The urgency of defining neoliberalism is primarily related to the need of society to recognise the national identity, to create a competitive self-governing society based on the principles of equality and dignity. Liberal democracy is the most successful model in the state-building process, but in times of corruption and uneven distribution of power, so-called “liberal democracy” is facing a neoliberal crisis. At the present stage of the economy, there are a number of problems, among which the concentration of capital in natural oligopolies and corporate control become virtually unsolvable. The purpose of the article is to analyse the political preconditions for the transformation of Ukrainian society, to identify opportunities for the transition from isolated monoliths of oligopolies to an ecosystem of a modular economy based on small or medium competitive flexible enterprises that are favourable to the community. Accordingly, a self-governing society is developing that is able to analyse the political and economic situation and benefit from globally available opportunities. The article used analytical and historical methods to analyse the course of historical geopolitical events, in particular the preconditions for the emergence of liberal democracy in Ukraine during the Soviet era. The study identified a conceptual model of selfgoverning society and its main characteristics. The directions of development of the country’s economy through the interconnection of business and education systems, which is a prerequisite for economic stability, were considered