Abstract
The design of enotourist routes represents an opportunity for the sustainable development of rural territories. This qualitative study was structured in three parts to reach a cohesion model representing the academic literature, visitors, and winemakers. This research focused on the region of La Axarquía in Málaga (Spain) because of its wine and tourist tradition. In relation to the methodology, this study used content analysis techniques for the analysis of both the relevant literature and the questionnaires completed by all the winemakers of the territory, 60 tourists who visited the wineries, and the 10 most representative agents linked to the tourist development of this region. The findings provided a model with the elements to be taken into account in the creation of a wine route or itinerary in any destination of the world. The application of this model will contribute to the creation of new tourist policies that can move towards efficient progress of the region.
Highlights
Profitable and sustainable activities should be part of the new models for the development of rural territory based on different patterns of tourism demand
Económico of the University of Málaga. It was structured in a single section of 10 questions, including relevant aspects, according to the elements considered in the existing literature, on studies that have analysed other wine tourism routes and itineraries in Spain
The literature review resulted in the identification of 19 elements (Figure 2) that are involved in the conformation of an enotourist route/itinerary
Summary
Profitable and sustainable activities should be part of the new models for the development of rural territory based on different patterns of tourism demand. In this sense, it has been observed that there is a rejection of standardisation and a growing interest in local products such as wine and gastronomy [1,2]. Wines with appellation of origin contribute to generating quality tourism [7,8], making possible other additional incomes to the agricultural community [9] and representing an interesting way for the development of rural territories [10]
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