A multi-screen environment provides a new opportunity for digital signage applications, where various irregularly shaped screens are employed as an effective means for advertisements and information. A formation method applicable to numerous irregularly shaped screens is proposed to provide a new perspective on digital signage applications. The crucial part of the proposed method comes from the geometric sensing of each screen and the formation of a virtual screen where geometrically aligned content extraction and encoding are employed for content transmission to each screen. In addition, a software-based synchronization method for the proposed system is proposed to address the frame-level synchronization between screens. The experimental results of the proposed method show an improved performance of the frame-level synchronization, where the inconsistency between frames is not identified.