Digital Trends Research Articles

PERSPECTIVES AND DIRECTIONS OF DEVELOPMENT OF ORGANIZATIONAL CULTURE IN THE DIGITAL AGE

In the conditions of the strong development of digital technologies, the business of organizations in a traditional environment becomes very tight. New digital technologies have implications for modern business operations. Digital trends require changes not only in the way business organizations work (jobs, workplaces and employees) but also a change in the entire concept of organizational culture (behavior and thinking of employees). In order for digital technologies not to become an obstacle to the business of modern organizations, in our work we will identify a new organizational culture that is able to support new technologies. At the same time, we will look at the key elements of the traditional organizational culture, which we have to transform. In the final part, with the aim of improving the business of business organizations, guidelines will be given for the development of a new digital organizational culture that will contribute to the improvement of business, all in the context of adapting to new digital technologies. In the study of digital transformation and organizational culture, the authors employ analytical and synthetic approaches to achieve a deeper understanding. The analytical approach deconstructs elements through qualitative analysis, while the synthetic approach integrates information and theories to form a comprehensive concept. These approaches enable the identification of optimal strategies for different contexts, which is crucial for this study. Overall, the study contributes to theoretical understanding of digital transformation and organizational culture, while also offering practical guidance for organizations undergoing the process of digital transformation.

Современные тенденции цифровизации в банковской сфере

The article examines the current trends in the digitalization of the banking sector, analyzing the impact of new technologies on banking services and operations, which is an integral part of the modern world and is actively developing in Russia. The article is aimed at researching the digital maturity of bank-ing organizations and their readiness for global changes within the framework of digital transformation. The author draws attention to several key aspects, such as fast payment systems (SBPs), payment stickers, Buy Now Pay Later (BNPL) and the introduction of the Digital Ruble. The relevance of the study is to identify the importance of digital technologies to improve the efficiency and convenience of financial transactions, and considers their potential and possible risks. The methodological base of the study is based on the analysis of data from information and analytical reviews of the SDI360 digital audit agency together with experts from partner companies. In general, the article provides an over-view of current trends in digitalization in the banking sector and emphasizes their importance for the development of the industry. The practical significance of this article lies in the fact that it will help banking professionals and managers to better understand current trends in digitalization and their impact on the banking sector. This will allow them to make more informed decisions when developing and implementing digital strategies, as well as improve the quality of services and operations provided. The scientific significance of the article lies in the fact that it provides an analysis of current trends in digi-talization in the banking sector based on current data and research. This can be useful for scientists, students and anyone interested in the development of the banking industry in the context of the digital economy. The article can also serve as a basis for further research in this area. Thus, the article on current trends in digitalization in the banking sector has both practical and theoretical significance, contributing to the development of the banking industry and scientific understanding of digital transformation in this area.

INTERNATIONAL PRACTICE IN APPLYING ELEMENTS OF TOURISM DIGITAL ECOSYSTEMS

The article targets to revision the practice of digital ecosystem use for the renovation and development of global tourism. The outcomes of the revision will support to adjust the policy of Kazakhstan while forming an innovative digitalization program for the republic and define significance spheres. Our findings underscore the increasingly significant role that intermediaries play within the tourism sector. Moreover, the appearance of fresh high-tech entities is paving the way for inventive services, injecting a vibrant energy into the market. Nevertheless, the involvement of local stakeholders, such as populations and civic groups, is important to the Kazakhstan tourism industry; their integration into the experiences offered to tourists is indispensable. These insights offer researchers and industry professionals a framework to explore innovative possibilities and the development of specialized niches. Furthermore, these insights serve as a foundation for additional studies on the shifts within the ecosystem, influenced by technological advancements or external factors. The paper delves into the digitalization trends globally and presents key indices from international rankings to evaluate Kazakhstan’s digital economy and its readiness for a digital makeover. Keywords: digital economy, digitalization, tourism, digital technologies, industry 4.0.

The Effect of Personality Characteristics on the Development of Interpersonal Communication Skills Through One-Time Training

The importance of interpersonal communication skills in the business environment will only increase as the world undergoes trends of globalization and digitization, as well as various crises. The factors that affect interpersonal skills, such as life experience, situational factors, and individual characteristics, are difficult to isolate. Among the prominent antecedents of interpersonal communication effectiveness are personality characteristics. The current study used one-time training to examine how personality traits and interpersonal skills relate among 127 managers from a wide variety of professions in Israel. The current study confirmed the effect of personality characteristics on interpersonal communication skills, albeit weakly. A significant improvement was found in the Emotional stability following the training. Participating in the training changed the way people associate personality traits with Interaction management. An in-depth study of an intervening variable found that those with low extraversion and high conscientiousness improved assertiveness, empathy, supportiveness, openness to experience, and self-disclosure, in contrast to those with less solid personality characteristics who showed a smaller improvement or even decreased in these skills. Our findings have important implications for increasing the effectiveness of interpersonal skills training.

Stock Prices Forecasting and Optimization Strategies Based on Support Vector Machines

With the global trend of digitization gaining prominence, the usage of machine learning methods such as Support Vector Machines and Reinforcement Learning for stock price prediction is becoming a hot topic. Over the past 40 years, China's economic market has undergone significant changes since the country's reform and opening up. In this study, the closing price and return of China's CSI 300 stock index are used as the database, and various data processing methods such as wavelet domain denoising, RSI screening and various SVM model optimization methods such as grid search and cross-validation are used to predict the upward or downward trend of stocks on the day after. The results of the study are presented by the model evaluation report and the heat map of the confusion matrix, which shows that the model prediction accuracy is 61% with the default parameters, and the accuracy improves to 67% after optimization. The results indicate that support vector machines are effective in stock price prediction, but there is still room for further improvement. This paper offers a potential approach that can increase return on investment and assist investors and financial institutions in making more informed investment decisions.

Enhancing Hotel Room Bookings through Instagram Marketing

Tourism is a vital sector globally, encompassing travel, leisure, and associated industries that significantly bolster economies, especially in developed nations. Indonesia's tourism potential holds promise for economic growth through increased visitor numbers and new destination developments. The hotel industry, a cornerstone of global tourism, adapts to technological advancements and shifting consumer behaviors to maintain competitiveness. This study investigates the efficacy of Instagram as a digital marketing tool in enhancing hotel room bookings, focusing on Whiz Prime Hotel Sudirman Makassar. Methods included direct observation, engagement analysis, and stakeholder interviews. The findings underscore Instagram's pivotal role in showcasing hotel amenities, promotions, and exclusive offers to a global audience, thereby fostering direct engagement and influencing booking decisions. Effective strategies and challenges in leveraging Instagram were identified, highlighting the importance of innovative content, real-time responsiveness, and adaptation to digital trends. Despite challenges such as market saturation and evolving consumer preferences, proactive measures like enhancing content quality and collaborating with influencers can amplify Instagram's impact on room sales. Recommendations include continuous staff training, strategic partnerships, and analytics utilization to optimize marketing efforts and sustain growth in the competitive digital tourism landscape. This study contributes insights into leveraging Instagram for hotel marketing, emphasizing its role in driving profitability and enhancing brand visibility within the dynamic hospitality sector.

Digitalizing Industrialized Construction Projects: Status Quo and Future Development

The construction industry is being profoundly reshaped by the trends of industrialization and digitalization, which, when integrated, offer greater advantages than when applied in isolation. Despite an expanding body of research, a knowledge gap persists regarding the current state and future trajectory of this integration. This study utilizes both quantitative and qualitative review methods to elucidate recent advancements in digital technologies within industrialized construction projects. An analysis of 173 scholarly articles indicates that digital technologies primarily enhance efficiency, flexibility, visualization, and intelligence. The adoption of these technologies varies across different project stages, with a notable trend towards their convergence. However, the operation stage receives significantly less attention compared to the design, production, and construction stages. This study not only identifies specific research gaps for each project stage but also provides recommendations for future research, thereby paving the way for further advancements in the field.

Technology park possibilities in implementing the system of digital civil and patriotic education at the university

Introduction. Trends in digitalization and convergence in education, the introduction of distance learning technologies affect both the education system and the educational process as its significant component. Traditional forms and methods of educational work, which were effective with previous generations of students, show low results with generation “Z”. In this regard, digital means of education, implemented within the framework of a digital educational system, become relevant, which would allow students to move from the position of an observer to the state of an active participant in the educational process. The development of a system of civic-patriotic education is becoming the most relevant and in demand in the university environment.Materials and Methods. The research was carried out by analyzing scientific literature on the research problem, analyzing regulatory sources, summarizing our own practical experience on the problems of digital technologies for civic and patriotic education of youth.Results. The article presents a description of the system of digital civic-patriotic education being developed at the South Ural State Humanitarian Pedagogical University. The developed system of digital civic-patriotic education will be implemented on the basis of the university website, taking into account the capabilities of the technology park of universal pedagogical competencies. The offices created in the technology park provide an opportunity for the implementation of various civil-patriotic activities.Discussion and Conclusions. Currently, there is an urgent need in universities to conceptually substantiate and develop a digital education system that would contribute to the activation and interest of students in the process of education and self-education. The system of civic-patriotic education will be implemented taking into account the capabilities of the technology park equipment: VR technologies, robotics, 3D modeling, etc. The developed system of digital civicpatriotic education includes such digital educational technologies as: virtual excursions, video resources, social and civic-oriented projects, web quests, cultural and historical Internet portals, etc.

Pengembangan Aplikasi Mobile untuk Pembelajaran Bahasa Arab dengan Pendekatan Kontekstual

This research focuses on developing a mobile application for Arabic language learning using a contextual approach, designed for eighth-grade students. The Research and Development methodology with the ADDIE model was implemented, encompassing stages of needs analysis, design, development, implementation, and application evaluation. The validation process involved media and material experts, resulting in a highly favorable assessment with average scores of 94.4% for technical aspects and 95.2% for curriculum alignment. The application's implementation actively engaged teachers and students, generating very positive responses. The app was deemed user-friendly, relevant to learning needs, and effective in enhancing students' motivation and understanding of Arabic language materials. The final evaluation phase identified several areas for improvement, which were then integrated to refine the application, enhancing its support for contextual and interactive learning. The significance of this research lies in its contribution to educational technology development, particularly in the domain of Arabic language learning. The findings demonstrate great potential for wider adoption in other educational institutions. The contextual approach implemented in this mobile application offers an innovative solution to improve effectiveness and engagement in Arabic language learning, aligning with the trends of education digitalization and the need for more adaptive and personalized learning methods.

Opportunistic behaviour behind corporate digitalization disclosure: The moderating role of economic policy uncertainty

We identify the opportunistic behavior behind corporate digitalization disclosure (CDD) from an insider trading perspective and the moderating effect of economic policy uncertainty (EPU) on this relationship using a sample of listed enterprises in China from 2009 to 2022. We find that insider opportunistic trading behavior significantly explains the phenomenon of more CDD in the prior period management discussion and analysis (MD&A) of the annual report, driven by CDD can elevate investor sentiment. The moderating model shows that EPU worsens the observed phenomenon. Overall, our findings suggest insider may exploit digital trends for self-interest in emerging capital markets.

Digitalization trends and expectations in Ukraine from a European perspective

Abstract This paper examines the comprehensive digital transformation initiatives undertaken by the Government of Ukraine between 2020 and 2025, focusing on policy frameworks, infrastructure development, and strategic planning in various sectors. Through legislative measures and infrastructure projects, Ukraine has positioned itself as a leader in digital innovation, with a particular emphasis on artificial intelligence (AI) integration. The adoption of AI technologies across education, economics, cybersecurity, defense, public administration, and legal regulation demonstrates a concerted effort to modernize and optimize key aspects of governance and economic activity. Furthermore, Ukraine’s collaboration with European institutions and participation in initiatives such as the European Open Science Cloud (EOSC) and the Digital Europe program highlight its commitment to aligning with European standards and fostering international cooperation. The paper also discusses the role of international support, particularly from the European Union and USAID, in bolstering Ukraine’s digital resilience and innovation ecosystem. Through strategic partnerships and domestic initiatives, Ukraine aims to harness the potential of digital technologies for economic growth, societal advancement, and resilience against emerging threats.

ChatGPT in Higher Education: Towards the Future of Technology-Facilitated Learning

The world is gradually transitioning to an intelligent digital age these days, and ChatGPT’s artificial intelligence is always improving. Through extensive textual data analysis, ChatGPT is able to produce natural language, respond to a range of queries, and deliver pertinent information. With its robust features, ChatGPT is currently being used extensively in the field of technology for chatbots, virtual assistants, automated response systems, and other applications. It has also been utilized extensively in higher education. ChatGPT has been instrumental in advancing the digital transformation of education in schools. It gained prominence in the field of education and garnered significant interest from the academic community. It also presents opportunities and some problems to the higher education sector at the same time. Based on this, the application of ChatGPT in higher education is used in this article to contextualize the trend of educational digitization. It then goes on to explore the obstacles, opportunities for future development, and appropriate actions that ChatGPT is now facing in higher education. It looks at a variety of topics, including instructional modalities, fields, and objects, and offers advice on how to incorporate ChatGPT into currently available educational materials to increase student learning effectiveness. There is a certain reference value and relevance to this kind of digital education.

Better Prevention Than Cure: Cybersecurity Risk and Clawback Provision

ABSTRACTResearch Question/IssueThe escalation of online transactions recently has driven the digitalization trend, which features both emerging opportunities and associated risks, across businesses. This study examines the impact of cybersecurity risk on the adoption of clawback policies among US listed firms during the 2008–2018 period.Research Findings/InsightUsing fixed‐effect estimators, I reveal that clawback adoptions are more likely when cybersecurity risk is on the rise. This effect is transmitted via three channels of multiple business objectives, manager's quiet life, and corporate culture. Furthermore, this effect is diminished among firms with a greater proportion of nonindependent co‐opted directors on board.Theoretical/Academic ImplicationsAlthough clawback policies are often linked to corporate misreporting, this study broadens the conventional research direction by addressing the decision‐making of clawback policy adoption from the data security perspective. The finding of this study implies an extension of clawback endorsement beyond the corporate reporting purpose in the digitalized era.Practical/Policy ImplicationsThis study's findings suggest that firms value the preventive property of clawback policies on corporate misconduct and that firms factor cybersecurity risk into clawback adoption decision‐making. Given that clawback policies extensively tie CEOs' wealth with corporate integrity, early adoptions of this recoupment scheme can be essential to resolving the contemporary cybersecurity problems of the adopted firms.

The evolution of technology and the transformation of the banking sector under the influence of digital trends

Banks have been using technology for decades to improve their operations. However, the pace of digital transformation has accelerated in recent years.The impact of digital transformation on the banking sector is very significant. Traditional banks must adapt to the changing digital landscape or risk losing customers to more digitally savvy competitors. One of the most significant consequences of digital transformation for ordinary banks is the change in customer expectations. Now customers expect uninterrupted and efficient banking services through all channels, including digital ones. This forces ordinary banks to invest in digital technologies in order to remain competitive.Another impact of digital transformation on conventional banks is the change in the way banks interact with customers. In the past, banks used physical branches as the main means of interacting with customers. Something more is needed to remain competitive. Banks now have to interact with customers through several channels, including mobile apps, online portals and chatbots.All these and many other digital innovations are transforming the banking sector and necessitate the study of these phenomena.

Evolution of the institutional mechanism of digitalization of management of the agroindustrial complex of the Republic of Belarus in the context of new challenges

Nowadays the domestic agroindustrial complex is faced with a number of new challenges, so the institutional mechanism of its digital transformation in general and its management in particular needs a phased restructuring and adaptation to changing economic conditions. In the context of current trends in digitalization of agroindustrial complex management, directions for its development have been determined; the key components of its institutional mechanism at the present stage are highlighted. The results of the study can be used by agricultural authorities at all levels.

Fragmented Music Marketing Driven by Digital Media: The Case of TikTok

In the context of the digital era, music marketing has undergone a significant shift towards fragmented strategies, with the rise of the TikTok platform playing a key role. TikTok, as a new type of social media in digital media dissemination, has played a crucial role in music promotion with its short video format. The marketing approach of "music + short video" has thus emerged. Its fragmented content not only quickly attracts widespread attention in the era of digital fragmentation but also has a significant impact on music charts. TikTok's data-driven strategy provides precise audience preference information for customized music marketing. The platform's encouragement of user-generated content and the multi-layered, multi-dimensional integration and interaction between artists and audiences are the core elements of its successful fragmented music marketing. This paper focuses on analyzing fragmented music marketing methods in the digital media environment, using TikTok as the main case study and applying the 4R theory (Relevancy, Reaction, Relationship, and Reward) as the research framework. It emphasizes the transformative role of digital platforms like TikTok in promoting fragmented music marketing. The research includes its algorithms, user interaction models, and marketing strategies. It aims to present the dynamics of music promotion and consumption in the emerging digital environment, showing a trend where the future of music marketing will increasingly rely on flexible strategies adapted to digital trends, and will permeate the continuously developing user interaction and digital media environment in a fragmented form.

Право, информационное общество, цифровой суверенитет

Introduction. The rapid development of digital technologies has led to significant changes in various spheres of public life. The species classification of the modern world is based on the fact that the era of the information society is coming. Its characteristics were defined in the Okinawa Charter of the Global Information Society. Empirical analysis. The author presents an overview of the strategies for innovative technological development adopted in the Russian Federation under the influence of the development of digital technologies. The relevance of the formation of the concept of digital sovereignty is shown. The researcher conducted a comparative legal study which indicated that digital sovereignty was originally presented in the legal systems of the European Union countries. Foreign approaches to the formation of a new legal order, conditioned by the development of digitalization, are outlined. The article highlights the features of the German concept “Industry 4.0”, the Japanese concept “Society 5.0”, and the Chinese concept “Made in China 2025”. Theoretical analysis. The main trend of digitalization is decentralization, which affects not only the economies of countries, but also the public administration system. Its general consequences are highlighted: the emergence of competition between states (which leads to the expansion of axiology, and not just technology); a change in the concept of public administration in the context of growing horizontal connections (the emergence of the concept of “the state as a platform”); priority of data (in electronic form) as a condition for the economic, political and social development of the state. Results. The acceleration of the technological process has an impact on the socio-political sphere. The law does not have time to react to changes; the formed reality itself dictates those rules that are formed outside of political instruments. This also leads to the transformation of traditional state institutions, which forces us to rethink the very understanding of the modern state.

Reaction network design and hybrid modeling of S Zorb

At present, many countries are becoming more and more stringent in terms of sulfur content in fuel oil. S Zorb is a kind of desulfurization technology with advantages of exceptional desulfurization efficiency and small impact on octane number. To meet the needs of environmental requirements and the trend of digitalization in the petrochemical industry, a first-principle model of S Zorb was established based on industry data. In order to describe the desulfurization and the other side reactions, a reaction network was designed and the kinetic parameters were estimated by the particle swarm optimization algorithm. Two hybrid models based on the first-principle model and support vector regression method were established to correct the mass fraction of sulfur and predict the research octane number of the refined gasoline respectively. The results indicate that the hybrid models can predict the mass fraction of PIONA, sulfur content and research octane number of the refined gasoline accurately, of which the mean absolute percentage errors are less than 6%. Hybrid models were then applied to optimize the decision variables to minimize the research octane number loss. Optimization results show that the average reduction of the loss of research octane number is 21.8%, which suggests that the models developed hold promise for guiding practical production.

"Utilizing Layer-2 Blockchain and IPFS Innovations for Establishing a Robust System for Secure Document Signing and Management"

Data holds immense significance within any information system. In traditional setups, data typically funnels into a central server for processing and storage, rendering the entire system reliant on this singular point. The ongoing digitalization trend, particularly accelerated by the global pandemic, has ushered in many transformative shifts in various operational aspects, including the validation, storage, and electronic signing of many documents. This surge in digital transactions has amplified both the data storage requirements and the volume of data traversing the Internet, thereby heightening the potential risks associated with fraud and document tampering. Consequently, an imperative need for a robust and secure document management system arises. Blockchain technology emerges as an innovative solution poised to address these challenges. In this study, we explore the compelling advantages that Blockchain technology offers to the realm of digital document storage, culminating in the development of a secure, web-based solution for document storage and processing.

ТЕНДЕНЦИИ И ПЕРСПЕКТИВЫ РАЗВИТИЯ ЦИФРОВОЙ ТРАНСФОРМАЦИИ В УПРАВЛЕНИИ ДЕЯТЕЛЬНОСТЬЮ ПРЕДПРИЯТИЙ АГРОПРОМЫШЛЕННОГО КОМПЛЕКСА РОССИИ

The scientific article presents an assessment of the current state and potential of digital transformation of enterprises of the agro-industrial complex of Russia. The relevance of the research is related to the general trend of digitalization and the spread of digital technologies that improve production, management and business processes in organizations of various spheres and sectors of the Russian and global economy. The object of the study is the enterprises of the agro-industrial complex of Russia. The subject is the technology of digital transformation of Russian agricultural enterprises. A review of digital technologies in management and agricultural production has been conducted. The measures aimed at ensuring the economic sustainability of Russian agricultural enterprises in the process of solving the tasks of digital transformation are proposed.