Digital Business Transformation: A Case Study of Wipro

Abstract

Background/Purpose: Moving towards the digital world and transforming businesses into digital enterprises is the need of the hour. Every such enterprise needs to come up with a proper strategy for implementation. Wipro Limited is an Indian multinational company helping enterprises with digital transformation by providing services such as consultancy services and products. Wipro uses a very agile and effective strategy that incrementally gets strengthened with customer experience. The purpose of this study is to give insights into the successful journey of Wipro in this process of digital transformation and also to analyze the company’s strengths in sustaining in the business field, its weaknesses, opportunities that could be further explored, and challenges that could be handled effectively to improve the development of the company. Design/Methodology/Approach: The data required for the case study analysis paper on Wipro’s Digital Transformation is collected from secondary resources. The secondary resources used for the study mainly include the Wipro website, scholarly articles collected using Google Scholar, and other websites and reports. Findings/Result: This study has given an understanding of the customer-centric approach of Wipro, technology, and IT services provided by the company. The Strengths, weaknesses, opportunities, and challenges faced by Wipro, especially in the IT industry are analyzed based on the facts collected from secondary resources. Wipro serves its customers all over the world with a wide range of products and consultancy services. The study reveals that Wipro could accelerate its journey of digital transformation by focusing on widening its growth both in the local and global market by diversifying brand products and consultancy services. Research limitations/implications: This paper focuses on the factors including the digital transformation model employed by Wipro and its journey toward success. The paper is limited to the study of the technology services, achievements, and corporate social responsibilities exhibited by the company throughout its journey of transformation. Originality/Value: This paper attempts to give an overview of the digital transformation of businesses and especially Wipro’s approach to implementing the right strategy for the successful digital transformation of its business. Paper Type: Case study