Market Dimensions Research Articles

Impact of financial development on the development of the renewable energy industry of China

Building a new electricity system based on renewable energy reflects the strategic direction of China's low-carbon energy transition, we examine the role of financial development in this process. Distinguishing from existing studies, we focus on the four dimensions of bank intermediation, bond market, stock market and FDI and to measure the growth in the renewable energy industry (RE) using aggregate and relative volume indicators. There are three main findings in this paper. First, bank credit and bond financing are the most important external financing instruments. Second, the effect of FDI on RE is significant only in southern China. Third, the effect of the stock market on renewable energy production is related to the regional financial market environment and the intrinsic dynamics of transformation, which is more significant in the southern and energy-rich regions but not fully evident in the northern and energy-poor regions. Regarding the mechanism of influence, in the South, bank intermediation, the bond market and the stock market contribute to renewable energy technology and thus to the capital formation of enterprises. FDI can force renewable energy firms in the South to increase their innovative decisions and helps promote the share of renewable energy production. In energy-poor regions, bank intermediation and bond markets are more conducive to promoting renewable energy technology and thus industry growth. Further study finds that the favorable policy signals released by the central government can lead to more financial capital allocations to the industry, which in turn creates diversified financing channels for enterprises.

Search Engine Marketing and Social Media Performance of Online Retailers in Rivers State

The purpose of this study was to investigate the relationship between search engine marketing and social media performance of online retailers in Rivers State. The objectives of the study were specifically to ascertain the relationship between search engine marketing and social media performance of online retailers in Nigeria. Search engine optimization and pay per click were dimensions of Search engine marketing while traffic and visit frequency were proxies of social media performance. The study adopted an explanatory research design and the population of the study was 20 online stores in Rivers State.The Pearson moment correlation was used as the test statistics. The study therefore revealed that search engine marketing has a positive and significant relationship with social media performance with online retailers in Rivers State. Based on these findings, the study concluded that search engine marketing relates with social media performance of online retailers in Rivers State. Therefore, it was recommended that online retailers should adopt search engine marketing to boost their social media performance.

Impact of Internal Marketing on Organizational Performance: A Field Study of Islamic Banks in Sana’a

This study aimed to identify the impact of internal marketing on organizational performance in Islamic Banks in Sana’a. To achieve this, the study adopted the descriptive analytical method. Four banks represented the study population, which included (630) individuals. A questionnaire was distributed to a sample of (242) participants who were selected, using the stratified non-probable sampling method; however, only 164 questionnaires were valid for analysis. The data were analyzed with the help of SPSS. A set of descriptive and inferential statistical techniques were used to assess the study questions and test its hypotheses. The study results revealed that there was a high level of interest in the banks about the realization of organizational performance, whereas the level of practicing internal marketing was medium. There was a disparity in the effect of internal marketing on organizational performance, where the most effective one was the dimension of internal communication, followed by training, motivation, and empowerment. The study proposed a number of recommendations, including paying more attention to the various dimensions of internal marketing, which would lead to increasing the effectiveness of organizational performance, especially the internal communication factor as it is the most effective factor.

THE IMPACT OF POLITICAL MARKETING PERCEPTION ON POLITICAL PARTICIPATION

The leading objective of this study was to explore the impact of political marketing perception on political participation. For data collection, an online form was created through Google Forms and distributed to female voters living in Isparta who were over 18 years of age and eligible to vote in elections. Out of a total of 544 female participants who volunteered for the study and achieved the questionnaire in its wholeness, were contained in the analysis. Simple random sampling was engaged in this descriptive research model. Afterwards, the data were exposed to various statistical tests, including “Reliability,” “KMO test,” “Factor Analysis,” and “Regression Analysis,” using the SPSS 21 package program to specify the effect of political marketing perception on political participation in accord with the proposed research model. Seven factors were discovered in the dimensions of political participation among female voters, with each factor being labeled rooted in the items that built it. These factors were named as “Political Support,” “Preference Reason,” “Political Product,” “Media and Interest,” “Reward,” “Candidate,” and “Social Structure,” respectively. Additionally, three factors were identified in the dimensions of political marketing among female voters, and each factor was named based on the items that made up it. The factors were designated as “Marketing Communication,” “Advertisement,” and “Visibility,” accordingly. The study revealed that strong marketing communication could potentially deliver as a dynamic strategy to enhance a candidate’s performance and reputation in the opinion of voters. In this regard, political parties and candidates may take into consideration boosting their investment in marketing communication efforts to enact an improving connection with voters and manage a positive image.

Evaluating Quality of Hospitals Websites for Medical Tourism in Indonesia

The trend of medical tourism in Indonesia is still relatively low compared to other Southeast Asian countries, considering that the hospitals’ service promotion through websites is ineffective. Website quality testing is needed to evaluate each hospital so that they have more advanced marketing in a more competitive digital world. This study aimed to see the difference between the scores of four dimensions: accessibility, experience, marketing, and technology, on hospital websites based on province, class, accreditation, and hospital ownership. This study used a quantitative approach in testing score differences in website quality with the Nibbler tools application. The secondary data are taken from the hospital website under the Ministry of Health in the Capital City of Jakarta and Banten, Indonesia. Data bivariate analysis was performed using the Kruskal-Wallis test. The result shows that accessibility significantly differed in accreditation; in the marketing dimension, significant differences were found between province, class, accreditation, and hospital ownership. Significant differences in experience dimension were also discovered between class, accreditation, and hospital ownership. Further, the dimension of technology had a significant difference in terms of hospital ownership.

The Impact of Internal Marketing on Achieving Organizational Innovation: A Field Study in the Departments of the Ministry of Culture, Tourism, and Antiquities in Iraq

Purpose: The study aimed to investigate the impact of internal marketing on achieving organizational innovation through a field study conducted in the departments under the Ministry of Culture, Tourism, and Antiquities in Iraq, numbering twelve. The researchers employed a purposive sampling method to study the population, with a study sample consisting of 387 employees holding positions such as Assistant Director-General, Department Head, Assistant Department Head, and Section Head in the departments of the Iraqi Ministry of Culture.
 
 Theoretical Framework: The underlying concept of this study revolves around internal marketing and its influence on achieving the objectives of the Iraqi Ministry of Culture. In the current era, the special focus on internal marketing is imperative to attain organizational innovation. It is considered a necessary paradigm for achieving the desired progress and effectiveness in government departments and business institutions, as supported by various studies such as those by Muqimah & Aseemi (2023) and Nasef & Abouraia (2023). These studies explore the practice and effectiveness of internal marketing behavior, advocating the adoption of this approach.
 
 Design/Methodology/Approach: This study falls under the category of field research and adopts a descriptive and analytical approach. It relies on two types of sources to obtain information and data (primary and secondary sources) and employs questionnaires as a means to collect data and information. Several statistical methods within the SPSS software were utilized for data analysis.
 
 Findings: The study has yielded several key findings, notably that internal marketing has a significant impact on achieving organizational innovation, with the dimensions of internal marketing collectively scoring at a high level. The results also demonstrate the importance of internal marketing within the departments of the Iraqi Ministry of Culture for fostering innovation.
 
 Practical, and Social Implications of the research: The study recommends a focus on training and the establishment of a fair incentive and reward system directed at all employees to encourage them to embrace the principle of risk-taking.

A qualitative investigation of entrepreneurial marketing dimensions and their effect on brand image on the Instagram platform

Although entrepreneurial marketing (EM) and its dimensions are not an unknown concept, there is a lack of definite consensus among researchers, especially on the utility of social media platforms. The widespread use of social media platforms such as Instagram has led companies to take advantage of them in their brand management with an entrepreneurial approach; therefore, social media is considered a necessary factor in modern entrepreneurship. In this study, we identified the EM dimensions of the Instagram platform and examined their effect on brand image (BI) enhancement. To do so, a qualitative content analysis was performed using Instagram posts related to new products of dairy companies, and seven dimensions were obtained, which are proactiveness, innovativeness, opportunity focus, resource leveraging, customer intensity, emotional connections, and entrepreneurial promotion on social media. The results of sentiment analysis of comments indicate that among the mentioned dimensions, “emotional connections” have the most effect and “opportunity focus” has the least effect on BI enhancement.

A Study on Impact of Green Marketing Influences on Consumers' Decision to Purchase Electric Vehicles in the Automobile Industry, with Reference to Raipur City

The paper helps us identify the effect of green marketing practices of automobile manufacturing companies on consumers. It is important for the researcher to know how "Green" the consumers are in terms of their knowledge, their attitudes and behavior. This study finds how far advertising that promotes environmental friendliness influences people in Raipur to buy electric Vehicles. Electric vehicles are getting more attention because they're seen as better for the environment than regular vehicles that run on gas. Figuring out what makes people want to buy electric vehicles is important for getting more of them on the roads and dealing with environmental problems. The research adopts a quantitative research design and collects data through a structured questionnaire survey. The target population consists of residents in Raipurcity who are potential consumers of EVs. The study employees a convenience sampling technique to select participants, resulting in a sample size of 120. The research examines the relationship between green marketing strategies adopted by EV manufacturers and consumers intention to purchase EVs. It investigates various green marketing dimensions, such as eco-labelling, eco-packaging, and eco-branding, and their impact on consumer’s perceptions of EVs environmental benefits. The research looks at how the way electric car companies advertise their vehicles being good for the environment affects whether people want to buy them. It can also help companies that make and sell electric vehicles in Raipur. If they know what makes people want to buy electric vehicles, they can make plans to encourage more people to buy them. Companies can also use this information to make advertisements that focus on the good things about electric vehicles for the environment, which might make more people want to buy them.

The Effect Of Service Quality, Brand Experience, Price, Trust, And Convenience Toward Customer Satisfaction And Its Effect To Positive Wom Of Bridestory Indonesia

This study aims to examine the influence and effectiveness of digital marketing dimensions in producing Positive Word of Mouth as the key to brand development in the digital realm. These digital marketing dimensions are Service Quality, Brand Experience, Price Perception, Customer Trust, and Online Convenience, as well as Customer Satisfaction as a mediating variable. The research was conducted using quantitative methods with 206 respondents using Partial Least Square and Structural Equation Modeling (PLS-SEM). This study shows that the Customer Satisfaction variable which is examined through questionnaires and hypothesis testing using SmartPLS-SEM, has a direct influence on Positive WOM. Customer satisfaction itself is also heavily influenced by Service Quality, Brand Experience, Perceived Price, Customer Trust, and Convenience.

METHODICAL PROVISION FOR EVALUATION OF STATE SELECTIVE REGULATION OF COMMODITY MARKETS AND INSTITUTIONAL RESILIENCE OF GOVERNMENT BODIES

Topicality. In the conditions of challenges and threats of the security environment, the role of the state in the coordination, design and control of resilient socio-economic development, in the implementation of the national system of stability is growing. Ensuring the effectiveness of public administration necessitates the development of a new methodical support for evaluating the selective regulation of commodity markets and choosing the criteria for such evaluation. In conditions of instability, classical theoretical approaches to the assessment of regulatory policy are changing. In the war and post-war periods in Ukraine, the national system of stability is gradually implemented, which should ensure the functioning of six basic elements, including institutional stability. At the same time, the issue of methodological support for the functioning of the national system of stability, which actualizes new theoretical and methodological developments in this area, remains unresolved.Aim and tasks. The purpose of the article is to justify methodical provision for evaluating the effectiveness of selective regulation of commodity markets and institutional resilience of authorities, as a methodological and analytical basis for adjusting state policy in the war and post-war periods. Research task: to develop a system of quantitative indicators for evaluating state selective regulation of commodity markets; determine the relationship between the indicators and the European practice of Better Regulation; justify the components of institutional resilience of authorities and its basic criteria; to establish the cyclicality of the processes of complex evaluation and selective regulation of commodity markets based on European experience; show the influence of state regulation on the resilience of commodity markets.Materials and Methods. The results of the theoretical generalization of scientific works and methodological approaches in the field of state regulation of commodity markets and the resilience of economic systems, highlighted in publications of a fundamental and applied nature, as well as the provisions of European Better Regulation practice, form the informational and methodological basis of the research. The following methods were used to solve the tasks: generalization, system analysis, induction, deduction, synthesis, grouping, abstract-logical.Research results. Methodical recommendations for evaluating the effectiveness of state selective regulation of commodity markets have been developed, which combined two groups of indicators. The first group of quantitative indicators included two subgroups of indicators that allow to assess the economic (reproduction and fiscal), social and environmental effects of the implementation of regulatory mechanisms and measures, as well as the profitability of their implementation. It is shown that the author's methodical recommendations develop the Better Regulation "impact assessment" toolkit in the market dimension, allowing to determine changes in added value for different commodity markets or their sectors in the spatial dimension.The second group of qualitative indicators is focused on determining the institutional resilience of state authorities. The expediency of distinguishing the internal and external components of institutional stability, which determine its nature and are reflected in the evaluation criteria, is substantiated. The basic criteria of institutional stability of state authorities were typified according to three dimensions: state stability, functioning and development. It is emphasized that resilient authorities at different levels can ensure market resilience.It is substantiated that a comprehensive evaluation of the functioning and regulation of commodity markets should be embedded in the adaptive process of development and implementation of state policy in conditions of instability. The cyclicity of the processes of comprehensive evaluation and selective regulation of commodity markets is determined, which correlates with the key principles and practices of Better Regulation of EU. It is shown that the introduction of selective regulation mechanisms will allow to increase the "acquired" resilience of commodity markets. The need to implement new tools of adaptive regulation, including selective, related to Better Regulation in its focus and impact assessment procedure.Conclusion. The scientific novelty of the conducted research consists in the development of methodical recommendations for evaluating the effectiveness of state selective regulation of commodity markets based on a reproducible approach using the indicator of market added value; in the substantiation of the essence and components of the institutional stability of the authorities, its basic criteria in three aspects (stability of the condition, functioning and development), as a methodical basis for expert evaluation. The applied significance of the author's methodical support is determined by the possibility of its use by state authorities of various levels in the course of justifying the mechanisms and measures of selective regulation of commodity markets, development of programs and strategies for sustainable reproduction development of commodity markets in the war and post-war periods.

Digital Transformation in Health Care and Its Marketing Dimension

Abstract Purpose To present issues treating digital transformation in the health sector and highlight the marketing dimension of this process. Design/Methodology The article is a literature review of digital transformation, healthcare, management, marketing and health economics. The analysis was carried out using professional, scientific databases based on the desk research method. The study consists of the following parts: introduction; methodology of the study; issues concerning the process of digital transformation, ; digitisation of the health sector in the context of data security and benefits for stakeholders; practical aspects of implementing digital technologies in health care; generations X and Y-in the process of digitisation of health care in the marketing dimension; limitations of the study; conclusions and practical implications. Findings The COVID-19 pandemic has significantly accelerated the digitisation of medical services, translating into the rapid development of various e-health platforms and tools. The latest techno-technological solutions for mobile health help in daily patient care and support prevention and preventive health care. The marketing transformation process parallels the digital transformation process in health care. . The availability of digital health tools would not be possible without marketing. Limitations Limitations of the study were identified that may have affected the overall picture of considerations. First, only articles indexed in selected databases were used: Google Scholar, ResearchGate, Taylor and Francis Online and ScienceDirect. Second, the literature search used a specific combination of words using Boolean operators. Originality/value The treatment of issues treating the digital transformation of the health sector and its marketing dimension is based on the latest literature on the subject, enriching the existing body of scholarly work on the health and marketing industry.

Coupling effect between waste heat recovery and government subsidy with supply chain as a pivot

Waste heat recovery emerges as a promising solution for addressing energy shortages and environmental pollution. However, its viability is hampered by high operational expenses, formidable technical barriers, and substantial capital requirements, rendering it economically daunting without government support. A considerable volume of underutilized low-grade waste heat persists, and viable commercial solutions are wanting. In response, we propose two waste heat recovery modes. One involves entrusting distributors to collectively engage in waste heat recovery alongside suppliers who directly recover waste heat, called Supper-Distributor (SD) mode. The other emphasizes suppliers focusing on their core products while entrusting distributors and specialized third-party waste heat recovery companies to collaboratively manage waste heat recovery, with the aim of fostering waste heat recovery proliferation and expanding its market scope, called Third-party-Distributor (TD) mode. Numerical analysis based on real-world data substantiates the pivotal roles of government subsidies, supply chain decision-making, and the market dimensions of waste heat recovery in the profitability of the waste heat recovery supply chain. Following optimization of both modes, we conclude that the cost of recovered waste heat is lower than that of electricity for end-users. Furthermore, a waste heat recovery landscape spearheaded by third-party recycling companies outperforms others in terms of energy conservation and emissions reduction.

Research on the Influence of Live e-Commerce Broadcasting on Consumer Purchase Intention Based on Content Marketing

Purpose – In recent years, e-commerce live broadcasting has received attention from theoretical scholars and practical experts for its online interactive promotional capabilities. In the context of e-commerce live streaming, this article provides new ideas for exploring the logic of content marketing by exploring the paths of various dimensions of e-commerce live streaming content marketing on consumer purchase intention, and clarifying the interrelationships among the variables. Design/Methodology/Approach – Based on SOR theory, this article takes content marketing as the entry point to explore the influence mechanism of e-commerce live content marketing on consumer purchase intention from the perspective of consumers. Empirical data were obtained through questionnaires; 393 valid samples were analyzed using SPSS26 and AMOS26 tools, and research hypotheses were verified using structural equation modeling. Findings – The four dimensions of content marketing, functionality, entertainment, emotion, and interactivity can positively influence consumer purchase intention to varying degrees. Content marketing positively influences perceived value, perceived value positively influences purchase intention, and perceived value partially mediates the relationship between content marketing and purchase intention. Research Implications – This study reveals the mechanism of the influence of e-commerce live content marketing on consumer purchase intention, provides guidance for live anchors and e-commerce sellers, and, at the same time, helps consumers understand themselves and make more rational consumption decisions.

Why Should we Integrate Income and Employment Support? A Conceptual and Empirical Investigation

The integration of active labour market policies within income support schemes – such as unemployment insurance and social assistance – has been a key component of social protection in high-income countries since the 1990s, with a rich literature reviewing its effects and implementation characteristics. Today, although this approach has become prevalent in many middle-income economies, its conceptual and practical application has not been studied in detail outside of high-income countries. This paper conceptualizes, for the first time, the implementation of integrated approaches, focusing on low- and middle-income countries (LMIC). We first develop a conceptual framework to understand how integrated policies can address labour market challenges, exploring the theoretical effects they exert on selected labour market and social dimensions. We then contrast these theoretical expectations with findings from the empirical literature on the effectiveness of integrated approaches. While many empirical studies find positive effects across different labour market dimensions, this is not a universal finding. To reconcile this discrepancy, we investigate the design and implementation of integrated approaches across LMIC and identify factors which contribute to their effectiveness.

The Social Impacts of Supply-Side Decarbonization

From the earliest studies examining the impacts of the coal-powered Industrial Revolution, the field of sociology has possessed an intimate, if often implicit, interest in the interconnectedness of fossil fuels and modernity. With the looming climate crisis, the world must rapidly wean itself from these resources in favor of others that emit little to no greenhouse gasses. And while this energy transition will likely have profound social implications, it has only recently begun to receive sustained attention from sociologists across subfields. Consequently, although debates have emphasized the technological and market dimensions of this shift, its relational dimensions and human aspects have remained relatively marginal. In this article, we review research on the social impacts of fossil fuel production and transitions to renewables. Such work is critical and urgent, since the main barriers to combating the climate crisis are neither technological nor economic; they are, instead, deeply social.

Entrepreneurs’ Social Ties and International Digital Entrepreneurial Marketing in Small and Medium-Sized Enterprise Internationalization

Digitalization has enabled entrepreneurs to adopt digital tools to create opportunities and reach customers in international markets. Yet, the understanding of international digital entrepreneurial marketing in the global marketplace is limited. Drawing on social network theory, the authors investigate how entrepreneurs’ social ties and firms’ international digital entrepreneurial marketing influence small and medium-sized enterprise (SME) internationalization. Based on multiple case study methodology, the results suggest that entrepreneurs’ bonding and bridging ties facilitate different dimensions of international digital entrepreneurial marketing. That further enhances the intensity and geographic scope of SME internationalization. SME internationalization also reinforces entrepreneurs’ accumulation of social ties. This study contributes to international marketing research by developing the dimensions of the international digital entrepreneurial marketing concept and exploring its important role in SME internationalization.

EVOLUTION AND APPLICATION OF INTERNAL MARKETING AND ITS ROLE IN FINANCIAL SERVICE ORGANIZATIONS

Internal marketing is one way to make employees and organizations different from others. In order to differentiate themselves from other actors in the financial sector, financial organizations face the need for competitive differentiation through the implementation of internal marketing. In this regard, previous empirical studies confirmed that the financial sector, especially the banking sector, is the most popular service sector in the context of internal marketing research. According to the above, the purpose of this paper was to present internal marketing, its evolution, application, and role in organizations operating in the financial sector. A preliminary analysis of previous empirical studies conducted in the financial sector showed that researchers used different internal marketing dimensions and tested internal marketing outcomes at different levels. In order to determine the dimensions and outcomes of internal marketing in the financial sector, an analysis of previous studies in this field published in the period from 2015 to the present and stored in Google Scholar base was conducted. The analysis in this paper showed that the most common testing of internal marketing outcomes is at the employee-level as well as the testing of internal marketing dimensions such as (internal) communication, training and development, rewards and other types of compensation, and empowerment of employees.

Analysis of Fashion Value Chain Sustainability to Strengthen Added Value Through Entertainment Activities (Fashion Shows) syarifapd

Fashion is a secondary human need that can change according to the times or someone's wishes which can be seen from language, habits to how to dress. The production of fashion products is inseparable from various value chain activities. The value chain is a collection of activities carried out by each company to design, manufacture, market, deliver, and support its product. The fashion value chain consists of design, production, marketing and distribution activities. Fashion is also a product of the creative economy which is a mainstay in the country. The potential for various fashion products in Indonesia is enormous, so it is necessary to develop various fashion products in Indonesia to strengthen their added value. This research is a quantitative study using MDS-RAPFISH analysis with a case study in Nganjuk Regency. The results of this study show that the sustainability status of the value chain in design activities, production processes and marketing shows a fairly good sustainability status. Meanwhile, the dimensions of distribution and entertainment activities show good sustainability. And the overall results of the MDS-RAPFISH show indications of improvement, except for the dimensions of marketing and entertainment activities.

The Role of Green Marketing Dimensions in Achieving Sustainable Development - An Applied Study in the Etihad Company for Food Industries Ltd. in Iraq

The current research aims to demonstrate the role of green marketing dimensions represented by (green distribution, green promotion, and green products) in achieving sustainable development with its dimensions represented by (environmental, social, economic, and technical dimensions). The Etihad Company for Food Industries Limited adopts green marketing and its role in achieving sustainable development for the importance of preserving the economic and technical environment and natural resources., The research community was represented by the employees of the company amounting to (2000) employees, and an intentional sample of (100) was taken, represented by (senior management and middle management) in the Etihad Food Industries Company. The results were analyzed by adopting the statistical program (SSPS V.25). The company adopts green marketing in its production processes, but not at the required level, due to the obsolescence of the production processes, machines, and equipment that are used in the work.

Effects of data time lag in a decision-making system using machine learning for pork price prediction

Spain is the third-largest producer of pork meat in the world, and many farms in several regions depend on the evolution of this market. However, the current pricing system is unfair, as some actors have better market information than others. In this context, historical pricing is an easy-to-find and affordable data source that can help all agents to be better informed. However, the time lag in data acquisition can affect their pricing decisions. In this paper, we study the effect that data acquisition delay has on a price prediction system using multiple prediction algorithms. We describe the integration of the best proposal into a decision support system prototype and test it in a real-case scenario. Specifically, we use public data from the most important regional pork meat markets in Spain published by the Ministry of Agriculture with a two-week delay and subscription-based data of the same markets obtained on the same day. The results show that the error difference between the best public and data subscription models is 0.6 Euro cents in favour of the data without delay. The market dimension makes these differences significant in the supply chain, giving pricing agents a better tool to negotiate market prices.