Abstract A growing body of literature is challenging techno-fetishistic perspectives on digital capitalism, as well as claims of the start of a new era characterized by total automation. This article contributes to the ongoing debate on the implications of digital technology for the future of labour by reading Moritz Altenried's The Digital Factory (2022) through the lens of labour history. The use of digital factory and digital Taylorism as integrative tools significantly improves empirical evaluations of different digital labour environments. However, because of their high degree of abstraction, there are a number of limitations when applying these concepts to describe wildly disparate work environments. To illustrate these limits, I use examples from twentieth-century debates on technology and work autonomy, and (1) argue that a labour history perspective warns us against overgeneralizing the effects of technology on labour control and worker autonomy, and (2) broaden the discussion to larger issues of labour control before and during digitalization, incorporating new theoretical questions such as our understanding of classical Taylorism and, by extension, capitalism.