments. We conducted an online survey (N = 525) of US adults to examine their beliefs about the governance responsibility of these stakeholders as a function of trust and AI ethics. Different dimensions of trust and different ethical concerns were associated with beliefs in governance responsibility of the three stakeholders. Specifically, belief in the governance responsibility of the government was associated with ethical concerns about AI, whereas belief in governance responsibility of corporations was related to both ethical concerns and trust in AI. Belief in governance responsibility of individuals was related to human-centered values of trust in AI and fairness. Overall, the findings point to the need for an interdependent framework in which citizens, corporations, and governments share governance responsibilities, guided by trust and ethics as the guardrails.

Which trust matters and to whom in cross-sector collaboration? Evidence from the local level in the Middle East

This article treats trust as multifaceted and compares the association of two dimensions of trust—trust in individuals and trust in organizations—with the likelihood and intensity of cross-sector collaboration between local governments and nonprofit organizations. The analysis offers evidence of the importance of trust as well as notable cross-sectoral heterogeneity in a developing country in the Middle East, a setting that is seldom the focus of research on trust in collaboration. Both types of trust correlate with the likelihood of collaboration, but trust in organizations appears to matter more for local governments while trust in individuals is more relevant for nonprofits. Both types of trust are also associated with the intensity of collaboration, but the effects vary by the degree of intensity and sector of the organization.

The Impact of Procedural Justice and Trust on Customers' Continuity Intention Toward Healthcare Providers.

As life has become noticeably more comfortable compared to the past, there is a mounting interest in various service sectors, such as healthcare, where growing demand has led to an increase in the number facilities that supply products essential to service provision. Enhancing the service quality is critical to gaining an advantage in the fiercely competitive healthcare environment and is especially important as the outcomes encompass not only the treatment of disease but also patients' emotional and experiential satisfaction. This study presents procedural justice and two dimensions of trust as factors related to physician and patient relationship, investigating their effects on patients' intention to continue the relationship with their healthcare providers. We found that procedural justice had a positive effect on the two dimensions of trust, and the latter had a significant positive effect on the continuity intention. As this study verifies the necessity of procedural justice and trust for patients to continuously experience medical services, it is imperative for the healthcare industry to understand and incorporate these factors into their practices.