The assessment of sustainable tourism development in the rural areas of the Aktobe oblast of Kazakhstan involved thoroughly analyzing multiple dimensions. Environmental, socio-economic, and cultural sustainability aspects were considered to comprehensively understand the region’s tourism potential. The study began by evaluating the available tourism resources in rural Aktobe. This included assessing natural attractions such as landscapes, wildlife, and geological features, as well as cultural heritage sites and infrastructure like accommodation facilities and transportation networks. A crucial aspect of the study was to analyze the environmental impact of tourism activities in rural areas. This involved evaluating the effects on ecosystems and natural resources. The measures for conserving these resources were also identified. Another focus was on the socio-cultural aspects of tourism development. The study aimed to preserve local traditions, cultural heritage, and community identity amidst tourism growth. Strategies for achieving socio-cultural sustainability were devised. Ranking methods were employed to identify key factors influencing rural tourism development. These methods helped prioritize areas for improvement and resource allocation. A balanced approach was adopted to assess the interaction between different dimensions of sustainability. This ensured that environmental, economic, and socio-cultural aspects were considered equally to achieve overall sustainable tourism development. ArcGIS 10 was used for data analysis and visualization. Maps and charts were created to represent spatial and statistical information, aiding in identifying trends and patterns. The study findings were crucial for identifying priority areas for infrastructure development and formulating strategies and programs for rural tourism promotion. The study aimed to ensure that tourism development aligns with the principles of sustainable development, benefiting both the local communities and the environment. The study provided valuable insights into the current status of rural tourism in Aktobe oblast and offered recommendations for sustainable development, contributing to the region’s long-term prosperity.