Search Engine Marketing and Social Media Performance of Online Retailers in Rivers State

Abstract

The purpose of this study was to investigate the relationship between search engine marketing and social media performance of online retailers in Rivers State. The objectives of the study were specifically to ascertain the relationship between search engine marketing and social media performance of online retailers in Nigeria. Search engine optimization and pay per click were dimensions of Search engine marketing while traffic and visit frequency were proxies of social media performance. The study adopted an explanatory research design and the population of the study was 20 online stores in Rivers State.The Pearson moment correlation was used as the test statistics. The study therefore revealed that search engine marketing has a positive and significant relationship with social media performance with online retailers in Rivers State. Based on these findings, the study concluded that search engine marketing relates with social media performance of online retailers in Rivers State. Therefore, it was recommended that online retailers should adopt search engine marketing to boost their social media performance.