Digital Transformation Model Research Articles

МОДЕЛЬ ЦИФРОВОЙ ТРАНСФОРМАЦИИ ОРГАНИЗАЦИИ ПРОИЗВОДСТВА ДЛЯ ПРЕДПРИЯТИЙ ФАРМАЦЕВТИЧЕСКОЙ ОТРАСЛИ

The article discusses the concept of digital transformation of pharmaceutical industries, which is based on a generalization of existing theoretical models of digital transformation, such as the Digital Maturity Assured Framework (DMF), as well as the Model of structuring elements of digital business transformation by George Westerman, Didier Bonnet and Andrew McAfee. Digital transformation is currently a necessary condition for the development of production systems and increasing the competitiveness of products. Global competition and the influence of external economic factors lead to a transition from mass production to flexible production systems operating on the basis of the concept of personalized medicine, only Industry 4.0 digital technologies capable of supporting the production of a drug at all stages of the life cycle can be the answer to this challenge. Based on the theoretical analysis, a three-phase model of digital transformation was formed, which was further substantiated by practical analytical data from pharmaceutical enterprises in the Russian Federation. This model includes three phases: engineering design (Phase I), associated with the development and implementation of engineering projects, technical and technological transformation (phase II), which involves the accumulation of technological potential through investment in intellectual production factors, after which the final stage begins digital transformation (phase III), associated with the active development of digital tools and the increasing role of information technology in production.

Neural Network Model of Digital Transformation of Enterprises and Industries of the Russian Federation

Neural Network Model of Digital Transformation of Enterprises and Industries of the Russian Federation

Factors and models of economic security of industrial enterprises in a depressed region in the context of digital transformation

The problem of digital transformation of enterprises is explained by the need to ensure long-term sustainable economic security for domestic industrial producers in the context of digitization. The transition to digital rails creates an opportunity to reorganize the production process and form effective interaction among all participants in the digital ecosystem. This necessitates the study of the process and possible directions of digital transformation to ensure an increase in the level of economic security of enterprises. The aim of the article is to present the results of the study of the process and directions of digital transformation of enterprises as a condition for sustainable economic security. The research methodology is based on the analysis and idealization of the process of digital transformation, the logical substantiation of the essence of this phenomenon, and the identification of the main directions of digital transformation. Generalization of data from consulting companies allowed for the formation of the main trends in digital transformation. A structural model of digital transformation of a depressed region enterprise has been proposed, which includes three components: basic spheres of activity, digitization processes, and conditions for ensuring economic security. The obtained conclusions contribute to the development of ideas about the processes of digital transformation of enterprises as a condition for ensuring their economic security. They allow for an assessment of the overall state and identification of vulnerable areas that reduce the level of economic security of a depressed region enterprise. The results of the study will help enterprises in depressed regions make targeted decisions regarding methods of ensuring economic security, taking into account differences in the level of digitization.

Modeling a digital platform for managing enterprise’s innovative activities

Introduction. The need for an accelerated innovative and economic growth of the national enterprises causes the changes in the quality requirements of the business models used, with a focus on the digital technologies that contribute to efficient engineering and the promotion of innovations. One of the key concerns in innovation is efficient information and communication interaction among the participants in the innovative infrastructure, which predetermines the need for the development of modern forms and configurations of managementbased on advanced information technologies. The introduction of digital platformsis likely to develop a qualitatively new innovation management system that is conducive to scientific and technological development and high performance of enterprises in a dynamically changing market environment.Purpose.The key goal of the scientific study is to develop recommendations for modeling a digital platform for managing the enterprise’s innovative performance which provides an effective transfer of information among the participants in the innovative infrastructure.Materials and Methods. The study involves the methods of structural analysis and synthesis, generalization, analogy, modeling, system analysis, and optimization.Results.The article proposes a model of digital transformation for innovation management performance; scientific recommendations are given on the digitalization of innovation management, which, unlike the existing recommendations, specify the structure of the digital platform and the key stages of the digital transformation of the innovation management system. Conclusion. The conclusions drawn are of high practical importance for better management performance of the Russian enterprises and building up their competitive advantages in the context of global changes. A strategic guideline for further research is the development of risk-based approaches to the digital transformation of the enterprise innovation management system.

Analysis of Online Marketing Strategies Post Pandemic COVID-19

This research examines the analysis of marketing strategies carried out online after the COVID-19 pandemic. The research used in this research is descriptive qualitative research. Various sources were processed in this study such as books, research results, journals, and research articles. This research explains that the challenges and opportunities for business marketing that rely on digital applications during a pandemic are felt to be very diverse and complex. Post-covid-19 shopping behavior has changed based on the relationship between technology & culture. The pattern of spending on basic needs and shopping has changed due to the ease of using the internet for shopping and the existence of online services. Digital-based marketing for a profitable and sustainable business is proven to face many challenges and opportunities. The problem is that not all business people and customers understand and can apply technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively. In addition, the role of digital marketing on the financial performance of several organizations and the implicit digital transformation model has been identified as the most important aspects related to the current COVID-19 situation.

Towards a technology acceptance methodology for Industry 4.0

Industry 4.0 fuses ubiquitous computing and leads to a culmination of physical, digital, and biological paradigms. Previously inanimate objects are enabled to “talk” to each other and to the users, and guide specific behaviours of speed, breadth, depth, and systems impact. Research suggests however that 70% of large-scale technological change programs don't reach their stated goals. Current theories and methodologies including Technological Transitions (TT), Digital Transformation (DT), Technology Acceptance Models (TAM, TAM2 & UTAUT), Multi-Level Perspectives (MLP), come with challenges and limitations. Management and key decision makers need new tools that will assist them to identify which factors their companies must consider to efficiently adapt to Industry 4.0. The aim of this paper is to address existing TAM, DT and MLP challenges, and propose an Industry 4.0 specific digital transformation model, involving business and management practices. Ideas, best practices and different prospective, from diverse markets and industries, will be mitigated and combined. The synergetic methodology will support management, enhance organizational problem-solving capabilities, and provide recommendations to formulate a strategic approach based on company lifecycle, corporate governance, enterprise culture, change management, company size and structure. Key lessons learned will help in forming evolutionary perspectives specific to the needs and challenges of Industry 4.0 transitions.

Choosing the type of business model to implement the digital transformation strategy of a network enterprise

The digital transformation of enterprises and organizations in modern conditions is carried out through the development and implementation of new business models based on various digital technologies which are collectively accumulated as part of digital business platforms. Insufficient development of methods and means of choosing adequate business models for the functioning of network enterprises at the present time, depending on the competitive strategy used, production technologies, digital maturity, and security policy, determines the relevance of this study. The aim of the work is to develop a method to justify the rational choice of the type of business model of digital transformation of a network enterprise under the conditions of multi-criteria evaluation of various factors of obtaining network effects, digital maturity and ensuring economic and information security. To achieve the goal, methodological approaches are used as approaches to solve the problem: to formalize the business model based on the St. Gallen framework, to classify business models of the working group on business models Industry 4.0 to build a knowledge-based system using fuzzy sets of production rules. A method is proposed for classifying the types of business models of a network enterprise depending on the competitive strategy applied, the stage of the life cycle of products and services provided, the type of production and the method of using digital business platforms. In accordance with the classification of the working group on business models of Industry 4.0, network effects are determined for the main roles of participants in network interaction for each type of business model. A conceptual multi-criteria model for choosing the type of business model has been developed, implemented in the form of sets of production rules of a knowledge-based system which include an assessment of network effects, digital maturity, commercial risks and information security risks.

Implementation of Creative Economy Digital Transformation at Mandalika Lombok Super Priority Tourism Destination

The Mandalika Super Priority Tourism Destination (SPTD) on Lombok Island has recently become one of the most popular tourist destinations in the media. Its beautiful charm makes Mandalika a critical tourist destination and makes Mandalika attractive to domestic and foreign tourists. Creative economy growth in Lombok is swift, but few are digitally transformed. Therefore, the application of digital transformation is a concern in this research, especially in Mandalika. The theory in this research is the Reasonable Digital Transformation Model. This study uses qualitative research methods, data collection using in-depth interviews, and observation. The informants in this study were creative economy actors randomly selected with the criteria that they had used a digital platform for their business but not optimally. The result of this research is that the creative economy has implemented digital transformation in the Super Priority Tourism Destination area in Mandalika, Lombok, West Nusa Tenggara. The reasons for the digital transformation of the creative economy include changes in consumer behavior, the very rapid development of the digital era, and the Covid-19 pandemic using the Social Media Marketing strategy.

The Concept of «Smart Production» as an Effective Tool for the Digital Transformation of an Enterprise

The digitalization of business production processes during the transition to Industry 4.0 is a key indicator of increasing the competitiveness of industrial companies in the Russian Federation. It is characterized by a whole range of permissible effects, which are not fully manifested in practice, due to the dominance of a partial approach to the application of Industry 4.0 innovations and an acute shortage of company managers with a complete vision of the entire process of digitalization of production. The main goal of this study is to develop a unified model of digital transformation in the production of all business processes, which would allow making the most rational management decisions in the field of digital technologies, and would also be aimed at the speedy transition of Russian enterprises to Industry 4.0. The following methods were used in the study: conceptual approach, critical thinking, statistical method, as well as the method of system analysis. The results of the study made it possible to conclude about the positive impact of the developed unified model on the management of production business processes in the company, including the formation of a positive socioeconomic effect in general.

Digital Kaizen: An Approach to Digital Transformation

While digital transformation creates opportunities across all industries, many organisations and practitioners struggle to grasp what conducting digital transformation entails and seek directions for how digital transformation programs, especially large and complex ones, can be executed. In response, recent studies have offered such directions and models for guiding digital transformation and put forward suggestions for steps and phases of digital transformation, as well as drivers, enablers, and inhibitors. Many of these proposals are based on the dynamic capabilities framework as a theoretical foundation and invite more research to develop further and/or to refine existing models for digital transformation, especially investigating how dynamic capabilities contribute to digital transformation. In this case study, we explore Digital Kaizen, a systematic approach to conduct large-scale digital transformation developed and applied at our case organisation FPT Software. This approach integrates the Kaizen philosophy into digital transformation practices that lead to digital improvements and transformation of some of the company’s human resource management processes and its business model. Our analysis and our reflections on our findings lead us to propose a novel Digital Kaizen process model for digital transformation informed by the dynamic capabilities framework.

Study of the influence of indicators of the development of the information society in terms of indicators characterizing electronic business on costs aimed at acquiring information, computer and equipment

In the context of the implementation of the main strategic goal of national development — digital transformation, the tasks of intensive implementation of information technologies in the business processes of enterprises come to the fore. To optimize this process, it is important to correctly determine the strategic direction of the enterprise development and choose a business model for digital transformation. The article deals with issues related to the assessment of the digital maturity of an enterprise. The possibility of using the indicators of the development of the information society of the Russian Federation to create a model of an integral indicator for assessing digital maturity is determined. The question of the interdependence of development indicators in the sections on the availability of financial resources and e-business is considered in detail. The studies are carried out using the method of pairwise correlation analysis based on the data of federal statistical observations on the issues of monitoring the development of the information society in the Russian Federation. In general, the impact of 29 out of 32 indicators from the "Electronic Business" section, which have a sufficient amount of statistical data, on the indicator "Volume of investments in fixed assets directed to information, computer and telecommunications equipment" was studied. Only two of them (The share of organizations that had special software for managing the purchase of goods (works, services), in the total number of surveyed organizations and the share of organizations that had special software for managing the sale of goods (works, services), in the total number of surveyed organizations) show little or no correlation. The rest demonstrate the tightness of the correlation from noticeable to very high. The identified indicators from the e-business section, which have stable relationships with the indicator "Volume of investments in fixed assets aimed at the acquisition of information, computer and telecommunications equipment", will be further included in the integral indicator for assessing the digital maturity of an enterprise, which allows for a quantitative assessment based on the model multiple regression.

THE MAIN DIRECTIONS OF REINTEGRATION OF THE ECONOMY OF THE DE-OCCUPIED TERRITORIES INTO THE COUNTRY'S ECONOMY

The article examines the economic potential of the territories liberated from occupation in the post-conflict period, assesses the measures implemented by the country in this area, restoration, reconstruction and development of the economy of the de-occupied territories. The directions and possibilities of reintegration of the economy of these territories into the country's economy are considered in detail. At the same time, the creation of a mechanism for joint actions of the public-private sector and individual entrepreneurs and their role is discussed. In addition, the development indicators achieved as a result of the development reforms carried out in the areas of the economy in recent years, as well as the opportunities and priorities for the development of the Karabakh economic region and the East Zangezur economic region, within the framework of the overall economy of the republic are analyzed. At the same time, the importance of a digital transformation model based on national priorities in the country is considered and assessed, taking into account the international experience in developing a strategy for restoring the territories of post-conflict countries.

Public Service Digital Transformation Model In Supporting The Development Of A New Suro Village, Suro Makmur District

The purpose of this study is to predict the increase in development and public services in Suro Baru Village, Suro Makmur District based on the SEM model. The analytical model used in Structural Equation Modeling (SEM) . Questionnaire data analysis will be processed using the SEM method with the IBM-SPSS-AMOS program. The results of the study show that 1) technology directly has a positive influence and significant to development in Suro Baru Village, Suro Makmur District, Aceh Singkil Regency. 2) Directly, infrastructure facilities have a positive and positive influence significant to development in Suro Baru Village, Suro Makmur District, Aceh Singkil Regency. 3) The potential has no influence on public services in Suro Baru Village, Suro Makmur District, Aceh Singkil Regency. 4) Directly technology has a positive influence and significant to public services in Suro Baru Village, Suro Makmur District, Aceh Singkil Regency. 5) Directly, infrastructure facilities have a positive and positive influencesignificant to public services in Suro Baru Village, Suro Makmur District, Aceh Singkil Regency. 6) Directly the potential to have a positive and significant influence on public public services in Suro Baru Village, Suro Makmur District, Aceh Singkil Regency. 7) Indirectly technology has a positive influence and significant to public services through development in Suro Baru Village, Suro Makmur District, Aceh Singkil Regency. 8) Indirectly, infrastructure has a positive and positive influence significant to public services through development in Suro Baru Village, Suro Makmur District, Aceh Singkil Regency. 9) Indirectly the potential to have a positive and significant influence on public public services through development in Suro Baru Village, Suro Makmur District, Aceh Singkil Regency.

Digital Business Transformation: A Case Study of Wipro

Background/Purpose: Moving towards the digital world and transforming businesses into digital enterprises is the need of the hour. Every such enterprise needs to come up with a proper strategy for implementation. Wipro Limited is an Indian multinational company helping enterprises with digital transformation by providing services such as consultancy services and products. Wipro uses a very agile and effective strategy that incrementally gets strengthened with customer experience. The purpose of this study is to give insights into the successful journey of Wipro in this process of digital transformation and also to analyze the company’s strengths in sustaining in the business field, its weaknesses, opportunities that could be further explored, and challenges that could be handled effectively to improve the development of the company. Design/Methodology/Approach: The data required for the case study analysis paper on Wipro’s Digital Transformation is collected from secondary resources. The secondary resources used for the study mainly include the Wipro website, scholarly articles collected using Google Scholar, and other websites and reports. Findings/Result: This study has given an understanding of the customer-centric approach of Wipro, technology, and IT services provided by the company. The Strengths, weaknesses, opportunities, and challenges faced by Wipro, especially in the IT industry are analyzed based on the facts collected from secondary resources. Wipro serves its customers all over the world with a wide range of products and consultancy services. The study reveals that Wipro could accelerate its journey of digital transformation by focusing on widening its growth both in the local and global market by diversifying brand products and consultancy services. Research limitations/implications: This paper focuses on the factors including the digital transformation model employed by Wipro and its journey toward success. The paper is limited to the study of the technology services, achievements, and corporate social responsibilities exhibited by the company throughout its journey of transformation. Originality/Value: This paper attempts to give an overview of the digital transformation of businesses and especially Wipro’s approach to implementing the right strategy for the successful digital transformation of its business. Paper Type: Case study

Developing a Sustainable Digital Transformation Framework for the Continuum of Primary to Tertiary Education in Bangladesh: A Secondary Data and Document Analysis Approach

This research article delineates the development of a sustainable digital transformation model aimed at improving the educational landscape from primary through tertiary levels in Bangladesh. Given the digital revolution's significant role in modern education, it is crucial for countries to adapt and transform their educational models to ensure a future-ready generation. Our approach focuses on secondary data and document analysis, enabling us to draw insights from existing reports, studies, and educational policies. The first section of the paper examines the current state of digital infrastructure in Bangladesh's education system, identifying areas where digital technology has yet to be fully integrated or utilized. It provides an assessment of the challenges, including socio-economic factors, rural-urban disparities, and infrastructure limitations that may hinder the digital transformation process. Following this, the paper introduces a comprehensive, scalable, and sustainable model for digital transformation. This model is premised on robust digital infrastructure, inclusive digital pedagogy, capacity building among educators, and a policy framework that encourages innovation while ensuring equal access to digital education resources. The paper concludes by highlighting how this model can significantly enhance the quality and reach of education in Bangladesh. It also provides a roadmap for similar low-to-middle-income countries embarking on their digital transformation journey in education. Through our research, we aim to promote an inclusive, sustainable, and digitally-enabled education system that leaves no one behind, adhering to the global Sustainable Development Goals.

Strategizing of forming a platform operating model to increase the level of digital maturity of industrial systems

The authors of the article suggest the strategy of forming a platform operating model to increase the level of digital maturity of industrial systems in the changing conditions of reality. They have analyzed the current situation on adapting industrial systems to the changing conditions of reality of 2022: the sanctions restrictions and the COVID-19 pandemic crisis. In analogy with the bionics companies concept the authors introduce the term of «bionic industrial systems» as the aggregate of economic entities which form the closed cycle of producing artificial products by machine and combine new technology with human ability of transforming operations on the basis of digital strategizing, develop the experience, customer relationships and more effective performance, increase the pace of innovation significantly. There is a conclusion that bionic industrial systems are characterized by the presence of digital strategies, high level of digital maturity which should be evaluated according to the index of digital acceleration. The authors suggest four strategies allowing transformation of industrial systems into bionic ones and maximize their value on the basis of digital strategizing. The use of platform operating model is considered to be the key distinctive feature of the bionic industrial systems. The article presents the strategy of forming a platform operating model of bionic industrial systems based on the model of digital transformation of the transactions of the Deloitte company. This is the structure describing the digital path on the basis of defining 10 evolution stages taking into account cybersecurity and digital culture. The digital industrial platform ZIIoT by the Russian IT-company «Tsifra» (Digit) has been studied as the best experience, and the authors present practical cases of its implementation in Gasprom, Lukoil, Novolipetsk Metallurgical Plant. The implementation of the strategy of forming a platform operating model in industrial systems is expected to result in reducing costs due to accelerated implementation of digital scenarios, additional income and opportunities of diversification through digital strategizing, etc. The authors introduce the concept of forming a platform operating model to increase the level of digital maturity of industrial systems.

IMPACT OF COVID 19 PANDEMIC ON DIGITAL MARKETING

Development of mobile marketing during sudden outbreak of pandemic Covid 19 has witnessed dramatic growth of homogeneous based marketing contents. This pandemic scenario primarily upended playbook of varied marketers that result in challenging existing rules about building customer’s relationships and building of brands. It has been identified that some MSME are impacted through the digital marketing process after covid19 situation. The literature review of this study has been contributed on the function of digital marketing in basic feature of business development. It imposes the culture and method on service growth to move forward the improvement in business. The methodological approach of the study has been included with the followed design and philosophical aspect that helped this research to meet its every objectives. Role of digital marketing on financial performance of some organisations and the implications of the digital transformation model has been identified to be the most important aspect regarding the covid19 situation. KEYWORDS: Covid-19 pandemic, Digital transformation, Social media marketing, E-commerce enhancement, financial performances, Digital transformation model

The Role of Digital Entrepreneurial Strategy in the Digital Transformation of MSMEs during the Covid-19 Pandemic

The purpose of this study is to develop a digital transformation model for MSMEs by analyzing absorptive capacity and digital entrepreneurial strategy in encouraging digital transformation in MSMEs. The research was conducted by taking a sample of 100 SMEs in Depok Sleman District. Sampling was done using simple random sampling method. The influence between variables was analyzed using a quantitative approach with WarpPLS as the chosen analysis tool. The results of the analysis show that the absorptive ability as the ability to absorb external knowledge to be processed into knowledge that is suitable for the organization, has an insignificant effect on digital transformation. Absorptive ability has a significant influence if it is through a digital entrepreneurship strategy. This finding shows that the knowledge developed by the organization is not able to encourage digital transformation in MSMEs. This knowledge becomes meaningful to encourage digital transformation if it is accompanied by ownership of a digital entrepreneurship strategy. This is because the digital entrepreneurship strategy is a strategy to achieve business goals by changing business activities and processes through the application of innovation, creativity and the use of digital technology. This means that the combination of knowledge that is built is adapted to the technological innovation capabilities of MSMEs as a strategy to adapt to the changes in the environment they are facing. This adaptability can drive the success of digital transformation in MSMEs

Digital Transformation Path of Higher Vocational Finance Specialty based on Chain Fusion Theory

Digital economy, through the integration of real economy, has profoundly changed the way and scene of enterprise operation, and put forward new demands for financial and economic personnel training. The innovation of enterprise operation scenarios and modes needs the support of intelligent financial services, so it needs compound financial talents with big data and other technical capabilities. Based on the chain fusion theory, this paper establishes the "six-chain fusion" model of digital transformation of finance and economics majors in higher vocational colleges, deeply studies the interaction mechanism of ‘six-chain’and explores the path of digital transformation of finance and economics majors in higher vocational colleges.

A maturity model for the effective digital transformation of laboratories

PurposeThis paper presents a maturity model for digital transformation effectiveness in laboratories (labs) with education and research purposes.Design/methodology/approachThe model was developed using design science research methodology, expert interviews and case studies.FindingsThe model fulfills three practical goals: (1) to establish comparability of the effectiveness of the digital transformation of labs, (2) to provide lab operators from academia and industry with a guide for (further) transformation and (3) to build initial trust among lab users. In addition, the maturity model contributes to the literature on digital lab transformation by capturing, describing, structuring and evaluating relevant dimensions, items and levels. Model strengths and weaknesses, areas for improvement, international applicability and practical and reusable recommendations are presented as well as the added value in assessing lab functionalities and lab sustainability.Practical implicationsAlthough originally developed as a maturity model driven by lab education, the model is also suitable for the transformation of research labs in manufacturing technology management. Digital labs can efficiently support industry training and research and development activities as well as simulate the development of new processes prior to their implementation.Originality/valueEspecially for these use cases, the authors see application potentials for the use of online labs from an organizational perspective and from the perspective of stakeholders such as industry users and operators with a manufacturing background, who use and develop transformed labs for teaching and research.