A Study on the Endogenous Dynamics of Rural Tourism Green Development in Yunnan Under the Background of Carbon Peaking and Carbon Neutrality

Abstract

Yunnan Province has abundant rural tourism resources, however, the vigorous development of rural tourism in Yunnan is accompanied by ecological safety risks. Severe tourism pollution restricts the sustainable development of rural tourism in Yunnan. 'Greening' has become the main way for the sustainable development of rural tourism in Yunnan under the background of 'dual carbon'. Based on the 'dual carbon' background and combining the perspectives of 'driving factors for green development' and 'green behavior', this paper deeply analyzes the current situation of 'greening' in rural tourism communities in Yunnan during the process of rural tourism development. Combined with the social network relationships of rural tourism green development communities in Yunnan, the original model is modified. On the basis of social exchange theory and group dynamics, a relationship model between social network environment and participation behavior mechanism is formed. Through this model, the endogenous driving force of rural tourism community residents to participate in green development is explored, and methods and paths to motivate the driving force for green development are sought. Ultimately, it achieves that residents can participate, are willing to participate, and have the ability to participate in all aspects of the green development of rural tourism in Yunnan, promoting the sustainable development of rural tourism and communities in Yunnan.