Digital Strategy Research Articles

Integrating Digital Literacy into Curriculum for Enhancing Student Engagement in Higher Education

This article explores the integration of digital literacy into higher education curricula as a strategy for enhancing student engagement. With the increasing reliance on digital tools and platforms in both academic and professional environments, developing digital literacy skills has become essential for students. This study examines how embedding digital literacy into course design can foster interactive learning, improve critical thinking, and promote active participation in the classroom. Drawing on recent case studies and educational frameworks, the article highlights key practices for successfully integrating digital literacy into various disciplines. The findings suggest that when digital literacy is incorporated effectively, it enhances students' motivation, collaborative learning, and overall academic performance, preparing them for the demands of the modern workforce. The article concludes with recommendations for educators and institutions on how to implement digital literacy strategies within their curricula to better engage students in a digital age.

Digital Health Tools and Behavioral Strategies to Increase Engagement With Diabetes Self-Management Education and Support: Design and Feasibility of DM-BOOST.

The purpose of the study was to describe the development and feasibility of implementing the DM-BOOST program in support of an established diabetes self-management education and support (DSMES) program. A patient panel of 4 adults with type 2 diabetes (T2DM) codesigned DM-BOOST. DM-BOOST is a patient-focused program that includes peer-written text messages about diabetes self-management behaviors and digital health training to improve patient portal use and initiate goal setting prior to a scheduled DSMES appointment. Adults with T2DM and A1C ≥8.0% participated in a 6-month feasibility pilot. Participants were randomly assigned (1:1) to receive either DM-BOOST or usual care. Outcomes included DSMES engagement (scheduled and attended DSMES appointments) and changes in diabetes self-efficacy and treatment satisfaction. Pilot participants (n = 60) were 60.0% female with mean age 45.5 years (SD 8.3) and A1C 10.1% (SD 1.8%). All DM-BOOST participants (30/30, 100%) had DSMES appointments scheduled compared to 86.7% of usual care (26/30). DM-BOOST participants had fewer DSMES appointment no-shows/cancellations (3/30, 10%) compared to usual care (10/26, 35%). There was greater improvement in diabetes self-efficacy in the DM-BOOST group compared to usual care and no difference in treatment satisfaction. DM-BOOST, leveraging peer-written text messaging and digital health training, increased DSMES engagement. Implementation of DM-BOOST was determined to be feasible, with several system-level barriers identified, including obtaining provider referrals and scheduling appointments. An effectiveness trial of DM-BOOST is needed to evaluate the impact on clinical outcomes.

Sustaining Ethical ePortfolio Practices: Insights from AAEEBL’s Task Force Year 4

This paper recognises the importance of digital ethics when using ePortfolios and provides information about the development of a comprehensive resource from the Association for Authentic, Experiential and Evidence-based Learning (AAEEBL) Digital Ethics in ePortfolios Task Force’s four-year work. With the public release of ChatGPT addressing ethical challenges in education is critical. Over three years, the global Task Force diligently drafted, refined, and published a suite of digital ethics principles, strategies, scenarios, and resources, which is available as open source. In the fourth year (July 2022-June 2023), the Task Force formed three sub-groups to manage the growing number of objectives. The Development group explored intersections between principles and generative artificial intelligence (GenAI), while evaluating data responsibility. The Outreach group disseminated the work through engaging workshops and publications, which also allowed the wider community feedback opportunities to further enhance the resources. Furthermore, the Research group undertook the ePortfolio Mapping Project to shed light on labour dynamics within ePortfolio practice across North America. The survey instrument was then adapted for data collection in Australia, and New Zealand. The paper highlights the significant achievements of these collective efforts, shares preliminary research findings, and offers valuable insights. It aims to promote ethical ePortfolio usage to enhance teaching, learning and assessment. Practitioner Notes Recognising potential ethical challenges in digital learning is critical. ePortfolios enable integrated learning experiences to meet a range of pedagogical objectives, including the tracking of learning processes as well as end artefacts. Learning how to apply ethical decision-making in using ePortfolios is essential. Comprehensive resources have been developed to assist educators, students, professional staff, and other digital pedagogy stakeholders. Research is underway into current ePortfolio practices which will inform future thinking, advocacy, and awareness.

Analisis Strategi Pemasaran Digital pada Apotek Pendidikan Sekolah Farmasi ITB

This research aims to analyze and develop an effective digital marketing strategy for the Apotek Pendidikan Sekolah Farmasi ITB. This research uses IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) to identify internal and external factors, as well as appropriate marketing strategies for the company. In addition to qualitative descriptive analysis, this study also utilizes SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), SWOT Cartesian Diagram, and SWOT Metrics as solutions obtained from the SWOT analysis. The results of this research show an IFAS score of 3.15 and an EFAS score of 2.65 indicating that the pharmacy has a very good ability to utilize existing external opportunities. In the Cartecius SWOT diagram, it is in a very advantageous position to grow rapidly ("Growth"). This is indicated by the coordinates (X: 0.25; Y: 0.35) which reflect the internal strength of the study program and great external opportunities. So that in the SWOT strategy matrix the most appropriate to apply is SO where this is in line with the Aggressive strategy in the results of the Cartecius diagram.

Маркетинг туризма: инновации и тренды

The modern tourism industry is in constant motion, being influenced by various innovations and trends. Marketing has become a key element of success in this industry, allowing companies to attract more customers and remain competitive. In the rapidly changing world of tourism, it is necessary to constantly monitor the latest technologies and strategies in order to attract the attention of the target audience. Marketing in the tourism industry has undergone significant changes and evolution over the past decades. Since the time when travel companies limited themselves to offline advertising in print media and working with travel agencies, today they are actively using digital marketing strategies and technologies to attract potential customers. From classic advertising branding to data analytics and virtual reality, tourism marketing continues to evolve and adapt to the changing demands of modern travelers. The article analyzes the current trends in the development of tourism marketing: personalization of services; digitalization and use of artificial intelligence in the promotion of tourism products and communications of tourism entities; actualization of socio-ethical concepts of tourism marketing and partnership marketing; a request for tourism safety as one of the strategic directions of state regulation of tourism; a trend towards the development of creative marketing based on an innovative approach and strategy for introducing innovations to the creation and promotion of tourism services. The conclusion is made about the synergetic complementarity of the indicated trends, which make it possible to create and promote fundamentally new travel products and services on the market that are relevant to the goals and values of consumers of travel services.

Evolution of Information Technology: A Comprehensive Review

Pervasive computing, wireless sensor networks, and M2M communication have fuelled the Internet of Things. The IoT connects and interacts with many physical items using unique internet addresses. This article covers the structure and technologies of the Internet of Things (IoT). The Internet of Things (IoT) needs a standard structure. Thus, it begins with a complete explanation of architectural designs and then discusses communication protocols and standards. The article also includes a succinct review of common IoT protocols and standards, helping the reader comprehend the topic. It also provides concrete solutions and tactics for addressing Internet of Things issues. The essay culminates by demonstrating the practical applications of the Internet of Things (IoT). Nolan's Stages Theory offered a new perspective on commercial IT development in 1973. The rapid digital revolution has changed its underlying foundation, despite its continuous use. The initial idea focused on IT in production. Later, it expanded to include the complex relationship between IT and organisational strategy. Since its inception, the methodology has helped business and IT leaders navigate IT adoption without technical details. Nolan's Stages Theory still applies, but cloud computing, artificial intelligence, big data, and the Internet of Things require a more evolved approach. The rapid progress of technology has blurred the barriers between IT and other company functions, requiring a complete digital transformation strategy. Information systems and organisational structures have grown in importance and interconnection. As firms gained independence and flexibility, IT systems developed. IT integration into key company activities has transformed it into a strategic enabler. Nolan's strict methodology provides valuable insights into history, but it limits understanding of the dynamic and transformational forces altering the digital landscape. Contemporary studies emphasise the need for flexible and adaptive frameworks to accommodate the rapid pace of technological advances and their impact on organisational structures and business models. Nolan's Stages Theory is still significant in IT administration, although it has limitations in today's networked and data-driven business contexts. Future research should develop sophisticated and forward-thinking models to help organizations navigate the digital transition.

Research status and development direction of smart heritage: a bibliometric review (1994-2024)

ABSTRACT Smart heritage, an emerging and sustainable paradigm, utilises technology to conserve and enhance cultural heritage. Despite integration into smart city development, full implementation remains unrealised. Consequently, this study aims to investigate the status and trends of smart heritage research, explore the development direction of smart heritage, bridge existing knowledge gaps, and guide its integration into smart city development. This study employs a bibliometric analysis method, supported by machine algorithms, to obtain scientific and quantifiable results. The study utilises the bibliometric analysis software CiteSpace 6.2R6 to analyze 981 articles from the Web of Science Core Collection, covering 1994 to 2024. We observe a notable increase in scholarly output over time, especially in smart cities and digital cultural strategies, where smart heritage has emerged as a research hotspot across various disciplines and domains. Smart heritage crosses three stages: digital technology application, technology integration, and multidisciplinary integration, showcasing diverse technological applications, service scenarios, and application domains. Moving forward, we must prioritize a comprehensive research agenda, including theoretical constructs, smart cultural infrastructure, robust policy, public engagement, and expanded application realms. Additionally, fostering interdisciplinary collaboration between international entities and driving technological innovation is vital for promoting the sustainable development of cultural heritage.

Demographic influences on digital service perceptions and satisfaction at World Heritage Sites in Chinese coastal cities: An empirical analysis

This study investigates how digital transformation influences visitor satisfaction at 12 World Heritage Sites (WHS) across eight coastal provinces in Eastern and Southern China. Utilizing 402 valid survey responses, it explores the impact of demographic factors—education, age, and income—on visitors’ perceptions of digital services, particularly focusing on usability, quality, and overall experience. The findings reveal that younger, higher-income, and STEM-educated visitors express significantly higher satisfaction with digital services, while older, lower-income visitors report lower levels of engagement and satisfaction. This research highlights the need for tailored digital strategies that cater to diverse demographic groups, ensuring the balance between technological innovation and the preservation of cultural authenticity at heritage sites. The originality of this study lies in its focus on non-Western contexts, particularly China’s rapidly developing coastal regions, which have been largely overlooked in the global discourse on digital tourism. By applying established theoretical frameworks—such as the Technology Acceptance Model (TAM) and Expectation-Confirmation Theory (ECT)—to a non-Western setting, this research fills a crucial gap in the literature. The insights provided offer actionable recommendations for heritage site managers to enhance visitor engagement, adapt digital services to demographic variations, and promote sustainable tourism development.

Assessing the Impact of Enterprise Architecture on Digital Transformation Success: A Global Perspective

This research paper aims to analyze the significant contributions of enterprise architecture (EA) in leveraging digital transformation (DT) success at an international level. The paper adopts a meta-analytical approach, examining the patterns of EA’s strategic alignment and operational impact. EA plays a crucial role in managing digital ecosystem complexity, which is a key factor in successful DT. The methodology also focuses on the systematic review and meta-analysis of the relationships between EA and other advanced technological systems such as AI, IoT, and Blockchain to reveal how these technologies improve EA’s flexibility and strategic approaches. The paper emphasizes the importance of organizational culture, technological incorporation, and regional economic factors as critical determinants of EA practices in DT activities. It underscores the necessity for customized EA approaches to DT success within different cultural and economic contexts and their impact on sustainable management. This practical insight is a crucial contribution of the paper, providing a strategic roadmap for organizations aiming to optimize their digital transformation strategies through enhanced EA practices.

Digital Transformation Analysis of Retail Enterprises: A Case Study of Tianhong

In the context of the digital economy, digital transformation is an inevitable trend for the future development of retail enterprises. Based on a case analysis of the digital transformation of Tianhong, this study presents a digital path for retail enterprises. Additionally, the study identified several general issues that retail enterprises encounter during digital transformation. These include a need for more clarity regarding the digital transformation strategy. This organizational structure needs to be aligned with the digital transformation, a shortage of digital talent, and the existence of short boards that oversee the digital transformation of enterprises. Based on this, and in conjunction with the case of the digital transformation of Tianhong, this study puts forward several recommendations for the digital transformation of retail enterprises. Firstly, enterprises should develop a clear digital transformation strategy. Secondly, they should speed up organizational change and reshape the corporate culture. Thirdly, they should strengthen the cultivation of composite talents. Fourthly, they should build a good team of digital talents. Finally, they should adhere to the nature of consumer-centric business.

Analysis of Studies on Digital Strategy: Bibliometric Research of Three Decades

This article empirically examines the research on digital strategy, addressing its temporal evolution, sources of scientific production, countries and organizations generating knowledge, and the topics investigated. It highlights key authors and journals from 1991 to 2023, contributing to Sustainable Development Goal (SDG) 9. Methodologically, traditional bibliometric laws and computational tools (VOSviewer software version 1.6.18) were applied for data processing. The results show an exponential increase in publications from 2005 to 2022 with a critical mass in digital strategy studies, concentrated in 11 journals and 83 authors with two or more publications. The main organizations leading scientific production in this field are in the USA. Finally, the primary Web of Science categories for the leading journals are Business, Management, and Psychology. The research examines the use and adoption of digital strategies in marketing, the impact of digital transformation on business models, and the challenges it poses for human resources. In addition, the challenges arising from the impact of COVID-19, the rise of artificial intelligence, and the integration of digital strategies in public administration should continue to be addressed. Finally, digital transformation is a topic of increasing interest in digital strategy studies.

Digital Teaching Strategy Focusing on 'Practical Learning and Application' through Problem-Based Learning

Digital Teaching Strategy Focusing on 'Practical Learning and Application' through Problem-Based Learning

Implementation of an Occupational Sun Safety Intervention: Comparison of Two Scalability Strategies.

Two methods for scaling up an evidence-based occupational sun protection program were compared. Regional districts (n = 138) in 21 state Departments of Transportation throughout the United States were randomized to receive the Go Sun Smart at Work program via in-person or digital scalability methods in 2019-2022 in 1:2 ratio. Managers completed pretest and posttest surveys and employees completed posttest surveys. Due to the COVID pandemic, only posttest measures were analyzed (n = 255 managers; n = 1387 employees). After scale-up, more employees reported training (b = 0.381, p = 0.021) and communication (b = 0.112, p = 0.049) at workplaces in in-person rather than digital strategy. There were no differences in managers' reports of sun protection training, communication, or actions by scalability method (p > 0.05). Occupational sun protection was implemented during program scale up and employees recalled training/communication more in the in-person than digital strategy.

A conceptual framework for the path of digital preservation of intangible cultural heritage: A thematic review

Abstract The digital preservation strategy could be concerned from the perspective of the life cycle of a digital resource, which includes creation, use, management, and preservation, which has been implemented widely for intangible cultural heritage (ICH) safeguarding. Nonetheless, the depth of development of the metaverse, digital humanities, etc., raises the question of which direction the most up-to-date strategic and theoretical developments are headed in a wider context. As a result, this study will evaluate articles from 2018 to 2024 to determine the trends in digital preservation strategies at ICH. With a thematic review (TR) instrument, a total of 24 articles out of 129 peer-reviewed database articles from the WoS and Scopus databases were extracted and screened, which cover the application of digital preservation strategies in ICH conservation. ATLAS.ti 9, the analysis software, produced quantitative results showing trends in this study. The thematic analysis reveals four key themes: computer technology, cultural transmission, strategy implementation, and metadata preservation. The authors propose a conceptual framework that establishes the logical connection between the four themes and outlines the path for ICH digital preservation. The findings provide valuable insights for researchers and practitioners involved in the digital preservation strategy of ICH, as well as mapping the scope, challenges, and practices of these initiatives.

Driving Digitalization: Action Research to Innovate Pronunciation Pedagogies by Building a Virtual Voice Laboratory

This paper explores the potential of digitalization in supporting English as a Second Language (ESL) students' development of pronunciation skills through a parallel action research. The author created a Virtual Voice Laboratory (VVL) platform to innovate pronunciation pedagogies in higher education; and simultaneously conducted an ongoing action research study to examine three research questions. The questions examined the efficacy of the VVL in facilitating blended learning, self-directed practice, and self-evaluation within a pronunciation course, and its impact on student engagement, participation, and pronunciation skill development. This VVL as a tailormade digital platform was implemented with undergraduate ESL students in Hong Kong's higher education context. It enabled blended learning, wherein students engaged with the mechanics and articulatory movements essential for improving English pronunciation through self-directed practice using the VVL. Adopting an action research methodology, the study investigated the process of implementing digitalization and blended learning strategies. This was achieved through the analysis of student recordings, sound chart comparisons, and qualitative-quantitative feedback collected during a pilot study. The findings reveal nuances of student experiences, their learning trajectories, and the results from the pilot study, illuminating the impacts and outcomes facilitated by the e-learning approach. The research holds valuable implications for integrating digitalization and blended learning in language education, contributing to the ongoing scholarly dialogue on the transformative potential of technology-mediated approaches in fostering dynamic and impactful learning experiences for diverse student populations.

Digital Marketing Strategy for MSMEs to Increase Competitiveness of Local Products

General background in the current digital era, small and medium enterprises (MSMEs) are a vital component of local economic development, particularly in rural areas. Specific background MSMEs producing local products such as bags and suitcases are prominent in certain regions, but face significant marketing challenges. Knowledge gap: However, few studies have explored the application of digital marketing strategies to improve the competitiveness of local MSME products.This study aims to analyze the application of digital marketing as a marketing strategy for local village products to increase the competitiveness of MSMEs using a SWOT analysis approach. The results show that MSMEs need strong government and institutional support to overcome market barriers and adopt advanced marketing techniques. The findings emphasize the importance of training and mentoring programs to enhance technical and managerial skills, as well as the introduction of new technology. Additionally, creating a community of craftsmen and entrepreneurs can foster knowledge-sharing and expand business networks, contributing positively to the competitiveness of local products. Novelty the study introduces a comprehensive approach that combines digital marketing and community building, which has not been extensively studied in the context of rural MSMEs. The implications of this research suggest that by leveraging digital platforms and forming supportive networks, MSMEs can increase their market reach and competitiveness, contributing significantly to local economic growth. Highlights: MSMEs require digital marketing strategies to boost product competitiveness. Government support and training are crucial for overcoming market challenges. Community-building among craftsmen enhances business networks and knowledge-sharing. Keywords: MSMEs, Digital Marketing, Competitiveness, Local Products, SWOT

Unlocking the potential of digital innovations on BPM: a bibliometric and systematic literature review

PurposeThis study aims to perform a bibliometric and systematic literature review (SLR) to elucidate the current landscape and to propose a framework that defines and explores research strands to guide the formulation of business process management (BPM) strategies anchored in digital innovations.Design/methodology/approachA bibliometric analysis of 238 papers from the last 10 years (2014–2023) that were correlated to BPM strategies and digital innovations was conducted. Additionally, a SLR was performed on 15 selected papers, making it possible to propose a framework that explored research strands through the content analysis.FindingsA framework comprising eight research strands (value creation; ambidexterity; governance; agility in processes; strategic process management; external context and culture and integrated systems) was developed. It proposes a research agenda and provides valuable insights as a reference for formulating BPM organizational strategies anchored in digital innovations.Research limitations/implicationsThis study acknowledges the limitation of utilizing a single software for bibliometric analysis. The framework developed in this study has not yet been validated.Practical implicationsThis paper provides insights to assist managers in comprehending BPM strategies anchored in digital innovations and calls for organizations to prepare for future digital needs.Social implicationsThis paper contributes to advancing our understanding of BPM aligned with the demands of a digital age society.Originality/valueThe developed framework sheds light on the current landscape and research strands that explore the association between digital innovations and BPM strategies. This provides a valuable opportunity for future qualitative and quantitative studies to explore the eight research strands presented in the framework.

The Impact of Digital Marketing on the Performance of SMEs: An Analytical Study in Light of Modern Digital Transformations

This research intends to evaluate the effect on the performance of small and medium enterprises (SMEs) of technological developments, including digital marketing, and to determine the variables that affect the relationship. Because these businesses are essential to driving local economies, boosting local economic growth, and creating job opportunities, this is a very important question, and figuring out how to best help them succeed through digital marketing is critical. The data were generated from a sample of 190 marketing companies, and each of the managers of these companies was surveyed for the information needed. This research focuses on the impact of SMEs’ performance through digital marketing strategies, including online advertising, social media marketing, search engine optimization (SEO), and customer engagement through digital channels. A further analysis was performed looking at the mediating effect of digital transformation on the relationship between digital marketing and firm performance. The theoretical lens in the current study is the Technology Acceptance Model (TAM), which argues that technology use depends on perceived use and perceived usefulness. The results revealed that digital marketing is essential for SME effectiveness, as a driver of digital transformation, leading to stronger economic results and an enlarged market presence. Engagement with customers on digital channels to understand their behavior and preferences helps organizations create better experiences and products, and sell smarter as well. This offers application insights to the practitioners and proves the empirical data telling the SMEs how to plan the adoption of digital marketing. It also offers policy recommendations to authorities on how to promote digital innovation and provide financial and technical assistance to SMEs in this vital area.

3D PRINTING WITH NATURAL MATERIALS IN CIVIL CONSTRUCTION

The construction industry has experienced a number of transformations due to the use of digitalization and automation. Additive manufacturing, also known as 3D printing, is a current example. The purpose of this paper is to analyze the use of natural materials based on soil applied to 3D printing technology, with a focus on the thermal performance of buildings. A exploratory literature review was used to identify applied research that has explored these materials. The data obtained was systematized in a comparative table to identify the main strategies used. The analysis of applied research indicates that construction using 3D printing with materials based on soil is promising, taking advantage of the soil's natural thermal insulation properties and being able to incorporate parametric design and digital fabrication strategies to create complex, customized solutions for different contexts.

Enhancing Digital Literacy in Balongdowo Village for MSMEs Development through Digital Application Training

The development of digital literacy is an important aspect in mastering digital marketing strategies, especially in the face of today's global competition, given the importance of digital literacy, the right product marketing strategy is needed to improve the digital competence of Micro, Small, and Medium Enterprises (MSMEs) through seminars and workshop assistance for UMKM entrepreneurs in Balongdowo village. The purpose of this community service activity is first to increase digital marketing knowledge and develop digital literacy of MSMEs business actors in Balongdowo Village, Candi District, Sidoarjo and the second is to implement Digital marketing applications (Istagram, Facebook, Sophee, Tokopedia platforms) through workshops and mentoring activities that focus on marketing village products involving resource persons who are experts in the field of digital marketing. The target of this activity is UMKM entrepreneurs and young entrepreneurs in the Balongdowo Village area. The results of this service activity show a significant increase in participants' knowledge and skills in utilizing technology to manage transactions and market MSMEs products. In addition, the participants were aware of the importance of digital security and ethics in the use of information. Overall, this activity succeeded in increasing the enthusiasm of UMKM actors to understand and apply digital marketing technology. And it is hoped that participants will be more prepared to compete positively, both at the local and national levels. In the future, it is hoped that continuous training can be held as a strategic step to ensure the sustainability of the use of technology in the management of MSME businesses in Balongdowo Village.