Abstract
With the accelerating pace of globalization and the rapid development of information technology, digital transformation has become a key driver for the growth of international business. This paper aims to explore the opportunities and challenges of digital transformation in international business. First, we define the basic concepts of digital transformation and build a related theoretical framework, including the Technology Acceptance Model (TAM) and Innovation Diffusion Theory. Next, we analyze the main opportunities brought by digital transformation to international business, such as market expansion, operational efficiency improvement, enhanced customer experience, and data-driven decision-making. Then, we discuss the challenges faced by international business in the process of digital transformation, including technological barriers, cultural and organizational changes, data security and privacy, as well as regulatory and compliance issues. Finally, we look forward to future technological and market trends and propose strategic recommendations to address challenges and seize opportunities. This paper provides systematic theoretical guidance and practical advice for international business in the digital transformation process, serving as an important reference for companies to formulate digital strategies.
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