Digital Arena Research Articles

Power of Homomorphic Encryption in Secure Data Processing

Homomorphic encryption is a form of encryption that allows computations to be performed on encrypted data without first having to decrypt it. This paper presents a detailed discussion of HE, a critical component in the protection of data in today's technology-driven environment. First, homomorphic encryption and its terminology will be introduced and then development process from the beginning to the present state will be discussed. Different classes of homomorphic encryption and analysis of internal workings and architecture of homomorphic encryption will be discussed. The usefulness of this technology in ensuring privacy in sensitive areas is discussed, as well as the limitations that may hinder the technology's advancement, including computation intensity and data growth. The paper also reasserts the massive application of homomorphic encryption in data security and privacy, stressing the need to continue the advancement to overcome existing drawbacks and enhance the application of the technique. While moving vast distances within the digital arena, the optimization of homomorphic encryption remains the guiding light to our freedom and privacy online.

Industry marketing of tobacco products on social media: case study of Philip Morris International’s IQOS

SignificanceNewer tobacco products might be particularly likely to use social media as they emerge in the global market. Little is known about the official use of social media in marketing...

Seeing Photographically and the Memory of Photography

“Seeing photographically” is an act of cultural memory. In an era of AI-generated images, screenshots, “disappearing” or “view once” photographs, and myriad other practices that challenge the definitional boundaries of photography, the phrase invokes past understandings of the medium’s sensory affordances, transferring them into a continually changing present. Focusing on a case study of the digital “rescue” of found film chemical photography, the article excavates cultural memory processes that relocate photographic seeing to digital arenas. The memory of “seeing photographically” does more, it claims, than preserve photography as a “zombie category” that disguises the reality of computational imagery. Rather, it helps construct and maintain a media ideology of what photography was and is, and of its continuing cultural, and especially existential, significance. Mobilizing worldviews, social values, and moral obligations associated with photography in the past, “seeing photographically” reanimates them in contemporary contexts of media ubiquity, intensified visibility, and existential anxiety, with profound ramifications.

How social media algorithms influence the way users decide – Perspectives of social media users and practitioners

This study dives into the perspectives of social media users and practitioners on the impact of social media algorithms, with a focus on data curation, real-time personalization, and FOMO (fear of missing out). This research, which was conducted through two exploratory focus groups, uncovered the nuanced dynamics underlying users’ engagement with algorithms. The study of the literature emphasizes the importance of algorithms as gatekeepers in affecting online interactions, decision-making, and information intake. Our work, which is based on information foraging theory, reveals how algorithms, through characteristics such as FOMO, personalized content distribution, and the appearance of choice, profoundly shape users’ decision-making processes in the digital arena. Understanding these distinguishing characteristics reveals the psychological and behavioral elements that contribute to consumers’ continuous reliance on social media platforms. This study adds to the larger conversation about the societal implications of algorithmic influence and provides useful insights for researchers, practitioners, and policymakers navigating the ever-evolving landscape of digital interactions.

Impact of Digital Marketing on Impulsive Buying Behaviour

Impact of Digital Marketing on Impulsive Buying Behaviour

IMPACT OF SOCIAL MEDIA ADVERTISING ON GENERATION Z

Social media have become the significant part of the gen Z life, and they affects everyone from lifestyle and behavior to advertising brands and the quality of product. Targeted ads on platforms such as Instagram, TikTok and Snapchat assure that Gen Z is constantly immersed in messages that are directly relevant to their interests and preferences, leading to an increase in brand exposure and engagement. Moreover, the Gen Z buyers’ decisions are highly affected by social media as it provides them with the option to get product recommendations and reviews from trusted influencers via Instagram and YouTube. Gen Z consumers can be best connected through authentic content, but privacy and data security are the challenges that are brought in by social media advertising for brands. Gen Z, who are born digital, is cautious of sharing their personal data on the internet and ask brands to protect their privacy. Consequently, brands must form a connection with this skeptic audience with trust and credibility. In the end, it is awareness of the fact that Gen Z has unique values and preferences that allows the brands to create effective advertising campaigns that are closely related to this generation, leading to brand loyalty in the digital arena. Keywords: Social media advertising, Generation Z, impact, attitudes, behaviors, perceptions

Preserving and Promoting Indigenous Languages: Social Media Analysis of Punjabi and Setswana Languages

A treasure of knowledge is lost when a language dies and it is irretrievable. While the majority of indigenous languages are endangered, it is difficult for these languages to survive in the 21st century socially diverse world. This study examines the role of social media in the preservation and promotion of indigenous languages, particularly Punjabi and Setswana, within the context of social media platforms Facebook and X (formally called Twitter). The qualitative approach, using a content analysis method, investigates the linguistic content shared on these platforms. These languages act as channels for language preservation and promotion, navigating time, place and identity in the digital era. Social media platforms, such as X and Facebook, have the potential to rejuvenate and conserve indigenous and endangered languages. The study reveals a rich tapestry of participation, expression, and community development in the digital arena, highlighting the potential of both platforms to preserve and promote indigenous languages. The study also explores aspects such as prosocial impacts, social norms and convincing representations. Overall, this study emphasizes the importance of making fundamental decisions about social media and indigenous language preservation and promotion, emphasizing the mitigation of challenges.

Kommunale e-Partizipationssysteme. Anforderungen aus der Perspektive der Anbieter sowie Nutzerinnen und Nutzer

Over the past two decades, e‑participation has become increasingly relevant as a result of digitization and the evolution of information and communication technologies. Yet the perspectives of providers and users with regard to the requirements on an e‑participation system are not sufficiently considered jointly. This paper investigates the requirements and challenges of users and providers. The study is based on a mixed methods approach with an online survey of those responsible for e‑participation processes in various administrative and planning areas as well as semi-structured expert interviews. In addition, we conducted proband tests to investigate the usability of digital citizen participation tools. The results show that accessibility, retrievability, effectiveness, interaction in the digital arena, security, technical specifications, resources, media literacy and the use of participation as a basis for profound decision-making are key requirements for e‑participation systems. These demands requirements are interrelated and influence the quality and effectiveness of participation processes. To meet these requirements, we propose an e‑participation ecosystem that integrates the different dimensions of digital participation and takes into account the interaction between actors, demands and contextual conditions.

RISE OF E-SPORTS AND GAMING: BALANCING SCREEN TIME WITH PHYSICAL ACTIVITY

The brief overview highlighted the evolving realm of e-sports and gaming, emphasizing the ascent of competitive play, its effect on health and wellbeing, and the necessity to adapt public strategies to the digital arena. It examined the growth of e-sports, the issues linked to extended screen time, and the value of promoting physical exercise among gamers. The summary underscored movements and predictions in e-sports, such as continuing expansion, mainstream acceptance, diversification of titles, mobile gaming prominence, increased professionalism, integration of emerging technologies, and regional spread. Furthermore, it explored ways to adapt public health initiatives to the digital space, like digital health promotion, online psychological help, digital literacy and health education, epidemiological monitoring, and policy and regulation. The abstract underscored the importance of balancing screen time with physical activity and cultivating a culture of health and wellness in the e-sports community amid technological advancements and evolving trends.

Is There An "Ideal Instagram Face" for Caucasian Female Influencers? A Cross-Sectional Observational Study of Facial Proportions in 100 Top Beauty Influencers.

In the digital arena, wherein younger generations predominantly spend their time, social media continues to determine what is considered beautiful. Social media, particularly Instagram (Meta, Menlo Park, CA), is becoming a prominent aspect of the plastic surgeon-patient relationship. Therefore, the beauty ideal escalates without any barriers and breaks. The majority of influencers look alike. This sets a new trend for a beauty ideal. In this study, the authors aimed to analyze the facial proportions of 100 top female beauty influencers, to evaluate them for identifying the "ideal Instagram face," and to determine whether there existed a deviation from the standard golden ratio. The authors identified the top 100 beauty influencers, according to the latest rankings of November 2022. A detailed facial analysis has been conducted using the Fiji biomedical image analysis software. The primary outcome parameters included facial proportions such as lip ratio, Ricketts' line, and nasal dimensions. Secondary outcomes comprised BMI, age, and ethnicity. The results were collected and analyzed descriptively using graphs and statistics. Complete datasets were obtained from the top 100 female beauty influencers with a mean age of 31.3 ± 6.3 years (range, 24-38 years). The majority of influencers were Americans, followed by Germans and British. Based upon the mean of the aforementioned parameters, we could design the ideal Instagram face. There was no significant difference between the golden ratio and the new trend of the ideal Instagram face. Despite the existence of varied ethnic population groups and nonstandard measurements, the ideal Instagram face represents today's ideal trending face. The ideal Instagram face is symmetrical, matching the golden ratios, with a small and neat nose, full and lush lips, high cheekbones, as also a sharp and chiseled jawline. Further studies on this topic, involving a greater number of influencers with standardized measurements, should be advocated to identify the ideal facial proportions. This will lead to improvements in invasive and noninvasive cosmetic treatments.

“Am I supposed to call them?” Relearning interactions in the digital workplace

PurposeThis study aims to develop the understanding of learning processes related to the new ways of interacting in the enforced digital workplace over time.Design/methodology/approachA multiple, longitudinal case study of knowledge-based workers in three firms located in Sweden has been conducted from March 2020 to March 2023. In total, 89 interviews with 32 employees in three knowledge-based firms have been collected.FindingsThe study shows how the intricate interaction between rules and norms for interaction and work must be renegotiated as well as un- and relearned when the physical work environment no longer frames the work context. Furthermore, technology can be viewed as both an enable and a barrier, that is, technology has enhanced collaboration between organizational members yet also created social difficulties, for example, related to communication and interaction. The study emphasizes that individuals learned through trial and error. That is, they tried behaviors such as translating social interactions" to a digital arena, appraised the outcomes and modified the practices if the outcomes were poor.Research limitations/implicationsThe present study does have several limitations. First, it is based on interviews with respondents within three organizations in Sweden. To broaden and deepen the understanding of both organizational and learning, future studies can contribute by studying other contexts as well as using a mixed method approach in other countries.Practical implicationsResults from the study can provide a practical understanding of how the rapid change from working at the office to working from home using digital technologies can be understood and managed.Originality/valueContributions include combining interaction order and un- and relearning among organizational employees. This insight is important given that the rapid digital transformation of our society has changed how work is performed and how the future workplace will be both structured and organized.

Digital Environmental Humanities: Scholarship and Activism in India

The advent of digital age impacted a massive transformation in the academia and dissemination of information and communication and also how human cognition takes place and such changes will only accelerate. Digital Humanities is an interdisciplinary field of inquiry that uses the methodologies of digital technological innovations to study humanities. Digital environmental humanities is a branch of digital humanities that deals with the intersections of digital arena and environmental concerns This article intends study the position of digital environmental humanities in Indian environmentalism. It also attempts to place on the Indian context of the field and trace the scholarship and activism of digital environmental humanities in India.

Reconsidering Ru(li)net: Russian literary self-publishing platforms and the war in Ukraine. A case study of Litnet.com

In this paper, I examine online self-publishing literary platforms in Russia from a historical and legislative perspective. Using a mixed methods approach, including digital ethnography, field diary, phenomenological interviews, I trace how the Russian Internet, and particularly literary self-publishing platforms, transformed from a free space without legislation or geographical borders to a limited digital arena controlled by the Russian state. After the Russian invasion of Ukraine, this transformation was complete: the boundaries of the Russian literary Internet coincided with the geographical borders of Russia. The notion of Runet as a community of Russian-speaking people was broken by regulative acts of the Russian government and a war. Literary and online self-publishing practices, contrary to Soviet samizdat, depend on state legislation due to their commercial nature. Regulatory acts limit authors’ capacities to express their thoughts and feelings in literary work.

Understanding Trust Drivers of S-commerce

Trust has emerged as a pillar in the acceptance and use of new technologies in the ever-changing digital landscape, notably in the booming field of social commerce. The importance of this study lies in the fact that it explores in-depth the aspects of customer trust in Instashopping using new constructs that have yet to be explored in s-commerce literature. Focusing on Instashopping, the research proposed a multi-dimensional model of trust to examine the dynamics of user trust in social commerce platforms and analyses the effects of various factors, including institution-based trust, disposition to trust, personal inventiveness, perceived page quality, and overall web experience. Structural equation modelling and confirmatory factor analysis were used to examine data from 267 responses in a survey of university students in the United Arab Emirates who have used Instagram for shopping. The analysis showed that user trust and trusting beliefs were significantly influenced by the disposition to trust, institution-based trust, and general web experience. Still, no significant association was found between perceived site quality and trusting beliefs. These findings highlight the crucial part that user trust plays in social commerce platform success and how important it is for online platforms to build and maintain user trust. The work also contributes theoretically to the knowledge body by comprehensively analysing trust dynamics in social commerce. In practice, the knowledge gained can help organisations plan their strategy for gaining and keeping client trust, which is essential for long-term success in the digital arena. To ensure long-term success, organisations must emphasise building and maintaining customer trust.

Digital Identity and Promotion of Research Works Case Study of Social Science Researchers at Taiwanese Institutions

This study explores the intricate domain of digital identity, elucidating the mechanisms involved in its formation within the digital landscape. It underscores the paramount significance of digital identity as a catalyst for disseminating scientific content, especially in an era where researchers must cultivate a prominent online presence to reflect their scholarly engagements across diverse digital arenas, often constrained by the algorithms governing search engines. The study critically assesses the nature and attributes of digital identities among social science scholars affiliated with Taiwanese universities, scrutinizing their overall effectiveness and level of engagement. Comprising both theoretical and practical dimensions, the research first delves into the theoretical underpinnings of digital identity. It then shifts its focus to an empirical analysis of the digital activities undertaken by social science researchers within Taiwanese academic institutions across four prominent platforms: Research Gate, Google Scholar, ORCID, and Twitter.

Streaming forward: Adoption considerations for the major recorded music markets in CARICOM

Music Streaming Services (MSS) have recently emerged as the main format for showcasing and monetizing sound recordings by record labels and artists in the international recorded music sector. In the Caribbean, however, stakeholders have been slow to adopt and integrate these digital music platforms into their overall recorded music strategies. Within this context, this paper explores the key economic opportunities and challenges associated with the late adoption of the platform-based streaming music model. Using self-administered structured interviews with nine regional experts from the three major music markets, as well as an analysis of audio-visual and digital materials and review of documents, the information is derived using a qualitative research approach, supported by a grounded theory strategy of inquiry. The findings illustrate that on one hand there is cautious optimism with respect to the potential for the re-construction of revenue streams, due to stronger royalty inflows associated with new uses of music in the digital arena. The extent to which this is realized contends with the quantum of royalty payouts actually received by rights-holders and their overall willingness to licence their rights to MSS. Additionally, MSS provides the platform for rights-owners to reach glocal audiences. However, this is reliant on the content and user-friendly features embedded in the platforms and the readiness of regional artists to be discovered and monetized via third party playlists.

DA’WAH, RELIGIOUS ACTIVISM AND DIGITAL ARENA: THE EXPERIENCES OF STUDENT ACTIVIST’S IN UNIVERSITAS NEGERI MALANG, INDONESIA

The dynamic of da’wah among students have special characteristics in packaging da’wah content, selection of da'i and contextual trends in it. In addition, student figures of da’wah activists are representations of urban Muslims who are closely related to religious symbols, especially in the digital arena. Da’wah and religious activism in the digital arena, especially within the scope of urban youth, are the core topics of this research. This study took a sample on the Instagram posts of UKM BDM al Hikmah Universitas Negeri Malang by focusing on the da’wah narratives used. Through Bourdieu's habitus theory, Weber's theory of religious authority and visual semiotics, virtual da’wah narratives and the existence of da'i chosen by BDM al Hikmah, UM and the selection of da’wah content are two important problem formulations in this research. The findings of this study provide an overview of the position of preachers in the digital space having at least three capitals, namely social, charisma and rational. Meanwhile, in the visual semiotics review, the choice of language and discussion of da’wah that is carried out is more in accordance with the contexts and contemporary problems faced by listeners, there has been a dynamic negotiation process between the da’i and the listener

Digital Crime Histories and Developing a Public Pedagogy of Criminal Justice

Crime history was a pioneer in the digital arena, democratising access to the past by engaging large public and academic audiences with primary datasets online. This article traces the evolution of digital crime history from 2003 to 2021 in the United Kingdom and Australia. It charts a shift from catering to a passive audience towards projects that actively engage public audiences through crowdsourced transcriptions, interactive data visualisations and other aural, visual and multimedia forms. It has never been easier to access these nations’ criminal pasts online, but we must pause to reflect on what the aims of public engagement are. What kinds of digital public pedagogy do we want to build, and how can they be critical, reflective and widely representative? We conclude by considering the challenges to this endeavour, including what roles academics and commercial gatekeepers might play, the effects of the COVID-19 pandemic and the uneven geographies of digitisation within the Southern Hemisphere.

I politici e l’immigrazione su Facebook: come si (de)legittima il discorso migratorio durante l’emergenza sanitaria

In this article we analyse how the immigration issue is narrated during the Covid-19 outbreak by several Italian political actors. We select Facebook as the main digital arena of political communication in the Italian public sphere. Quantitative analysis and Critical Discourse Analysis have been applied to politicians’ posts aiming at identifying the linguistic strategies that contribute to instrumentalizing the emergency and aim to reinforce the politicization of the issue. Findings suggest that the main discursive strategies used by politicians do not only include migrants as a danger for the spread of the virus, but the migratory narration is systematically organized on negative campaigning blaming political opponents. The contribution helps to reveal how the anti-migration discourse is reproduced during the Covid-19 outbreak and how the politicization of the migration serves as a context for the normalization of migrant’s exclusion.

Analyzing Effective Digital Marketing Strategies for Online Merchants

In today's extremely competitive business environment, digital marketing has evolved into an essential component that must be present for an online retailer to achieve success and sustain development. The purpose of this research is to investigate successful digital marketing methods for online retailers, with a particular emphasis on gaining an understanding of the main components that contribute to the accomplishment of a digital marketing campaign. In the beginning of the paper, we discuss the significance of digital marketing in the context of online retailers. More specifically, we focus on the necessity of efficiently reaching and engaging with one's target audience while they are in the digital arena. The article then looks into a variety of approaches that online retailers take in order to make the most of their digital marketing efforts. The investigation covers a comprehensive variety of digital marketing tactics, such as search engine optimization (SEO), content marketing, social media marketing, email marketing, influencer marketing, and paid advertising. Each tactic is analyzed in terms of the overall marketing objectives of online retailers, the ways in which it might be applied, and the possible impact it can have on those objectives. The significance of making decisions regarding digital marketing initiatives based on analysis of data is investigated in this study. It places an emphasis on the significance of monitoring and conducting an analysis of key performance indicators (KPIs) as a means of determining the degree to which particular marketing tactics are successful. In addition, the abstract emphasizes the significance of personalization and targeting in digital marketing, drawing attention to the fact that marketing communications should be tailored to the specific demographics of target audiences. This research is exploring the key components of effective digital marketing strategies for online merchants & also provided insights and practical recommendations for online merchants to optimize their digital marketing efforts.