Digital Strategy Research Articles

India's digital dividend: A strategic opportunity and challenge

India has been on a digital growth trajectory for a few years, prompted by its goal of becoming a trillion-dollar digital economy by 2025. The Indian digital revolution has resulted in a new wave of digital consumption and dividends. This manuscript examines the transformative journey of India's digital revolution, highlighting the strategic opportunities and challenges it encompasses. The Digital India initiative, a cornerstone government policy, has been instrumental in this transformative process, aiming to digitize various aspects of life and governance. Despite a significant increase in internet users and the successful launch of numerous digital projects, a substantial digital divide remains, characterized by disparities in mobile phone ownership, internet access, and digital literacy across different genders, geographical locations, and income groups. Using a qualitative research methodology, this study investigates the economic impact of digitalization on the Indian economy and identifies factors contributing to the digital divide. An extensive literature review and qualitative content analysis identified five primary themes: the digital profile of India, digitization and economic growth, digitalization and economic variables, digitalization across sectors, and the digital divide. These themes elucidate India's progress in digital literacy and financial inclusion, the economic advantages of digitalization, and the obstacles to achieving digital inclusivity. The manuscript proposes a developmental framework with recommendations for policymakers, business leaders, and other stakeholders to mitigate the digital divide and maximize the benefits of digital dividends. It underscores the necessity of a comprehensive digital strategy, the enhancement of digital infrastructure, the development of digital human resources, the promotion of digital literacy, and the fostering of digital entrepreneurial capacity.

Transformative Dynamics in Private Equity: Exploring Co-investment, ESG Integration and Digitalization Strategies

This paper delves into the evolving landscape of private equity (PE) financing, particularly in the context of the real estate and project development sectors amidst global economic fluctuations and geopolitical uncertainties. With traditional debt financing losing its sheen, the study focuses on the burgeoning role of PE, especially co-investment funds, as a viable financial alternative. Utilizing a rich dataset from reputable sources such as Morningstar, Pitchbook, and the European Central Bank, along with other pertinent studies, the paper presents a nuanced analysis of the declining PE transaction activity in 2023. It highlights how this downturn has catalyzed the adoption of innovative strategies, including the rise of “continuation vehicles” and the increasing significance of co-investments. Moreover, the research offers an insightful examination of the German SME sector, showcasing how PE can be a transformative force. It particularly emphasizes the incorporation of ESG (environmental, social, and governance) considerations and the advancement of digitalization within these enterprises. The study employs a mixed-methods approach, blending qualitative insights with a robust collection of both primary and secondary data. It argues that PE is not merely a financial instrument but a catalyst for meaningful business evolution, enabling German SMEs to effectively respond to current market challenges and undergo essential transformations. This paper aims to contribute to the broader understanding of PE’s role in contemporary business environments, offering valuable perspectives for academics, industry practitioners, and policymakers.

WHAT ARE BEST TOOLS FOR DIGITAL TRANSFORMATION IN TODAY WORLD HELPING PEOPLE FROM HEALTH AND BANKING SECTORS

In recent days we looks into the best digital transformation strategies for modernizing the banking and healthcare sectors in the rapidly evolving technological environment of today. It examines key technologies for the banking sector, including big data analytics, mobile banking applications, robotic process automation (RPA), and electronic health records (EHR) and artificial intelligence in healthcare diagnostics. The analysis examines how these solutions solve issues unique to the industry, boost productivity, and enhance customer satisfaction. By examining how both industries are approaching digital transformation, this report sheds light on emerging trends and best practices from across industries.[17] The results highlight the need for further innovation and cybersecurity in order to fully exploit the potential of digital transformation in improving public health outcomes. Key words: Digital transformation , Health Care, Cybersecurity, Technology.

MSME Jatirejo: Together With KKN MB Posko 10 UIN Walisongo Semarang, Exploring the Diversity of MSME Products in the Tourism Village of Jatirejo Subdistrict.

This research discusses the economic potential and creativity of the community in Jatirejo Village, particularly through thematic approaches and Micro, Small, and Medium Enterprises. (MSME). The village of Jatirejo is famous for its various themes, including the Thematic Village of Kolang-Kaling (KOKOLAKA) in RW 1, which has become the icon of the area. The KOKOLAKA Village has 11 businesses processing kolang-kaling, including candied treats, crackers, meatball tofu, and Nasi Guling, which is a signature cuisine of Jatirejo. In addition, Jatirejo Village also has the Chili Pepper Thematic Village (KAMBERA) in RW 2, the Red Ginger Thematic Village (KAJERA) in RW 3, and the Green Fresh Farm (GFF) in RW 4. This culinary diversity not only meets daily food needs but also becomes a product that can be exported to other regions. This research also emphasizes the importance of digital marketing strategies to enhance sales and the popularity of MSME products, as well as identifying the challenges they face. Thus, Jatirejo Village can be said to be one of the areas with strong economic potential and high creativity, with various thematic types and small and medium enterprises (MSMEs) that demonstrate the local community’s dedication to developing the local economy and improving the quality of life for its residents.

Enhancing Competitiveness in Vocational Education: The Role of Strategic Marketing in Schools

This study aims to analyze marketing strategies to improve vocational high school competitiveness in Indonesia. This study uses a qualitative approach with a case study type. Data collection techniques are carried out through interviews, observations, and documentation. Data analysis is done through data reduction, presentation, and conclusion. The study results indicate that the school's competitive advantage lies in its special expertise in automotive technology, strong partnerships with leading companies, and modern facilities. The school's proactive approach to updating its curriculum to suit industry needs, effective branding and digital media strategies, and partnerships with industry have contributed to its success in producing employable graduates. The implications of this study suggest that vocational schools can improve their competitiveness by adopting a strategic marketing approach that focuses on building strong industry partnerships, developing relevant curricula, and utilizing digital media to promote their vocational programs.

Empowering Economic Growth in Balongdowo Village, Sidoarjo, East Java: Pioneering a Digital Tourism and Marketing Initiative

Balongdowo Village, recognized as the largest producer of Kupang in Sidoarjo Regency, has significant potential for economic development through its local seafood products. This community service program aims to enhance the economic sustainability of the village by empowering local businesses and introducing digital marketing strategies. The program focuses on promoting Kupang-based products through e-commerce platforms such as Tokopedia, Shopee, and Bukalapak, expanding market reach beyond the local area. Additionally, the initiative supports the development of a village information system portal to highlight the village’s profile, potential, and services. By integrating digital tools into marketing and village management, the project seeks to transform Balongdowo into a self-sufficient digital village. The program includes training sessions for local business owners and village officials on e-commerce usage, product presentation, and website management. The result is the successful establishment of online shops for local businesses and the launch of the Balongdowo village website, creating new opportunities for economic growth and improved public services.

An Analysis of Digital Marketing Strategies and Website Content Usage : Key Requirements, Metrics and Tactics for Hyper-Personalized SMEs Websites

The study evaluates the integration of website content into Digital Marketing Strategies (DMS) to drive the hyper-personalization of Small and Medium Enterprises (SMEs) websites. The study's objectives were to analyse the key requirements and metrics for integrating website content and DMS for SMEs websites, examine the relationship between website content consumption patterns and DMS, and suggest data-driven tactics for hyper-personalized SMEs websites. The study employs a descriptive design and targets a sample of 95 Digital Marketing Agencies using random and purposive sampling techniques. Data collection was through an online questionnaire and desktop research. Data analysis was done through content analysis and the IBM SPSS statistical tool for descriptive and inferential statistics. The Spearman’s rank correlation revealed patterns highlighting both positive and negative monotonic associations between website content usage and DMS. Additionally, the results show that digital marketing strategies have a statistically significant impact on content usage that can influence the hyper-personalization of websites. In today’s competitive landscape, hyper-personalized websites are essential for SMEs to stand out. Therefore, the study suggests data-driven tactics for leveraging hyper-personalized websites to gain a competitive edge in the digital era.

Digital Marketing Strategies – A study on Samsung Mobile Phones

This study investigates the impact of digital marketing strategies on brand awareness and consumer engagement with a specific focus on Samsung mobile phones. As the mobile industry becomes increasingly competitive, brands must leverage digital platforms such as social media, search engines, and influencer marketing to stay relevant and connected with their audience. This research aims to assess the effectiveness of these channels in influencing consumer perceptions, fostering engagement, and driving brand loyalty. Through a combination of surveys and data analysis, the study explores consumer interactions with Samsung's digital marketing strategies, such as social media advertising, video marketing, and email campaigns. It evaluates how these strategies shape brand awareness and consumer behaviur, providing insights for improving Samsung’s digital marketing approach. Findings from this study will offer practical recommendations to enhance Samsung's digital presence, increase consumer engagement, and maintain competitive advantage in the mobile phone market.

Sosialisasi Strategi Digital Marketing pada UMKM di Desa Gisting Bawah : Studi Kasus Keripik Pisang Anggun

This study examines how micro, small and medium enterprises (MSMEs) in Gisting Bawah Village, Tanggamus Regency, Lampung Province, use digital marketing strategies. The focus of the study is Anggun banana chips. The purpose of this study is to examine current digital marketing practices, identify problems and opportunities, and find ways to increase sales and expand market reach. Using an observation and interview approach, this study found that, although Anggun banana chips have growth potential due to their high-quality products and organized production processes, the company faces difficulties in creating consistent content and creating effective promotional strategies on the internet. This part of the study provides MSME owners with practical knowledge on how to create engaging content, optimize the use of social media, and use successful digital marketing strategies. This study shows that MSMEs such as Anggun banana chips can significantly increase their market visibility, strengthen customer relationships, and potentially increase their revenues by using the right digital marketing techniques. This study will add to the body of research on rural MSMEs using digital marketing and offer practical insights for similar businesses looking to improve their brand's digital presence.

Digitalization and diversification strategies for effective bank liquidity management in emerging markets

The purpose of this study is to examine the impact of income, assets, and geographic diversity on bank liquidity in the Indonesian banking sector. This study uses purposive sampling and multiple regression analysis (MRA) to investigate the impact of digital banking on bank liquidity, as measured by the loan-to-deposit ratio (LDR) and liquidity ratio. The sample used is 87 banks in Indonesia, which include state-owned banks, commercial banks, regional development banks, and Islamic banks. The key findings of this study indicate that income and asset diversification significantly affect bank liquidity, with income diversification having a negative effect on the Loan-to-Deposit Ratio (LDR). The use of digital banking simplifies the relationship between diversification strategy and liquidity, thereby improving banks' ability to manage liquidity. However, despite digital integration, asset diversification continues to show an adverse correlation with liquidity, indicating limitations in its effectiveness. The study concludes that while digital banking enhances the effect of income diversification on liquidity management, it limits its effect on asset diversification. This suggests that digital utilization is a strategic resource for increasing liquidity, although it requires focused implementation. These findings offer important insights for bank management and policymakers in formulating digital transformation plans that enhance efficient cash management and financial stability, particularly in developing countries like Indonesia. Keywords: income diversification, asset diversification, digital banking, bank liquidity, financial stability.

Super-resolution enhancement and segmentation for digital rock based on multi-task joint deep neural network

Reliable segmentation of pores and minerals from high-resolution (HR) digital rock data is the fundamental prerequisite for accurately characterizing the digital rock's physical properties. Limited by the complexity of the super-resolution (SR) issues and the user bias for segmentation, conventional SR enhancement and segmentation methods are generally brutal in satisfying the research demands. In recent years, with the introduction of deep learning technology into digital rock research, deep learning-based approaches for SR enhancement or segmentation methods have emerged and achieved significantly better effects than conventional approaches. Most deep learning-based digital rock SR enhancement and segmentation processing steps are currently separate. Still, preliminary studies have demonstrated that an end-to-end approach that integrates the two steps could achieve better performance. However, the training cost of 3D deep neural networks that can be directly applied to 3D digital rock processing is usually expensive. In contrast, 2D networks cannot be effectively applied to SR segmentation of 3D digital rocks. Here, we present an end-to-end SR segmentation framework for 3D digital rock based on a 2D multi-task joint deep neural network. The multi-task joint networks utilize a parallel architecture that integrates the SegNet for the segmentation task and the EDSR for the SR task. We also improved the loss function to address the issue of category imbalance and proposed an approach to utilize the 2D network for 3D digital rock processing. We demonstrate the effectiveness of the proposed network framework, the improved loss function, and the 3D digital rock processing strategies through ablation experiments on the high and low-resolution (LR) CT image datasets captured by imaging devices. The results show that the evaluation metrics and physical properties of the SR-segmented 2D\\3D digital rocks align with the HR-segmented results (ground truth). It indicates that the proposed framework can improve the performance of digital rock SR enhancement and segmentation and that it is essential to integrate deep learning frameworks into digital rock analysis.

Digital Advocacy Strategies with Data Analytics Framework: A Case Study for Effective Campaigns

This paper presents a case study of a digital campaign on social media to formulate an extensive novel framework using data analytics method to measure the effectiveness of a social media campaign. The Social Media Impact Discovery (SMID) framework is built from the concept of digital advocacy strategies and data analytics techniques, which will provide a systematic approach in both domains to carry-out an effective advocacy campaign. Since the advent of social media such as Twitter in providing platforms for freedom of speech, digital advocacy has become the new approach for delivering campaigns to a wider range of targeted audiences. The use of digital advocacy has generated interest among politicians and advocators to spread their messages across. Despite the numerous and widespread use of digital advocacy, there is still no formal framework that study the success of the technique as end outcomes in terms of the technological aspect of knowledge and the data analytic. The impact of the campaign is evaluated in terms of its effectiveness using deep machine learning methods on the acquired data on social media of a digital campaign. The results have shown that continuous loops using Support Vector Machine (SVM) and the Naïve Bayes classifier support the dynamic approach in the SMID framework to increase campaign effect and is in line with the iterative structure. The loop's cyclical structure is in tune with the shifting user trends and social media user behaviours. The framework's ability to include fresh data and modify models as advocacy campaigns change over time provides a tactical advantage responsive to shifting conditions. Thus, the overall processes of the campaign should be supported with accurate and reliable data to build trust among its audiences. A case study of sexual harassment on Twitter is used to assess the SMID framework’s practicality. It centred on a young Malaysian advocate named Ain Husniza, whose notable catchphrase is #MakeSchoolASaferPlace. For the first time, digital advocacy for sexual harassment campaigns has been used and analysed in this study. It has demonstrated its contribution by amplifying survivors’ voices and fostering online solidarity, with the aim of raining public awareness of the issue and promoting informed policy.

Digital disinformation strategies of European climate change obstructionist think tanks

Digital disinformation strategies of European climate change obstructionist think tanks

The Role of Curiosity in Virtual Environments: A Conceptual Integration.

Brands need to have a digital strategy. Yet, it is difficult to grab consumers' attention in virtual environments. We present the Curiosity in Virtual Environment (CVE) model, which integrates empirical and conceptual work on virtual environments, goal content, and curiosity. The model seeks to serve as a guiding framework and tool for research scholars and practitioners working in virtual environments who want to communicate with consumers. To elaborate and present the CVE, we first discuss the main characteristics of virtual environments and types of goal contents, followed by a brief introduction to the theoretical developments of curiosity. The model is then introduced, showing four quadrants in which practitioners should have an easier (more difficult) time grabbing consumers' attention. We then conduct a selective review of experimental studies on curiosity and consumption, identifying three voids in the field. We finish the article by suggesting directions for future research and acknowledging the limitations of the CVE model.

Impact of Digital Marketing Strategies on Marketing Performance: Role of Social Media Performance and E-commerce

E-commerce utilization has turned into a part of our regular routines. Ease of access and wide range of audience has made social media an effective medium to increase the marketing performance of firms. Due to its importance, the Fast moving consumer goods and retail businesses in Pakistan have employed social/ digital media managers to manage their social media platforms like Facebook, Instagram, etc. The social media managers have designed digital marketing to increase their social media performance. This is shown by the number of followers, likes, and sharing by the target audience and prospective customers. The job and abilities of Web based business assumed a significant part in our research. At the culmination, 232 respondents’ outcomes were taken into contemplation for our data analysis by using SPSS and Hayes Process Macro. The direct relationships have significant values and all hypotheses are accepted. The research attempted to help brands, and social media managers devise better strategies to increase their market share and social media ratings. It also tried to contribute to literature for firms who are left far behind in employing the E-commerce and social media strategies framework to enhance their market performance and online transactions abilities. Additionally, our research examination adds to the current writing by offering bits of knowledge for firms that still can't seem to completely use internet business and entertainment procedures. By taking on these structures, organizations can further develop their market execution and online exchange abilities. Our review highlights the groundbreaking effect of advanced advertising on business development and client commitment.

Stakeholders and impact (engagement) in EU digital communication strategies during the COVID-19 vaccination campaign

The European Union has navigated numerous complex and multifaceted crises in recent years, including Brexit, refugee challenges, and economic turmoil. The COVID-19 pandemic has added a global-scale event with significant implications, elevating public health protection as a central priority for the EU. This study aims to examine the personalization (stakeholders involved), impact, and digital engagement resulting from diverse communication strategies on Twitter during the COVID-19 vaccination campaign by key EU institutions. Employing a primarily quantitative approach, the research conducts a content analysis that categorizes both quantitative and qualitative elements to explore various variables and engagement indicators in the official accounts of the European Commission, European Parliament, and European Council. The findings suggest that, while the vaccination campaign saw a substantial volume of posts from these profiles, they fell short in engaging, mobilizing, and attracting audiences on Twitter, highlighting enduring challenges in EU message management and dissemination, as identified in previous studies.

Opportunities and Challenges of Digital Transformation in International Business

With the accelerating pace of globalization and the rapid development of information technology, digital transformation has become a key driver for the growth of international business. This paper aims to explore the opportunities and challenges of digital transformation in international business. First, we define the basic concepts of digital transformation and build a related theoretical framework, including the Technology Acceptance Model (TAM) and Innovation Diffusion Theory. Next, we analyze the main opportunities brought by digital transformation to international business, such as market expansion, operational efficiency improvement, enhanced customer experience, and data-driven decision-making. Then, we discuss the challenges faced by international business in the process of digital transformation, including technological barriers, cultural and organizational changes, data security and privacy, as well as regulatory and compliance issues. Finally, we look forward to future technological and market trends and propose strategic recommendations to address challenges and seize opportunities. This paper provides systematic theoretical guidance and practical advice for international business in the digital transformation process, serving as an important reference for companies to formulate digital strategies.

Analisis Return on Investment (ROI) Digital pada UMKM: Sebuah Pendekatan Metodologis

As productive economic enterprises owned by individuals or individual business entities, MSMEs are faced with the reality where digital technology is developing increasingly rapidly, which forces them to immediately carry out digital transformation to achieve business growth and sustainability. Investments in digital technology, from digital marketing to the use of e-commerce platforms, have become important to maintain the competitiveness of MSMEs in an increasingly competitive market. In carrying out digital transformation, MSMEs need to measure and assess the performance of digital investments by comparing the profits obtained from the investment against the costs incurred in the process of digitizing their business. This is the main challenge faced by MSMEs in measuring the effectiveness of their digital investments. This is where the concept of Return on Investment (ROI) becomes very relevant. In this research, it was found that calculating digital ROI requires careful planning and continuous evaluation so that MSMEs can make the right decisions regarding the technology they invest in, both short-term and long-term calculations. Increasing ROI requires a strategic approach that involves reducing costs, increasing revenue, monitoring performance, and utilizing technology and automation that is appropriate to the business being run, through a combination of digitalization strategies, product innovation, good customer service, operational efficiency, and creative marketing. By optimizing every element in investment, it is ensured that every rupiah invested provides maximum returns. By implementing these strategies, MSMEs can increase their competitiveness in the market, strengthen relationships with customers, to increase the competitiveness and sustainability of their business.

Unveiling Extremism: Leveraging Digital Data Mining Strategies

In the theoretical exploration of "Unveiling Extremism: Leveraging Digital Data Mining Strategies," the intricate web of extremist behavior is dissected through the lens of digital data mining. By utilizing advanced computational techniques, this study delves into the depths of online platforms, analyzing patterns, sentiments, and interactions to uncover the underlying mechanisms of extremism. The focus lies not only on identifying extremist content but also on understanding the processes that lead individuals towards radicalization. Through theoretical modeling and simulation, this research seeks to map out the pathways of radicalization, shedding light on the factors that contribute to the formation and spread of extremist ideologies. Moreover, the study examines the efficacy of various digital data mining strategies in detecting and countering extremism, proposing innovative approaches to enhance the effectiveness of online monitoring and intervention. Ultimately, this theoretical exploration serves as a foundation for developing proactive measures to combat extremism in the digital age, offering insights that can inform policy-making, intervention programs, and the design of online platforms.

The impact of digital fashion marketing on purchase intention

PurposeThis study aims to examine the effect of digital fashion marketing on consumer purchase intentions. Rooted in the stimulus–organism–response framework, it explores how digital marketing strategies in the fashion industry influence consumer attitudes and satisfaction, ultimately affecting their purchasing decisions.Design/methodology/approachIt is mainly focused on the attitudes, satisfaction, and purchase intentions of young consumers in China and South Korea toward fashion brands stimulated by digital fashion shows and non-fungible tokens. This study modifies the research model through case studies, collects data through questionnaires, and analyzes the data using fsQCA and AMOS.FindingsThe findings of the fsQCA study show that stimuli impact consumers’ attitudes, satisfaction, involvement, and willingness to rewatch. The multigroup analysis shows that social norms and images have a greater influence on individuals in China, whereas Korea has a higher direct effect of individual involvement on consumption behavior.Originality/valueThe study is useful for global fashion brands because it emphasizes the role of digital innovations in shaping consumer–brand relationships and makes strategic recommendations for sustainable growth in the digital fashion landscape.