Development Of Socio-economic Systems Research Articles

УЧЕТ ПРИНЦИПОВ МОРСКОГО ПРОСТРАНСТВЕННОГО ПЛАНИРОВАНИЯ В УПРАВЛЕНИИ ЦЕНТРО-ПЕРИФЕРИЙНЫМИ СТРУКТУРАМИ: КОНЦЕПТУАЛЬНЫЕ ПОДХОДЫ

The long-term sustainability of the development of socio-economic systems is due to the success in achieving the effectiveness of the use of available resources of economic and spatial development. For Russia, such resources are its coastal regions, in many of which both economic activity and risks of conflict and loss of management efficiency are great due to competition for the use of resources of the coastal zones of economic actors and the state as a headliner of a number of coastal activities (shipbuilding, military-industrial complex, border protection, environmental safety) and the regulator of economic processes. In this regard, the purpose of the article was to analyze the applicability of the principles of marine spatial planning in the formation of a management system in the coastal zones of Russia. A significant aspect of the analysis was the clarification of the MSP functionality for the central and peripheral regions of the Russian Federation due to their significant qualitative spatial and sectoral differences. The materials of both the theoretical study of MSP principles and the institutional analysis of management models in coastal waters and coastal zones have established that the use of MSP principles as model principles in the modernization of existing management approaches in coastal zones is potentially effective in Russia. Integrated management that combines MSP and seaside zone management is relevant. A combination of indicative zoning of MSP ranges and coastal zones is proposed in the absence of a rigid fixed prescribed list of activities in certain zones in combination with the formation of a narrow list of restrictive conditions of activity (according to the basin principle) as the basis for the development and implementation of management measures.

PHENOMENOLOGY OF INNOVATIVE DEVELOPMENT OF ENTREPRENEURSHIP

The material presented in the article in order of logical presentation and content reveals the author's approach to the phenomenology of innovative development of socio-economic systems. The article examines the phenomenon of innovative development in socio-economic and philosophical discourse. The main goal of the study is to improve the system-functional approach to the innovative development of entrepreneurship using the phenomenological method. The application of the phenomenological model is proposed for the development of quick management decisions at enterprises that face non-standard problems in conditions of incomplete information, in particular, those that produce innovations. The research is based on empirical and theoretical, as well as special methods, namely, description and observation (innovative development is considered as the result of a combination of intellectual resources and information), analysis and synthesis, abstraction, generalization, induction, deduction, explanation and classification (improved philosophical – economic understanding of innovative development of targeted (socio-economic) systems, including entrepreneurship, classification features and types of innovative development are given). The main theories of innovative development include the basic and latest provisions of the theory of social development, systemology, economic theory of information, constructive logico-mathematical theories, institutional and neo-institutional economic theory, structural functionalism, management theory, strategic, production and innovation management, theory of values and costs. Scientific approaches to the definition of the concept of «innovative development» were analyzed, and the author's interpretation of this concept was developed on this basis.The author's definition of the category «innovative development» and «philosophy of innovative development» is provided. Conceptual support for innovative development of entrepreneurship is systematized.

Features of New Institutions in The Digital Economy

Digital trust and, simultaneously, global distrust became a topical issue in the context of modern trends in the socioeconomic systems development: informatization, internetization, networkization, digitalization. A. Guterres asserts global distrust as one of the four “horsemen of the apocalypse” that threaten all of humanity at the present time. Vulnerability of Russia's positions in the global information and digital space, represented in the predominance of foreign (primarily Western) software and Chinese hardware, cyber-attacks on strategic infrastructure facilities, leaks and the actual vulnerability of personal data of the population (often almost unhindered access for fraudsters to the personal data of residents and non-residents), actualizes the need to strengthen national information security and, therefore, the perspective of the article. A research of digital trust, coupled with artificial intelligence and cyber, information and digital economic security, is conducted based on the methods of institutional-economic, interdisciplinary, empirical generalization, interpretation of new economic institutions and concepts, hypothesizing and scientific approach to the analysis of a new digital socio-economic reality. The research results are, firstly, a confirmed relationship between digital trust and digital economic security; second, digital trust and artificial intelligence; third, digital distrust and institutional traps in the context of artificial intelligence; fourth, the institutional aspects of AI on the example of China. The authorial hypothesis is formulated as the following: are destructive institutions and institutional-economic thinking formed in the context of the economy and society digitalization, the development of a Russian digital economy model with conflicting institutions? The novelty of the study involves clarifying the definitions of the institution of trust, digital global distrust, as well as digital institutional traps, the level of digital trust (for business, the abovementioned is reflected in building a trust system in supply chains, measured in terms of user confidence in information and digital goods, in the protection of personal data, their confidentiality).

«ЭКОСИСТЕМА» ВЗАИМОДЕЙСТВИЯ ПУБЛИЧНОЙ ВЛАСТИ: ЭТИКЕТ ПРИНЯТИЯ УПРАВЛЕНЧЕСКИХ РЕШЕНИЙ

In this article, the team of authors examines the issues of etiquette for making managerial decisions in the context of the formation of an "ecosystem" of interaction between public authorities in modern Russia. The new conditions in which the reform and development of socio-economic systems are carried out include the “fragility” of the modern world, the subject and object of management, high anxiety for the fate of the future, non-linearity of development and the need to choose priorities, “uncertain uncertainty” – the world is not much different what it seems." The article outlines the tools that determine the possibility of increasing the efficiency of managerial decision-making in the above conditions. The final part of the article discusses the formation of an "ecosystem" of public authority based on the etiquette of making managerial decisions, harmony with the external and internal environment and providing conditions for making "beautiful managerial decisions".

THEORETICAL ASPECTS OF THE ECONOMIC DEVELOPMENT OF THE REGION IN MODERN CONDITIONS

Based on the results of the study of approaches to considering the category of economic development of the region, the paper clarifies the conceptual apparatus, substantiates the relationship between the concepts of "development", "economic development", "economic development of the region" and formulates the author's interpretation of the concept of economic development of the region. The key features of the development of ES, the patterns of evolutionary development of socio-economic systems, characteristic of the current stage of development of the world economy, are considered. The classification of the types of development of socio-economic systems has been supplemented with the criterion of "structural changes", which takes into account the increment of economic results due to participation in integration processes.

РОЛЬ ІННОВАЦІЙНОЇ ДИФУЗІЇ ЩОДО РОЗВИТКУ СОЦІАЛЬНО-ЕКОНОМІЧНИХ СИСТЕМ

Consideration of innovative diffusions in world practice under the certain points of view compels to search new tendencies and prospects of their development in Ukraine. Purpose by research to lead to the necessity of input the innovative diffusions for the different socio-economic systems, taking into account the Unicom of every innovative idea and object of her realization. Methodological basis of research became the modern doctrines of innovative development of Ukraine. In the conducted researches are used methods of dialectics, methods and principles of scientific cognition, instruments of economic analysis to determination of innovative diffusion role and determination of factors that influence on the innovations input in the socio-economic systems. The basic hypothesis of research became a supposition about possibility of improvement the role of innovative diffusion on the modern stage of development of the socio-economic systems with the aim of achievement of certain strategic reference-points, priorities of development and global calls. Exposition of basic material of research. Research of role the innovative diffusions in the limits of the different socio-economic systems factors that influence on the rates of innovations distribution and underlined importance of human factor and inter personality communications allowed to define. It is analyzed basic indexes that determine the rightness of decisions to the input of innovations on the different levels of the socio-economic systems. Composition is reasonable and described essence of indexes that determine stability and progressiveness of the socio-economic systems development on every stage of making decision. Originality and practical meaningfulness of research are confirmed by the offered set of indexes that characterize certain properties of the entered innovations in the socio-economic systems that will allow being concentrated on effective development of the socio-economic systems with help of innovative diffusions input. Conclusions and prospects of further researches. The conducted research allowed defining main progress of innovative diffusions trends in the modern socio-economic systems that must be orientated on the individual values of society citizens. Certain sequence of decisions in relation to the acceptance of innovations, a necessity to have a certain set of indexes, that characterizes certain achievements on every stage of input of innovative diffusions, led to; an iniquity underlined each socio-economic systems and meant the reference-points of realization of innovations that must be sent to maintenance of viability of the socio-economic system and utility of innovative diffusions in a long-term prospect. It is underlined that decision of concrete innovative tasks possible at terms balanced, achievement of equilibrium and maximal benefit from innovations on the different levels of the socio-economic system hierarchy. Further researches will be connect with search and improvement of modern technologies of distribution and input of innovative diffusions, gaining experience and the best practices of its realization and evaluations of results of the socio-economic systems development.

SEMANTIC ANALYSIS OF THE CATEGORY «INNOVATIONS IN AGRICULTURAL BUSINESS»

Introduction. Sustainable development of the domestic economy is possible only under the condition of an innovative way of its development, in this regard, one of the serious tasks is to identify promising directions for the development of socio-economic systems. This article discusses the tools for determining the strategic directions of socio-economic and innovative development. The purpose of this study is to develop a methodological approach to determining promising directions for the development of socio-economic systems using big data technology. Methodology. The work uses the tools of system analysis, semantic and content analysis. Results. Based on the conducted benchmarking, trends in the development of approaches to determining innovative directions of economic systems development are analyzed, a content analysis of the terms of the semantic field "innovations in agricultural business" is carried out, an approach to searching and processing big data and determining strategic directions for the development of economic systems is tested. Conclusions. The proposed methodology, combining expert methods with Data Mining technologies and Big Data analysis, will allow us to accurately determine the current trends in the development of the processes under study and identify the vectors of their innovative development.

Vector development of socio-economic systems with a marked increase in competitiveness

Vector development of socio-economic systems with a marked increase in competitiveness

Methodological recommendations for assessing the socio-economic effectiveness of the use of artificially improved soils based on waste from the pulp and paper industry in the conditions of the North

Improving the efficiency of using the natural resource potential in the extreme conditions of the North is an important condition for the balanced development of socio-economic systems. The key aspects of rational nature management are the maximum extraction of useful substances and their inclusion in the production process, as well as the reduction of anthropogenic pressure on natural ecosystems. This study is devoted to the study of the impact of the use of artificially improved soils based on pulp and paper industry waste on the socio-economic development of the regions of the North as one of the methods of rational environmental management. The relevance of the study is also due to the need to increase the role of the agricultural sector in the economy of the northern territories and improve the supply of the population with fresh, biologically valuable food. Based on the analysis of a significant amount of scientific literature and legal documents of strategic planning and project management, the authors reveal the types of social, economic and environmental results of the use of artificially improved soils based on pulp and paper industry waste and systematize them in terms of national, territorial, sectoral, corporate and personal influence. The developed methodological recommendations include the principles on which the methodology for assessing the socio-economic effectiveness of the introduction of artificially improved soils should be based, an algorithm and a system of evaluation indicators that reflect the social, economic and environmental effectiveness of the use of this category of soils for both the agricultural sector and the pulp and paper industry are proposed industry. The developed recommendations can be used to develop regional plans and programs in the field of environmental conservation and agricultural development and regulation of agricultural and food markets.

ВЕКТОРЫ КОГНИТИВНОГО МОДЕЛИРОВАНИЯ В СИСТЕМЕ СТРАТЕГИЧЕСКОГО УПРАВЛЕНИЯ ИННОВАЦИЯМИ

In this article, the subject of study is cognitive modeling in the system of strategic innovation management. The purpose of the study is to create a holistic cognitive model in the structure of innovative development of the socio-economic system. The theoretical basis of cognitive modeling as a modern generation of tools to support the system of innovative development was studied. In a situation of uncertainty during the transition from a resource economy to an innovative one, the concept of cognitive modeling helps to select priority concepts of innovative development. The authors proposed a cognitive model of the strategic innovation management system; the areas and specifics of the implementation of this model are shown. The creation of an adequate cognitive model depends on many variables, including the definitions under study. The study used the methods of: definitional analysis, contextual analysis; systematization and classification of the material, as well as its structural and semantic description. The management and modeling of cognitive definitions is due to the presence of cause-and-effect relationships in innovative conceptual positions of the development of socio-economic systems. In the case of identifying a list of interrelated stages, including cognitive structuring and the allocation of the main blocks of research, cognitive modeling allows you to create an effective innovation strategy by identifying the best ways of development and eliminating unpromising proposals.

THE INFLUENCE OF ECONOMIC MENTALITY ON SOCIO-ECONOMIC DEVELOPMENT

Abstract. The current stage of socio-economic development is characterized by structural reforms connected with forming of competitive market environment, development of various forms of ownership, formation of qualitatively new forms of economic activity organization, deepening integration processes. Authors underline inconsistenciesbetween the interaction of the formal and historically formed informal institutions actualizes the role of economic mentality, since it directly influences the general vector of socio-economic system development. The article draws attention to the informal component of the institutional environment — economic mentality, which haracterizes the historically formed values, motives and models of economic behavior of individual and collective actors that directly affect the overall vector of socio-economic system development and transformation.It is determined that economic mentality determines the dynamics of the institutional environment development of by influencing the effectiveness of formal and informal institutions interaction, ensuring the performance of complementary functions; mediates the process of institutionalization of historically determined values, stereotypes and models of economic behavior in the system of formal norms and rules; provides under the influence of other socio-economic factors adaptability and dynamism of nstitutional structure, promotes the formation and development of new institutions. The aim of this research is to explore the relationship between economic mentality as a a long-term determinant of economic behavior and international indicators of economic system development. The methodology is based on the correlation-regression analysis to reveal the dependence between the indicators of the national economies efficiency and the dimensions of economic mentality by G. Hofstede. As a result the significant links can be traced between Gross National Income, Index of Economic Freedom, the Global Innovation Index and economic mentality indicators of Individualism, Power distance and Uncertainty avoidance index. Keywords: economic mentality, social and economic policy, development strategy, corporate culture, economic behavior. JEL Classification C21, E03.3 Formulas: 9; fig.: 2; tabl.: 1; bibl.: 19.

ANALYSIS OF THE MARKET OF SPORTS AND HEALTH ACTIVITIES AT MEZOROVNA

Today, sports and health activities are becoming one of the main trends in civilization, which have a systemic impact on the development of social relations, human development, and economic growth. Evidence of this is the annual increase in the population involved in various professional and mass sports, who dedicate part of their lives to active training and participate in mass sports, health events, and micro-enterprises. The article aims to analyze the market of sports and health activities at the meso level in Ukraine. The need for sports and health activities at the meso level in Ukraine is analyzed. The analysis showed that in the regional context, the largest volumes of services in the field of sports in 2020 were provided in Kyiv, Dnipropetrovsk, Kharkiv, Lviv, and Odesa regions, which is natural from the standpoint of the population in these regions. At the same time, the dynamics of the highest rates (increase by almost 3-6 times) of the sports services market for the period 2015-2020 are observed in Dnipropetrovsk (+ 619%), Kyiv (+ 670%), Vinnytsia (+ 369%), Zhytomyr (+ 361%), Donetsk (+ 455%), Ternopil (+ 398%) regions. It is proved that in Ukraine, despite the high level of human potential, professional sports development is in a state of stagnation. With insufficient financial support from the state and local authorities, sporting events become possible only with sponsorship; in most regions, there are no conditions for training (outdated infrastructure, high energy costs, low pay for coaches), and young people’s choice is limited Regarding development in various sports, most of the existing sections provide only paid services, which reduces their accessibility for children and young people from low-income families. These factors, as well as several systemic problems in the development of professional sports due to destructive social and economic phenomena inherent in the development of socio-economic systems in Ukraine in recent years, have led to the loss of Ukraine’s common position in the international sports arena and the deteriorating overall image of the country.

Decapling as a mechanism for eliminating ecological and economic contradictions: the essential content and features of the assessment

Awareness of the fact that the largescale use of natural resources in economic activity not only causes irreparable damage to the environment and limits the possibilities for ensuring the effective functioning of future generations, but also negatively affects the effectiveness of the current development of socio-economic systems, currently defines the paradigm of the implementation of approaches to the implementation of ecological and economic interaction. At the same time, one of the defining concepts in the process of studying the problems of ecological and economic interaction is increasingly the socalled decoupling, implying the elimination of the contradiction between ensuring economic growth and reducing the level of environmental impact.

The role of digital transformation in the development of socio-economic systems

This article discusses the components of the digital economy, elements of the information society and the knowledge economy, digitalization of enterprises, the benefits of digital transformation, a description of the main criteria and indicators for determining the stages.

Типологія криз неекономічного походження в контексті превентивної антикризової політики для України

The study is aimed at elaborating a typology of crises of non-economic origin, which will allow to allocate their characteristic features in terms of goals, main tasks, and groups of measures for preventive anti-crisis policy for Ukraine regarding the early post-war post-pandemic period along with long-term perspective. The article analyzes and summarizes the scientific achievements and developments of international organizations on the classification of crises in the development of socioeconomic systems. The diversity, repeatability and ambiguity of classification signs are displayed, but the utmost attention of scientists is focused on the classification of financial crises. Crises of non-economic origin in the scientific literature are considered without their connection with the socioeconomic development and anti-crisis policy of countries. Therefore, the authors of the article have developed a typology of crises of non-economic origin, which is directed towards identifying those signs of crisis that are most significant for the implementation and possibility of implementing preventative measures of a preventive anti-crisis policy. Its difference is the inclusion of a new classification sign of the layering of consequences, which allows to distinguish primary and secondary crises with common consequences (complex ones) from those in which the consequences undergo distortions and changes in the process of unfolding the crisis (superpositional ones). Similar in content classification signs that are used in the scientific literature (structural scale of coverage; object; nature of imbalances in the development of the economy, etc.) are summarized into one sign – the scale of the consequences. Together with a qualitative description of each type of crisis, the directions for developing such a policy are determined for each of the signs. The classification of crises, either of biological origin or caused by warfare, in Ukraine during 2020-2022 was carried out in accordance with the defined signs. The main differences between systemic crises of biological origin or systemic crises caused by warfare are determined from the point of view of economic policy.

ЗАКОНОМЕРНОСТИ РЕАЛИЗАЦИИ АНТИМОНОПОЛЬНОЙ ПОЛИТИКИ В СИСТЕМЕ ГОСУДАРСТВЕННОГО УПРАВЛЕНИЯ

The relevance of the study is determined by the need to identify patterns in the implementation of antimonopoly policy in the system for ensuring the development of socio-economic systems. The purpose of the study is to form strategic directions for the implementation of antimonopoly policy, taking into account the nature of the impact on it of external and internal determinants. The objectives of this study include identifying the content of the nature of the impact of internal factors of antimonopoly regulation, determining the patterns of transformation of the external environment for the implementation of antimonopoly policy and the formation of directions for antimonopoly regulation in modern Russian conditions. The research methodology is based on a systematic approach to the study of patterns of development of socio-economic systems. Results: the results of the study are presented, based on the assumption that the development and effectiveness of the implementation of antimonopoly policy in modern conditions is determined by a combination of both internal factors that determine the nature of its impact on the socio-economic system, and external factors that are specific to the economic system of Russia and are global. character determined by the general laws of development of economic systems. When analyzing the external determinants of the effectiveness of the implementation of the antimonopoly policy, the author determined that the current stage of management in Russia is characterized, on the one hand, by the rapid growth of assets and activities of the digital sector. On the other hand, the transformation of international relations. Conclusion. The key internal determinant is the cyclic nature of the development and implementation of antimonopoly policy, determined by the completeness of the stages of implementation of the strategic directions of antimonopoly regulation. Based on the results of the study and the identified patterns, strategic directions for adjusting the mechanism of antimonopoly regulation and a set of tools and measures of an institutional, organizational, and information technology nature are proposed.

Territorial Dimension of Innovative Diffusion in the Socio-Economic Systems: Market Aspect

This work devotes to the territorial aspects of innovative diffusion in the socio-economic systems through the market provisions, since its development is becoming increasingly important to ensure the territories` competitiveness. The components of this article reveal the relationship between innovation diffusion and territorial marketing in the context of the development of socio-economic systems to ensure the well-being of communities, cities, regions and countries. It has been proven that modern changes in the economic environment force each territory to take certain marketing measures in order to win the best positions in the economic, social and environmental spheres, including by spreading innovations and using its own uniqueness. Thanks to the implementation of a pool of marketing activities, each community will be able to form a positive and recognizable image, the implementation of which will contribute to increasing competitiveness and attracting internal and external investment flows to ensure the sustainable development of the territory. This made it possible to draw a conclusion about the role of innovative diffusion marketing in the context of the development of socio-economic systems, which consists in the positioning of territories through the formation of their positive image, brand development, strengthening of reputation and accumulation of reputational capital. The authors investigate the marketing role of innovative diffusion in the context of the development of socio-economic systems based on the classification of forms, methods and types of this process, as well as by identifying the main groups of diffusers and their respective characteristics through the prism of the territorial aspect. Based on the results of the analysis of the pool of scientific works of foreign and Ukrainian scientists, a conclusion was made about the importance of studying the diffusion of innovations in socio-economic systems, taking into account the concept of sustainable development. It is noted that in practice, only representatives of the expert and scientific environment can assess the marketing role of innovation diffusion in the context of the development of territories (socio-economic systems) for their positioning. This allows to consider the process of positioning innovative diffusions within the framework of local socio-economic systems and investigate a sequence of actions to intensify this process. In order to research the methodological aspects of determination the marketing parameters of innovative diffusions of the local socio-economic systems, the authors identify the main parameters of positioning territorial communities through the prism of their sustainable development components. The procedure for positioning local socio-economic systems proposed, taking into account the provisions of the Concept of sustainable development and determination the marketing parameters of innovative diffusions.

О ПРОБЛЕМАХ ПРОВЕДЕНИЯ МОНИТОРИНГА СОЦИАЛЬНО-ЭКОНОМИЧЕСКОГО РАЗВИТИЯ РЕГИОНА В СОВРЕМЕННЫХ УСЛОВИЯХ ХОЗЯЙСТВОВАНИЯ

The directions of development of socio-economic systems forming the national economy are contained in the documents created within the framework of the Federal Law "On Strategic Planning in the Russian Federation". In accordance with this law, socio-economic systems differ by levels of government: the system of the federal level, the level of the subject of the Russian Federation and the level of municipal education. Obviously, this classification is grouped in accordance with the hierarchy and these systems are interconnected in such a way that the federal socio-economic system includes the systems of the subjects of the Russian Federation and consists of the socioeconomic systems of municipalities. According to the law, the formation of the goals of the functioning of the presented systems takes place from the top down, starting from the national level, and determining the number and composition of regulated socio-economic systems. At the same time, monitoring the economy of a country, region and municipality has different priorities, as a result of which indicators and thresholds differ. The effectiveness of socio-economic development management, both at the state and regional levels, depends on the management methods used, the speed of taking corrective action. In order for management decisions to be made in a timely manner, modern technologies for obtaining primary information are needed, therefore, it becomes relevant to have a well-proven monitoring system that allows you to constantly register the results of management impact, identify indicators and causes of deviations in the results of socio-economic development of the region from the target indicators. The rapid socio-economic changes taking place in developed and most developing countries are now associated with the use of digital technologies, such as the use of artificial intelligence, big data analysis, etc. in the field of providing data for monitoring the socio-economic development of the region. All this makes the task of forming a management system for these processes and its scientific and information support urgent.

Human potential as the main component of socio-economic development in the system of social reproduction

Human potential is the defining strategic resource of any state and the nation’s greatest wealth. Today, it is the basis for the growth of the state’s capacity both in the domestic and international markets and, in general, the basis for the socio-economic progress of society. The importance of human potential as the highest value of society requires awareness of the need for its preservation, rational use, and effective reproduction, which is the key to the harmonious development of socio-economic systems. Since the problem of the development of human potential has long been the subject of discussions by many leading domestic and foreign researchers and today, there is no single approach to the interpretation of this category, it is appropriate to consider the results of major scientific studies related to this issue. The available interpretations of the “human potential” category are extremely diverse but usually, they take into account two aspects: the resource component of human potential - a set of certain resources that can be used to achieve certain goals and the presence of certain circumstances and opportunities. Thus, the content of the category of human potential and the process of evolution of this concept in the plane of scientific research are investigated in the article as a result of the analysis of the major scientific studies related to this issue. The article substantiates that this concept is broader than the category of labor resources or human capital and, as a result, includes the latter. The problems of preservation and development of human potential as the main strategic resource of the state and the greatest wealth of the nation are outlined. The author’s interpretation of the content of the human potential category, as well as the concept of human potential capitalization, is argued. The main approaches to the formation of the structure of human potential are considered, and the vision of its main components is proposed based on the experience of leading scientists-researchers.

ВПЛИВ ЕКОЛОГІЧНОЇ СЕРТИФІКАЦІЇ НА РЕЙТИНГ ГОТЕЛІВ З БОКУ КЛІЄНТІВ

Economic growth in modern conditions is accompanied increasing anthropogenic load on the environment, depletion natural resources, which generally limits the prospects for further development of agricultural formations as business entities. Given this is important acquires "greening" of economic activity, competitive development of socio-economic systems based on "green" economy. Economic levers today are not able to fully ensure the quality parameters of enterprise development, and therefore, need to be strengthened by other components of economic growth, in particular environmental growth. Current trends in society consider strengthening the interaction with the environment, growth demand for ecological housing, clothing made of natural fabrics, food from organic products etc. Thanks to awareness and environmental responsibility, most of the population directs its activities to the "natural" sphere, to organize environmentally friendly business. A promising direction for Ukraine's economy has now become the development of the tourism business, in particular eco-hotel entrepreneurship. The hotel industry is an integral part of the tourism industry. The rapid growth in the number of hotels and the exacerbation of problems associated with the development of the hospitality industry in Ukraine make us talk about the need for change and the search for new vectors of their development. In this article we will analyze the impact on hotels of the environmental certification system by customers based on a comparison of customer ratings of hotels in Ukraine with or without a certificate. Eco-enterprises of the hospitality industry of Ukraine mostly adhere to partial eco-certification. In general, guests rate hotels with a certificate higher than those that do not have an eco-certificate. The paper substantiates the most effective ways to increase the competitiveness of eco-hotels, namely the ability to inform the public about the significant contribution that the hotel makes to the welfare of the country, region, specific area, will increase the competitiveness of the hotel.