Tropical countries such as Indonesia have uncertain rainfall levels every year. This requires an innovation in technology. One example is innovation in design of clothesline in accordance with the conditions of society and the seasons that exist in Indonesia. During the rainy season, the majority of people feel anxious when hanging clothes. This is because they are afraid that if they are not at home and it rains their clothes will get wet. People, therefore, are unwilling to hang their clothes in an exposed place. Whilst, current electric clothesline are a solution, they need more power and therefore cost a lot to operate. This has an impact on the household economy. The aim of this research is to understand consumer desire for a model or design of a clothesline that will be developed with tree diagram analysis and a QFD Method (Quality Function Deployment).The outcome of this research is priority and attribute of product that will be used to design based on customer demand, among other precentage of feature “additional rain sensor on clothesline” is 21.518 %, attribute “structure of material not easy bend and break” is 12.971 %, and main priority is “Clothes dryer are easily removed and can be folded “with a value of 8.544%.