Digital Communication Strategies Research Articles

Women and digital political communication in non-Western societies

ABSTRACT This special issue brings together contributions and theoretical insights that probe ways through which gender interacts with context to shape non-Western-based political communication trends. It seeks to address the need to diversify theory and research in political communication. Our key contribution is to provide empirically-guided, contextually-shaped and methodologically-rich research on digital political communication strategies that facilitate women's political participation in geographical areas underrepresented in the scholarship. We do this in five ways. First, feminist approaches to digital political communication have rarely been studied this way, focusing exclusively on previously unaddressed developments in non-Western settings while also theorizing their contributions to communication scholarship through a special issue format in a credible journal that retains a wider audience. Second, it is of scholarly interest to know whether women politicians in richer and poor countries grapple with the same issues when it comes to political communication. Third, we provide novel ways to expand scholarship on women's digital political participation through incorporation of indigenous knowledge and practices. Fourth, the diversity of fresh voices coupled with pioneering findings assembled in this special issue is encouraging in a field dominated by a few. Finally, the number of women vying for political office in the Global South is increasing. Therefore, studying how they are faring on the political frontline has a significant bearing on how current and future studies within the remit of understudied non-Western digital political communication can and should be framed, paving way for new and better understandings on the region and its multifaceted political perturbations.

The Role of Digital Transformation in Enhancing Communication: A Case Study of OR Tambo District Municipality in South Africa

This investigation delves into the digital communication strategies of the OR Tambo District Municipality in South Africa, a region characterised by its rural nature and high poverty levels. The research endeavours to comprehend the character of the municipality's digital communication strategies, evaluate their efficacy, and propose evidence-based recommendations for enhancement. The study is predicated on the necessity for local governments to align their communication strategies with technological advancements, whilst taking into account the socio-economic realities of their constituents. The research employs a comprehensive examination of the current digital communication tools, platforms, and techniques utilised by the municipality, and assesses their effectiveness based on their reach, accessibility, and impact. The study identifies areas of strength and weakness in the current communication strategies and proposes recommendations for enhancing digital communication within the municipality. The findings underscore the importance of inclusive and effective digital communication strategies in local governments, particularly in rural areas. The research contributes to the burgeoning body of literature on digital communication in local governments and provides a roadmap for other rural municipalities seeking to leverage digital technologies to improve their communication strategies. The study concludes that the OR Tambo District Municipality, akin to other rural municipalities, can enhance communication, improve service delivery, and foster greater engagement with residents by effectively leveraging digital technologies.

Penerapan Metode Analytical Hierarchy Process Dalam Komunikasi Pemasaran Pada Era New Wave Marketing

The world is currently entering the Big Data era. Organizations take advantage of this moment and make it a tool for strategic business maneuvers. As was done by the modern Primago Islamic boarding school. All Primago marketing communication activities are mediated by social media. However, until now there is no formula model for setting priorities for their digital marketing communication activities. So the purpose of this research is (1) to find the priority model of choice in marketing communication activities through digital Primago. (2) To find the factors to be considered in designing an integrated digital marketing communication strategy for Primago. Theories that form the basis include Computer Mediated Communication, Information Integration Theory and the concept of Integrated Marketing Communications. The method used is a combination of quantitative and qualitative. The research results obtained are (1) The priority model of choice in designing Primago's digital marketing communication strategy is first managing the Website, simultaneously managing Facebook and Instagram, third managing YouTube and lastly is TikTok. (2) Factors to be considered in designing an integrated digital marketing communication strategy for Primago in building netizen cognitives response include Accessible, Affordable, Connectivity, Costumize and Real Time Measurement.

Digital Diplomacy: Assessing the Impact of US Counter-Terrorism Initiatives in Africa

Terrorism has rapidly become a new strategy of warfare and a critical security challenge, both in Africa and worldwide, in the aftermath of the 11 September 2001 terrorist attacks in the United States. Terrorism has continued to undermine people's fundamental human rights both directly and indirectly on the African continent, for example, contributing to large numbers of people being forcibly displaced from their homes or nations. Currently, there is a fast-expanding trend of terrorist operations throughout Africa, notably in the eastern, northern, and western areas. This article examines US counterterrorism initiatives in Africa via the prism of media tactics. This article delves into the complex network of digital communication strategies used by the US, illustrating how media is strategically used to support diplomatic efforts in Africa by influencing attitudes, shaping narratives, and shaping perceptions.

Speech Act Set in TripAdvisor Conflictive Exchanges

Abstract In the present article, taking a ‘polylogal’ perspective, we carry out a cross-linguistic analysis of speech act sets in conflictive exchanges (SASCs) on TripAdvisor (TA) in Spanish and Italian. These exchanges involve, on one hand, reviewer opinions concerning hospitality and travel experiences and, on the other, hospitality/travel-industry representative responses to form a review-response pair that is part of a polylogue with other TA users. These exchanges are characterised as potentially conflictive since, where travellers rate their experiences as poor, this micro-act of complaint may be responded to in a more or less confrontational fashion with hospitality-industry representatives responding in ways that either encourage, minimise, or avoid conflict. Our research is based on a total of 1,000 TripAdvisor (TA) posts forming two sub-corpora (Spanish and Italian) each of 500 review-response pairs where users gave opinions concerning their experiences of certain hotels or restaurants and were responded to by representatives from these hotels or restaurants. Our objective is to analyse these SASCs in order to identify a) the different categories of SASCs used in, firstly, reviews (opposition) and, secondly, in responses (reactions); b) to what extent each of these categories are used; c) if there is variation between the Spanish and Italian sub-corpora in terms of the use of different types of SASCs in opposition and reaction, and finally, d) how this variation might be related to sociocultural factors in the two sub-corpora. Data show several dissimilarities between the Spanish and Italian sub-corpora in terms of communication strategies used on the TA platform. For example, Italian hotel/restaurant representatives adopted a confrontational style using mostly unmitigated disagreement, acts of disqualification or self-praise while, in contrast, Spanish respondents were more supportive using mostly convivial acts, mitigating supportive moves and linguistic strategies. Besides giving a range of insights into cross-cultural variation in digital communication strategies, this work also provides a methodological model for the analysis of macro conflictive speech acts and their modification strategies. It is hoped that this model will prove useful in future research concerning digital communication, especially TA exchanges.

Digital Communication in Sport Sector: A Brief Analysis of the Pandemic Crisis Period

The COVID-19 pandemic changed the general behaviour of the society regarding leisure and entrainment in social media. The pandemic had huge impact in the world of marketing and communications. Sta9rting from the social distance to the lockdown period, the society converted their actions to access and consume content from the different social media channels. Some marketing practitioners argue that making money is critical right now whereas others strongly believe the opposite. The strength of digital and social media communication in times of crisis has been proven in the past and it has been proven during this pandemic as well. During this pandemic we have witnessed similar communication practices that are adapted by the global companies. It became evident that brands must make tough choices affecting customers and develop the right message through right channel while ensuring the honesty and trust in their campaigns. With the uncertainty of next quarter or even next months, brands have had to adjust their marketing budget drastically. Whatever they have planned in the beginning of 2020 was no longer applicable and it leads to quick and sweet adoption of new realities in their communication strategies. Being transparent, supporting local communities and overall focusing on brand awareness rather than product push have been the common practices amongst brands. In addition to successful communication practices, we have also witnessed common pitfalls such as brands communicating the same message without giving any solutions to their customers when it comes to products or services adoption. This research aim to analyze the digital communication strategies adopted in crisis during pandemic period.

ANALISIS CUSTOMER ENGAGEMENT PADA AKUN MEDIA SOSIAL INSTAGRAM BEDA SEPATUNYA

The development of the internet and Instagram social media can be utilized as a digital marketing communication strategy. One of the utilization of Instagram social media as a marketing communication medium is to increase customer engagement. One business that also utilizes Instagram social media to increase customer engagement is a shoe laundry service. The purpose of this study is to determine the utilization of Instagram social media in increasing customer engagement of Beda Sepatunya. The type of research used is descriptive research, namely research that makes observations and extracts information. The data sources in this study are primary data and secondary data. The data collection techniques in this research are interviews, observation and documentation. The data analysis technique used in this research is based on the Miles, Huberman, and Saldana interactive model analysis technique, namely data collection, data condensation, data presentation and conclusion drawing. The results of this study indicate that the frequency and consistency of Beda Shoes in managing its Instagram account is still very low, the stage of customer engagement on the Instagram account of Beda Shoes is at the Experiential Engagement stage, namely the customer has shown his involvement with Beda Shoes through Instagram social media but is only limited to liking activities and giving positive comments on Beda Shoes posts. There are still no actions such as posting photos or videos about Beda Shoes.& content exchange are not applied. Some of these models are used to maintain Kahe.id customer engagement.

Integrating digital literacies and scientific communication in a multimedia anatomy group assignment to advance contextual learning.

Anatomists are facing a new generation of learners who will study and work in a technology-rich environment. Indeed, digital technologies are tremendously changing how information and knowledge are communicated and retrieved. However, it remains unclear whether an anatomy assessment can be designed to promote contextual learning through integrating a digital communication strategy. To investigate this, assessment methods were diversified in the first-year neuroanatomy and third-year regional anatomy curricula through implementing a multimedia human anatomy group assignment integrating digital literacies and scientific communication. Through completing this multimedia assignment, students demonstrated their anatomy knowledge transfer using a range of approaches. The main mode of presentations chosen in the two anatomy units were non-animated video presentations (~50%), animated video presentations (~30%), storyboards (~10%), podcasts (~3%), and filmed videos (~3%). A 5-point Likert scale learning and teaching survey was conducted for a total of 195 undergraduate health science students to evaluate students' perception of this group assignment. The majority of students (70-80%) strongly agreed or agreed that the multimedia group assignment helped their teamwork skills. Students who produced animated videos significantly outperformed those who adopted the non-animated presentations during the end-of-semester theory examination (p < 0.05). This study demonstrates that an anatomy group assignment integrating digital literacy and scientific communication is an effective assessment strategy associated with a positive learning experience and outcome. This inquiry-based assignment promotes learning through assessment, allowing students to not only consolidate and extend anatomy knowledge but also developing effective digital communication skills, providing new insights into non-didactic anatomy assessments.

DIGITAL MARKETING COMMUNICATION STRATEGY OF RINJANI TREKKING TOUR PACKAGES AT MUJI TREKKER TOUR &amp; TRAVEL

A tour package is a travel product sold by a travel agency company or a transport company that works with it where the price of the tour package includes travel costs, hotels or other facilities. Muji Trekker Tour &amp; Travel is a travel agency that packages various kinds of tour packages that are marketed to the intended target market. Marketing of products and services in the form of arranged tour packages is carried out both offline and online. Online marketing is synonymous with digital marketing. The purpose of this research is to find out what communication strategies are used by Muji Trekker Tour &amp; Travel in marketing their Rinjani trekking tour packages and to find out what digital media are used by Muji Trekker Tour &amp; Travel in marketing their Rinjani trekking tour packages. The method in this research is descriptive qualitative. The results of this study are the Tourism Package Digital Marketing Communication Strategy used by Muji Trekker Tour &amp; Travel is First, Muji Trekker Tour &amp; Travel as a communicator or provider of information and Digital media used in marketing Rinjani trekking tour packages by Muji Trekker Tour &amp; Travel

Integrated Digital Marketing Communication Strategy of Primago Islamic Boarding School in Building Netizen Cognitive

Digital transformation develops and disrupts the business sector and the economy. All Primago marketing communication activities are mediated digitally. The basic problem of this research is that Primago Digital's marketing communication activities need a model. This model is expected to deliver that effectiveness and efficiency in each Primago digital marketing communication program. The aims of this research are (1) to find the factors to be considered in designing an integrated digital marketing communication strategy for Primago. (2) To find priority choices in building netizen cognition. It is based on the multiple assessment criteria of experts. This study uses the theory of Computer-Mediated Communication, Information Integration Theory, and then the concept of Integrated Marketing Communications. For methodology, this study uses a post-positivism paradigm. The results of the interviews and dissemination of disclosures were then analyzed without the in-depth involvement of the researcher. Qualitative and quantitative methods are used simultaneously in this study. Based on the analysis of this study resulted in conclusions. (1) factors must be considered in designing Primago's digital marketing communication strategy. Among others are Accessible, Affordable, Connectivity, Costumize, and Real-Time Measurement. (2) The priority for choosing the right digital integrated marketing communication strategy for Primago in building netizen cognition sequentially is managing the website. Then simultaneously managing Facebook and Instagram, the third is YouTube and TikTok.

Türk Devletleri Teşkilatının Dijital İletişim ve Dijital Diplomasi Perspektifi

As a result of digitalisation, digital diplomacy is employed to establish and maintain dialogue between publics. Digital diplomacy, a sub-heading of public diplomacy activities, offers a common communication platform for the Organisation of Turkic States and an absolute coordination mechanism in the fight against disinformation, the global security threat of our time. The article discusses the changes and transformations in digital communication and their reflections on the Organisation of Turkic States. The article examines the Organisation of Turkic States’ digital communication and digital diplomacy activities as a case study and discusses the role of the effective use of digital media in the Organisation’s ability to explain itself in the right way. This study provides a descriptive analysis of the digital communication activities and use of social media by political actors in the Organisation of Turkic States. The limitations of the research are the organisation’s digital media activities. The study is the first of its kind to examine the Organisation’s digital communication strategy. In conclusion, the Organisation of Turkic States should combat disinformative content by enhancing its common communication platform with digital diplomacy along the axis of digital image and reputation management at the institutional level.

Digital Marketing and Social Media as a Strategy to Increase Brand Awareness: Case Study Increasing the Number of Students on Brand Awareness in Social Media and Digital Marketing Activities in Higher Education X

This research aims to provide knowledge related to post-covid 19 digital marketing strategies to increase the number of students at private universities in Indonesia. This study uses a qualitative method with a case study approach in data collection. Observing, interviewing, and sorting the required data as well as conducting data validity through data triangulation from experts to confirm the effectiveness of digital marketing activities on social media in increasing brand awareness in the form of interviews to confirm the data obtained. It can be concluded that the university's x strategy in utilizing digital marketing is effective, with an increase of 155% in a period of approximately 1.5 years doing advertisements on social media, Facebook, Instagram, and Google Ads. Promotional strategies for price reductions and tuition installments are the second strategy in marketing activities. Third in this digital marketing communication strategy is the suitability of the target market with copywriting in advertisements and ad creators, namely generation z. These three strategies are strategies for increasing university brand awareness x.

Impact of digital communications on project efficiency through ease of use and top management support

The pandemic has made the world witness an overnight transition from traditional to digital space owning to a lockdown, affecting everyday life. During the lockdown, the business community and people switched to online communication tools for survival. The behaviour towards adopting online communication tools during the pandemic has opened a new direction for researchers to study. This study aims to understand how during the covid-19 lockdown, digital communication tools affect project efficiency. It also explored to what extent project performance (PP) has been affected by digital communication during the lockdown. The study has used a cross-sectional quantitative-based approach. Moreover, a convenience sampling technique was adopted to collect. The target respondents are the project staff and employees of humanitarian organisations comprising international non-profit organisations (INGOs), UN agencies, and local non-profit organisations (NGOs) based in Pakistan. The survey was shared with 400 employees, and only 302 respondents responded. The results show that the user behaviour towards adopting digital communication tools is high; digital communication tools have an impact on project performance, while ease of use significantly moderates the relationship between digital communications tools and project performance compared to top management support. The research helps study employees’ struggles in adopting change and advising organisations to devise practical digital communication strategies and business continuity plans to cope with crises.

Analysis of the Application of Digital Marketing Communication Strategies in Increasing Car Sales by PT. Hadji Kalla Toyota Malili Branch

Indonesia's current economic situation is no longer in good condition, in fact, it can be said to be very bad due to the Covid19 virus which weakens all countries. To avoid the wider spread of the virus is to try to implement restrictions on activities that can cause the speed of the Indonesian economy. Indonesia's economy is facing severe shocks from various regions caused by the Covid-19 virus. This is experienced by all residents who have begun to be anxious to survive in the midst of the pandemic. This research uses descriptive qualitative method. Research that uses a qualitative approach aims to explore or build a proposition or explain the meaning behind reality. Research is based on reality or events that take place in the field. Based on the results of data collection, it can be known exactly the strategy used to increase market share. Marketing strategy is basically a comprehensive, integrated and unified plan in the field of marketing, which provides guidance on the activities to be carried out to achieve the marketing goals of a company. The role of the target today is not only to deliver products or services to consumers, but also how these products or services can provide satisfaction to customers and companies can generate profits.Toyota's Marketing Mix strategy applied is very effective and successful, from the Product strategy, Toyota has the principle of creating ever better cars where Toyota will continue to try to create vehicle innovations by adjusting the correct Toyota Avanza according to the needs of the community in each particular region.

Theory and practice of digital political culture: The views of the French school of communicativistics

Widespread introduction of digital technologies into political communication practices has led to the emergence of a new phenomenon — digital political culture, — which not only has attracted the attention of academic community, but has literally burst into modern electoral processes in developed countries. In terms of systemic and comprehensive understanding of this phenomenon the works of the French school of communicativistics are of particular interest. The first section of the paper thoroughly examines the key research questions, approaches and assertions that form the substantive core of the French school. The authors note that French researchers generally share the view that digital technologies have not had a revolutionary impact on political communications; rather they have complemented the existing social practices. However, this caution about new technologies does not impede their active integration into the political processes of the Fifth Republic. In the second section, through the analysis of a number of electoral campaigns, the authors examine the practical aspects of formation of digital political culture in France. The authors refer to the findings of French experts who conclude that despite the importance of Big Data technologies for establishing communication with the electorate, their use is not a simple or linear process and does not guarantee automatic success. The third section analyzes modern digital communication strategies in electoral processes in France on the example of the 2017 presidential elections. Special attention is paid to the electoral campaigns of E. Macron and J.-L. Melenchon. The authors conclude that in full accordance with the provisions of the French school of communicativistics the specifics of interpersonal communication, party interaction and traditions, as well as other factors related to the etymology of culture and sociology of the organization retain their significance even with the introduction of digital technologies. Moreover, the latter could have considerable communication effects in politics only if they match with the existing culture and evolve along with it.

Exploring COVID-19 vaccine hesitancy and behavioral themes using social media big-data: a text mining approach

PurposeIndia has the biggest number of active users on social media platforms, particularly Twitter. The purpose of this paper is to examine public sentiment on COVID-19 vaccines and COVID Appropriate Behaviour (CAB) by text mining (topic modeling) and network analysis supported by thematic modeling.Design/methodology/approachA sample dataset of 115,000 tweets from the Twitter platform was used to examine the perception of the COVID-19 vaccination and CAB from January 2021 to August 2021. The research applied a machine-learning algorithm and network analysis to extract hidden and latent patterns in unstructured data to identify the most prevalent themes. The COVID-19 Vaccine Hesitancy Amplification Model was formulated, which included five key topics based on sample big data from social media.FindingsThe identified themes are Social Media Adaptivity, Lack of Knowledge Providing Mechanism, Perception of Vaccine Safety Measures, Health Care Infrastructure Capabilities and Fear of Coronavirus (Coronaphobia). The study implication assists communication strategists and stakeholders design effective communication strategies using digital platforms. The study reveals CAB themes as with Mask Wearing Issues and Employment Issues as relevant themes discussed on digital channels.Research limitations/implicationsThe themes extracted in the present study provide a roadmap for policy-makers and communication experts to utilize social media platforms for communicating and understanding the perception of preventive measures of vaccination and CAB. As evidenced by the increased engagement on social media platforms during the COVID-19-induced lockdown, digital platforms are indeed valuable from the communication perspective to be proactive in the event of a similar situation. Moreover, significant themes, including social media adaptivity, absence of knowledge-providing mechanism and perception of safety measures of the vaccine, are the critical parameters leading to an amplified effect on vaccine hesitancy.Practical implicationsThe COVID-19 Vaccine Hesitancy Amplification Themes (CVHAT) equips stakeholders and government strategists with a preconfigured paradigm to tackle dedicated communication campaigns and assess digital community behavior during health emergencies COVID-19.Social implicationsThe increased acceptance of vaccines and the following of CAB decrease the advocacy of mutation of the virus and promote the healthy being of the people. As CAB has been mentioned as a preventive strategy against the COVID-19 pandemic, the research preposition promotes communication intervention which helps to mitigate future such pandemics. As developing, economies require effective communication strategies for vaccine acceptance and CAB, this study contributes to filling the gap using a digital environment.Originality/valueChan et al. (2020) recommended using social media platforms for public knowledge dissemination. The study observed that the value of a communication strategy is increased when communication happens using highly trusted and accessible channels such as Twitter and Facebook. With the preceding context, the present study is a novel approach to contribute toward digital communication strategies related to vaccination and CAB.

EU digital communication strategy during the COVID-19 vaccination campaign: Framing, contents and attributed roles at stake

If in recent years the European Union (EU) has had to face complex and multifactorial “poly-crises” (such as Brexit, refugees or the euro), the pandemic caused by COVID-19 has been an unprecedented event on a global scale with important implications at all levels. Indeed, it has reinforced public health issues aimed at protecting the population as nodal elements of the policies implemented by this organization. This research aims to analyze the different organizational communication strategies on Twitter implemented by the main EU institutions during the COVID-19 vaccination campaign, in order to examine the presence of this exceptional milestone. This study has been carried out using an eminently quantitative methodology, based on a content analysis to quantify the different variables and indicators established for the publications of the official profiles of the European Commission, the European Parliament and the European Council. The proposed categories focus on exploring their predominant thematic areas, as well as main purposes/attributed functions. In the light of the results obtained, it is concluded that the vaccination campaign is a milestone with a considerable volume of publications by all profiles. However, among the attributed functions, the distribution of aseptic information has been predominant, which is why it is discussed whether these institutions have sufficiently taken advantage of the possibilities offered by the digital environment of Twitter for the dissemination of the European message.

Tourism marketing in a metaverse context: the new reality of European museums on meta

ABSTRACT The ‘contactless’ culture established after COVID-19 and the development of metaverse technologies, such as virtual reality, augmented reality, blockchain and artificial intelligence, serve as vectors of change in museum tourism. Contactless behaviours have forced European museums to reconfigure and strengthen their digital communication and marketing strategies, mainly through social media and audiovisual content, to connect with their audience by virtual means only. This experience has laid the foundations for hybrid communication (physical and virtual) by museums and acted as a pilot experience for their activities in the metaverse of the future. The aim of this research is to analyse the online tourism communication strategies implemented by 20 European museums through Facebook (Meta) in times of COVID-19. The results show the effect of lockdown on patterns of consumption and interaction, and the impact of message content and format on user engagement and participation.

Bira Beach Tourism Governance Through Digital Marketing Communication Strategies

This research delves into the role and implications of digital marketing communication strategies in the tourism governance of Bira Beach. Bira Beach, renowned for its pristine coastal beauty, has witnessed fluctuating tourism trends over the years. Ensuring sustainable tourism development, which balances economic benefits, environmental protection, and socio-cultural integration, necessitates effective governance mechanisms. Digital marketing communication strategies have emerged as instrumental in shaping this governance. Through a qualitative approach encompassing interviews, surveys, and digital data analytics, this study explores (1) the existing digital communication practices in promoting Bira Beach, (2) stakeholders' perceptions about the effectiveness of these practices, and (3) the influence of these strategies on tourism governance frameworks and decisions. Preliminary findings suggest that well-structured digital communication campaigns can enhance stakeholder participation, foster transparent decision-making, and drive sustainable tourism policies. However, certain challenges like digital literacy, infrastructural constraints, and authenticity concerns have been identified. The research emphasizes the need for a cohesive strategy that integrates technology, local community insights, and environmental considerations for robust tourism governance at Bira Beach. This study contributes to the growing body of knowledge on the intertwining realms of digital marketing and tourism governance, offering insights for policy-makers, tourism planners, and marketers.

Digital Communication Strategy Start-Up Psychology Service Bureau in Improving Consumer Self-Development

This study aims to determine the Start-Up Digital Communication Strategy of the Psychology Service Bureau in Improving Consumer Self-Development. To answer the objectives of the sub-focus of research includes Defining Communicators, Setting Targets &amp; Analysis of Audience Needs, Composing Messages and Selecting Media &amp; Communication Channels. This study uses a qualitative approach and descriptive research methods. Data collection techniques through in-depth interviews, non-participant observation and documentation. Using purposive sampling technique, 6 informants were obtained. Test the validity of the data using triangulation and member checking. The results of the study show that communicators meet professional criteria in the field of psychology and have a track record as a speaker or motivator. Target audience needs and needs analysis refers to the business model canvas, evaluation results of previous activities and team brainstorming. The nature of the message conveyed is informative and educative. Two-sided issue message delivery techniques and message appeals used rational, emotional and motivational message appeals. Various social media are used to promote program activities and after implementation, YouTube is used as a publication medium. The conclusion of the research is that the Start-Up Digital Communication Strategy of the Psychology Service Bureau has increased the self-development of its consumers, the long-term impact of building psychological social support for the younger generation in dealing with and solving problems.