Tourism Strategy of IP Image Cultural Forest Countryside Driven by Data

Abstract

This paper discusses the sustainable development of forest and rural tourism from the perspective of regional culture. This paper points out that there is a dialectical relationship between regional culture and the development of forest and rural tourism. This paper focuses on the impact of regional culture on the sustainable development of forest and rural tourism. On this basis, this paper analyzes the restrictive factors of the sustainable development of forest and rural tourism in China through AHP analysis and data-driven methods, and puts forward the basis, steps and ideas for the establishment of forest and rural tourism cultural mechanism. Finally, the sustainable development of forest and rural tourism in a certain area of China is studied. The experimental results show that the research results of this paper have a certain reference value for the research of forest rural tourism strategy driven by data.