Article is devoted to the analysis of differences in formation of reproductive and family and marriage installations of modern youth depending on a floor and the birthplace (the city or rural areas). Results of the applied pilot sociological research conducted by Institute of agrarian problems of RAS with participation of students of Saratov State Agrarian University in the name of N. I. Vavilov (N = 216) are information base of a research. The received results demonstrate that young women continue to transform the installations concerning family, marriage, children and the role in family in comparison with young men. It is revealed that girls plan to have less children, than young men, actively defend the ideas of gender equality and the priority right in the solution of the questions concerning children. The research confirms that the maximum distinctions are observed between reproductive installations of natives of rural areas and city dwellers. It is shown that the village maintains traditional ideas of family and marriage, their importance for wellbeing and happiness of children, about cast of men and women to family so far. It is revealed that young villagers respond on the majority of proposed measures of increase in birth rate more actively and consider them effective. The conclusion is drawn on need of the differentiated approach during the developing and realization of the effective instruments of increase in birth rate in the country considering variety of matrimonial and reproductive preferences of various social and demographic groups of modern youth. For complex development of rural territories the revealed potential of growth of birth rate in the village in the presence of favorable conditions for life in rural areas is of particular importance.
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