Digital Engagement Research Articles

How the COVID-19 pandemic changed stakeholder engagement processes in sustainability research in the long-term.

The COVID-19 pandemic affected stakeholder engagement in sustainability research projects in many ways. But which effects appear permanent today, after the pandemic ended? To address this, we interviewed researchers and stakeholders and carried out a survey among European sustainability research projects in 2022. We find that the pandemic years disrupted stakeholder-based research, also with lasting effects. The forced shift to online modes showed how digital engagement can bring benefits in terms of easier and more efficient stakeholder engagement, but also that important aspects are lost, particularly regarding intensity of collaboration and depth of insights. Whether to go online or stay offline depends largely on the research objective, which stakeholders to involve, and how well researchers and stakeholders already know each other. Most researchers and stakeholders want to continue online collaboration in the long term, especially those with positive online collaboration experiences from the pandemic years. The pandemic has a long-term impact on stakeholder engagement in research; online engagement cannot replace all benefit of previous in-person interactions with stakeholders, but it has led to digital innovations and expanded the engagement portfolio. Our research has provided qualitative insights into the impact of the pandemic on stakeholder engagement in various sustainability research projects and the implications for the long-term future that are relevant to researchers and funding agencies.

Fostering digital equity: evaluating impact of digital literacy training on internet outcomes in rural marginalised communities in India

ABSTRACT Digital literacy (DL) training improves the participants’ digital skills and engagements and achieves desired online benefits and opportunities. However, there remains a gap in understanding whether the acquired skills effectively translate into tangible outcomes. This study explores how digital literacy training programs (DLTPs) serve as solutions to mitigate the impact of the digital divide, particularly among marginalised rural populations. Using the corresponding fields’ model, we explored the internet outcomes achieved post-training, as achieving meaningful outcomes is crucial in the digital age. In-depth interviews of 60 beneficiaries of the PMGDISHA programme, a DLTP run by the Government of India, were conducted, and thematic analysis was performed to identify the internet outcomes based on Helsper’s corresponding fields (2012). The findings demonstrate that training significantly impacts digital engagement and internet outcomes across online fields. However, discrepancies in internet outcomes persist among participants, and these disparities are closely linked to participants’ socio-demographic and economic characteristics. To create a more equitable digital landscape, digital inclusion initiatives must consider these elements and tailor their approaches accordingly. These findings significantly impact policymakers, managers, practitioners, trainers, and researchers in bridging the digital divide and creating a more inclusive digital society.

The Effects of Digital Divide on the Educational Rights of Marginalised

The contemporary education system in Kerala, India, has adapted to the online teaching-learning process with the inevitable integration of technological advancements. Within the diverse socioeconomic-politicall and scapes in India, the gapin various forms of capital available for individuals also expands to the realm of digital engagement. The aim of the current study is toanalyse how spatial locations intersect with digital access to education. This paper showcasesmultiple factors responsible for creating the crisis of digital divide among geographically estranged communities. The current study employs a descriptive design and presents its findings through athorough narrative review of the existing literature.

Public engagement, digital technology and transport: engaging through open, early and experience-centred perspectives at scale

ABSTRACT Public transport plays a significant role in people’s everyday lives for commuting, business, and leisure purposes. Increasingly, the way the public is able to access information about passenger services has been transformed through digitalisation. Despite these digital transformations there remain very few opportunities for people to become directly involved in shaping the design of public transport at an early stage to reflect their personal preferences and experiences. In this paper, we outline and analyse an innovative digital engagement strategy for new trains on the Tyne and Wear Metro network in North East England. This engagement involved people in the design, specification, and detailed features of a new fleet of trains. This was successful in generating over 33,000 public engagements that, in turn, shaped the design and procurement of the trains prior to construction. We discuss how participatory digital technologies can be used to configure engagement, facilitating critical and constructive commentaries. We describe how centring people’s experiences, imagination and curiosity can lead to more meaningful engagement through digitalisation, where the public are not merely the users of transport services but may also be its architects.

Tides of change: employee training strategies for promoting risk-taking tourism in the North Sea

PurposeThis study critically examines the transformative impact of the “North Sea TikTok” phenomenon on the marine tourism sector, emphasizing the role of employee training in fostering resilience and adaptability within marine economics and integrated marine systems. It delves into how viral social media trends influence marine tourism destinations, particularly the North Sea, affecting local economies, marine resource management and tourism strategies. By analyzing this trend, the paper seeks to uncover how marine tourism destinations can effectively respond to the challenges and opportunities presented by digital media-driven tourism.Design/methodology/approachEmploying a multidisciplinary framework that merges insights from digital marketing, risk perception in tourism and human resource management, this paper provides a comprehensive qualitative analysis of the “North Sea TikTok” trend. Through a meticulous content analysis of viral videos and an examination of user engagement metrics, alongside a thorough review of contemporary literature in marine tourism and sustainability, the study unpacks the far-reaching implications of social media on marine tourism ecosystems.FindingsThe analysis reveals that the “North Sea TikTok” trend has markedly altered public perceptions of the North Sea, catalyzing a shift toward adventure and risk-taking tourism. This pivot promises economic rejuvenation for local tourism sectors and necessitates agile marine management strategies to accommodate the evolving demands. Implementing innovative employee training programs focusing on safety protocols, environmental conservation and digital engagement is central to managing these dynamics. The paper emphasizes integrating sustainable practices to ensure the equitable growth of marine tourism economies and environmental preservation.Originality/valueThis paper pioneers exploring the nexus between social media trends and their operational and strategic impacts on marine tourism management and economics. Synthesizing social media's viral dynamics with marine tourism development introduces groundbreaking insights into adapting marine tourism strategies in the digital age. It emphasizes the critical need for a skilled workforce capable of navigating the complexities of digital trend-driven tourism markets, proposing a novel model for employee training that aligns with the shifting paradigms of marine tourism engagement. This unique contribution advances academic discourse in marine economics and provides practical frameworks for stakeholders aiming to harness social media trends for sustainable tourism development.

Metaverse decline, growth in online videos increases: implications to libraries

Purpose This paper aims to explore the decline of the metaverse and the concurrent growth of online videos, examining their implications for libraries. It analyzes factors contributing to the metaverse decline, such as technical issues and privacy concerns, and explores the emergence and popularity of online video platforms. Design/methodology/approach This study applied the interpretive content/document analysis of literature harvested from different databases of Scopus, Web of Science and Directory of Open Access Journals. Given the shift in digital consumption patterns and their impact on libraries, the paper systematically reviews the literature to elucidate the changing landscape of digital engagement and its implications for library services and outreach efforts. Findings The paper identifies technical issues, privacy concerns and a lack of interoperability as key factors contributing to the decline of the metaverse. Conversely, the growth of online videos is driven by the emergence of platforms, increasing accessibility to high-speed internet and a diversification of content offerings. These trends reshape user preferences and behaviors, presenting both challenges and opportunities for libraries. Originality/value The decline of the metaverse and the rise of online videos underscore the importance of adaptation and innovation for libraries. To remain relevant in the digital age, libraries must transform their services to meet the demand for on-demand content and multimedia resources. The findings highlight the need for libraries to invest in digital literacy and media literacy programs, embrace emerging technologies and forge strategic partnerships with online video platforms. By adapting to changing trends and user preferences, libraries will continue to fulfill their mission of providing access to information and knowledge in the digital age.

Leveraging digital assets: lessons from a 14-year-old isotope tracer course for professional scientists.

The COVID-19 pandemic and subsequent policies (e.g., social distancing, travel restrictions) challenged both organizers for and attendees of programs typically held in person. Many scientific training programs quickly adapted to virtual formats by incorporating digital assets developed for virtual learning and remote social engagement. At the outset, the value of continuing digital elements with future in-person events was unclear. To examine how virtual resources supported heterogeneous professional training programs, we reviewed survey data for a 14-year-old training program for scientific professionals titled "Isotope Tracers in Metabolic Research: Principles and Practice of Kinetic Analysis." We found a positive relationship between survey satisfaction and the postpandemic in-person program that included digital assets held in 2022 compared to prepandemic in-person programs. To better understand the postpandemic program satisfaction, we assessed the 2021 virtual course format and survey data. We found that although there was a desire to return to in-person programs, the digital assets and approaches were valued. In examining the individual programmatic elements in the 2022 in-person course, there was better "value and understandability" of lectures over previous in-person years. These findings highlight how incorporating new digital engagement strategies for professional development benefits even the most established programs in supporting heterogeneous learners.NEW & NOTEWORTHY We examined impact of leveraging digital assets to support virtual engagement for an in-person program. Using survey data of a 14-year-old program for scientific professionals, we compared pre- and postpandemic in-person programs. Through incorporating digital assets, we found increased survey satisfaction compared to prepandemic in-person programs. These findings highlight how incorporating new digital engagement strategies benefits even the most successful professional development programs.

Decoding Consumer Behavior: The Role of Pricing, Branding, and Social Media in Market Choices

This study explores the impact of price, brand, and social media on consumer purchasing decisions within a regional textile market, employing a quantitative methodology. Data was collected through questionnaires and analyzed using multiple linear regression. Findings reveal that each factor significantly influences consumer behavior, suggesting that a holistic marketing strategy incorporating these elements is crucial for enhancing consumer engagement and retention. This research highlights the importance of synchronized marketing efforts in maximizing the effectiveness of pricing, branding, and digital engagement in regional markets. Highlights : Price, Brand, and Social Media Impact: Each factor significantly affects consumer purchasing decisions, emphasizing their critical role in marketing strategies. Holistic Marketing Approach: Integrating price, brand, and social media strategies is vital for enhancing market penetration and customer loyalty. Quantitative Analysis Validation: The use of multiple linear regression confirms the strong influence of these variables on consumer choices, supporting targeted marketing tactics. Keywords : Consumer Behavior, Pricing Strategy, Brand Influence, Social Media Marketing, Textile Industry

The Ashwell Project: creating an online geospatial community

As the world increasingly embraces digital platforms, archaeologists are adapting their methods of public engagement accordingly. This was particularly evident during the COVID-19 pandemic, when many outreach and engagement efforts moved online. One such project was The Ashwell Project (TAP), which combined aspects of participatory Geographical Information Systems (GIS) and crowdsourcing of datasets, with Progressive Web App functionality of geolocation and navigation to disseminate community-collected photographs and narratives. The project's primary focus was two-fold: to disseminate anecdotal datasets within local heritage initiatives, and how to facilitate the involvement of users with limited technical proficiency innavigating complex digital systems. This paper highlights the opportunities and valuable lessons regarding digital engagement in communities. It considers strategies to promote the adoption of participatory GIS and crowdsourcing datasets, as well as how users' own devices can be utilised to increase engagement with tangible and intangible heritage. I argue that such approaches merit broader consideration, encouraging communities to actively engage with such platforms. The project underscores the importance of design thinking, emphasising empathy and iterative testing, in crafting effective heritage assets. Furthermore, it demonstrates the feasibility of engaging the public with archaeology even amidst a global pandemic.

Knowledge-based: facilitating access to medicines in Latin America

The World Health Organization (WHO), with the scientific support of the International Pharmaceutical Federation (FIP), guides the development of multisource pharmaceutical products for market authorization using in vivo bioequivalence studies or, where applicable, in vitro biowaiver strategies based on the Biopharmaceutical Classification System (BCS). A review of the regulatory framework guiding generic medicines approval in Latin American countries revealed that less than 50% of regional health authorities offer a generic medicines development pathway utilizing a BCS-based biowaiver strategy. Aligned with the ONE FIP Strategy to facilitate access to medicines, a regional case study was carried out to implement and harmonize BCS-based biowaiver knowledge in Latin American countries. A steering committee involving regional representatives from health authorities, the pharmaceutical industry, and universities were established to coordinate to develop activities. A series of digital engagement events were held in Spanish and English with representatives from Latin America to share knowledge on BCS-based regulatory strategy, promote collaborations, and explore the alignment of biowaiver approval and regulatory pathways among Latin American countries. Feedback from diverse Latin American stakeholders demonstrated inconsistent implementation of bioequivalence testing within the region. However, there is support for a synergistic approach among countries to reduce duplication and increase efficiency in market authorization for generic medicines. This includes alignment with the WHO Prequalification of Medicines program as well as the development of a computational database for the classification of active pharmaceutical ingredients to demonstrate therapeutic interchangeability of immediate-release oral dosage forms according to the BCS. FIP-facilitated digital learning opportunities raised awareness of the BCS-based biowaiver regulatory strategy among Latin American stakeholders. It resulted in a plan to continually strengthen collaborative efforts in the region to harmonize regulations relevant to drug development generics medicines to introduce cost-effective medicines products that benefit public health.

Digital Social Connectedness as a Lifeline for Older People: Use and Non-use of VinclesBCN During the Pandemic

AbstractThis article presents the results of a study that evaluated VinclesBCN during COVID-19. This digital-based public social service aims to prevent loneliness and isolation in +65-year-old adults living in Barcelona. Through service user (N = 12) and professional (N = 6) interviews and a questionnaire with service users (N = 255), we demonstrate the pivotal role of digital connectedness in transforming VinclesBCN into a lifeline during the pandemic. The analysis revealed the importance of sociability, social support, and, especially, entertainment in coping with pandemic fatigue and facilitating social connectivity and support among users. Users engaged in activities such as sharing images, songs, memes, and daily greetings to provide proximity, sociability, and care among users, whether they belonged to preexisting groups or were newly introduced to the platform. It also facilitated the identification of individuals who needed companionship, comfort, or more specialized support. The findings emphasize the significance of entertainment as a resilience-building strategy during times of uncertainty. Despite the positive impact, not all users equally used the platform. Non-use was strongly associated with being a woman, having a low educational level, having preexisting social relationships, less time of enrolment in the platform, as well as a high perception of loneliness, poor self-reported health, and low mood. The article underscores the need for further research into older adults’ digital engagement during crises, its role in building resilience, and advocating for inclusive digital interventions that take into account diverse older adults’ needs and experiences in crisis contexts.

“A delivery vehicle for change and democracy”: Exploring care and scale in digital engagement

The Special Issue defines ‘housing disruptors’ as the emerging ideologies, practices, and logics capable of changing the housing system. In this paper, I argue digital engagement technologies were a housing disruptor for combining an ethic of care and technological scale in order to reimagine planning democracy and ultimately the delivery of equitable housing. First, I outline the care ethics of digital engagement and connect it to a lineage of planning theory that values deliberative participation and agonistic urban politics. I then interrogate the meaning of scale in digital engagement and how it contributes to urban democracy and justice issues. However, the structural limitations that practitioners faced in practice put into question how possible it was to apply a scale logic from the technological and business world, which sought to streamline and grow, to a planning system (that is complex) and solutions to the housing crisis (even more complex). My concluding remarks suggest that digital engagement was symbolic for the changing value principles in planning, as one that was committed to a fairer and more equitable planning system; but how successful it was (or has been) able to provide an alternative planning structure remains uncertain.

Addressing youths’ digital agency with internet technologies: discourses and practices that produce inequalities

ABSTRACT This study approached the issue of youths’ digital agency by analyzing the ways in which youths talk about their use of Internet technologies for recreational purposes outside of school. Using interview data from young people (n = 28) born in 2005 and 2006, this paper approaches youths’ speech as culturally embedded discourses that express their strategies for making their digital practices understandable and acceptable to adults. By doing so, the paper addresses the need for ongoing research that explores youths’ digital engagement with Internet technologies within a wider social context that positions them as ‘digital natives’. The study results were organized into 11 discourses under four themes: benefits, harms and risks, person-based networking, and Internet skills. The identified discourses reflect the ways in which young people articulate and negotiate their digital agency with social norms, assumptions and expectations of them as tech-savvy youths. By focusing on youths’ speech and discourses, this study advances current research on digital inequalities among young people. It also highlights the need for young people to be supported and empowered in developing skills that enable critical and safe engagements with Internet technologies.

Advancing the understanding of children's digital engagement: responsive methodologies and ethical considerations in psychological research.

Children's perspectives and experiences with digital media (digital engagement for short) are becoming difficult to observe and measure in today's highly multi-faceted, personalized and dynamic media ecosystem. In response, psychologists are developing a host of innovative methods. These may be broadly divided into those which prioritize children's active participation in research and those which develop techniques for passive observation. This article presents a state-of-the-art review of emerging methodologies to highlight the ethical issues that arise, by drawing on the Belmont principles for ethical research. We identify strengths and weaknesses of both participatory and non-participatory methods and recommend ways for future research to harness the potential of child-centered, responsive, and ethical methods.

Understanding The Interplay Of Social Media Usage and Relationships Among Young Adults

This paper explores social media's impact on young adults' relationships, focusing on self-conscious emotions, social comparison, self-esteem, and mental health. It analyzes how social comparison processes shape interpersonal dynamics and mediate communication patterns, boundary setting, and trust-building. By synthesizing existing literature, it offers insights for promoting healthy digital engagement and relational well-being.

Comparing Personalization Strategies in Social Network Advertising: The Role of Impression Motivation in Persuasion Outcomes

Personalization is an essential tactic for enhancing social networking advertising (SNA) effectiveness. Brands leverage consumer data using artificial intelligence (AI) to pinpoint target audiences based on distinct behavioral and psychographic traits. This study examines the comparative effectiveness of behavioral and psychographic personalization, with a focus on impression motivation as a key moderator. Results from an online experiment involving 455 Facebook users showed that behavioral personalization significantly increased consumer digital engagement intentions, while psychographic personalization influenced consumers’ attitudes toward SNA and the advertised brands, contingent on the social desirability of the psychographic factors involved. Impression motivation proved to be a crucial factor in determining the success of psychographic personalization. These findings provide valuable insights into SNA personalization and offer practitioners empirical guidance to develop optimal SNA personalization strategies.

Analyse the Connection between Jewelry Design and Consumers

The way jewelry is designed has an significant impact on consumers’ consumption behaviors. The present study digs into the symbolic significance of jewelry as a source of personal and societal expression, detailing how modern design choices are purposefully guiding consumer behavior. It predicts a design progression that blends legacy with modern style, based on a thorough grasp of historical relevance and current market trends. The study emphasizes the importance of expertly priced and promoted items to meet consumers' changing expectations. It believes that digital engagement and tailored offerings will become increasingly important in the future environment of jewelry selling. At the same time, a good brand image should be established to connect customers to ensure the improvement of brand awareness. The findings indicate that smart pricing and efficient marketing are critical, and that proactively leveraging sophisticated, consumer-centric strategies will be fundamental to future success in the jewelry industry. The results of this work can serve as the foundation for additional empirical investigations in the future.

Landscape of Digital Technologies Used in the National Health Service in England: Content Analysis.

In England, digital technologies are exploited to transform the way health and social care is provided and encompass a wide range of hardware devices and software that are used in all aspects of health care. However, little is known about the extent to which health care providers differ in digital health technology capabilities and how this relates to geographical and regional differences in health care capacities and resources. This paper aims to identify the set of digital technologies that have been deployed by the National Health Services clinical commissioning groups (NHS CCGs) in England. In doing this, we respond to calls to shed light on the internal dynamics and variation in the form of digital capability in England in terms of health service regional differences and health diversity, equity, and inclusion. We collected 135 annual reports that belong to 106 NHS CCGs in England, comprising more than 18,000 pages in total, released from 2020 to 2021. Using this data set, we identified 2163 pages related to digital technologies and labeled them using content analysis. We follow the construct taxonomy used by digital options theory, a theory from the management information systems field analyzing organizational resource investment choices, in classifying observed technologies according to digital themes-inherent design patterns that we identified and explained. We then used a hierarchical clustering method to extract groups of NHS CCGs that implement similar technology themes. We found 31 technologies from the reports and grouped them into 9 digital themes. The 9 themes were further assigned to 1 of the 3 constructs of digital options theory, the identification of patients' requirements (we identified information portals [76/106], digital health engagement [67/106], and digital inclusion support [45/106]), the development of new work patterns (we identified telehealth [87/106], telemedicine [35/106], and care home technologies [40/106]), the realization of improvements in efficiency and public accessibility (we identified online booking [26/106], online triage [104/106], and digital mental health services [74/106]). The 3 clusters of CCGs are identified based on the 8 themes (Hopkins=0.9914, silhouette=0.186), namely (1) digitally disengaged, (2) digitally engaged, and (3) digital torchbearer. Our findings show prominent digital themes within each construct group, namely information portals, telehealth, and online triage, covering people's fundamental health information needs. Almost half of CCGs fell into the digitally disengaged group, and all London CCGs (5/106) belonged to this group. We propose that practitioners should offer specialized assistance to regions with limited digital engagement, emphasizing digital health literacy, inclusion support, and ongoing evaluation, rather than concentrating solely on technical advancements.

Archaeological Parks in the Service of Tourism—A Comparative Analysis of Hungarian and Western-European Archaeological Parks

This study reviews the significance of archaeological parks in the tourism sector, with a specific focus on how digital presence and visitor feedback impact their cultural and touristic appeal. Utilizing statistical analyses such as regression and cluster analysis on data sourced from both Hungarian and Western European parks from the Roman Period, the research scrutinizes TripAdvisor and Google ratings, alongside the volume of photographs and reviews. The findings highlight a modest correlation between digital visibility and overall visitor ratings, underscoring the complex relationship between online engagement and the quality of visitor experience. Notably, the cluster analysis identified two distinct groups, signifying diverse levels of visitor engagement and digital visibility across the parks. The conclusions drawn advocate for a comprehensive strategy to enhance visitor experiences, emphasizing the integration of digital engagement with the promotion of the parks cultural and historical values. By exploring the influence of digital presence on the appeal of archaeological parks, our study sheds light on the evolving interface between urban studies and digital heritage, highlighting how digital tools and online platforms are becoming increasingly integral in shaping the perceptions and experiences of urban cultural sites.

Advantages, Risks, and Safeguards on Digital Engagement to Elderly Mental Health: A Literature Review of China

Recently, China's elderly population has confronted escalating mental health challenges, and prompted immediate interventions. This study roots in an extensive literature review, and explores the potential of digital engagement as a solution. By analyzing the relevant domestic and international publications, the researches delved into the interplay between digital engagement and elderly mental health. Findings indicates that digital platforms play a pivotal role in granting the elderly vital health information and fostering intergenerational communication. The internet notably boosts the elderly's social capital, improves life satisfaction, and defies age-associated productivity misconceptions. However, over-reliance on digital platforms risks reducing personal interactions, further straining their mental health. For optimal mental well-being enhancement via digital tools, a collaborative approach involving the government, community entities, families, and the elderly is paramount. As we leverage these digital advantages, it is crucial to stay vigilant to potential pitfalls, and it aims to a holistic strategy towards elderly mental health.