The Role of Digital Transformation in Enhancing Communication: A Case Study of OR Tambo District Municipality in South Africa

Abstract

This investigation delves into the digital communication strategies of the OR Tambo District Municipality in South Africa, a region characterised by its rural nature and high poverty levels. The research endeavours to comprehend the character of the municipality's digital communication strategies, evaluate their efficacy, and propose evidence-based recommendations for enhancement. The study is predicated on the necessity for local governments to align their communication strategies with technological advancements, whilst taking into account the socio-economic realities of their constituents. The research employs a comprehensive examination of the current digital communication tools, platforms, and techniques utilised by the municipality, and assesses their effectiveness based on their reach, accessibility, and impact. The study identifies areas of strength and weakness in the current communication strategies and proposes recommendations for enhancing digital communication within the municipality. The findings underscore the importance of inclusive and effective digital communication strategies in local governments, particularly in rural areas. The research contributes to the burgeoning body of literature on digital communication in local governments and provides a roadmap for other rural municipalities seeking to leverage digital technologies to improve their communication strategies. The study concludes that the OR Tambo District Municipality, akin to other rural municipalities, can enhance communication, improve service delivery, and foster greater engagement with residents by effectively leveraging digital technologies.